#1RHODY RESILIENT ANCH Rhode Island Tourism Overview March 2021 HOPE RHODE ISLAND#2VisitRhodelsland.Com RHODE ISLAND COVID-19 UPDATE Read More Press Travel Guide Choose Language (0) Your Trip 30° Search Q Things to do Events Hotels & more Food & drink Plan RHODE ISLAND HIT THE OPEN RHOODE RHODE ISLAND#3Rhode Island Breweries & Distilleries Rhode Island was once the rum capital of the world, home to more than 20 distilleries in Newport alone. Today's distillers and brewers are young. ambitious and really know their craft-artisans and entrepreneurs who are combining the latest technology with time-tested techniques. The result has won companies such as Newport Storm and Sons of Liberty national acclaim. Amherst The Rhody Brew Trail on Map Satellite The Rhody Brew Trail 1 Apponaug Brewing Ware Waltham (122A) Boston Marlborough Full Screen My Location 95 Shrewsbury Framingham Worcester 290 Quincy 93 90 Company ee 2 Beer On Earth 20 395 field Sturbridge 495 Southbridge Brockton (228) 3A Norwell Marshfield 3 Bravo Brewing Company 146 Foxborough 95 4 Buttonwoods Brewery nfield Wo 19 et 395 5 Coddington Brewing 3 Attleboro (28 Plymouth 44 (146) Company Putnam Taunton Willington 6 Crooked Current P 37 ket 44 Brewery 84 Killingly 6 Pr 34 nce Mansfield 7 Foolproof Brewing Company 8 The General's Crossing 384 6 Windham Plainfield (102) n 195 28 117 vvarwick 33 Fall River Brewhouse 95 11 New Bedford 495 (140) Wareham 195 (28) 9 Grey Sail Brewing (ल 395 18 35 (88 Company 31 Π ingstown 10 The Guild Norwich 29 wh 95 23 11 LineSider Brewing Montville Buzzards Bay Falmouth 82) Ledyard 36 Company King n 156 395 12 Long Live Beerworks (12) New London 95 W 27 ly Vineyard Sound Oak Blu Martha's Vinevard Stonington 13 LOPS Brewing 95 Old Saybrook 14 Moniker Brewing cound RHODE 3 ISLAND#4Rhode Island Breweries & Distilleries Rhode Island was once the rum capital of the world, home to more than 20 distilleries in Newport alone. Today's distillers and brewers are young, ambitious and really know their craft-artisans and entrepreneurs who are combining the latest technology with time-tested techniques. The result has won companies such as Newport Storm and Sons of Liberty national acclaim. <Hide Details Apponaug Brewing Company SJ Map Satellite [122A Ware Get Directions (401) 681-4321 Mansfield Apponaug Brewing Company is located in the historic Pontiac Mill. We believe that nothing connects people like Waltham Boston Full Screen My Location Marlborough 95 Shrewsbury Framingham Worcester 290 93 90 20 395 Sturbridge Southbridge 495. Brockton Quincy (228) Norwell Marshfield (146) Foxborough 95 Wo 19 et 395 3 Attleboro (28 Plymouth 44 146 Putnam Willington Taunton P 37 ket 3A 44 Killingly 6 102) Pr 34 nce חי 195 28 Windham Plainfield 117) warwick 33 Fall River (140) 495 Wareham 195 95 11 New Bedford Mashp 395 18 35 88 31 Π Norwich ungstown 29 wn 95 23 Montville Buzzards Bay Falmouth 82) Ledyard 36 King 156 395 (12) New London W 27 rly Vineyard Sound 95 Stonington Oak Bluffs Martha's Vineyard sharing a great beer and a delicious bite. More than just another brewpub, Apponaug Brewing is our vision of a Third Place, an essential refuge apart from the daily hustles of home and work. This is a community where you can meet up with good friends or make unexpected Old Saybrook Island Sound Ba 40000 RHODE 4 ISLAND#5RHODE ISLAND Press Travel Guide Choose Language Things to do ▾ Events Hotels & more▾ (0) Your Trip - 44° Search Food & drink ▾ Plan▾ Back to Previous Page SHAR Apponaug Brewing Company 9334 Knight Street, Warwick, RI 02866 Warwick & West Bay (401) 681-4321 Add to Trip View Trip Apponaug Brewing Company is located in the historic Pontiac Mill. We believe that nothing connects people like sharing a great beer and a delicious bite. More than just another brewpub. Apponaug Brewing is our vision of a Third Place, an essential refuge apart from the daily hustles of home and work. This is a community where you can meet up Show More- View Website▸ Email▸ | 5 1/3 Q RHODE ISLAND#6VisitRhodelsland.com & COVID We utilized the website to be a resource for Rhode Islanders and visitors alike to: The current travel restrictions, policies, and guidance • To highlight activities