#1SSAMARA LAL territory of experiments AE ACE#2| 2 STRATEGIC DEVELOPMENT OF SAMARA AND REGION Municipal level Regional level Federal level Positioning Samara-Tolyatti agglomeration is one of the perspective large centers of the Russian Federation economic growth Samara perspective center of economic growth with high R&D potential Development directions - Development of transport equipment, aerospace, instrumentation engineering, chemical and petrochemical industries - Development of agricultural, tourism and recreation, transport and logistics, innovative-technological clusters Samara Region: - center of development of new industrial technologies - center of excellence in automotive, aerospace and petrochemical sectors - industrial hub - educational cluster competitive on international level - largest transport and logistics center with high tourism and recreation potential - Development of automotive, aerospace, petroleum production and refining, chemical and educational-academic clusters - Development of innovative industries and new types of clusters. - Development of transport infrastructure, creation of effective transport corridors and strengthening of relations among cities. of Samara-Tolyatti agglomeration - Development of shared industrial infrastructure - Joint development of professional education sector - Joint development of touristic cluster - Implementation of joint agglomeration projects Samara: -congress and exhibition, business and industrial center of the Russian Federation in Volga region -center of innovations distribution, economic and cultural center of regional development - Innovative-technological industrial development - Priority development of business environment and entrepreneurship - Accelerated communicational development - Transport and logistics development - Touristic, recreational and health-related development Spatial development and establishment of creative urban environment aurora> рwc aukett swanke#3KEY STAKEHOLDERS OF THE TERRITORY DEVELOPMENT PROJECT | 3 Academic community Government bodies Samara Arena as an anchor object of the territory Territory development project Sports community Business community Samara region residents aurora> рwc aukett swanke#4PRIORITIES AND PROSPECTS FOR SPATIAL DEVELOPMENT | 4 Integrated territory development in the context of the the urban Creation of an urban environment of a new quality space An increase of the socio-economic attractiveness of the territory Using the experience of the best practices Creation of of conditions human to the activation capital aurora> рwc aukett swanke#5GOALS AND OBJECTIVES OF THE PROJECT TERRITORY DEVELOPMENT IN ACCORDACE WITH THE STRATEGIC DEVELOPMENT PRIORITIES | 5 PROBLEMS AND CHALLENGES - The need for post-competitive development of the territory - Uneven development of city districts in terms of transportation and infrastructure - Insufficient level of development of transport and logistics infrastructure - The need of human capital development GOALS AND OBJECTIVES - Development of a multidesciplinary event and entertainment industry based on the international sports infrastructure - Possibility of creating a point of interest on the city and agglomeration scale - Boosting business and commercial activity - The emergence of a new scientific and technological innovation cluster - Positioning the city as a congress and business center - Use of technologies based on environmental principles in the project - Creating an environment for the development of the creative potential of city residents - Development of the city's tourism potential through sports events as well as the creation of the unique entertainment infrastructure aurora> рwc aukett swanke#6PRIORITY AREAS OF DEVELOPMENT SAMARA FIRST PRIORITY | SOCIAL SECTORS | Automotive sector Aerospace sector Petrochemical sector Health care Education Physical education and sport Construction and building materials 16 SECOND PRIORITY 433 | A Agro-food sector Transport and logistic Culture Social protection Civil society development aurora> рwc aukett swanke#7THE NUMBER OF EMPLOYEES IN SAMARA INVESTMENT AND EMPLOYMENT 13th place in the rating of regions' investment potential 183 investment projects are included in the portfolio of the Samara. region 19th place by the volume of investments in Russia 3rd place by the volume of investments in the Volga