#1HONEST INVESTOR PRESENTATION MARCH 2022#2Legal Disclaimer This presentation contains certain forward-looking statements within the meaning of the federal securities laws, including statements about the outlook of our business and industry and other matters referenced in our earnings release and SEC filings. All statements other than statements of historical fact contained in this presentation, including statements on our business strategy, plans, objectives, financial results, operating results, potential market and growth opportunities, or competitive position, are forward-looking statements. These forward-looking statements involve a number of risks and uncertainties, some of which management cannot predict, that could cause actual results to differ materially. Please refer to our SEC filings and earnings release for a more detailed description of the risk factors that may affect our results. You should not rely upon forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends that we believe may impact our business, financial condition, and operating results. Please note that these forward-looking statements reflect our opinions only as of the date of this presentation and we undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information, future events, or the occurrence of unanticipated events, except as required by law. Market data and industry information used through this presentation are based on management's knowledge of the industry and the good faith estimates of management. We also relied upon management's review of independent industry surveys and publications and other available information prepared by a number of third-party sources. All of the market data and industry information used in this presentation involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such data, information, and estimates. Although we believe that these sources are reliable, we cannot guarantee the accuracy or completeness of this information, and we have not independently verified the information provided by these or any other third-party sources referred to in this presentation. We make no representations or warranties as to the accuracy of any such statements, data, information, or estimates. Projections, assumptions, and estimates of our and our industry's future performance are subject to a high degree of uncertainty and risk. These uncertainties and risks, as well as other factors, could cause results to differ materially from those expressed in our estimates and beliefs and in the estimates prepared by third-parties. 2#3Video Link: Join Us in Making an Honest World Video MONEST MAMA CARE HONEST BATH+ BODY BABY CLEANING JOIN US 900 ONEST HONEST BEAUTY 3#4Mission: Clean TO INSPIRE EVERYONE TO LOVE LIVING CONSCIOUSLY OUR BRAND PROMBE: Sustainable Formulated by In-House Chemists with HONESTⓇ Human Health Top of Mind Honest.com Shipments are Carbon Neutral Using 100% PCR Shipping Cartons (1) Effective HOMEST BEAUT Strong Consumer Reviews & Ratings of 4.4 Stars (2) Note: 1. Our domestic Honest.com shipments from May 2020 to May 2021 were carbon neutral, and we expect our domestic Honest.com shipments to continue to be carbon neutral through the end of 2022 2. Amazon star ratings from 01/13/2018 through 03/20/2021 YOU SHOULDN'T HAVE TO CHOOSE BETWEEN WHAT WORKS AND WHAT'S GOOD FOR YOU % Jessica Alba, Founder