#1SHOPPERS STOP PERFORMANCE HIGHLIGHTS Q1 FY24#2F FRATINI 1 KEY HIGHLIGHTS 2 STRATEGIC PILLARS 3 FINANCIALS 2#3STOP MARKET OUTLOOK Customer Consumers prefer unique, engaging, and immersive experiences ― Retailers are responding with entertainment, Food & Beverage, and social interaction spaces that are distinct, as opposed to traditional places Omni Channel More "Omni” than exclusive E.Com. Growth tapering with significant offline expansion Focus on unit economics, introduction of reverse logistics fees - - Industry Apparel demand continues to be muted post Diwali, partial revival from mid-June Higher discounting to expedite Inventory liquidation Expect demand to pick up during second half Expansion India is 5th Largest Worldwide Retail destination(1) High Demand for organized Retail Space. Leased space of 4.7M sq. ft. in 2022. Estimated to lease 6.8M sq. ft. in 2023 (2) Brands continue to expand offline presence 1. Source: www.ibef.org 2. Source: CBRE 3#4Q1 HIGHLIGHTS - - Non-Apparel Category +13%, led by travel and luggage +50% and watches +9% Beauty +13%, led by Fragrance Category +16%; Strong Customer engagement with 160k Makeovers First Citizen mix at 80%, including repeat member 67% ATV +8%, grew for 13 consecutive quarters, ASP +5% led by premiumization Launched Fashion For All brand "Intune"; Opened 3 stores-2 in Hyderabad and 1 in Dombivali 4#5Q1 in Numbers (Non GAAP) Financials Revenue EBITDA PBT Rs 1,241 Crs +4% Rs 58 Crs 5.3% of Net Sales Rs 19 Crs 1.7% of Net Sales PAT Rs 13 Crs 1.2% of Net Sales Strategic Pillars Private Brand Rs 171 Crs Flat Rs 216 Crs +13% (+7% excl. Beauty Distribution) Beauty Expansion and Renovation - - - Expansion Renovation Capex 1 HomeStop + 6 Beauty 5 Department stores under Fit-out 3 Department + 1 HomeStop Rs 43 Crs 5 Bandeya#6QUARTERLY TREND (NON GAAP) (Rs in Crs) Sales Margin 37.8% 38.2% 38.1% 1099 1190 1241 367 401 416 32.1% 246 70 Q1FY20 Q1FY22 Q1FY23 Q1FY24 Q1FY20 Q1FY22 Q1FY23 Q1FY24 EBITDA PBT* 6.4% 5.3% 5.1% 3.2% 3.1% 67 1.7% 49 58 31 32 19 -116 -172 -53.4% -79.0% Q1FY20 Q1FY22 Q1FY23 Q1FY24 Q1FY20 Q1FY22 Q1FY23 Q1FY24 % is on Sales (Net of tax) *Q1 FY24 includes ESOP charge of Rs. 3.8 Crs *Q1 FY20 includes gain of Rs. 14.8 Crs from sale of FRL shares К 6 altlife#7KASHISH Sales QUARTERLY TREND (GAAP) (Rs in Crs) Margin 42.8% 42.2% 42.3% 832 942 982 356 397 415 38.7% 201 78 Q1FY20 Q1FY22 Q1FY23 Q1FY24 Q1FY20 Q1FY22 Q1FY23 Q1FY24 EBITDA 18.3% 17.8% 16.9% 2.2% 18 168 180 141 0.7% 1 PBT 3.4% 2.1% 32 20 -152 -75.7% Q1FY20 Q1FY22 Q1FY23 Q1FY24 Q1FY20 Q1FY22 Q1FY23 Q1FY24 7#8K Customer Visits (Mn) OPERATIONAL KPIS (Offline + Online) ATV (Rs/-) +8% 4264 4587 34.1 33.1 3312 3510 24.2 16.7 Q1FY20 Q1FY22 Q1FY23 Q1FY24 Q1FY20 Q1FY22 Q1FY23 Q1FY24 ASP (Rs/-) +5% 1559 1631 1278 1226 Life Q1FY20 Q1FY22 Q1FY23 Q1FY24 8#9Bandeya 1 KEY HIGHLIGHTS 2 3 STRATEGIC PILLARS FINANCIALS 9#10STRATEGIC PILLARS Growth Vs FY23 9.2M Flat +13% BLACK KASHISH Additions in Q1 1 HomeStop 6 Beauty 2 Intune SHOPPERS STOP S FIRST CITIZEN PRIVATE BRANDS BEAUTY EXPANSION 80% 14% 16% SALES CONTRIBUTION 10#11FIRST CITIZEN Sales contribution: Offline - Online Black Card Members: Contribution - ATV 80%, including New Member 13% 42% 13% to Overall Sales 2X of First Citizen Members Spend 4× of First Citizen Customer Engagement - Members shopped base expanded +3% - Repeat sales +11%, mix improved to 67% (+3%) - First Citizen contribution at