#1August 2023 FLUENT (Nasdaq: FLNT) Investor Presentation Fluent, Inc. | www.fluentco.com#2Forward-looking statements safe harbor Forward-Looking Statements Safe Harbor This presentation contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements speak only as of the date hereof and are based on the Company's current plans and expectations. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve a number of known and unknown uncertainties and risks, many of which are beyond the Company's control. These factors include those contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2021, filed on March 9, 2022 ("2021 Form 10-K") including without limitation, those discussed in Item 1A. "Risk Factors" in Part IA. of the 2021 Form 10-K, and other filings we make with the Securities and Exchange Commission (the "SEC"). You are cautioned not to place undue reliance on forward-looking statements when evaluating the information presented herein, and the Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results or expectations. (Nasdaq: FLNT) Investor Presentation Non-GAAP Financial Measures This presentation contains "non-GAAP financial measures," which are adjusted financial measures that are not calculated and presented in accordance with generally accepted accounting principles in the United States, or "GAAP." Wel present non-GAAP measures, such as Media Margin and Adjusted EBITDA and ratios based on these financial measures, herein as supplemental measures of our financial and operating performance because our management believes that such information provides useful information to investors about our operating performance. Non-GAAP financial measures do not have any standardized meaning and are, therefore, unlikely to be comparable to similar measures presented by other companies. The presentation of non-GAAP financial measures is not intended to be a substitute for, and should not be considered in isolation from, the financial measures reported in accordance with GAAP. For reconciliations of the non-GAAP financial measures used in this presentation to the most comparable GAAP measures, please see the Appendix to this presentation. Fluent, Inc. | www.fluentco.com#3Social Search Network Partners Display Native CO CONSUMERS Attract and engage consumers to our digital properties via media channels Fluent performance platform Leader in data-driven digital marketing solutions FLUENT MARKETPLACE Flash Rewards adflow the smartwallet Find DreamJobs policy savings INFUSE FLUENT PLATFORM: TECH + ANALYTICS + CRM Proprietary platform built on machine learning and data supports growth of all verticals Mobile Apps & Gaming Subscription Retail Streaming Health & More! BRANDS Brands across verticals, offering pay-for- performance (CPA, CPL, CPI)#4000 FLUENT Rewarded Inventory Influencer Platform Post-Transaction Advertising Sponsored Content First Party Data Call Solutions Digital Media Performance Agency* Smart Marketers leverage Fluent's digital media portfolio and performance marketing platform to drive business growth *in addition to digital media portfolio#5Building Products for Transformative Advertising Channels expanding our platform reach Capitalizing on growth trends we've built two new products: Tr adflow A FLUENT COMPANY INFUSE Music Type your comment... ✪ Ò 520 Reaching two new and distinct consumer audiences allows brand partners to expand with us. Q Commerce Media 1.3T projected in spend by 2026 Source Influencer Marketing 6.74B projected in spend by 2025 Source#6Industry Agnostic: Achieved an impressive 100% growth with our Top 10 clients in 2022 10 €4 *Operating in these primary English-speaking markets K Media and Entertainment Financial products and services Health & Life Sciences Staffing & Recruitment Retail & CPG Other FLUENT Fluent, Inc. | www.fluentco.com#7Billions $900 $800 $700 $600 $500 $400 $300 Digital ad spending 2022-26 22 23 24 Source: eMarketer, August 2023 25 FLUENT at the forefront of Market Opportunity 26 Industry revenue by pricing model 32.4% 0.5% A $ 67.1% CPM | Hybrid | Performance Note: Totals may not equal 100% due to rounding. Source: IAB/PwC Internet Ad Revenue Report, FY 2020 Fluent's business 100% Performance 72% CPA 7 ΚΡΙ O fil#8Enabling Consumers to earn, win and save Strategic Consumer Audience Growth Initiatives for 2023: Increase Our Reach through new media channels, partners, and platforms. Expand our traffic sources to bring in net new users and extend into new markets and demographics Develop our platform by leveraging consumer insights for better targeting. Enhance our proprietary analytics and technology stack for enhancing conversion with predictive models Strengthen our performance marketplace by increasing inventory for better consumer personalization and higher engagement 10M+ Monthly Active Users 129% Increase YoY in gift card redemption 41% Increase in consumer relationships YoY Complete 20 Deals total or see Reward options. Follow instructions To Earn Your $750 Reward. y Deals $750 NEXT STEP: PayPal HARRY'S Complete 1 Deal on this level to continue. LEVEL 1 DEALS Dice Dreams Roll the dice on the magical board, attack your friends, and build your epic Kingdom! Reach Kingdom 18 to earn credit towards your reward! 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