Thoughtfully Designed Aesthetically Pleasing Products Are Designed to be Showcased AUT 4#5OUR TRANSFORMATION JOURNEY MAY 2009 It all started with an idea... After becoming a parent herself, Jessica Alba struggled to find safe, effective products she could trust for her family, her home + herself. So, she decided to create them. 2009 PURPOSE DRIVEN IDEA 2012 HONEST IS FOUNDED FOUNDER JESSICA ALBA IDENTIFIES NEED FOR SAFE, EFFECTIVE PRODUCTS FOR FAMILY AFTER STRUGGLING TO FIND ANY AVAILABLE Clean Beauty Groundbreaker Honest Beauty officially launched! Featuring plant-derived ingredients + feel-good beauty essentials. We took it to the next level Honest begins its international journey, launching in stores throughout Canada in 2015 and across Germany, Spain, Italy, France and the UK by 2019. 2015 BUILDING A MOVEMENT CLEAN BEAUTY IS LAUNCHED AND EXPANDED INTO RETAIL A2BABY 2017 GROWTH TRANSFORMATION HIRED EXPERIENCED CPG LEADERSHIP TEAM; AMAZON LAUNCH AND IN-HOUSE LABS & FORMULATION DEVELOPMENT ()) BABY BABY Born Leveling up on sustainability Honest launches Conscious Cleaning Essentials, featuring easy ways to make cleaning home safe + more sustainable with thoughtfully designed formulas + packaging. honest shampoo + body 2019 EXPANDING FOUNDATION (1) BABY2BABY PARTNERSHIP EXPANSION WHILE CREATING SUSTAINABLE PACKAGING & FORMULAS HONEST PEOPLE. PLANET PRODUCTS. 2021 GOING PUBLIC HONEST WENT PUBLIC IN MAY 2021 Nasdaq 2022 & BEYOND WELL-ESTABLISHED PURPOSE DRIVEN LIFESTYLE BRAND THAT INSPIRES CLEAN CONSCIOUS LIVING 5#6DECADE LONG, WELL-ESTABLISHED CLEAN LIFESTYLE BRAND POSITIONED FOR GROWTH LARGE TOTAL ADDRESSABLE MARKET 2019 Total Market Size $130Bn C Clean / Natural $17Bn 13% of Total CLEAN & NATURAL GROWING 6X GREATER U.S. Markets 2019A - 2025E CAGR 1.5% Conventional 6x Greater Than Conventional 9.3% Clean / Natural Source: Company estimates; Third party survey conducted on our behalf in August 2020 Notes: "Conventional" refers to brands that did not make explicit claims that their products were natural, "better-for-you", naturally derived or simplified formulations, or similar claims; "Clean/Natural" refers to brands that make explicit claims regarding their products being natural, "better-for-you", naturally derived or simplified formulations, or similar claims. 10#7STRONG, IN-HOUSE PRODUCT DEVELOPMENT CAPABILITIES POWER OUR INNOVATION ● IN-HOUSE R&D LAB & TEAM ● JEST ● • The Honest Standard Three in-house labs Safety, sustainability, design and performance are top of mind with in- house toxicologist FISH Innovation is a core pillar of the Honest strategy and our products are driven by proprietary technology DEVELOPMENT PROCESS STARTS WITH THE CONSUMER Ingredient & Material Assessment Carefully Selecting What to Include and Exclude Label Transparency Empowering Consumers to Make the Right Choices 2 5 Testing & Validation Safety, Efficacy and Integrity Production RASHERCERIES PRACTICES Commitment to Quality 6 Packaging Improved Use of Environmentally Friendly Materials Ongoing Evaluation & Consumer Feedback Continuously Learning, Innovating and Evolving Watch Inaugural Innovation Summit 2021 Webcast on Honest.com "NO-list" TM of 3,500+ banned ingredients IMPROVED EXISTING PRODUCTS Jeughes stretchy side. panels e CLEAN CONSCIOUS DIAPER HONEST BEAUTY SUSTAINABILITY RESTAGE 7#8POWERFUL HONEST BRAND GROWING IN AWARENESS years