that were both open and COVID. Examples include: • Outdoor activities like walking trails • Museums that were doing online virtual art classes •⚫ Restaurants that were operating take out and delivery services ⚫ Highlight activities funded through the "Take it Outside" initiative • Promote shop local and shop local online | 6 RHODE ISLAND#7The primary ways we reach potential tourists are: 1. Paid Media 2. Earned Media 3. Social Media RHODE ISLAND#8FY21 PAID MEDIA July 22, 2020 - Feb 28, 2021 RHODE ISLAND#9PAID MEDIA STRATEGY Stayed responsive to the changing COVID-19 environment while promoting tourism to Rhode Island to support our economy. 1. Selected advertising tactics and partners that were flexible to easily adapt to the changing traveler sentiment. Focused on digital tactics: search ads, web banner ads, and online videos. 2. Appealed to the unique needs of travelers and our community during this time by promoting safe travel through: Targeting audiences within drive markets of Massachusetts, Connecticut, and the New York DMA. Showcasing experiences that are outdoor, socially distant, and overall safer activities in our creative. Expanding campaign parameters to include targeting Rhode Island and promote "staycations" as we saw an increase in hotel bookings by Rhode Islanders from 5% to 15%. 3. Tracked return on ad spend via Adara to measure how many people saw our ads and then later booked a hotel. 4. Selected advertising tactics and partners that have proven successful from FY20 in terms of return on ad spend. 5. Targeted audiences most likely to convert, like frequent travelers and those whose interests align with RI offerings. RHODE 9 ISLAND#10YEAR TO DATE PERFORMANCE 22 July 2020 - 28 February 2021 Total Ad Impressions 67.6 Million Observed Hotel Bookings 148,393 Observed Hotel Revenue $18.4 Million Advertising Spend $568,135 Return on Ad Spend 2.62x Impressions 1,500,000 1,000,000 500,000 "We're Open" Campaign Fall/Winter "Rhode Trips" Campaign April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 Paused for 1st COVID Spike Sources: Google Campaign Manager, Google Ads Manager, Adara Impact Dashboard Paused for 2nd COVID Spike | 10 RHODE ISLAND#11FORTHCOMING CAMPAIGNS 1 March 2021 - 30 June 2021 1. Continue with our annual strategy through the end of the fiscal while increasing reach/spend to keep up with a growing demand as we progress towards the summer months with higher vaccination rates. Spring "Rhode Trips" Campaign: $500,000/ 45.5 Million+ Est. Impressions 2. Promote "Hotel Week": a shoulder season hotel promotion from April 17th-30th to drive bookings to participating partner hotels. RI Hotel Week Campaign: $150,000/ 13 Million+ Est. Impressions Spring "Rhode Trips" Campaign RI Hotel Week March April May June | 11 RHODE ISLAND#122020 Earned Media PR Performance • Total Placements: 129 • Total Advertising Value: $18,720,118 • Total Impressions: 1,193,583,735 • HSMAI Adrian Award: "Shining a Light on Rhode Island's Magical Landscapes and Quirky Culture" Feature Print Placement Gold Award hsmai ADRIAN AWARDS CELEBRATION 2020 | 12 RHODE ISLAND#132020 Top Placements LOBSTER ROLL PILGRIMAGE NANTUCKET CHIC GREAT Rhode Island's icon served str S WHARF Patrick's flagship store in Newport "WE LOVE IT. WE NEVER WANT TO LEAVE. IT'S WHAT YOU THINK OF WHEN YOU IMAGINE A CLASSIC AMERICAN SUMMER." -KIEL JAMES PATRICK and seasoning that is practically the state dish. "Soupy" is soppressata, a dry-cured Italian sausage infused with cayenne, paprika, and this is key-Rhode Island salt air, first made by immigrants who moved from Calabria, Italy, to Westerly, now. considered the soupy capital of the world. The Westerly Pack- ing Company, an Italian grocery and sausage factory about 10 miles inland, supplies the Weekapaug Inn. (It's worth a detour- especially if you get fifth-generation sausage maker Bruno Trombino to show you the soupy drying room.) Weekapaug serenity is seductive, but I want to check out upscale Watch Hill, which in its Victorian-era heyday had seven grand hotels. Only two remain, including the canary-yellow. Ocean House, lavishly and lovingly resurrected in 2010. I walk from the hotel past Taylor Swift's blufftop