Federal District INVESTMENT 115,437,945 84,044,571 - 5% 352,170 109,341,911 82,757,311 2016 2017 2018 2019 2017 | 7 ALLOCATION OF PUBLIC INVESTMENT 348,758 340,927 2018 2019 Average number of the organisations' employees ALLOCATION OF PRIVATE WAGES AND UNEMPLOYMENT INVESTMENT 6,6% 4,7% 3,7% 45,966 42,952 1,9% 39,394 37,228 3% 9,4% 10,5% 65,5% 26,6% 4,1 4,2 3,7 3,9 13,1% 13,6% 21,6% 19,7% own funds other funds budget resourcesresources bank loans borrowed funds (from other organisations) manufacturing transport mining operations energy information and communication trading other real estate activities 2016 2017 2018 2019 Region's unemployment rate (%) Average monthly nominal wage of employees of large and medium enterprises and non-profit organisations in the city district (rubles) aurora> рwc aukett swanke#8MARKET ANALYSIS CONCLUSIONS Based on the analysis of supply and demand of various market segments of Samara and the region, for the balanced development of the competitive territory, it is necessary to create the following infrastructure Tourism, culture and entertainment • modern multifunctional center with a hotel complex (130 rooms) for holding exhibitions and congress events modern medical institution (10-15 thousand sq m) • exhibition gallery (5-7 thousand sq m) • concert venue with a capacity of 3-6 thousand people (10-12 thousand sq m) aquapark (20-30 thousand sq m) Sport • highly specialized sports facilities (an autodrome, a velodrome, an extreme park) with indoor and outdoor zones (20-25 thousand sq m) football arena, the construction of which is already underway on the project territory sports complex with a games room for 5-7 thousand people (20-25 thousand sq m) indoor center for beach sports with a capacity of 1.5-2 thousand people (20-30 thousand sq m) Business and Research & Development class A office premises to accommodate the offices of sports federations, a technopark of the chosen specialisation (possibly medical), as well as office space for rent in the office market (38 thousand sq m) Life and recreation | 8 • residential area with appropriate social infrastructure landscape development of parks and forests aurora> рwc aukett swanke#9WHAT ACTIVITIES CAN BE FOUND AT AND AROUND THE TERRITORY PHYSICAL CULTURE AND SPORTS AGRO-FOOD INDUSTRY 19 TOURISM * HEALTH CARE 0#10TRANSPORT ACCESSIBILITY Accessibility by foot R 3-я линия Демократическая улица Арена 2018 12- 11-я линия 9- MA 7- 6-я линия просека 5-я линия Ташкентская улица просека reachable within 10 min 20 min uocce Accessibility by car reachable within | 10 10 min Московское шоссе 30 min Алма-Атинская ул 20 min 30 min the Volga, Sokol'i Gory Specially Protected Natural Area the Volga, a pier for tourist boats A City centre Togliatti, Kurumoch airport (A) (A) A Togliatti, Kurumoch airport A City centre Kirovsky district Ufa#11POSSIBILITIES FOR THE DEVELOPMENT OF THE COMPETITIVE TERRITORY Territories without restrictions Restriction of the construction Existing growth points Potential growth points |11 444 1111 aurora> pwc aukett swanke#12SAMARA REGION RESIDENTS SURVEY RESULTS AND EXPERT INTERVIEWS Q: <<I visit Samara Arena stadium ... Q: <<I visit the territory adjacent to Samara Arena stadium ... >> | 12 31,8% 27,8% 19,2% 21,2% Less than once a year Never visited Few times a month Few times a year 36,7% 25,3% 9,3% 12% | 16,7% Few times a week Never visited Less than once a year Few times a month Few times a year Taking into account the transport and logistics situation, Samara has good potential to attract one of the target audiences of professional motorsport: auto tourists | Vladislav Neznankin, CEO of LADA Sport racing team, vice-president of Motorsport Federation of the Samara Region Q: <<I usually get to the Samara Arena by >>>> Q: <<I believe that in order to improve the transport accessibility of this territory, it is necessary to develop ... routes and infrastructure>> 8,4% 4,6% 22,4% 11,5% 11,4% 14,8% Anchor events for us are basketball and volleyball matches; we also hold about 20-30 concerts a year. In addition, the arena hosts business events, opportunities for exhibition. I events are limited Konstantin Kiselev, managing director | of MTL Arena universal sports complex 58,8% 18,6% 16,3% 16,8% 16,7% Taxi Bike Tram Light railway Foot Own car Motor-road Bus Tram Bike Subway aurora> рwc aukett swanke#13SAMARA REGION RESIDENTS SURVEY RESULTS AND EXPERT INTERVIEWS Q: <<I want to be able to visit the following cultural and entertainment facilities on this territory: ...»