#1WHOPPER Go on. Say it. BURGER KING Indonesia#2Burger King Indonesia Company Overview Attractive Market Dynamics ✓ Fourth largest population in the world Young population with ~60% below the age of 35 and median age of 30 Spending of food is 20% of GDP - one of the highest in the region* Income per capita to grow at a CAGR of 7.2% from 2019E to 2022E ✓ QSR spending to grow at a CAGR of 10.9% between 2018 and 2023* Strong momentum in online delivery sales of QSR with increasing internet penetration and low platform take rates (~10%) Burger King - Amongst the fastest growing QSR chains in Indonesia 2nd largest burger QSR chain and one of the fastest growing QSR chain of scale in Indonesia Pan Indonesia exclusive rights till 2039, with the option to sub- franchise and renew Led by management with multi-year QSR experience Grown from 54 stores in 2016 to 174 stores in 2020 (3.2x) Revenue has grown from US$ 28 mn in 2016 to US$ 100 mn in 2019 4 X growth in Store EBITDA from 2016 to 2019 Product portfolio comprises of widest Menu options across all protein types BURGER KING Multi-pronged growth strategy Aggressive growth plan to (a) close gap with market leaders, (b) penetrate through T1-T3 cities in Indonesia ✓ Planned expansion of Burger king stores from 174 stores in December 2020 to 330 stores in March 2026 ✓ Increased focus on FSDT format to drive superior unit economics Strong CRM Tech stack with 3+ million contact points Fill-in identified gap in menu offering relating to chicken & value Capitalize on rapid growth of food delivery services Optimize day parts by adding Breakfast and Cafe Notes: 1 23 Macro Data: BMI, Euromonitor, Worldometer, BPS, World Bank * Food spend as a % of GDP, and QSR spending projections are unadjusted for Covid-19, Source: Euromonitor Company Data is based on internal estimates 2#3ABURGERS DESSERTS SUPER SUPER FLOAT ANTA Attractive Market Dynamics O BURGER KING SNACKS KING M MEALS BEVERAGE NSSUS MILO fres Coca-Cola FULL OF FLAVOUR 釀 frestea Teh Original BURGER KING KING MEAL BULLOF ELAVOUR FLAVOUR des#4Market Overview Highly Favorable Demographics Evolving demographics and growing urbanization will help drive consumption in Indonesia Indonesia is the 4th most populated country in the world BURGER KING Young Population to drive multi year growth in QSR 1439 100+ 1380 90-94 331 Indonesia is 2.5x the size of 80-84 273 the next largest country in SE Asia 70-74 60-64 50-54 40-44 109 97 69 30-34 32 6 20-24 10-14 G 0-4 Source: BMI Rapidly increasing urbanisation rate Percentage of urban population in Indonesia 67% 63% 60% 57% 55% 53% 50% 2010A 2015A 2018A 2020E 2025E 2030E 2035E Source: BPS, World Bank 60% of population below the age of 35 and median age of 30 Source: Populationpyramid Multiple urban centres of dense population Number of cities with population above 1 million 12 Source: Worldometer 6 00 2 2 1 + G+ 4#5Market Overview Increase in Disposable Income Driving Food Spend The QSR industry in Indonesia will be driven by a fast-growing economy, and a high propensity to consume The middle-income consuming class is growing wealthier Disposable income per capita (US$) 2,972 Economic indicators have been stable CAGR = 7.2% Movement of IDR against USD 4,516 4,187 CAGR 5.6% 3,920 3,697 3,417 3,468 3,177 BURGER KING 110.7% 2016A 2015A Source: BMI Indonesians are one of the largest spenders on food in Asia Food spend as % of GDP 2017 A 2018A 2019E 2020E 2021E 2022E July-16 July-17 July-18 July-19 July-20 July-21 Source: investing.com QSR spending to grow at a rapid pace Aggregate QSR spending (US$m) 28% 3,390 20% 