mansion and down to cove-hugging Bay Street, bookended by the vintage Flying Horse Carousel, in operation since 1883, and a dockside Lily Pulitzer store. In the century-old Olympia Tea Room, I take note of the TEMPERANCE sign over the marble bar and order a beer anyway "And stuffies, please," I add with enough insouciance, I hope, to mask the fact that I've just learned what they are. JAMES PATRIC in the clear green-blue water and gawk at the mansions on the bluffs above us. The waterways and coves feel secret, the vistas near-magical. Almost like-yes-something out of a movie. Back on land, I head to broad Easton's Beach, popular with families, surfers, and socialites not only for its waves, but for two malinam landmale Pineta halahtlua intad toucle nafasian COAST LIVIN SPOILS OF THE KINGDOM Discover only-in-Rhode Island tastes and treasures along the way at these classic spots. STUFFIES Olympia Tea Room, open seasonally at 74 Bay Street Watch Hill CLAMCAKES Flo's Clam Shack, open seasonally in two locations on Aquidneck Island Wave Avenue Middletown, and 324 Park Avenue, Portsmouth ON VACATIONSUNRISE AMERICA'S Best Beaches 12 SECRETS OF SUMMERHOUSE STYLE PAGE 86 SUNRISE SUNRISE With its magical landscapes and quirky culture, Rhode Island's coast is straight from a movie. MEG LUKENS NOONAN sets out to discover its secrets Photography by JULIEN CAPMEIL KINGDOM KINGDOM KINGDOM House lawn Soft Frozen EMONADE $3.00 small $3.50 medium $4.25 $4.75 large jumbo I WASN'T ALL THAT SURPRISED TO SEE WILD RABBITS STANDING AT ATTENTION WHILE REVEILLE SOUNDED ON NEWPORT'S CASTLE HILL. I'd been walking to a lighthouse above the sea-splashed rocks. of Narragansett Bay when the nearby Coast Guard station's morning call began. Just ahead, in a slash of sunlight, two cottontails rose to their hind legs, held still as sentries while. the bugle played and then darted into a thicket of wild rose. Natural behavior? Could be. But in my few days of traveling Rhode Island's meandering coastline, I'd learned that, in these parts, enchantment is everywhere. Maybe the roots of that wonderment can be traced to the tiny state's long history as a refuge for dreamers. Tucked between t Massachusetts to its north and east, Connecticut to its west, and nearly cleaved from the south by the insistent wedge of island-studded Narragansett Bay, Rhode Island has attracted freethinkers since the 1630s when Roger Williams and Anne. Hutchinson, both banished from more conservative Massa- chusetts Bay Colony, separately founded settlements there on near-utopian principles. Alas, that anything-goes mentality bred scoundrels too; rum runners, slave traders, and robber barons helped earn the state its nickname, Rogue's Island. I've lived most of my life in New England, but knew little about this smallest tile in the regional mosaic. Sure, I've seen movie-set Newport-the Gilded Age mansions, the whippet- sleek yachts. But I missed what I suspected was the essence of the state: the kind of dreamy landscapes-tide-bent cordgrass and tiny coves, fogbound beacons and flinty bluffs-that film- maker Wes Anderson showcased in Moonrise Kingdom, his quirky coming-of-age 2012 film set in a scout camp and shot. mostly on islands in Narragansett Bay. I wanted to explore that cinematic shoreline. Starting with a pair of historic beachside enclaves in the state's southwestern corner, I laid a plan to make my way cast to a hilltop castle at the tip of Aquidneck Island, then head to a Lilliputian hamlet on the southeasternmost border-so private it might have been overlooked except for one 20 COASTAL LIVING Summer 2030 The beach at Weekapaug inn storybook hotel made entirely of stone. Along the way, I'd seek out foods that insiders say exist only in Rhode Island-things I'd heard of, like legends almost, some as endearingly oddball as a Wes Anderson flick. ACT ONE: WEEKAPAUG My shore-hugging odyssey begins in Weekapaug, a seaside com- munity that, like Watch Hill, its fancier sister down the road, is officially part of the town of Westerly, Rhode Island. Weekapaug consists of a cluster of summer homes; some are grand and gabled with wraparound porches and manicured lawns, others cottagey and bordered