#1DECKERS - BRANDS - GUGGENHEIM SANTA MONICA SUMMIT APRIL 5, 2016 UCS Teva Sani HOKANE KOOLABURRA#2Safe Harbor We make forward-looking statements in this presentation which represent our expectations or beliefs about future events and financial performance. Forward-looking statements are identifiable by words such as "believe," "anticipate," "expect," "intend," "plan," "will," "may" and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Forward-looking statements are subject to known and unknown risks and uncertainties, including those described in the Company's filings with the Securities and Exchange Commission. In addition, actual results could differ materially from those suggested by the forward-looking statements, and therefore you should not place undue reliance on the forward-looking statements. 2#3Who We Are Family of 5 Brands Recognized Footwear Leader DECKERS BRANDS - Multi-Channel: Wholesale & Distributor, Retail, eCommerce and Partner Retail Multinational: Operate in 50+ Countries UGG KOOLABURRA HOKANE Teva sanük 3#4PERFORMANCE FASHION Our Lifestyle Groups: Fashion & Performance UGG KOOLABURRA HOKAONE Teva Sanük $1.5B+ Luxurious comfort brand known for sheepskin footwear Sub-$100 priced sheepskin/wool boot category attack brand Approaching $100M running brand known for oversized cushioning $100M+ Modern outdoor lifestyle brand known for sports sandals $100M+ Relaxed comfort brand known for sidewalk surfers and yoga sling sandals 4#5Our Evolution Pre 2010: Explosive Growth 2016 & Beyond: Leverage and Scale 2010-2015: Investment in Infrastructure and Talent 5#6Investing for Our Consumer Led Evolution (2010 - 2015) GOALS 1.Expand reach and deepen relationship through Direct-to- Consumer (DTC) 2. Develop an Omni-Channel platform 3. Grow our International business • • • • BENEFITS Allows for more control by reducing reliance on one channel, region, and product category Improves knowledge of our end- consumer to help guide product development, marketing, and sales Increases top-line opportunities: new categories, genders, and global appeal Establishes infrastructure to scale a much larger business Creates ability to react in-season to shifts in consumer demand 6#7WOMENS MINI BAILEY BOW SNAKE SELECTED COLONE MTL Developing DTC & Omni-Channel (2010 - 2015) OBJECTIVE Connecting directly with consumers and centering around their needs and desires ACTION 1) Established a global retail footprint with over 150 stores and 17 E-Commerce sites 2) Built an industry leading Omni-Channel platform that connects stores and E-Commerce sites 3) Invested in talent and formed strong Omni and brand teams 4) Invested in infrastructure to support a multi- channel global business RESULTS DTC sales +200% to over $600M You've got great tanas SEND TO PHONE 7#8DTC Growth (2010 - FY16) 2010 $1.0B IN REVENUE 22% 2016E* $1.86B IN REVENUE 11% CAGR 78% Wholesale/Distributor * Figures represent guidance given on 2/4/16 earnings call. Not a reiteration of guidance. DTC 34% 66% Wholesale/Distributor DTC 8#9Growing Internationally OBJECTIVE Establish global infrastructure to leverage across all brands ACTION 1) Converted distributors to subsidiaries: UK (2011), Benelux (2011), France (2011), Germany (2014) 2) Expanded into new markets: Western Europe, Japan, China 3) Established international regional offices: UK, Tokyo, Beijing UGG RESULTS International revenue +180% to over $650M 6#10International Growth (2010 - FY16) 2010 $1.0B IN REVENUE 24% 11% CAGR 76% US International * Figures represent guidance given on 2/4/16 earnings call. Not a reiteration of guidance. 2016E* $1.86B IN REVENUE 35% 65% US International 10#11Fashion Lifestyle Brands UGG ® KOOLABURRA 11#12UGG OBJECTIVE Transform from reliance on one product into diversified and complete lifestyle brand ACTION 1) Establish a direct relationship with consumers 2) Use relationship to expand and evolve the brand 3) Utilize DTC to inform wholesale RESULTS • 280% growth in Men's* • 350% growth in Women's non-core* • Core classics now less than 25% of UGG revenue * Estimates from 12/31/10-12/31/15 UG#13Gender and Category Diversification UGG REVENUE BY GENDER UGG REVENUE BY CATEGORY 10-12% 5% 10-12% 72-75% HOKA ■Women's ■Men's ■ Kid's Lifestyle *Estimates as of December 31, 2015. 