17% CAGR 10.9% 3,046 2,742 13% 12% 2,483 9% 2,202 6% 2,020 3% Source: Euromonitor / Unadjusted for Covid 2018A 2019E Source: Euromonitor / Unadjusted for Covid 2020E 2021E 2022E 2023E 5#6Market Overview Additional growth driven by mobile technology The QSR industry stands to benefit in this age of digitisation 1 Rapid growth in internet penetration in Indonesia Online QSR delivery on the rise % of population connected to the internet +32% of the population connected online over the past 10 25% 22% years 17% 15% 15% 12% 11% 8% 7% 32% 40% QSR sales through online channels² in US$m 2008A 2009A 2010A 2011A 2012A 2013A 2014A 2015A 2016A 2017A 2018A Source: World Bank 2 Proliferation of disruptive business services Online payment providers Food delivery aggregators סכ GOT FOOD POWERED BY GO JEK GO PAY RU KU DANA Wallet MOLWallet foodpanda GrabFood Cash On The Go klik-eat PayPal GrabPay Notes: 1 Food and drink sales which are delivered to the consumer by an employee of the outlet or by a third party 2 QSR orders made via internet / e-commerce BURGER KING 2013A-2023E CAGR: 26% 201 167 139 115 94 76 59 44 19 24 32 2013A 2014A 2015A 2016A 2017A 2018A 2019E 2020E 2021E 2022E 2023E Source: Euromonitor Platform take rates are one of the lowest Average platform take rates 23% 22% 18% 15% 15% 10% 6% Source: Euromonitor 6#7ABURGERS DESSERTS SUPER SUPER FLOAT ANTA Company Overview O BURGER KING SNACKS KING M MEALS BEVERAGE NSSUS MILO fres Coca-Cola FULL OF FLAVOUR 釀 frestea Teh Original BURGER KING KING MEAL BULLOF ELAVOUR FLAVOUR des#8Burger King Indonesia Burger King Indonesia at a glance An impressive QSR platform combining scale, growth and profitability Master franchisee Pan Indonesia exclusive rights to 2039, with the option to sub-franchise and renew LIÐ BURGER KING 2nd largest Burger QSR chain in Indonesia Fastest growing Burger QSR chain of scale in Indonesia m +120 net new stores added between 2016 and 2020 ~185 stores across 13 provinces by end 2021F ~ 3.0 m contact points Full CRM Stack 3.6x1 2016 to 2020 revenue growth to US$77m Notes: 1 2 Local currency converted to US$ based on 1 US$: 14,500 IDR Store growth based on internal estimates and targets. Estimated as at December 2021 $ 4.0x1,2 2016 to 2020 Store EBITDA growth to ~ US$ 11.6m . $ 12.0x2 2016 to 2020 Company EBITDA growth to US$ ~4.7m Source: Euromonitor, Company 8#9Burger King Indonesia Burger King Indonesia's journey so far Quadrupling of store count since F&B Asia's acquisition in 2014 MILESTONES EATING & DRINKING INCEPTION 2007 Opened 1st store in Jakarta x 3 2007A ACQUISITION Implementation of strategic optimisation initiatives 2017 Acquired Burger King Indonesia 2014 Acquired Burger King Indonesia while retaining Mitra Adiperkasa as a minority partner BURGER KING 2015 Entered into favourable long-term MFA with RBI OPTIMISATION 2016 Introduced management team with an average of c.20 years of relevant experience to optimize business processes and promote operational excellence x 37 2014A Marketer of the Year Overhauled menu to cater to local taste and preferences Developer of the Year 2018 Shift emphasis to brand communication to promote next stage of growth INDONESIA Best Employer Brand BURGER X 54 2016A Golden Crown ACCELERATION BURGER KING Expanding reach through channel expansion and digital integration 2019-2020 Awarded (i) Gold Crown and (ii) Operator of the Year awards at the 2019 Burger King Global Convention 7. Sa Burge Indionason Gold Crown and Operator of the Year 2021-2026 • Enhanced development effort in more profitable FSDT outlets Greater marketing budget for TV