Household Penetration: Increased to 4.9% in FY 2021, an increase of 2.7M new households over the last two Brand Awareness: Among diaper users, current unaided brand awareness increased to 29% (up from 25% in Jan 2021) (²) ACV: Represents significant opportunity upside increasing to 49% today up from 40% two years ago (1) Retail Distribution: Honest Baby (diapers, wipes, personal care) is in 43K retail distribution stores, up 6% YoY (¹) Power of Honest Brand: ~52MM TOTAL Followers on Social Media (3) ● ● ● ● ● 26 Oct-17 28 21 Dec-17 Feb-18 OVER THE LAST FOUR YEARS, HONEST ACV TREND HAS STEADILY INCREASED --HONEST TOTAL BABY 29 22 Apr-18 Jun-18 29 21 Aug-18 30 21 TOTAL HONEST (Feb '22) Oct-18 31 22 Dec-18 Feb-19 40 26 Apr-19 Honest ACV Trends - MULO 41 28 Jun-19 Aug-19 42 28 Oct-19 43 30 Dec-19 Feb-20 13 WEEKS ENDING 44 31 Apr-20 HONEST TOTAL BEAUTY 45 30 Jun-20 Aug-20 45 32 Oct-20 47 35 Dec-... Feb-21 47 35 Apr-21 48 Source: 1. Third Party Data as of 12/31/2021. 2. Third Party Consumer Data as of 2/1/2022 3. Total followers for Jessica Alba + Honest on Twitter, Facebook, Instagram, YouTube and Pinterest as of 2022 34 Jun-21 Aug-21 48 37 Oct-21 49 40 Dec-21 (1) 8#9COMMUNITY-DRIVEN CONTENT DEEPENS RELATIONSHIP WITH CONSUMERS Content ● DAY TO NIGHT PARTY LOOK ● EXPANSIVE ● CONTENT GENERATION MULTI-TASKING MAMA SENSITIVE SKIN ROUTINE SSNOWB SUSTAINABLE BEAUTY Snackable, educates + entertains Insight-led, data-driven Organic videos and influencer-led campaigns highlighting top products ● ● ● Note: 1. Total followers for Jessica Alba + Honest on Twitter, Facebook, Instagram, YouTube and Pinterest as of 2022 Community DYNAMIC COMMUNITY HONEST BEAUTY TEAMING C CLEANE TikTok Barapapa ~52MM TOTAL Followers on Social Media (1) TAY Halo effect of Jessica Alba In-house marketing capabilities On-trend, relatable, user generated ● Commerce ● HONEST ww OMNICHANNEL FLAGSHIP EXPERIENCE HONEST HONEST 65 HONEST • Thematic merchandising Integrated yet curated solution sets Creates shoppable experiences either in- store or online O TARGET. ULTA B E AUTY amazon Note: 2. Third Party Data data as of 12/31/2021 Honest started as a native DTC brand, expanding into over 43K retail locations (2) 9#10BALANCED OMNI-CHANNEL CAPABILITIES POSITIONED TO CAPTURE WHEREVER OUR CONSUMER WANTS TO SHOP HONEST DIGITAL VS. RETAIL % OF SALES 57% 43% 2019 59% 41% Note: 1. Source: Company estimates and third-party data 2020 49% 51% 2021 Digital Retail In 2019, 20% of Retail Sales in the U.S. were Ecommerce By 2025, 30% of Retail Sales in the U.S. will be Ecommerce Ecommerce sales growing 7x faster than brick and mortar sales CONTINUE TO DRIVE SALES AT DIGITAL & RETAIL HONEST BEAUTY HONEST S HONES HONEST ● SHOP BEAUTY SHOP SHOP WIPES SHOP BATH+ BODY CLEANING RETAIL DIGITAL DTC native brand at Honest.com Digital partners include Amazon ● ● Investments in digital will optimize Honest.com and create rich mobile app experience • Long-standing key retail partnership with Target Over 43,000 total retail distribution locations (1) amazon Notes: 1. According to third-party data ending December 2021 O target • Continue to increase shelf space and door penetration at existing retailers • Expand to new retail partners, including Ulta (ULTA ● Collaborative marketing drives growth BEAUTY 10#112021 SALES BREAKDOWN: TOTAL REVENUE $319MM SALES BY PRODUCT 32% Skin & Personal