>(no more than 3) Karting center Climbing center Music venue High-rope park Waterpark 0 25 50 75 100 Q: <<I want to be able to practice the following sports on this territory: ... >>(no more than 3) Karting Team sports Cycling Winter sports Swimming In our opinion, the most reasonable option is the location of a sports medical center on the territory of the sports cluster. It is also advisable to place a separate office building on the territory of the cluster, designed to accommodate specialized authorities, sports federations and clubs Mariya Dembskaya, head of commercial department of Samara Arena stadium 0 23 45 68 100 |13 Q: <<I believe that for the development of professional sports, the following sports facilities should be located on this territory: (no more than 3) Children motosport academy Sports complex for team sports Ice arena Indoor velodrome Horse-racing school >>>> ... 0 23 45 68 100 At the moment, the most promising areas for research and development activities in the Samara Region are additive, information, aerospace (ERS), medical, self-driving technologies, robotics, cyber security Aleksandr Blagov, deputy head of financial planning department of Samara National Research University | aurora> рwc swanke aukett#14TERRITORY'S POSITIONING | 14 SAMARA LA territory of experiments The name of the territory is stylised as [ s SAMARA SLABODA territory of experiments - ] The word sloboda is the historical name of the city territory, where residents free from feudal lords settled. In the case of this project, it is a metaphor for freedom of thought and innovation. SLABODA is also stylised in Latin letters to reflect the territory's modernity and is written with A instead of O from the English Laboratory, reflecting the spirit of experimentation and collaboration. aurora> рwc aukett swanke#15BALANCED DEVELOPMENT OF THE TERRITORY ON PRIORITY AREAS | 15 fitness industry sin sport rehabilitation of athletes, inclusive playground medicine LUM Агропар food / nutrition growing plants in vitro and saturation with the necessary vitamins tech biotech aurora> рwc aukett swanke#16| 16 Tourists housing fitness and wellness complex 21 21 shopping centre Visitors offices 19 20 20 10 11 12 13 14 15 16 17 18 techopark children's technopark. football arena medical centre Athletes agropark Samara Arena 60 60 karting transformable sport facility Students and pupils museum 08 88 230 55 panda park market exhibition centre aurora> рwc kett hotel concert hall and research staff Technopark office park 1 % DEMAND DURING TWENTY-FOUR HOURS rehabilitation centre children's football school retail Samara box Residents Rao extreme park water park viewpoint Preschool educational centre School#17BALANCED DEMAND FOR OBJECTS THROUGHOUT THE YEAR |17 January February T March 1 April May I June I July 1 August September October I 1 November | December housing medical centre shopping centre retail fitness and wellness complex rehabilitation centre karting transformable sport facility children's football school | hotel H market agropark museum children's technopark techopark exhibition centre concert hall | | | | & viewpoint offices I cableway amusement park | water park extreme park panda park Samara box transport hub W * ! < ¶ { @ ¤%%I• aukett aurora> pwc swanke#18CLUSTER = SLABODA SAMARA LAL territory of experiments OFFICE AND SCIENTIFIC RESIDENTIAL CLUSTERS CONGRESS AND EXHIBITION |18 VALLEY OF LIFE • mid-rise residential buildings • medical center • • fitness club with the nutrition centre fitness and wellness complex with a pool ⚫ shopping centre OFFICE JUNGLE • offices sports federation offices ⚫ technopark ⚫ children's technopark data centre ⚫ viewpoint ⚫ data center NATURAL SPORTS PLATEAU SPORTS AND ENTERTAINMENT RECREATIONAL indoor football arena indoor transformable sport facility (2-3 large grounds for basketball, volleyball, handball, and hockey) + beach sports center ⚫ a museum with permanent and temporary expositions Samara-box ☐ מה P 000 Π DIG NATURAL OASIS ⚫ ecotrails tourist camp ⚫ health centre AGROPARK رہاتھ • exhibition centre hotel ⚫ concert hall • food market transport hub with retail near the tram area 15 FOREST ISLAND ⚫ amusement park (indoor and outdoor) ⚫ water