advertisement, social media engagement and promotion through delivery aggregators RGER 2019 MAR OF THE OPERATIONS MARKET ANK Best Operations Market APAC x 174 x 225 2020A 2023E x 330 2026E × Active store count at the end of each year (including 1 sub-franchised store that has been opened since 2018) Notes: 1 Store growth based on internal estimates and targets. Estimated as at March 2023 and March 2026 respectively#10Burger King Indonesia Management team Blend of local and expatriate staff with extensive QSR experience Vaibhav Punj Chief Executive Officer 18+ years experience inn QSR and FMCG • Senior team roles at Samsung, Adidas and RBI Janti Jaya Head of Finance 25+ years experience with Starbucks and Domino's Welly Yap Chief Development Officer 25+ years experience with KFC and Pizza Hut Indra Head of Technology • 24+ years experience with MAP Tushar Kolekar Head of Operations 12+ years experience with Burger King Frida Marpaung Head of Human Resources 20+ years experience with Groupon and ACommerce BURGER KING Eu Gene Hong Head of Marketing 11+ years experience with Grab and Accenture Natalia Purwati Head of Supply Chain 25+ years experience with McDonald's 10#11Burger King Indonesia Key value proposition Great tasting food made with quality ingredients, supported by high standards of customer care and service 1 Great tasting food made with quality ingredients Best-in-class quality, superior taste and size to generate excitement amongst consumers 1 WHOPPER DAMAIAN XL'60'45 M BURGER KING 2PAKET 60 வ 10% 40% 50% ■Mall ■FSDT Others Comprehensive product portfolio targeting both premium and value- driven, everyday consumers 2 The 2nd largest burger QSR in Indonesia by store count Active store count as at December 2020 Breakup of store locations as of December 2020 174 outlets¹ LA LA Extensive network of stores in various formats across the archipelago to capture all consumption occasions 3 Notes: 1 2 3 High service level; customer care High service level and strong OSAT score of in 2020 93% CING SARAS KING MEAL frestea Teh Original 11 BURGER KING#12Burger King Indonesia Store Footprint as of December 2020 Extensive store footprint across 13 provinces in Indonesia... North Sumatra [6] 4 Riau [2] 1 South Sumatra [2] 200 Lampung [2] Banten [16] 8 3 West Java [31] 12 15 4 Yogyakarta [4] 3 1 Batam [2] 1 Jakarta [66] 37 22 7 Mall FSDT Others [ ] Total branches Notes: 1 Based on owned stores as of Dec 2020 Central Java [7] 3 East Java [18] 9 1 Bali [11] 6 1 South Sulawesi/ Kalimantan [7] 2 5 BURGER KING 12#13Burger King Indonesia Product portfolio 'Widest Menu options across all protein types' BURGER KING 1 Biggest Best in Class Burgers 2 One of the largest Chicken Offerings 3 Only QSR in Indonesia to offer Plant Based Options Flame grilled Excellence Biggest Burgers in town Most extensive Burger Only Burger king Market in the world to sell fresh Bone in Chicken & Snacks Extensive range of Chicken Burgers and Sides BURGER KING New Plant-Based WHOPPER® Patty made from Plants, Tastes like Meat FLAME-GRILLED BURGERS PLANE GRILLES Tanga 100% AUSTRALIAN Pewarna CHICKEN BURGERS KING'S CHICKEN chicken Prash 1WHOPPER® "$40 600 67 SWHOPPER Jr. Messarella 4-Cheese WHOPPER Cheeseburger XL 78.000 81-8842 Cheeseburger "$360000 66-1 88 Cheeseburger 32394 464 Double BDQ Mushroom Swiss Beef Rasher "39. "450 39 Classic Crispy Chicken "41*+ "48" +-Cheese 10 Crispy Chicken "46"51"58 NO Mozzarella Chicken Na Na "370"44 Chece Rasher Chicken "391m "45" "525 Chicken wi Paket Ayam "27"345" Paket 2 Ayam 37 44 61 Paket 2x2 Ayam 728699 May *55.000 P'Ayam 15 4 Ayara