Care (Core*) 63% Diapers & Wipes (Core*) 5% Household & Wellness 95% OF SALES IN CORE* CATEGORIES 13% YOY GROWTH (excluding Household & Wellness) SALES BY CHANNEL 49% Digital (2) 51% Retail WELL-BALANCED OMNI-CHANNEL PLATFORM Allows our consumers to shop where they prefer SALES BY REGION 98% United States 2% International INTERNATIONAL GROWTH OPPORTUNITY 75% of Jessica Alba's 19.5MM Instagram followers are Int'l (3) Notes: 1. Core Revenue consists of Diapers & Wipes and Skin & Personal Care product categories 2. Digital = Honest.com, Amazon and other third-party online retailers 3. Total 52MM social media followers for Honest and Jessica Alba including Twitter, Facebook, Instagram, YouTube, Pinterest. Of Jessica Alba's 19.5MM followers on Instagram, only 25% are in the US, followed by over 10% in Europe and Mexico 11#12ESTABLISHED CORE CATEGORIES CONTINUE TO SEE DOUBLE- DIGIT TOPLINE GROWTH Core Revenue consists of Diapers & Wipes and Skin & Personal Care product categories Emerging Revenue consists of products in the Household & Wellness category TOTAL REVENUE: $221 +22% Growth $15 2019 $236M $268 +13% Growth $33 2020 $301M Core Revenue Emerging Revenue $303 2021 $16 $319M 12#13DIAPERS AND WIPES OVERVIEW ● ● Clean & Natural Baby Category is only 5% of Total $8bn baby market: Growing 7x greater than conventional (1) Honest Baby 2 Year CAGR continues to outgrow category Sustainable Innovations: Our Clean Conscious Diaper Plant based backsheet ● Sustainably harvested fluff pulp More efficient design using less material helping us avoid 7,000 trees ever year Our baby wipes feature 100% plant-based substrate Source: Third Party Data, Calendar year ending 12/26/21 (08 HONEST 72 HONEST 72 HONEST 2Y CAGR XXX 12888 Diapers & Wipes: 63% of 2021 Sales Baby Category 7% 63% %9 13% Total MULO (Multi-Outlet) 13#14DIAPERS & WIPES WELL POSITIONED IN GROWING NATURAL BABY CATEGORY PART OF A GROWING TREND WITH 60%+ OF HONEST'S REVENUES IN DIAPERS & WIPES 2021 Total Market Size $8Bn U.S. Markets 2018A-2021A CAGR 2.6% 7x Greater Than Conventional Conventional Source: Company estimates; Third Party Data, last 12 weeks ending 12/26/21 Clean / Natural $358M 5% of Total 17.2% Clean / Natural FASTER GROWTH RATE IN NATURAL ACROSS ALL BABY CATEGORIES HONEST 72 HONEST 72 HONEST 7 (1) HONEST eczema cream HONES HONEST body wash By Shay 2.5% CONVENTIONAL DIAPERS 3.9% 0.9% CONVENTIONAL BABY PERSONAL CARE 17.6% CONVENTIONAL BABY NATURAL BABY WIPES WIPES Source: Third Party Data, Calendar year ending 12/26/21 NATURAL DIAPERS 26.8% 9.6% NATURAL BABY PERSONAL CARE 14#15CONTINUE TO GROW SHARE ACROSS BABY CATEGORIES BY INCREASING ACV AND MARKET SHARE clean conscious diapers borbent bypolergenic with plet-ased mater made without a HONEST HONEST HONEST B 72 HONEST HONEST 92 4 DIAPERS BUAT KARE 989 CATEGORY GROWTH +16% +10% +5% Note: Category growth = conventional brands Source: Third Party Data, last 12 weeks ending 12/31/2021 compared to last year HONEST GROWTH +32% +34% +24% MARKET SHARE 1.9% 2.7% 6.0% ACV % 31% 43% 45% 15#16● ● ● SKIN & PERSONAL CARE OVERVIEW Recent Innovation: In 2021, launched our Beauty Restage - Includes new sustainable packaging initiative with recyclable cartons using 100% tree-free paper made from upcycled sugarcane by-product - This tree-free paper uses significantly less water and energy than other paper to produce Top Hero