Front Start Up Pitch Deck

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Technology

Published

July 2017

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#1✔ FRONT#2<? Email was never built for teams to collaborate && Productivity slowdown [email protected] [email protected] Lost business U ?g?² Bad customer experience#3F FRONT [email protected] [email protected] Martin (Mathilde More > [email protected] 5 Support - (Tier 1) • Support - (Tier 2) Trash TAGS So we built the first shared email client #Al bot #Alert #Urgent More > 63 D 53 5 15 2 89 1 1 Q Search... UNASSIGNED ▲ OPEN Jeff Lebowski e: How much does this cost entin is replying... ALL 3M Lebowski I search for old email... URGENT45 ere can I find my history! eff Lebowski Do you have a Slack integration. What other apps can I integrate. 5M 5M Jeff Lebowski 42M My trial is going great so far I think! How long more do I have on my trial? 20H Jeff Lebowski Does Front work well with large com... Does Front scale How much does this cost + TAG Jeff Lebowski to [email protected] What is your pricing scheme. CYRIL @quentez can you review this draft and send please? DRAFT Hi Jeff, Our prices are all publicly available on our website, at https://frontapp. These prices are per user per month. What are you looking to achieve v Quentin Calvez Developer @ Front Quentin ASSIGN TO UNFOLLOW Type your comment... Assign O Search... A Peter Ahn Pierre Laurac Quentin Calvez Rachel Ha'o Ren Ku Riley Ford Samantha Wong#4illing error BILLING ISSUE + Automated rules From: [email protected] to: William Ault (@curtsyapp.com) Bcc: Hi William, I just wanted to check in to se In 1 hour our customers update within t temporary block in our service In 2 hours Please let me know if there is Kindly. Canned answers Tag Billing Issue was added by a rule dd your indi In 4 hours Tomorrow 9am Tomorrow 2pm do 2 days Martin (Mathilde More > TAGS So we built the first shared email client #Al bot #Alert #Urgent More > Snooze D 15 2 89 1 1 Q Search... UNASSIGNED ff Lebowski How much does this cost tin is replying... SUB. OPEN formation irder to p ALL 3M ebowski search for old email... URGENT45 e can I find my history! Reminders integration. I integrate. 5M 5M Jeff Lebowski My trial is going great so far I think! How long more do I have on my trial? 42M Jeff Lebowski 20H Does Front work well with large com... Does Front scale How much does this cost + TAG Jeff Lebowski to [email protected] What is your pricing scheme. CYRIL @quentez can you r DRAFT Hi Jeff, Share draft Quentin Calvez Developer @ Front Quentin ublicly available on our website, at https://fr ruser per month. What are you lookin Type your comment... Comment & mention Monday ASSIGN TO UNFOLLOW Assign Tuesday O Search... Wednesday CONVERSATIONS P Blake Kraft 476- Cori Morris Rachel Ha'or < Oct 29, 2017 to Nov Current Previous Pierre Laurac Assign email Quentin Calvez achel Ha'o Ren Ku 106 139 7 -d Thursday Robust analytics Friday REPLIES#5We rapidly broadened our value proposition Multi-channel 09- Shared Email Individual yet collaborative Q Ÿ 181 - - - Integrated # C Collaborative Communication#6Tech Media Travel Client Services Ecommerce Cons. goods Education Finance Real estate Logistics Other S shopify Zesty Diversity of industries 0% [ 2300 companies use Front today ||ı CISCO Meraki GA 10% 20% LVMH onefinestay 30% GENERAL ASSEMBLY Diversity of use-cases Customer Support Client Services IT Operations Sales Admin., HR, Legal Marketing Product & eng. Other HubSpot OASIS 0% 10%#7A very consistent growth of revenue ARR#8Churn keeps trending down... og Gross churn Net MRR churn Logo churn#9while usage grows exponentially Messages sent Comments & mentions Individual email users#1012 9 6 O Building a predictable sales organization (1/2) Growing team T Q2 17 Q117 Q3 17 Fully ramped reps Reps ramping up Delivering above capacity Q117 Q2 17 Actual sales Q3 17 Sales capacity ***#11Building a predictable sales organization (2/2) ASP up every quarter Q2 16 Q3 16 Q4 16 Q117 Q2 17 Q3 17 customer 1 Transportation $xx ARR XX seats $xx ARR 10 customer 2 Operations Management xx seats O Q3 14 More large deals Q3 15 Q3 16 customer 3 Online Retail $xx ARR XX seats Q3 17#12Spend as % of revenue LTV / CAC Building a lead generation engine from scratch More marketing spend Q117 Q2 17 Q3 17 On a sustainable trajectory Q117 18% 2.5 Q2 17 18% 2.6 Q3 17 19% 4.4 Lead growth 2 weeks ago Q117 Q2 17 Q3 17 The team isn't one year old joined 6 months ago 10 months ago Unpaid Paid 2 months ago 10 months ago#13EOY15 Cohorts keep growing across all metrics All cohorts keep growing 120% net retention rate at 6 months 150% net retention rate at 1 year Q2 16 Q4 16 Q217 Q3 17 ACV doubled in 15 months Q2 16 Q3 16 Q4 16 Q117 Q2 17 Q317 Usage intensifies over time 3.9x more messages sent per user after 1 year 4.9x more comments written per user after 1 year#1460 45 30 15 Team growth is built upon solid foundations Headcount evolution O 3/1/15 11/1/15 7/1/16 3/1/17 11/1/17 100% Highest Glassdoor metrics 5.0 ✰✰✰✰✰ Recommend to a friend 100% Approve of CEO Mathilde Collin 17 Ratings 40 30 20 10 Low attrition 0 voluntary departures among employed for more than 3 months 1 Last team offsite ratings 2 3 4 5#15We have a track record of capital efficiency Seed to Series A $3.1m raised $xx spent $xx ARR added Cash on hand $7m left * assuming current spend and 0% growth t assuming no hiring and 5% monthly growth Runway * 18 months Series A to date $10m raised $xx spent $xx ARR added "Default alive" t Profitable in 10 months#16Aiming for $xx ARR by end of 2018 1/1/18 5/1/18 As a business, we are in a great position ARR 9/1/18 12/1/18 Cash Positive operating margin by end of 2019 100% 75% 50% 25% 0% -25% -50% -75% -100% 1/1/18 5/1/18 Gross margin 9/1/18 12/1/18 Operating margin#17Where do we we go from there?#18Unreasonable stickiness 2.5 hours per user per day As a product, we are in a unique position 64% DAU/MAU ratio Access to critical data Messages Contacts Files Meetings Relevant across all teams BS m BC#19Our two areas of focus for 2018 Add more users to make our platform more valuable. OO og iitorii Improve our platform to make it easier to build on top of it 35#20Our two areas of focus for 2018 Add more users to make our platform more valuable Maintain leadership on our core targets Become a great email client Ship products that expand our value proposition Improve our platform to make it easier to build on top of it ☐☐ □ Ship our new Extension API Extend our collaborative model beyond messaging Launch an app-store, host 3rd party apps#21Long-term vision Email ✔ FRONT [email protected] Password Sign In

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