park skate park (indoor and outdoor) ⚫ a Ferris wheel a kart track in the media centre building ⚫ cableway through the territory#19INTEGRATION OF THE HISTORICAL PLANNING STRUCTURE OF THE CENTER OF SAMARA INTO THE STRUCTURE OF NEIGHBOURHOODS OF THE TERRITORY New structure of the street network and neighbourhoods The plan of Samara development in 1839-1840 | 19 aurora> рwc aukett swanke#20IDEOLOGY OF THE BUILDING FORMATION | 20 DIGITAL MIXED ANALOGUE MODULAR CITY DEVELOPMENT NATURAL SURROUNDINGS aurora> рwc aukett swanke#21| 21 6 m 6 m Building pixelation module 6 m FROM THE HISTORIC CENTER TO SAMARA SLABODA Quarters of the historical centre of Samara 6 m Block building Quarters of SAMARA SLABODA குரு m#22ZONING OF THE TERRITORY Legend area boundary outdoor car park ✰ housing hotel medical centre rehabilitation centre shopping centre retail market agropark exhibition centre concert hall restaurant * viewpoint museum amusement park water park extreme park panda park karting offices sports federation offices children's technopark technopark data-центр fitness and wellness complex ++ fitness 0 | 22 transformable sport facility Samara box children's football school football arena school preschool educational institution transport hub cableway tram Samara Arena Clusters: residential office and scientific congress and exhibition sports and entertainment recreational ↑ W 1 ☐ D ☑ 00 00 מטה + 00 ]O[ K#23GENERAL VIEW#24GENERAL VIEW#25t&b MASTER PLAN OF THE TERRITORY Legend area boundary pedestrian network な children's and sports grounds transport and pedestrian network capital construction objects | 25 pools green zones forest Op ° 00 00 01 00 ° 9 0 " Clos 27 B D 04 D 7 8 © 0 ㄓ Π D 0 8° 099 10 D conQ ° 9 D 0 0 @ B B 0 0 B . 9 Os ° 0 D BJ ° Q D D G D no 0 0 000 20 0.00% 0 0 D.occo' 000 0 0. 000 2 100 000000 pad १ B 400 0. ° 6 no E 90° D D' 00 +45 000 000000. 0% •#26TRANSPORT SERVICE 唐宮 AA to Tolyatti to Tolyatti A to r. Volgal A A A Legend D H area boundry arterial road of federal importance arterial road of city importance planned local roads planned passages existing tram line planned tram line cableway transport hub entrance to the territory outdoor car park existing bus stops A • A | 26 planned bus stops existing tram stops planned cableway stops radius of accessibility of the existing bus stop (500 m) radius of accessibility of the planned bus stop (500 m) radius of accessibility of the existing tram stop (500 m) A T T A A A A T to the centre T to the centre A of Samara .of.Samara T A to Ufa#27SOCIAL INFRASTRUCTURE DEVELOPMENT 6 Legend area boundary school preschool educational centre < fitness and wellness centre polyclinic medical centre school's territory territory of the preschool educational centre territory of the fitness and wellness centre territory of the medical centre radius of school accessibility (500 m) radius of accessibility of preschool educational centre (300 m) radius of polyclinic accessibility (1000 m) | 27 TO T D#28ENERGY MANAGEMENT 180 160 140 120 100 80 60 40 20 Energy consumption of the buildings Energy needs per year for the future district of Samara (2 scenarios) 173,1 Energy needs per year for the future district of Samara 60 50 40 32,9 30 20 42,6 42,6 32,9 OON WA 4,2 4,7 2,9 4,7 Energy needs using classic construction Energy needs using energy efficient construtions Heating [GWh] Cooling [GWh] Hot water [GWh] Electricity [GWh] 4,2 4,7 54,4 Energy needs with the data center Cooling [GWh] Heating [GWh] 32,9 42,6 2,9 4,7 Hot water [GWh] Energy needs without the data center Electricity [GWh] We simulated 2 scenarios to calculate the energy needs (without taking into acount the distribution and production of energy) of the district : 1 classic construction for every building • 2 - wooden energy efficient constructions, using french energy standard defined by the RT2012 The actual district has a production of about 55,3 MW of heating production, 22,5 MW available for the electricity After simulations in ValEntis, it is recommended to use the following energy systems: • • • • A water loop that transfers thermal energy (produced by the Data center) necessary for heating, cooling and hot water supply through each building Biomass boiler for heating (max power 70MW) Heat pump for cooling, transferring water from the Volga to the water circuit (max power 30 MW) Photovoltaic panels at the Data