Products: Extreme Length Mascara & Primer (#1 clean selling mascara on Amazon) (1) Hydrogel cream (#1 selling clean facial cream moisturizer on Amazon) (1) ● ● New Product Highlights: HONEST BOUNCE BACK BODY CREAM blend of naturally nurturing ingredients moothing rove care for I HONEST CALM & RENEW MELTING EYE BALN BAUME CONTOUR DES YEUX FONDANT Honest Mama Calm & Review Melting Eye Balm ⒸHONEST Source: 1. Third Party Data, from April 2020 - April 2021 2. Third party data, last 12 weeks ending 1/23/2022 STAY HYDRATED HYALURONIS Stay Hydrated Hyaluronic Acid Serum Honest Beauty 2-year CAGR continues to outgrow category (2) SERUM LEFUN 2Y CAGR HONEST BEAUTY BESTSEL HONEST HYDROGEL CREAM CREME HYDROGEL Beauty Category Skin & Personal Care: 32% of 2021 Sales 32% 916 25% -1% Total Mass Market (MULO + eCommerce, excluding Honest.com) ..... 16#17● ● HOUSEHOLD & WELLNESS OVERVIEW Household and Wellness is Honest's emerging category representing 5% of revenues While demand for sanitizing and disinfecting products has slowed, Honest is pivoting toward new margin-accretive innovations HOUSEHOLD Current Portfolio of products: -Sanitizing wipes, spray and hand gel -Baby Laundry Detergent -Refillable: -Multi-surface cleaning kit -Bathroom cleaning kit -Glass cleaning kit Recent Award Recognition: READY. Glass Refillable Cleaning Kit 2022 Better Homes & Garden Clean House Award HONEST HONEST GLASS REFILL POMELO SPRITE 2NCENTRATED PODS HONEST HONEST MONER HONEST Sanitizing Alcohol Wipes 2022 Parents Best Green Cleaners Award HONEST SAFER CHOICE e Eema REFILL GLASS ● WELLNESS Innovation: Continue to innovate with our In- House R&D lab and grow into wellness adjacencies where Honest has a right to win, including our nascent pre-natal vitamin business Current vitamin products include: - Prenatal DHA Vitamin - Postnatal Lactation Plus Vitamin - Prenatal Once Daily Vitamin PRENATAL * POSTNATAL LACTATION PLUS 60 Har PRENATAL ONCE DAILY DAIL Pre-natal PRENATAL LOVE THE BUM ONCE DAILY PRENATAL" IN OOSTER ME O TAKE Household & Wellness: 5% of 2021 Sales 5% 17#18HIGH-PERFORMANCE LEADERSHIP AND TEAM KELLY KENNEDY Founder, Chief Creative Officer, 2012 Globally recognized business leader, entrepreneur, advocate, actress, and New York Times bestselling author of The Honest Life Chief Financial Officer 2021 BARTELL Aunics DRUGS Sur la table See's CANDIES, WILLIAMS-SONOMA JESSICA ALBA DON FREY HONEST Chief Innovation Officer 2017 JANIS HOYT Chief People Officer 2017 P&G AVON JAFRA method aetna ★macy's THE CLOROX COMPANY RICK REXING Chief Revenue Officer 2017 Chief Executive Officer 2017 THE CLOROX COMPANY PETE GERTSBERGER Chief Digital and Strategy Officer 2021 ring amazon STAPLES NICK VLAHOS THE CLOROX COMPANY greencarks General Counsel 2020 BRENDAN SHEEHEY BURT'S BEES Targus BRITA SIDLEY AUSTIN LIP SIDLEY GLENN KLAGES EVP, Supply Chain 2018 Unikum 86 ARBONNE carter's philosophy JENNIFER KROOG ROSENBERG VP, Marketing Communications 2012 Juicy Couture koba BOBBY CONNELL VP, Finance 2015 Merrill Lynch STEVE AUSTENFELD VP, Investor Relations 2022 THE CLOROX COMPANY GAP ELIZABETH BOUQUARD Sr. Director, Investor Relations & Strategy 2021 citi Morgan Stanley Jefferies 18#19DIVERSE BOARD OF DIRECTORS ● ● Recently added New Board Member, James White, Chair of the Board and Chair of the Nominating and Corporate Governance Committee Diverse background of