standalone beauty door @ 71% - 2X campaign response from 450+ customer engagement activities with ATV +26% PERSONAL SHOPPER @SHERSSTOP HERUZA 11 Viviana, Thane#12PRIVATE BRANDS - - Sales PB Contribution - Overall Apparels (Vs Q1 FY23) Rs.171 Crs 14% 21% Launched Footwear range under "Fratini" and "Bandeya" - Indianwear continues to out-perform "HAUTE CURRY" +42% "Kashish" +14% Sales and Contribution % 14% 14% 14% 12% 171 171 132 - "Fratini" Mens +39%, led by Smart casuals 35 Q1FY20 Q1FY22 Q1FY23 Q1FY24 12 HAUTE Curry#13INTUNE IN WITH THE COOL - We launched INTUNE on June 2, 2023 - We offer Apparel, footwear & accessories across Men's, Women's and Kid's INTUNE stands for "Fashion For All" - from the trendy college-goer to the classically dressed young parent to the cute & energetic kid, INTUNE has something for everyone With its 100% in-house assortment, INTUNE brings to the fore fresh, quality fashion for the cool- spirited customers at shockingly accessible prices OUR MISSION - One stop shop for fashion Fresh fashion @ unbeatable prices - - - PRESENT STATUS Opened 3 stores - - In DSL Mall and GSM Mall at Hyderabad Xperia Mall, Dombivali Store size Avg 5,000 Sq ft Customer Profile - Young Families Expansion 3 Stores under fit-out - - - Offer a truly omni-channel shopping experience 13#14INTUNE - INSIDE THE STORE INTUNE 1000+ STYLES UNDER 499 169 149 399 BOYS 3995 399 199 BUY 199 REONE BACH 499 GIRLS IN 169 149 55 14#15Intune @ DSL Mall, Hyderabad INTUNE 25vs5 INTUNE INDIAN WEAR BEGINS 399 1000+ UNDER STYLES ₹499 BOYS 15#16Intune @ GSM Mall, Hyderabad INTUNE ఇన్ ట్యూన్ 149 399 TUNE 1000+ 7499 16#17BEAUTY - Sales Rs.216 Crs. +13% Rs.204 Crs. +7% (excl. Distribution) Strong customer engagement with 160K make-overs contributing 17% - Fragrance outperformed, +16% - - - Launched SSBeauty Store at Elante Mall, Chandigarh (Vs Q1 FY23) Network Offline count Standalone 78 Shop in Shop 57 SSBeauty 11 Total Offline 146 Online Shoppersstop.com SSBeauty.com Sales and Contribution % 18% 16% 16% 13% Introduced "Virtual Try On and Skin Analyzer" at SSBeauty store for virtual try on make-up experience Launched 23 brands across categories viz; KilianParis, Lancome, Olaplex and Farmacy 190 204 Arcelia (Private Brand) 148 80 SKUs launched across categories; Portfolio of 500+ SKUs 45 Q1FY20 Q1FY22 Q1FY23 Q1FY24 17#18BEAUTY DISTRIBUTION Sales Rs 15 Crs - Retailers on boarded (Online + Offline): 20 - Distribution network (No. of Doors) : 266 - Brands portfolio expanded with onboarding; - Marquee Makeup brand "Armani” (L'Oréal Group) PRADA SPICEBOMB ULLAIREN Perfume brands "Tumi" and "Banana Republic" (Park Fragrances group) RALPH LAUREN RAL CLUB PRADA RALPH LAUREN MUGLER MUGLE MUGLER MUGLER Select Saket PRADA PRADA AZZARO PARADOXE Vasantkunj 18#19KEY BEAUTY CAMPAIGNS 森福月 JOY UCK MOON - MYUM CHA SACHA TEA BOUTIQUE OMA EST 1981 bindia PRADA PARADOXE THE BODY SHOP PRADA PRAM PRADA PARADOXE PRADA PARADOXE PRAD PARADOXE PRADA PRADA PRADA DAMILANO Jo MALONE PRADA PRADA SLY GRANNY Land PRADA MILANG Vashi, Mumbai Protect your glo RUS Fragrance Affair Logix, Noida REFRESHING DEOS AMAZING DEALS deo FIESTA Alpha, Ahmedabad PLEASE MIND YOUR STEP PLEASE MIND YOUR STEP PLEASE MIND YOUR STEP Select Saket, New Delhi 19#20Z EXPANSION PHILIP Store Footprint as on 30th Jun23 Format Department Stores Home Stop Beauty Stores Intune Airport Doors *excludes 57 Shop in Shop Store count 98 7 89* 2 22 Pepe Jeans. LONDON 218 Stores 3.9M sq.ft.