by freeform tangles of honeysuckle. Most. are still owned by descendants of their original builders who were lured by the area's pristine barrier beach and sparkling salt pond-both as appealing now as they were when visitors first arrived in the 19th century. The outsider's ticket to this insular haven is the Weekapaug Inn. The rambling, shingled inn was built on the pond's western shore in 1939 after a cataclysmic hurricane in 1938 destroyed the original beachfront lodge. That epic storm, so powerful it regis- tered on a seismograph in Alaska, leveled nearly every structure: on the coast and killed some 600 people. (There were miracu- lous stories of survival, too: Two babies were found alive on a floating door; another family rode their battered house across the tempest-tossed bay) Renovated in 2012, the inn has the trappings of a smart coastal hotel-understated neutrals, Audubon prints, wicker chaises in which to sip one's gimlet. But underneath beats the heart of a sleepaway camp, thanks in large part to Captain Mark Bullinger, the inn's khaki cargo shorts-wearing naturalist and de facto scoutmaster. It's choppy out on Quonochontaug Pond, but Captain Mark is dauntless, steering the 24-foot Quonnie Queen, with its fluttering navy blue awning and gleaming teak deck, into the freshening breeze. The boyish 59-year-old knows these waters well. He spent childhood summers at his grandfather's place in SIBLEY HELD GUIDE TO BIRD At Weekapaug: birding tools (top); murels in the lobby, (above); Mark Bullinger on the Queanie Queen AC Hea Bay Wookapaug Inn Stunning views of the Atlantic Ocean from Newport's Castle Hill Inn#14Continued TRAVEL MEN'S JOURNAL The Best Ways to Explore the Off-Season in Newport, Rhode Island TRAVEL Boston Four Islands with Great Foliage to Visit near Boston There's a reason Rhode Island is called the Ocean State. by NATHAN TAVARES. 9/24/2020, 12:39 p.m. elitetraveler A Luxury Guide to a Long Weekend in Newport Newport is a quaint coastal city located on Aquidneck Island, just a short hop from NYC. BY EMMA REYNOLDS | SEPTEMBER 7 2020 by Brittany Smith LT BOSTON LIFESTYLE TRAVEL A virtual visit to Providence sets the scene for future fun In many ways, tourists are the lifeblood of coastal towns the likes of Cape Cod, Nantucket, and the Hamptons. When the mercury swells, tourists descend on hot spots, eager to belly-up to a bar brimming with sun-scorched, wind-blown locals. Come winter, most of these eateries and hotels are shuttered. But for a city like Newport, Rhode Island, the shoulder season offers travelers a way to explore the destination like a local, which is to say sans crowds. Fourth-Century Fortresses, Verdant Ruins, and Hipster Dives: The 4-Day Weekend in Tbilisi, Georgia You won't be able to make the most of Newport's inimitable sailing scene, but you can spend the weekend ogling Gilded Age mansions; feasting at local haunts (fireside espresso martinis, anyone?); and cherry-picking activities by interest, whether that's perusing the International Tennis Hall of Fame, trying your hand at a mixology class, or ice skating on a waterfront rink. Use our travel guide to make the most of your time in the City by the Sea. Beavertail State Park photo provided The phrase "island hopping" might paint a picture of piña coladas in the Caribbean, but how about a beachy fall getaway closer to home? Throughout leaf-peeping season, Rhode Island beckons with still-warm days on uncrowded beaches and quaint seaside towns surrounded by foliage. Check out these four reasons to do some island-hopping even after the hubbub of the summer. Not sure when the foliage will hit its peak? Don't forget to check out this foliage map to see when it's coming to various parts of New England. For a quintessential New England seaside escape brimming with history, charm, Gilded Age mansions and fabulous seafood, head to Newport, Rhode Island, located on Aquidneck Island, just a short hop from Boston and New York City. Here, we bring you a luxury guide to this quaint coastal city. Whether you're a history buff or sailing aficionado, or you just adore classic, preppy New England style, Newport reigns as one of the East Coast's finest summer