center (6 thousand sq m) 200 161,5 150 100 50 0 22,1 139,4 Water loop and biomass I Primary energy consumed [GWh] Biomass or gas consummed [GWh] From electricity [GWh] ↓ 12,7 ■CO2 emission [ktCO2] The needs for cooling the district has increase by 100%, and the needs for electricity has increase by 20%. By using the solutions described previously, we will minimize the impact on the energy consumptions. | 28 aurora> рwc swanke aukett#29USE OF LOCAL RESOURCES Wood • Resource for heating (construction of a central sawdust boiler room) • Resource for building (decrease by 80% the needs of energy for heating the district and low CO2 exposure throughout its life cycle) | 29 Creation of an environmentally friendly life cycle of wood (re-planting of trees, use of production waste) Water . . The Volga River is a potential source of energy Reuse of water accumulated in swimming pools landscaped in a green area • Use of building roofs as collectors • Use of a reservoir structures under the sidewalks to collect water Recreation of the ecosystem of wetlands (creation of systems for storage and purification of rainwater, using infiltration techniques «sponges»> to save water as well as prevent flooding) tha Tha The Tha ihar aukett aurora> рwc swanke#30INTEGRATION INTO NATURE Small-leaved lime Norway maple Rowan Decorative apple tree Manchurian cherry Canadian serviceberry Weeping willow Silver birch Legend square park square park forest ☑ neighbourhood landscaping boulevard. the main pedestrian connections alternative pedestrian connections | 30 הה 15 과#31VIEW OF THE PARK#32THE TRANSFORMABLE SPORT FACILITY AND THE PARK#33EVENT-BASED PROGRAMMING CITY ACTIVITY NEIGHBOURHOOD Legend area boundary active recreation area a quiet rest zone pedestrian network green zones amusement park ← wakeboard / ice rink in winter extreme park Panda park karting cyber arena climbing wall trampoline park event area / amphitheater sports grounds/workout place for yoga classes cycle track/running track equipment rental playgrounds a cafe food trucks zone viewpoint ✪ summer cinema beach boating recreation areas public garden chess club tubing, sledding | 33 AGGLOMERATION QUARTER 22 5 A 22 頭 غلط#34CREATION OF THE TERRITORY WEBSITE AND APPLICATION WITH THE FUNCTIONALITY NECESSARY FOR TOURISTS Effective tourist engagement and retention requires modern tools Social recommendations As 75% of travellers plan their trip online, there is a need to use the appropriate instruments to increase the efficiency of the business, such as mobile applications and websites with the necessary set of tools to ensure the full user cycle. There are several critical aspects: • . • • events' posters should be informative and include popular concerts, exhibitions, etc. events should be selected based on the users' interests online purchase and reservation should be available for the majority of services ocalisation and multilingual user support is a necessity Constant communication through interactive navigation and push notifications Integration of the additional services Multilingual custom support | 34 ONA 同車 Routes and list of all tourist spots II travel M CAMAPA Путеводитель по городу Lorem ipsum НОЧНАЯ САМАРА Достопримечательности Actual event calendar, taking into account the interests of each tourist U=0 Localisation PYC CAMAPA территория экспериментов Restaurants ENG 中国 Ω Personalisation HOTEL ㅁㅁ Hotels Navigation with public transport and taxi order Buying tickets online aurora> рwc aukett swanke#35MAINTAINING EFFECTIVE COMMUNICATION | 35 Communication channels • Push notifications • Email newsletters Social networks • SMS-mailing Personalisation of the communication 1. Determining an optimal channel The optimal channel, frequency, and time of sending messages are selected based on the analysis of the user's response to different types of communication Constant and integrated communication with a tourist is an important factor for his retention and the formation of a positive holiday experience. Since a modern person receives a large amount of information every day, it is important to ensure the maximum personalisation. Furthermore, personalisation should not be limited only to content. It is necessary to highlight and customise channels, time, and frequency of communication. a 46 2. Personification of messages Formation of personalised messages/compilations