10% 25% 25% ■Women's Core Classics 20% 20% ■Women's Non-core Classics ■Women's Casual/Weather/Fashion/Other Women's Slippers 13 ■Men's/Kid's/Lifestyle#14Fashion Lifestyle Opportunities Evolve Classics Franchise Grow Women's Non-Core UGG Attack Incremental Categories Segment & Optimize NA Wholesale Launch Koolaburra by UGG + 14#15Evolving the Classics UGG Franchise PRIOR CORE CLASSIC SPECIALTY CLASSICS CLASSIC LUXE CLASSIC SLIM FALL 2016 CLASSIC 2.0 CLASSIC STREET SPECIALTY CLASSICS 15#16. Grow Women's Non-Core Dominating all weather categories: from rain to snow . Infusing UGG comfort DNA into casuals Developing compelling fashion product with great price and quality 16#17UGG LO UGG Attacking Incremental Categories Men's is fastest growing category expanding beyond slippers and utilizing Treadlite technology Kid's remains healthy business with opportunity to diversify beyond Classics Lifestyle is one of the biggest opportunities and creates a powerful brand story 17#18UGG Wholesale Segmentation & Optimization SEGMENTATION OPTIMIZATION Segmenting product based on customer reach, market position and brand experience Developing targeted marketing assets NA WHOLESALE FOCUS and more powerful brand presentations Strengthening relationships with key partners that elevate brand position Selectively exiting smaller partners who don't represent full breadth of brand and premium position 18#19A . . • KOOLABURRA Strategically launching in Fall 2016 with a handful of SKUs in select doors Sheepskin category attack brand priced under $100 Sold in family channel: a separate distribution from UGG brand Believe we can capture new consumer • Cautiously testing consumer reaction 19#20Performance Lifestyle Opportunities HOKAONE Teva Sanük 20#21• HOKAONE Authenticity built in the running community: innovator of maximal cushioning with minimal weight category Fastest growing brand in portfolio with long growth runway Expanding doors and shelf space in specialty running and adding doors in specialty footwear US building brand awareness for future entry into athletic specialty and sporting goods channel International underway with EMEA and APAC infrastructure to position for considerable growth 21#22Teva Sanük Authentic legacy brands with loyal followers • Teva: modern outdoor lifestyle Sanuk: relaxed comfort sandal and casual shoes Category attack brands • Both brands underpenetrated internationally • US distribution focused on DTC and wholesale growth • Digital marketing emphasis 22 22#23Financials . • • • FOCUSED STRATEGY Investment phase near complete and focusing on improved profitability Pathway to mid-teens operating margin through improvement in gross margin and SG&A Priority remains returning capital to shareholders over acquisitions Generate strong FCF: returned more than $417 million in common stock since 2011* • MARGIN ENHANCEMENT • Strategic adjustments to create efficiencies in supply chain Optimizing SKU count, reducing development costs and improving our go-to-market process Growth in DTC and international over the long-term • . • • EXPENSE MANAGEMENT Significant investments in place Continuing to evaluate and streamline expense structure Brand management realignment and office consolidation reduces overhead of brand leadership, sales operations and expense structure Business transformation and improved processes expected to create savings long-term *As of December 31, 2015. 23#24Prepared for the Changing Retail Environment MULTI-CHANNEL GLOBAL ORGANIZATION STRONGER BRANDS WITH A DIRECT CONNECTION TO CONSUMERS IMPROVED INSIGHTS HEAVY INVESTMENTS COMPLETED PATHWAY TO MID-TEENS OPERATING MARGIN 24#25Thank you! Questions? Contact: [email protected] HORA 25