KING'S 83 Ayam Ayam "128 100% FLAME-GRILLED 0% BEEF Plant-Based Whopper Patty Whopper Patty 100% 0% Try Now O %WHOPPER® % BEEF Patty made from Plan 13#14Variety across price points provide an ability to increase ticket size Burger King Indonesia Product portfolio Diversified menu across taste profiles with laddered price points... ...across Burger meals ...Chicken and Sides... ...and Desserts/ Beverages < 5K 25K- 35K 35K- 45K- 55K- 45K 55K 65K 65K- 75K 75K- 85K 85K 10K- 15K 15K- 20K NASI KING BOX 5K- 10K King Pie freste 20K- 25K 25K- 35K 35K- 45K 45K- 50K <50K Coca-Cola fice Coming Cox Co NASI KINGBOX SUPER FLOAT SUPER FLOAT SUPER FLOAT SUPER FLOAT SUPER FLOAT MILD 10K- 20K King Fusion KING MEAL 14 <20K BURGER KING#15KING FUSION Burger King Indonesia Product portfolio ...Best in class innovation - "InstaDelicious" Innovation that looks good and tastes better Thematic execution across burgers, chickens, snacks, beverages and desserts BURGER KING Sakura Collection Tropical Delight Black Kuro Burger Bluetterfly Rad! SUPER FLOAT AKING USION Coca-Cola FLOAT Sakura Fusion Sakura Super Float Sakura Yakiniku Fries Tropical Fusion Habanero Chicken Mango Super Float Black Cheese Fries Cookies N' Cream Coke Float Bubblegum Ice Cream Bluetterfy Float Rad Float Rad V-usion Rad Sauce Fries 15#16Burger King Indonesia Product portfolio ...Clean ingredients - no artificial colors, artificial preservatives or taste enhancers 90%+ ingredients are clean. Aiming for 100% by year end 2021. Only QSR brand to claim this in Indonesia 1st Market in Asia to launch the 100% Clean Whopper BURGER KING TASTE THE REAL 100% WHOPPER KAMI MENGGUNAKAN PEWARNA SINTESIS UNTUK 100% REAL INGREDIENTS IN YOUR WHOPPER FLYER INI. TAPI TIDAK DI MAKANAN KAMI. TASTE THE REAL- 100% WHOPPER HANYA BAHAN ORISINIL BURGER KING 100% REAL FLAME GRILLED BEEF 100% AUSTRALIAN BEEF WITH NO FILLERS & NO PRESERVATIVE 100% REAL & FRESH LETTUCE SOURCED FROM GAP CERTIFIED FARMS 128% REAL BUN ARTIFICIAL INGREDIENT CALCIUM PROPIONATE SYNTHETIC COLOUR SYNTHETIC FLAVOUR 100% REAL & FRESH PICKLES ARTIFICIAL INGREDIENT POTASSIUM SORBATE REPLACED WITH REAL INGREDIENT CULTURED WHEAT REPLACED WITH REAL INGREDIENT -ACETIC ACID 100% SAPI PANGGANG AUSTRALIA BURGER KING KANI MENGGUNAKAN PEWARKA SINTESIS UNTUK POSTER INC TAPY TIDALE DI MAKANAN KAML 10019 WHOPP 100% REAL & FRESH TOMATOES SOURCED FROM GAP CERTIFIED FARMS 100% REAL & FRESH ONIONS SOURCED FROM GAP CERTIFIED FARMS 100% REAL KETCHUP ARTIFICIAL INGREDIENT -500M BENZDNATE SODIUM METABISULFITE REPLACED WITH REAL INGREDIENT -ACETIC ACID 100% REAL CREAMY & THICK MAYONNAISE ARTIFICIAL INGREDIENT POTASSIUM SORBATE CALOUM DISODIUM EDTA REPLACED WITH REAL INGREDIENT -ROSEMARY & GREEN TEA EXTRACT LEMON JUICE EXTRACT NATURAL VINEGAR 16#17OSAT NPS NSF REV Burger King Indonesia Operational Excellence Best in class food safety and Guest Service Top Tiered Ops market within the Burger king System across 3rd party audit and guest feedback BURGER KING Enhanced COVID Safety ~95% of Staff Vaccinated - 100% Vaccination target by EOM September 2021 90.3% 85.2% 84.1% 82.7% 82.0% 80.6% 78.8% 78.3% 76.5% 75.8% 74.7% A B Indonesia D APAC G H F J IK 96.4% 93.6% 93.4% 93.2% 79.1% 78.8% 77.5% 70.3% 59.6% 29.4% 21.3% A B D Indonesia G E APAC H J K Notes: 1 Source: SMG, NSF CH WO KEBERSIHAN PRIORITAS UTAMA Menyediakan hand sanitizer dipintu masuk restoran untuk pelanggan. BURGER KING MI MENGURANGE MLAH TEMPAT JDUK UNTUK SELAMATAN ANDA MANHARAZIO MARAYABLE IAMUT-MOИ NO 100% PHYSICAL DISTANCING KING Mengatur jarak antrian KING YANG TERBAIK UNTUK KALIAN KAMI LAKUKAN SEPENUH HATI #DINEINLIKEAKING BUDAYA KEBERSIHAN WE REDUCED THE AMOUNT OF SEATS FOR YOUR SAFETY BY ORDER OF THE KING Hand Washing Knights Washing your hands is the best defense against COVID-19 LET'S KEEP PRACTICING SOCIAL DISTANCING Wetheads Ant ellenda af exp 17#18Burger King Indonesia Sustainability initiatives in place throughout the system Sustainability on PEOPLE through employment equality Sustainability for the PLANET through eco-friendly packaging SUNYI SUPER FLOAT 14-19 LLO BERSUARA FAAFPI AAPAFF HIASP) HPIFAL 0400 INDONESIA Cerve PROFESSIONAL epper an 3 restaurants, 100+ employees, partnership with ILO KING KING FUSION BUTTERFLY CUP FLAVOR FLAVOR FLAVER SAY NO TO STRAWS & LIDS STRATEGY PLEASE REQUEST FOR STRAW OR LID FROM OUR COUNTER CREW IF YOU NEED IT. ¡ER KING FUSION KING FUSION Logs RESELT Sustainability on FOOD through clean ingredients 100% 100% 100% BEEF SEAL FLAME GRILLED REAL&FRESH PICKLES REAL REAL & FRESH ONIONS KETCHUP 100% REAL & FRESH TOMATOES 1001 10D! DOL CAL & FRESH LETTUCE MAYONNAISE REAL BUN KAMI MENGGUNAKAN PEWARNA SINTESIS UNTUK POSTER INI. TAPI TIDAK DI MAKANAN KAMI. 100% WHOPP R BANTA BAHAN O KING Lap TASTE THE REAL 100% WHOPPER® HANYA BAHAN ORISINIL TANPA SUMBER 7.PEREZ 54 100% WHOPPER 1000 SAPI WHOPPER BURGER KING URGE KING BIGGER. TASTIER JUICEER ~20 tons of plastic reduction from straws and plastic cups annually 100% clean Whopper, 90%+ ingredients cleaned, 100% target by EOY2021 Source: BKI Analysis 18#19Burger King Indonesia Marketing strategy Build top of mind through bold challenger approach while keeping functional competitiveness Key Focus Communication channels MENU BOKEK 0000 MENU BOKEK Functional Strength TV, Social media, OTT, OOH 10% MENU BOKEK 12 MENU BOKEK SEMUA ADA MENU BOKEKAVA 15 MENU BOKEK 1 RING DEAL 220 KING'S CHICKEN RASI BURGER KING King Deals Beef Burger RP King Oli 19.545 Cheesy Burger Selamat Hari Ayam Goreng Sedunia Sebagoi Rajanyo Burger, kami sodor bohwe kami bukanlah Jagonya Ayam Goreng Namun, hol ini tidak memotahkan semangat komi untuk menjadi Bajan Ayam Goreng Bantu kami untuk jedl yang terbaik, dengan meninggalkan Sorun dan Kritik di kolom komentar. Love, King's Chicken BURGER KING Brand Swagger- Bold Social Media BURGER KING Can't wait for PESANLAH DARI MCDONALD'S Tidak pernah terpikirkan oleh kami untuk meminta Anda melakukan ini. Sama halnya tidak pernah tarpikir bahwa kami akan menganjurkan Anda untuk memesan dan Fip Burger Carl's Jr, Wendy's, Klenger Burger, KFC, CFC, Domino's Pizza, Pizza Hut, Hakso Boedjang, Sate Khas Senayan, Hokßen, J Co, Ta War, Sederhana, Warteg... atau gerai makan independen lainnya, terlalu banyak untuk disebutkan satu persatu, dari restoran cepat saji ataupun tidak Tidak pernah terpikirkan oleh kami untuk meminta Anda melakukan ini, tapi semua restoran yang memiliki beribu karyawan membutuhkan pertolongan Anda saat ini, Jika Anda ingin membantu, tetap manjakan diri Anda dengan makanan lezat melalui pesan antar, takeaway, drive-thra Menikmati Whopper pilihan yang terbaik, namun memesan Big Mac juga tidak ada salahnya. Love, Tag King BURGER KING KENTANG GORENG BK Cheeseburger DICOCOL SUPERCONE BESOK KERJA LAGI Nh The p Tersedia untuk Dinerin, Takeaway din DRIVE THRU SUPPORTER MALAYSIA SUPPORTER INDONESIA BESOK GRATIS CHEESEBURGER SEMINGGU PAKE DANA TENTUKAN PILIHAN SEKARANG! DAN TEMUKAN SIFAT ASLIMU DARI CALON PILIHAN SAATNYA BURGERAK! VS Paid TV advertisements to promote value-oriented fried chicken offerings and brand consideration Utilises trendy social media formats that cater to millennials' taste and preference, leading to improved engagement Strategy