Board members, including experience at Jamba Juice, Coca-Cola, Clorox and H.I.G. Capital 1/3 of Board members are Women The Nominating and Corporate Governance Committee oversees ESG activities, led by Honest's ESG Council NICK VLAHOS Chief Executive Office - The Honest Company KATIE BAYNE Founder & President - Bayne Advisors; Independent Director ERIC LIAW General Partner - IVP JESSICA ALBA Founder and Chief Creative Officer - The Honest Company SCOTT DAHNKE Global Co-CEO-L Catterton JEREMY LIEW Partner-Lightspeed Venture Partners JAMES D. WHITE Former Chair, President and CEO - Jamba Inc. SUSAN GENTILE Chief Financial & Administrative Officer - H.I.G. Capital AVIK PRAMANIK Partner-L Catterton 19#20ESG MILESTONES 1 COMMUNITY IMPACT Now: Then: PEOPLE 71% Of Workforce Is Female 26 MILLION+ PRODUCT DONATIONS 18 MILLION+ PRODUCT DONATIONS 2 DIVERSITY AND INCLUSION Representation (1) 50% Of Workforce is Diverse Top 100 WITH THE GREATEST Diversity & Inclusion Initiatives 2020 Mogul Note: 1. As of March 2022 2. Associate Director and above levels (2018) 65% Of Leadership Is Female (2) built in 2021 BEST PLACES TO WORK LOS ANGELES PERKS & BENEFITS PRODUCTS 1 INGREDIENTS* ● Now: Then: 3,500 INGREDIENTS ON "NO LIST" ™M 2,500 INGREDIENTS ON "NO LIST" ™M 2 DIAPERS & WIPES 100% of the Chlorine- Free Fluff Pulp in our diapers comes from sustainably managed forests Baby wipes feature a 100% plant-based substrate The backsheets of our diapers are made of plant- based materials * All products are cruelty free, never tested on animals & adhere to our NO ListTM 3,500 ingredients we choose not to use (including parabens, sulfates, phthalates, formaldehyde donors & synthetic fragrances) 1 ENVIRONMENTAL CERTIFICATIONS Now: Then: PLANET USDA CERTIFIED BIOBASED PRODUCT PRODUCT 100% SAFER CHOICE MASA Sale Product Piancanta epa.gov/safere hoded Safer Chorce label Other Environmental Certifications: 95+ products Environmental Working Group Verified SKUs 20+ PRODUCT VERIFIED SKUS SEAL CERTI 85% of our baby and mama care formulas are USDA biopreferred 100% of chemical ingredients reviewed by EPA for human health Clean Conscious Diaper: Green Seal Certified 2 USING LESS WASTE All our Honest.com Shipping cartons are 100% PCR 100% POR SHIPPERS + CARBON NEUTRAL SHIPPING* CONTINENTAL ES 100ST ZON WHIT 20#21WHY INVEST IN HONEST? 1 3 4 5 Clean & Natural Brand for the millennial and gen 2 Large total addressable market with Clean & Natural growth outpacing conventional growth $130B TAM in US in current categories with Clean & Natural growing at 6x the rate of Conventional True omnichannel capability across Digital and Retail accessible wherever consumers choose to shop - 51% Retail / 49% Digital Revenue in FY 2021 and continuing to invest in digital enhancements Internal labs and R&D capabilities improve existing products and drive innovation Consistent growth across Core product categories (95% of revenue) - 13% 2021 Revenue growth in Core categories (Diapers & Wipes/Skin & Personal Care) 6 Significant margin and profitability expansion opportunity as we scale the brand - Early stages of multi-level growth supported by growing household penetration, brand awareness, ACV and new partnerships сл Z consumer - YOU SHOULDN'T HAVE TO CHOOSE BETWEEN WHAT WORKS AND WHAT'S GOOD FOR YOU Jessica Alba, Founder HO NEST HONEST SEAUTY ORGANIC BEAUTY FACIAL OIL ES 21