based on previous user behaviour Рекомендации на основе ваших предпочтений CAMAPA Смотровые площаки Топ 10 лучших кафе Самары CAMAPA PECT Концерты в городе EXIPPAGELEES Ледовое шоу Спектакль по сказке Андерсена поставил МХАТ имени Горького, Когда журналистов позвали на премьеру работники СМИ хором снули и даже выронили от неожиданности диктофоны и камерь настолько впечалили нас потрясающие костюмы. Вороны получились модными и пижонистыми; разбойники прыгающими SCAMAPA LALпериментов территория SLABOD#36VIEW OF THE VIEWING TOWER#37THE WATER PARK २#38TERRITORY DESIGN CODE AND NAVIGATION SAMARA LA territory of Lexperiments M Modified Montserrat Light Montserrat Light Letter M stylised like mountain hills Letter A drawn in a futuristic style Pylon 2800 Sign 1800 АМФИТЕАТР вход парковка ↑ стадион технопарк музей ← ↑ ↑ A to reflect the essence of innovation and the history of space exploration SLALODA Word SLABODA drawn in simple and eye-catching geometric shapes, reflecting the modernity of Samara city and the innovative spirit of the region 1000 вход парковка стадион технопарк музей госпиталь манеж LAI The composition of letters SLABODA reflects the geographical features of the area, the Zhiguli mountains and the Volga river | 38 The color scheme reflects the idea of innovation and freedom of thought through the use of light and bright colours БИЮЛ ↑ ↑ Navigo Thin Font Positioning pointer Places of attraction and white vinyl signs Territory map Powder coated steel sheet ПРАВИЛА Высокий уровень вовлечения представителей целевой аудитории является четким Доказательством простого факта перспективное планирование, з также свежий взгляд на привычные вещи - безусловно открывает новые горизонт нты для дальнейших направлений развития. Лишь элементы ты политического процесса могут быть указаны как претенденты на роль ключевых факторов Woody texture with burnt or milled logo SLABODA Color accents at the structure's side end with logo aurora> с aukett swanke-#39TERRITORY BRANDING AND EXAMPLES OF SMALL ARCHITECTURAL FORMS LAB ASLA LAM LAL SLALO CAMAPA Арритория экспериментов LABO CAMARA CAMAPA LA LAL | 39 ALODAS DASLA LALO DASLAL SLALO ALODAS DASLA SLALO DASLAL SLALO ALODA APA aurora> рwc swanke aukett#40CONSTRUCTION PHASES 1st PHASE | 40 2020-2021 2022-2023 2024-2025 2st PHASE 2026-2028 2028-2030 w- S ☐ הה 과#41SOUTHERN THE 1ST PHASE OF THE SOUTHERN TERRITORY CONSTRUCTION - PARK Legend area boundary capital construction objects physical recreation areas quiet recreation areas children's and sports grounds transport and pedestrian network existing capital construction objects pools landscaping forest rehabilitation centre amusement park extreme park panda park karting Samara box children's football school football arena transport hub ✓ wakeboard/in winter - ice rink sports grounds/workout place for yoga bike paths / treadmills equipment rental playgrounds | 41 a cafe beach boating resting places chess club cableway P B W 22 3 בן#42THE AGROCENTRE (MUSEUM AND MODERN MARKET)#43VIEW OF THE VIEWING TOWER#44THE 1ST PHASE OF THE NORTHERN TERRITORY CONSTRUCTION Types of coatings Legend area boundary capital construction objects physical recreation areas quiet recreation areas children's and sports grounds transport and pedestrian network existing capital construction objects pools landscaping forest ✩ housing shopping centre retail restaurant viewpoint offices fitness and wellness centre school preschool educational institution cyberarena climbing wall trampoline park place for yoga * playgrounds restoparking viewpoint public garden For | 44 D 3D VRD 會#45THE FITNESS AND WELLNESS COMPLEX AND RESIDENTIAL AREAS#46THE SHOPPING CENTRE#47THE RESIDENTIAL QUARTERS гр#48FACADE SOLUTIONS | 48 Clinker cladding Facade of the residential section Facing with fibre cement panels Stained plaster aurora> pwc aukett swanke#49FACADE SOLUTIONS Street elevation 1 Street elevation 2 Perspective view of a residential area 49 aurora> рwc aukett swanke#50VIEW OF THE TECHNOPARK#51STRATEGY FOR THE IMPLEMENTATION OF VARIOUS PROPERTIES | 51 Π Residential real estate Apartments are to be sold, retail space (including fitness) are to be leased to accommodate various amenities for residents. Ground parking is provided, no fee is charged. Social infrastructure facilities (preschool institutions, schools, polyclinics) are subject to transfer to the city's balance. Office