evolution from billboards and traditional print media press to a national omni-channel approach with an increasing focus on digital marketing 19#20Burger King Indonesia Marketing strategy ...Best in class innovation - "InstaDelicious" Our food innovation is one of the biggest brand drivers Most exciting burger brand for the instagram/tiktok generation & influencers BURGER Tropical Delight KING ??? BURGER PINK CHICKE KING Red Rurgerys te king dort Kum, temen-temen ranormal OU of the BUKA PUASA DENGAN 100 BURGER Odinary BURGER KING New KURO NINJA 黑忍者 コレクション LIMITED TIME RURGER pking it KING 20#21Burger King Indonesia Historical Financial Performance In USD Parameters Stores Unit 2016 A 2017A 2018A 2019A 2020A 2021 H1 # 54 84 123 163 174 176 Mall # 34 54 76 86 87 87 FSDT Others ++ # 7 13 27 58 69 71 13 17 Sales US$ mn 28 43 Gross Profit US$ mn 17 25 200 20 19 18 18 66 100 77 37 38 57 44 21 Labour Costs US$ mn (4) (5) (8) (12) (11) (5) Rent¹ US$ mn (2) (3) (3) (4) (2) (1) 151 Other Operating US$ mn (6) Expenses² (10) (15) (23) (19) (9) Store EBITDA US$ mn 5 7 12 18 12 6 Company EBITDA US$ mn 2 4 7 12 5 2 Gross Profit % % 59.5% 58.6% 57.8% 56.8% 57.4% 57.8% Store EBITDA % % 16.6% 17.6% 18.3% 18.2% 15.1% 15.9% Company EBITDA % % 7.2% 9.4% 11.0% 11.9% 6.0% 4.6% Avg. Daily Sales US$' 000 1.7 1.8 1.9 1.9 1.2 1.2 Notes: 1 Post IFRS 16 adoption 2 3 Other operating expenses include (1) Energy and Utilities, (2) Marketing, (3) Royalties, (4) Delivery Commission, and (5) Other Opex Local currency converted to US$ based on 1 US$ 14,500 IDR 21 BURGER KING#22Burger King Indonesia Historical Financial Performance In IDR Parameters Stores Mall Unit 2016A 2017 A 2018 A 2019A 2020A 2021 H1 # 54 84 123 163 174 176 FSDT # # 34 54 76 86 87 87 7 13 27 58 69 71 Others Ħ 13 17 20 19 18 18 Sales IDR bn 410 618 956 1,446 1,118 533 Gross Profit IDR bn 244 362 552 822 641 308 Labour Costs IDR bn (57) (79) (117) (174) (160) (72) Rent¹ IDR bn (24) (37) (47) (52) (23) (14) Other Operating IDR bn (95) (138) (213) (332) (289) (137) Expenses² Store EBITDA IDR bn 68 108 175 264 169 85 Company EBITDA IDR bn 30 58 105 172 67 24 Gross Profit % 59.5% 58.6% 57.8% 56.8% 57.4% 57.8% Store EBITDA % % 16.6% 17.6% 18.3% 18.2% 15.1% 15.9% Company EBITDA % % 7.2% 9.4% 11.0% 11.9% 6.0% 4.6% Avg. Daily Sales IDR mn 25.2 25.5 26.9 27.2 17.9 17.2 Notes: 1 Post IFRS 16 adoption 2 Other operating expenses include (1) Energy and Utilities, (2) Marketing, (3) Royalties, (4) Delivery Commission, and (5) Other Opex BURGER KING 22#23Burger King Indonesia Growth initiatives: summary overview BURGER KING Multi-pronged growth strategy designed to (i) further scale the business, (ii) entrench market leading position; and (iii) increase barriers to entry for competitors 5 CHICKEN BURGER K Expansion of FSDT format FSDT format allows for higher traffic capacity, reduced rental costs and superior unit economics 2 Launch Bk Café & Breakfast Launch two brand new product categories tackling different day parts without cannibalisation optimising 24 hour operation KING ME 3 Enhance chicken, Value & Innovation Fill-in identified gap in menu offering relating to chicken, the largest segment in the Indonesian QSR market & continue adding Innovative builds Technology / CRM Introduce digital integration to better understand and cater to rapidly changing consumer tastes and preferences Drive online delivery Capitalise on rapid growth of food delivery services and growing mobile penetration rates, as well as opening up new geographic catchment areas 23#24Burger King Indonesia Growth Initiative: Expansion of FSDT