destinations thanks to its intimate luxury hotels, delicious restaurants, peaceful beaches, impressive (and competitive) sailing community and a dizzying array of historical attractions. Despite its historical significance as a getaway for America's most prominent families (Vanderbilts, Rockefellers and Kennedys, to name a few), Newport is an elegant yet approachable summer destination, best enjoyed on the water or by indulging in fried clams and lobster rolls in an Adirondack chair while watching the sunset. By MOIRA MCCARTHY! May 21, 2020 at 5:27 a.m. With travel peeking at us like a tiny slit of sunrise on the horizon, those who love to get away are feeling more confident, dreaming of future adventures. What city do you dream of exploring? Perhaps Paris? Maybe Madrid? Alas, it might be a wee bit longer before we can spend time in those locales. But there is good news: Those who love diving into the culture, food, people and just plain vibe of a new city can do just that, all within easy driving distance from Boston. Because when it comes to a fascinating culture, lovely setting and a menu of "to do" experiences that will mean more than one visit, nearby Providence may just have it all a world-class wanderlust-quenching adventure just an I-95 jaunt away. We tend to take it for granted, Providence. We zip by on our way to NYC, making sure to wave at the giant blue bug en route. We do the trip to Providence Place for holiday or prom dress shopping, but see little more. But there's a whole world to discover there. Like any thriving city, it's all about variety; lots of colorful yarns to make a great tapestry. There are art galleries and theaters, old-time restaurants and new-wave food choices. You'll find street art and fine arts, zoo life and neighborhood life. And now is the time to get familiar. 14 RHODE ISLAND#152020 Media Visits 9 Individual Visits James Hannaham, Travel + Leisure • Ashley Fern, Betches Robyn Freedman, Social Life Magazine Ana Maria Glavan, Buzzfeed Kerry Cushman, Red Tricycle Savannah Wasserman, Time Out New York Pam Wright, The Boston Globe Coco Rocha and family, @CocoRocha Zoe Roscoe, Parade cocorocha Message く 4,059 posts 1.5m followers 989 following cocorocha Following Ocean House RI *** 8:33 Chat timeoutnewyork • Message 639 following Time Out 5,207 posts 523k followers Time Out New York Tag your best city shots #timeoutnewyork to see them here! @timeoutmarketnewyork is temporarily closed sked.link/timeoutnewyork Just a few hours train ride away from NYC Time Out The best fall getaways from NYC 16. Providence, RI Ideal for history buffs, art lovers and foodies alike, Providence offers a balance between old and new with a little bit of everything in between. As an extremely walkable town, you'll be able to enjoy the fall. foliage at its peak until to mid-October. What to do: Looking to brush up on some U.S. history? Consider an "Autumn in Providence Walking Tour" with Experience Rhode Island. The tour takes you on a 2-mile walk around town, exploring some of the city's secrets and historical landmarks. You'll pass by America's oldest Baptist church on College Hill near Brown University and wind through the streets of downtown. Then, head over to Wickenden Street for some afternoon antique shopping. We'd highly recommend a trip to Jaswell's Farm (a 20-minute drive from downtown) for apple picking grab some fresh-pressed cider and apple cider donuts to-go. Swing by The Rogers Williams Park Zoo for a drive-thru Jack O'lantern Spectacular, where patrons can check out thousands of hand-carved gourds from the comfort of their cars. To eat? Make a resy at Oberlin for dinner, expect fresh seafood and Italian focused bites. This weekend we're checking out Providence, Rhode Island •PROVIDENCE, RHODE ISLAND Where to stay: Hotel Providence is a historical hotel in an ideal location; in close proximity to local boutiques, restaurants and ideal for those who will be getting around by foot. The spacious Theodor "Dr. Seuss" Geisel Suite is a fun nod to the beloved author and offers a few recognizable children's books in the room to enjoy. Coco Rocha Owner/Director @NomadMGMT - Founder/Mentor @Co to @loniConran, @lverConran & @lleyConran. Tiktok @d linktr.ee/cocorocha cocorocha So we decided to take a little socially distanced #RhodeTrip this week to @VisitRhodelsland with our 3 babies the first trip we've made as a party of 5! We are loving staying at @OceanHouse, a grand old hotel from the 1800's that's perched overlooking the amazing beach in Watch Hill. Stay tuned for @loniConran's tour of our own private apartment which has allowed us to stay safe and socially distanced while enjoying this fantastic change of scenery. #OceanHouseRI 15m baoanhtran710 Love is all we ♡ need♥ Photograph: Courtesy Gavin Ashworth/The Preservation Society of Newport County 17. Newport, RI If you're heading to Providence for a long weekend, consider a night in the scenic coastal town of Newport, which is a short 1-hour ferry ride away. It's all about classic, New England culture here, complete with historic places like White Horse Tavern (America's oldest restaurant) and a bevy of briny bivalves. What to do: Newport is home to some of the most impressive, ridiculously elegant mansions in the nation. The Preservation Society of Newport County, Rhode Island's largest cultural organization, has 11 historic properties and landscapes on its register (newportmansions.org). Take a trip back in time from the colonial era to the Gilded Age by walking in the footsteps of some of America's most historic elite. If you only have time for one, make it the Breakers, the grande dame of Newport's elite homes, boasting 70 rooms, a man cave mostly made of gold and stories galore. (Cole Porter used to pen hits in one of its luxe bathrooms upstairs.) One way to see the mansions is to take the famous 3.5-mile cliff walk for some truly breathtaking views. Don't miss a fried clam roll or clam cakes from Flo's Clam Shack and consider Midtown Oyster Bar for fresh oysters and vibrant seafood dishes. Liked by julia_loves_art_ and others 15 MINUTES AGO Add a comment... Post Where to stay: Hotel Viking, a luxurious historic hotel on top of the hill with gorgeous views overlooking the harbor. It offers first-come, first-serve bike rentals, so that you can zoom around town free of charge. Looking to treat yourself? Cap off your weekend with a visit to its Spa Fjord or simply head upstairs to the rooftop bar for incredible views.#162020 Media Highlights Jack O Lantern Spectacular Media Outreach Total Impressions: 79,372,865 Total Ad Value: $1,184,873 Media Attendees: о Ellis Einhorn, AAA Northeast О Savannah Wasserman, TimeOut New York Diane Bair, The Boston Globe Social Influencer Attendees: O Caitlin James, @caitlinelizabethjames О Jackie Ingall, @wanderandlash o Kayla Mandeville, @k__elizabeth MODERN LUXURY BOSTON COMMON Northeast TimeOut Living elite daily Herald The Boston Globe Pandemic pumpkins: Annual jack-o'-lantern spectacular is now a drive-through event There's fog, lights, music, and the main attraction: more than 5,000 jack-o'-lanterns on any given night at the Roger Williams Park Zoo By Diane Bair and Pamela Wright Globe Correspondent, Updated October 8, 2020, 1 hour ago A pumpkin adorned with likenesses of Rock and Roll Hall of Famers Bruce Springsteen and Bono of U2 at the Jack-o'-Lantern Spectacular at Roger Williams Park Zoo. Because of the pandemic, visitors must remain in their cars and drive through the display. BARRY CHIN/GLOBE STAFF PROVIDENCE In an age of drive-by birthday parties, it only makes sense that a treasured Halloween tradition would go the same route. This year, the Roger Williams Park Zoo has reimagined its annual Jack-o'- Lantern Spectacular. Like the giant gourds that morph from vegetable to glowing art, this walking tour has transformed into an after-dark drive-through pumpkinland. There's fog, lights, music, and the main attraction: more than 5,000 jack-o'-lanterns on any given night. Ultimately, about 30,000 craftily carved pumpkins will get face time during the 32-night event, as some are rotated out when they start to sink and sag. That's more than 200,000 pounds of pumpkin. 