real estate Part of the premises (28 thousand sq. m. in the business center and 10 thousand sq. m. in the technopark) is intended for rent. It is planned to donate 10 thousand sq. m. to accommodate offices of sports federations or create a government cluster, as well as 28 thousand sq. m. for the organization of laboratories or non-toxic science-intensive industries. Retail The shopping center, as well as food markets, are subject to lease and capitalization of income. Hotel The hotel provides a stable cash flow for the project. It is planned to attract an investor and conclude an agreement with an international hotel operator for the implementation of a 3-4 stars hotel with an approximate number of 150 rooms. ☑ Congress and exhibition complexes - The plots for the construction of the congress hall and exhibition complex are subject to sale at the average market to investors for further development for investment purposes. Sport and leisure centers The multifunctional hall is to be sold to the investor, the museum is to be transferred to the balance of the city. For the implementation of the waterpark, it is planned to search for an investor and then attract a professional management company. Other properties Football school for children, Improvement of surrounding territory (including a cable car and a observation wheel), a go-kart track, a skatepark, Samara Box, transport interchange hub, as well as social infrastructure facilities are considered as encumbrances that don't generate positive cash flow within the financial model. aurora> рwc aukett swanke#52STRUCTURE OF INVESTMENTS IN THE PROJECT 2020-2030 152 STRUCTURE OF CAPITAL INVESTMENTS BY TYPE OF USE, % 36% Residential cluster The total investment in the project is estimated at 20.1 billion RUB at current prices. Among the clusters planned for implementation, the largest volume of costs falls on residential cluster (36%), within which it is planned to build: • Mid-rise housing 17% Improvement of surrounding territory and infrastructure facilities • Preschool institutions . Schools 16% Park area facilities • Polyclinics • Hospital 7% Congress and exhibition cluster 14% Office and scientific cluster 10% Sports and entertainment cluster • • Fitness with a healthy food center District-format shopping center focused on future residents and tenants Comparable costs (33%) are the costs of improvement of surrounding territory, infrastructure, as well as the construction of capital facilities within the park area. The costs are planned for: Improvement of undeveloped area • Construction of the cable car and the observation wheel • Construction of a football school for children, skatepark and go-cart track. . Construction of a rehabilitation center for athletes • Construction of transport interchange hub and data center STRUCTURE OF CAPITAL INVESTMENTS BY YEAR, % 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 6% 17% 16% 6% 1% 1% 15% 20% 11% 7% 1% aurora> рwc aukett swanke#53THE TRANSFORMABLE SPORT FACILITY 3#54VIEW FROM THE HOTEL#55WAYS OF OPTIMIZING THE FINANCIAL RESULT OF THE PROJECT | 55 The financial results presented above reflect the income and expenditures are determined in accordance with the recommended concept for the development of the territory. In addition, the financial result of the project can be improved by changing some parameters. Changing the purpose of properties In case of poor market conditions in the office segment, it is possible to reshape offices into housing. Due to the similar architecture and framework of modern buildings, this can be achieved without significant design changes. Using the Samara Arena It is possible to reduce the volume of construction of the office and exhibition parts of the project by placing the functions in the existing under-stands of the stadium. In addition, it is possible to use in the project not only the building of the Media Center, but also other temporary structures for the placement of other profitable functions (for example, a food market). Reduction of unprofitable areas It is possible to improve the financial result of the project by refusing to build properties with low economic efficiency. However such steps will negatively affect the status of the project. Reducing the cost of improvement of surrounding territory - - - It is possible to reduce the cost of improvement of surrounding