* Investments (Rs In Crs) New Stores and Renovation Technology/Others Total Q1 FY24 28 15 43 #Carpet area 20#21New Store - HomeStop @ Unison Mall, Dehradun DINING HomeSto CURTAINS LIVING 0 HomeSta Hore Stop Noritake ellementry MEYER 21#22New Store - SSBeauty @ Elante Mall, Chandigarh SBEAUTY BY SHOPPERS STOP LIARMAN CLONCLE CLINIQUE Laser smart NO MALONE 285744 Kilan TOM FORD 22#23New Beauty Stores @Phoenix Mall, Ahmedabad MAC BC read MAC ALL ARALL RACES ALL GR NEW NOW! BOBBI BROWN BOBBI BROWN BOBBI BROWN STUDIO BOBBI CLINIQUE BROWN LOOKS Don't CLINIQUE call it makeup MOVES Eightweight & ol-free 23#24New MAC Stores VAC TUDIO FIX MAC trend เอ ALL AGES. ALL RACES. ALL GENDERS MAC LPS NEW + NOW! MAC ALL AGES, ALL RACES. ALL GENDERS TAP TAP NEW NOW MAC Phoenix, Indore Kanakpura, Bangalore 24#25Renovation - HomeStop @ Select Saket Home Stop. Evedas LIVING T Decor 299 THE LATEST IN HOMEWARE IS ON 603 50% 25#26STOP Li TRENDING TRENDING TRENDING New STOP Renovation - Department Stores Otans UNITED COLORS Prozone Mall, Aurangabad INDIANWEAR W Inv MODE GUESS City Centre, Siliguri FRAGRANCES clam STATION HELLO Metro Junction, Kalyan 26#27FRATINI FRATINT F FRA www F FRATINI INTUVAS 1 KEY HIGHLIGHTS 2 STRATEGIC PILLARS 3 FINANCIALS 27#28KPI PERFORMANCE – Q1 Vs Q1FY23 - +4% (15 bps) (15%) Sales Gross Margin EBITDA Non GAAP 1241 416 58 GAAP 982 415 180 +4% +10 bps +7% (Rs Crs) 28 karot#29FINANCIALS Q1 FY24 Particulars Non-GAAP Financials GAAP Financials Rs. in Crs. FY24 FY23 Gr% FY24 FY23 Gr% Gross Revenue 1241 1190 4% 1103 1058 4% Net Revenue 1093 1048 4% 982 942 4% Other Income 23 16 44% 7 6 29% Total Revenue 1116 1064 5% 989 948 4% Margin 416 401 4% 415 397 4% Margin% 38.1% 38.2% -15 Bps 42.3% 42.2% 10 Bps Operating Exp. 382 350 9% 243 235 3% EBITDA 58 67 -15% 180 168 7% Depreciation 32 30 7% 105 85 24% Finance Cost 3 6-46% 54 51 6% PBT 23 32 -30% 20 32 -37% Previous years numbers are regrouped/rearranged wherever necessary 29 ELLIZA ONATEIN ENA#30BALANCE SHEET Particulars (Rs. In Crs.) Jun'23 Mar'23 Net worth 779 765 Loan Fund 100 104 Total Liabilities 879 869 FLONE POWE Fixed Assets + Lease Deposit 816 795 Investments 34 77 Inventory 1486 1488 Other Assets 511 525 Net Cash Rs. in Crs Total Current Assets 1877 1883 Cash & Investments 10 Trade Creditors Goods 1532 1539 Loan Others 437 475 Total Current Liability 1968 2015 Net Debt 100 90 Net Current Assets -92 -131 Total Assets 879 869 Previous years numbers are regrouped/rearranged wherever necessary *Includes ROR Inventory and Creditors of Rs. 1343 Crs in FY24 30 Life#31CASH FLOW Particulars Jun'23 Mar'23 Cash Profit from Operations (after tax) 53 -17 Changes in Working Capital -51 124 Cash generated from Operations 2 106 Fixed Assets/Reduction in Capex Creditors* -54 -120 Cash generated from Operations -52 -13 Redemption of Investments (Net) 43 -24 Cash post Investing Activities -9 -37 ESOP 2 Interest & Finance Cost -3 -19 Loans Repayment -4 44 Net Increase/(decrease) in Bank Balance -16 -9 *Includes Security Deposit of Rs. 12 Crs for New stores 31 insense#32Way Forward Customer - Continue transition from transactional connect to experiential Enhance Shoppers Stop as Gifting destination. Expansion Brands - Introduction of new brands across categories curated Brand Mix Premiumization of brands in Non Aps - 5 dept Stores under fit-out - Launch of SSBeauty Bangalore