16 RHODE ISLAND#172020 Social Media Performance • • • Impressions (paid and organic): 35,915,661 Engagements: 654,275 (up 35% from 2019) Link Clicks: 94,772 (up 205% from 2019) • Net Audience Growth: 9,269 (up 5% from 2019) • HSMAI Adrian Award: "Rhody Resilient" Bronze Award hsmai ADRIAN AWARDS CELEBRATION 2020 | 17 RHODE ISLAND#18Make Lemonade Objective: Encourage and highlight support of local businesses during the pandemic by distributing collateral to media and influencers and hosting a social giveaway in partnership with Del's Lemonade. Social & Media Coverage: • Jacqui Gifford, Travel + Leisure • Katherine Parker Magyar, TripSavvy and Forbes • Kat Craddock, Saveur • Jackie Ingall, @wanderandlash RHODY RESILIENT ANCHORED IN HOPE Del's Rhode Island Published by MMGY Global Nay 25 [GIVEAWAY] We've teamed up with Del's Lemonade to bring this iconic summery treat right to your doorstep! Now isn't that sweet? To enter for a chance to win your own. box of goodies, comment below with your sweetest summer memories from the Ocean State. Two winners will be contacted directly this Friday, 5/29. Del's Vel's RHODY Del's FRESH FRUIT RESILIENT ANCHORED IN HOPE • Lynne Feifer, @365daysofbaking Earned coverage in Boston Herald and Travel + Leisure Social Giveaway: • • 212 Facebook engagements, 5,907 reach, 76 entries 1,866 Instagram engagements, 65 link clicks DEAR [FIRST NAME], "When life gives you lemons, make lemonade." This age-old proverb touting optimism and positivity holds a lot of wisdom for our current situation. Here in Rhode Island, we wanted to share that uplifting sentiment -- but we prefer to leave any lemonade making to our friends at Del's Lemonade, the family-run business serving the best frozen lemonade since 1948. They've been an Ocean State staple of summertime sweetness, so our hope is that this at-home kit brightens your day and reminds you that there are better ones ahead (hopefully in Rhode Island!). Our team is also 'making lemonade' with our new campaign, #Rhody Resilient. When the time comes, we want to inspire people to travel to Rhode Island in new ways that respect the safety of others. For more information, please check out VisitRhodelsland.com. STAY SAFE, HEALTHY AND POSITIVE, The Visit Rhode Island PR team [email protected] #RHODYRESILIENT | VisitRhodelsland.com Ο @RITourism @VisitRhodelsland @VisitRhodelsland 5,907 People Reached 128 18 FRESH 601 Engagements Del's FRES FRUIT ALL TURAL www.els.com Vels RHODE ISLAND Boost Post 78 Comments 13 Shares#19Rhody Resilient 12:35 RHODY RESILIENT ANCHORED IN HOPE RHODY RESILIENT ANCHORED A IN HOPE 12:31 Rhode Island Apri 16- Page Rhode Islanders have reacted to these unprecedented times with generosity and compassion. From supporting local businesses to lending a helping hand to a neighbor in need, we're seeing now more than ever that we're truly stronger together. How are you #RhodyResilient? Objective: Deliver a clarion call to all Rhode Islanders to be "Rhody Resilient" - a message designed to remind locals that we're stronger together. Results: 493,642 paid impressions • 76,618 engagements 823 link clicks SWIPE UP RHODY to help give back to your fellow Rhode Islanders 00725 RHODY तं RESILIENT ANCHORED IN W HOPE 12:41 RHOUT RESIL Lave 32 Comments 190 Shares 58.9K Views Comment Share SWIPE UP to enter for the chance to win your own #RhodyResilient t-shirt or face mask! RHODY RESILIENT RHODE ISLAND Social Distancing Bingo Shared a throwback the Ocean State on G Listened to Gov Raimondo's From supporting local businesses to lending a helping hand, we're seeing now more than ever that we're truly stronger together. Tell us how you or someone you know is #RhodyResilient for the chance to win a $100 gift card to your favorite local business! Did a good deed for a Ordered Stuffles neighbor Participated n Made i Ma Cooking School Purchased a local bookstore Shared a MaskUp Whipped up home-made coffee milk Watched Zool School with Roger Williams Park Zoo Rolled down your windows and drove by the ocean Free Space Used a Zoom background from The Avenue Concept Ordered a delivery from Munroe Dairy Spotted a weeping cherry tree on a walk Took a dance class with the Island Moving Company Ordered your Explored a self-guided driving tour Newport with Stocked up on frozen Del's Lemonade with your takeout order Snagged a support a beloved local restaurant with Rhode Island Hot Yoga Purchased a Gov. Raimondo- inspired "Knock It Off" t-shirt Daydreamed Block Island this summer Shucked about a trip toysters at home Saw the with Ocean House Chef daffodils in Newport Tim Meyers Tuned in to the Audubon Society's osprey cam Share to your Story tagging @visitrhodeisland for the chance to win a $50 gift card to the restaurant of your choice! Template by 19 RHODE ISLAND#20Content Creators Group caitlinelizabethjames 23h Objective: Engage local photographers and influencers to amplify relevant campaign messaging and generate quality evergreen social assets. 