format FSDT has superior unit economics and will be a core component of future growth Full Service Restaurant ● 24-hour operation potential • Serving all day parts including Breakfast & late-night meals • Opportunity to add café given enough dine in space • Servicing all order modes Drive through, Takeout, Dine-in & Delivery with separate 3rd party Delivery window and waiting area Own Parking for cars & bikes for ease of customer and an enhanced experience • Open air- and air-conditioned seating • Play areas for kids Restrooms BURGER KING BURGER KING Massive Growth Opportunity FLAME GRILLING SINCE 195 • Opportunity to open 200+ FSDT given market footprint of competition and avb of retail space • FSDTs have higher mature EBITDA margins than malls, underpinned by lower rental costs and stronger earnings potential due to longer operating hours • Capex for new FSDTs is higher compared to malls, however their stronger earnings profile more than offsets the incremental costs, allowing for a shorter payback period and higher ROIC The Company aims to focus on scaling its FSDT presence 24#25Burger King Indonesia Growth Initiative: New Menu Implementation Breakfast and Bk Café to become growth pillars optimizing 24 hour operations Breakfast / Midnight BREAKFAST SOURDOUGH KING BURGER KING SMOKED DOUBLE BACON French Toast SANDWICHES BURGER KING SAVORY DOUBLE SAUSAGE RISE AND SHINE AT BK SUNTEC BURGER KING BK 10:30 MORNING COMBE 410 SMOKED DOUBLE HAM 350 290 SUPER FLOAT SUPER FLOAT SUPER FLOAT SUPER FLOAT SUPER FLOAT Café / Beverage KING NEW Kickstart breakfast in Q4 2021 - certain menu available all day • Opportunity to launch in 100+ FSDT stores across Indonesia by EOD 23 • Ignite 24 hour opportunity with late-night/early morning menu • Kickstart testing Bk Café Q4 2021 • Extensive beverage menu including Speciality Coffee/ Boba Bursties • 20% ADS opportunity 25 BURGER KING RAINBOW RAINBOW BURSTIES RAINBOW BURSTES BURSTIES BURGER KING#26Burger King Indonesia Growth Initiative: Enhance chicken and value offering Ongoing tailoring of menu to suit local tastes, driven by primary research to help drive Average Daily Transaction ("ADT") growth at the store level frested S elah tersedia KING'S KING DEALS CHICKEN IM NA MINUMAN 20.000 KING'S CHICKEN **19.091 MENU BOKEK, Namarin Selcecrea Mulai dari FRESH QUCKEN ww tively m BURGER KING Coca-Cola RB an Cene Choce Top 8501 Fries Sundae Super Cane 8.509 -9.004 9.00 Mulai dari 10 RB King Ple Cheesy Pries King Fusion Mulai dari ORB Cheesy Rasher Fries Mulal dart 15RB lee Coffee Gala Aren 15-000 12-2 SUPER FLOAT FLOAT Super Float 10-09 2 Chicken Strips 12-73 Chicken Burger 14.0% Super Float Beef Burger Premisan "IS-000 Masi King Box MASI 18192 WHOPPE Strategy Strategy Opportunity Opportunity ~54% of the total western QSR spending in Indonesia on chicken, suggesting potential for Burger King Indonesia to further scale up its Bone in chicken business Introduced fresh chicken to compete with key players with full back of house capabilities New Recipe set to launch in Q4 2021 60% under 30 with a growing middle class Value menus are key to introduce /induct and build frequency and close traffic gap Introduced all new Bokek Menu with prices starting at 5000 IDR Aggressive innovation across value platforms 9% O 37% 54% MENU BOKEK 10th 12th 15 MENU BOKEK MENU BOKEK SEMUA ADA 12" MENU BOKERNYA 15 BURGER KING Chicken QSR ■Burger QSR ■ Pizza QSR 10 MENU BOKEK MENU BOKEK MASI O 26#27Burger King Indonesia Growth Initiative: Technology & CRM Push to be a digital native by pushing known digital sales 1 Aggressive Data Collection & connected Tech 2 App and Loyalty programe 25% known sales- target 50%+ EOY • Only QSR to have a robust loyalty program Gamification through Shake and Win Exclusive offers Data coming through tills, app & website and Kiosks • • State of the art Back-end tech integrated SCAN SURGER KING Order Ready PRODUE GRATIS Order Preparing SCAN Pre Order Pick/ Delivery/ Contact Less Dine in Safe Deliveries BURGER KING APP Main Shake 'N Win Menang terus setiap hari! BURGER KING 3 Clevertap- Segmentation & Analysis . • Partnered with Stamps, Clevertap, branche to build a comprehensive CRM stack. Kickstarted RFM segmentation with over 3 Million owned Data points set to double in 1 year Notes: 1 1 BAPP Ox300 Budaya Kebersihan Greater understanding of rapidly changing consumer taste and preferences leading to... ....effective tailoring of menu that entices local consumers YES...WHOPPER WITHOUT MEAT! BUT IT TASTES THE SAME. PLANT-BASED WHOPPER® MOZZARELLA KING RASHER "60.000 2 PAKET RP 90 KING BURGER KING Legend of product level analysis hidden due to confidentiality Coca-Cola Coca GRAND PRI GRATI 2 ....and significant increase in known guests CRM Data base 2,494 2,316 2,637 2,753 2,904 3,077 2,105 1,715 1,377 1,040 643 779 | || 27#28Burger King Indonesia Disclaimer This document (the "Document") has been prepared by PT Sari Burger Indonesia/or certain of its affiliates ("BK Indo"). The information, opinions and estimates in this Document are not directed at, or intended for distribution to or use by, any person or entity in any jurisdiction where doing so would be contrary to law or regulation or which would subject BK Indo to any additional registration or licensing requirement within such jurisdiction. The information contained in the Document is being delivered for informational purposes only. Although the information contained in the Document, or on which the Document is based, has been obtained from sources which BK Indo believes to be reliable, it has not been independently verified. BK Indo does not make any representation or warranty, express or implied, as to the accuracy or completeness of such information. As a result, the Recipient agrees that no liability of any form is, or will be, accepted by BK Indo or any of its directors or employees to any person or entity for any direct or consequential loss, damage, cost, charge, expense or other liability whatsoever arising out of, or in connection with the use of, or reliance upon, the information contained in the Document. Nothing contained in the Document is a promise or a representation of the future or should be relied upon as being so. In particular, no representation or warranty is given by BK Indo as to the achievement or reasonableness of any future projections, estimates, management targets or prospects, if any. The recipient should make its own judgment and assessment of the information contained in the Document. In providing this Document, BK Indo does not undertake to provide with access to any additional information or to update the information contained in the Document or to correct any inaccuracies therein which may become apparent. The Document cannot be considered a recommendation by BK Indo. The Document does not constitute an offer or invitation to make, and is not intended to provide the basis for, any agreement or be a substitute for recipient's own analysis. Furthermore, recipient agrees that although this Document might contain legal, tax, or accounting references as a means of clarifying its contents, it does not constitute legal, tax, investment or accounting advice. 28