International Airport (BIAL) T2 store Omni Beauty = - Monsoon Love: Flagship Skincare campaign to leverage topicality of Monsoon Launch SSBeauty app Global SS Beauty - Seamless Online Customer Journey - Launch Armani flagship brand Customer Loyalty - Pricing and Community Building - Launch marquee beauty brand NARS 32#33ANNEXURES#34FINANCIALS Q1 FY24 Particulars Non GAAP GAAP Rs. in Crs. FY24 FY23 Gr% FY24 FY23 Gr% Gross Revenue 1241 1190 4% 1103 1058 4% Net Revenue 1093 1048 4% 982 942 4% Other Income 23 16 44% 7 6 29% Total Revenue 1116 1064 5% 989 948 4% Margin 416 401 4% 415 397 4% Margin% 38.1% 38.2% -15 Bps 42.3% 42.2% 10 Bps Operating Exp. 382 350 9% Adjustment in Net Profit 243 235 3% GAAP Adj. EBITDA 58 67 PBT (as per Non GAAP) 19 -15% 180 168 7% Lease Rent (Non-GAAP) -119 Depreciation 32 30 7% 105 85 24% Finance costs E 51 Finance Cost 3 6 -46% 54 51 6% Depreciation on ROU Assets 70 PBT 23 32 -30% 20 32 -37% Remeasurement of leases life -4 Exceptional Item/OCI* 4 0 0 0 Others 0 PBT(Adj.) 19 32 -41% 20 32 -36% PBT (as per GAAP) 20 Tax 5 9 -42% 5 9 -42% PAT 13 23 -41% 15 22 -33% Previous years numbers are regrouped/rearranged wherever necessary * Q1 FY24 includes ESOP charge of Rs. 3.8 Crs K altlife 34#35Home I domicile NOU An institution, specific place of made during a certain period Place where you can develop sa of routine and be happy with it ev Family is what makes a house a it is a feeling, happiness that is sh with the ones you love UNLOCK TH Home ALIVA Dory & Beat Set SET OF 162999 HomeStop, Saket ALIVA OVEN TO TABLE S NAUTICA ALMA OVEN TO TAILE Sobre Range 3220 bedtime AND YOUR SERUM COLLECTON 9.2M FIRST CITIZENS 14% Mix 218(¹) Stores PRIVATE BRANDS 3.9 M SQUARE FEET AREA 33 Mn 800+ BRANDS 16% Mix BEAUTY 52 CITIES CUSTOMER VISITS in Q1 18.5K (2) TALENT POOL As at 30th Jun'23 1. Excludes 57 Shop in Shops 2. Includes Brand staff 35#36DISCLAIMER Certain statements in this release concerning our future growth prospects are forward-looking statements within the meaning of applicable securities laws and regulations, and which involve number of risks and uncertainties, beyond the Control of the company, that could cause actual results to differ materially from those in such forward-looking statements The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding Fluctuations in earnings, our ability to attract and retain highly skilled professionals, political instability, legal cost advantage, wage increases, our ability to attract and retain highly skilled professionals, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and General economic conditions affecting our industry. Shopper's Stop Ltd. may, from time to time, make additional written and oral forward looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company. The Company also expects the media to have access to all or parts of this release and the management's commentaries and opinions thereon, based on which the media may wish to comment and/or report on the same. Such comments and/or reporting maybe made only after taking due clearance and approval from the Company's authorized personnel. The Company does not take any responsibility for any interpretations/views/ commentaries/reports which may be published or expressed by any media agency, without the prior authorization of the Company's authorized personnel.#37In case of any clarifications please contact on [email protected]