12:25 Results: • 35 members • visitrhodeisland Swipe up to enter to win a #RhodyResilient mask of your own! thank you @visitzhodeisland 12:23 2:251 andrewfalce 18h n_angell94 23h RHODY f RESILIENT Thank you for the gear! @visitrhodeisland Can't wait to rep it Add This to Your Story > 600+ assets utilized from content creators, generating 37.4M impressions and 339k engagements Creator participation in Rhody Resilient campaign resulted in 14,994 impressions and 206 link clicks you can win one of these masks over on their page! Add This to Your Story > O Send Message V Smiling under my new mask thanks to @visitrhodeisland! Add This to Your Story > О Send Message V O Send Message 20 RHODE ISLAND V#21Hit the Open Rhode Objective: Drive local Rhode Islanders and drive market consumers to explore the Open Rhode as businesses and activities began to open back up again. Paid Social Performance: 5,316,823 social impressions 81,933 social link clicks 1,659,500 video views on TikTok 303,527 social engagements Organic Social Performance: • 70,933 impressions 1,620 engagements Learn the language (cabinet milkshake) COFFEE CABINETS DA DRUGS D RHODE ISLAND Let's hit the OPEN RHODE Explore the Ocean State Rhode Island September 17 at 2:21 PM 0 It's official - Rhode Island passes the vibe check. Ready to hit the #OpenRhode with us? TAKE TO THE #OPENRHODE 7:25 Following For You TAKE TO THE #OPENRHODE 7:25 Following For You Take to the Open Rhode and discover these hidden gems. VISITRHODEISLAND.COM Explore the Ocean State DO 133 @Visit Rhode Island Hidden gems abound here in the Ocean State. Hit the Open Rhode to discover them all! Sponsored dphotosbyandy ♫Music Promoted Music Learn More> Learn More Q Home Discover 18 Comments 33 Shares + 10.4K 日 Inbox @Visit Rhode Island Hidden gems abound here in the Ocean State. Hit the Open Rhode to discover them all! Sponsored ♫d Music Promoted Music Home Q Discover 日 Inbox 21 RHODE ISLAND#222021 Hotel Week RI Rhode Island Re-Launches "Hotel Week RI" PR Initiatives: • Distributed press release to 1,000+ national and regional media, focusing on angles such as taking . a staycation and supporting the local tourism economy. Vetting press trip opportunities for journalists Social Initiatives: Launched both evergreen and paid social media efforts to promote offers Mar 15, 2021, 01:27pm EST Forbes How To Plan A Trip To Newport, Rhode Island Right Now Now in its second year running, Hotel Week RI runs from April 17-30 and is a great chance to check out some of the area's most beloved accommodations ranging from $100-$400 per night. In the meantime, if you're looking for a low-key, socially distanced Spring Break, here's where to stay, what to eat and how to make your next visit to Newport the best one yet. | 22 RHODE ISLAND#23• COVID Grants to Tourism and Hospitality Industry Rhode Island Hotel, Arts & Tourism Grant Program ($20M) broken out into 2 categories direct financial relief and grants for programming to produce COVID safe activities. Some examples: . $114,000 to Blackstone Valley Tourism Council to establish a festive outdoor Christmas village with a search for Santa riverboat explorer • $350,000 to Roger Williams Zoo to produce and implement a drive through holiday light show • . $38,000 to the Crowne Plaza Hotel to promote discounted guest room rates via a "Get Away Package" • Full list on www.commerceri.com PPP expansion to 501c6, shuttered venues grants, specific call outs for restaurants in the American Rescue Plan . New small business grant program under the McKee administration Piloting visa project with Providence RHODE 23 ISLAND