territory, as well as abandon the construction of a observation wheel and a cable car, investments in the construction of which are estimated at 707 million RUB. Investor preferences Reducing the tax burden, providing land plots, developing infrastructure are performed out of profits of budgets of various levels. aurora> рwc aukett swanke#56ROADMAP FOR THE IMPLEMENTATION OF THE MASTER PLAN | 56 Housing School Preschool educational centre Shopping centre Fitness and Wellness Complex Samara Box Outdoor amusement park w Panda park W Kids football Extreme park Rehabilitation centre Transport hub Landscaping Offices ✓ Indoor amusement park and water park Technopark and children's technopark Museum and market Data centre Transformable sport facility Exhibition and Convention Centre, concert hall and hotel Medical centre 1 phase 2020 2021 2022 2023 2024 2025 2026 2027 2 phase 2028 2029 2030 aurora> рwc swanke aukett#57THE TECHNOPARK#58VIEW FROM THE HOTEL#59SOCIO-ECONOMIC EFFECTS FROM IMPLEMENTATION OF THE PROJECT | 59 Creation of a new district of the city O ↑ According to preliminary calculations, the permanent population of the new urban area after the commissioning of all the stages will be about 10 thousand people. The number of employees in trade and related facilities, doctors and teachers is at least 1,000 people. New quality of life, creation and renewal of infrastructure The implementation of the project will allow to cover the deficit in high-quality projects that are absent in the city today (a large exhibition center, a concert hall, an all-season family park), as well as to renew the dilapidated housing and administrative fund. The creation of a developed business and leisure infrastructure will allow attracting to the territory not only residents of Samara, but also residents of the agglomeration, as well as tourists from all over the country. Business activity The implementation of the business cluster will create an additional at least 3 thousand new jobs. Development of scientific potential The creation of a technopark will attract residents of high-tech technologies and will contribute to the development of Samara's status as a science city. The project number of the technopark's residents will be about 4 thousand. Object Parameter Value Housing project population 9 600 Technopark residents number 3 800 Shopping center employees number 300 400 Doctors Teachers number 300-500 number 150-300 number 3 000 - 4 000 number 100-300 RUB Office staff Park staff Property tax revenue Contributions RUB to extrabudgetary funds at least 20 million per year at least 150 million per year Tax revenues to budgets P The implementation of the project will increase revenues from real estate tax, deductions to extra-budgetary funds, as well as VAT. aurora> рwc aukett swanke#60IMPACT OF PROJECT IMPLEMENTATION AT THE MACRO LEVEL . • • Creation of a new point of attraction in the city Variety of facilities for life, work and leisure A landmark facility for the entire urban agglomeration Creation of conditions for the development of human capital Growth point for adjacent territories X Multifunctional use of the territory Synergy between different clusters New quality of life Development of scientific potential, creative industries Development of a variety of cultural, entertainment and sports life Maintaining the health of the nation, preparing the Olympic reserve • . 0 Territory development in the post- competition period Preservation of the vector for the sporting appearance of the territory. Using the potential of the 2018 World Cup facility Development of event potential for various target groups, regardless of social status • Daily occupancy of the territory • • • • 160 Development of recreational and business tourism Tourist traffic growth Attracting foreign delegations to participate in international business events Improving the image of the city and region. • Updating the city's appearance Renovation of housing and administrative facilities Transport infrastructure development The appearance of objects that emphasize the status of a millionaire city (modern concert and exhibition venues, an amusement park) . حدا Attraction of investments and growth of budget revenues - - - Development of the investment potential of the region • Growth in tax revenues to budgets of various levels aurora> рwc aukett swanke