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#1Investor Presentation For the quarter ended December 2022 TATA CONSUMER PRODUCTS 2nd February 2023 TATA FOR BETTER#2TATA CONSUMER PRODUCTS Disclaimer Certain statements made in this presentation relating to the Company's objectives, projections, outlook, expectations, estimates, among others may constitute 'forward-looking statements' within the meaning of applicable laws and regulations. Actual results may differ from such expectations, projections etc., whether express or implied. These forward-looking statements are based on various assumptions, expectations and other factors which are not limited to, risk and uncertainties regarding fluctuations in earnings, competitive intensity, pricing environment in the market, economic conditions affecting demand and supply, change in input costs, ability to maintain and manage key customer relationships and supply chain sources, new or changed priorities of trade, significant changes in political stability in India and globally, government regulations and taxation, climatic conditions, natural calamity, commodity price fluctuations, currency rate fluctuations, litigation among others over which the Company does not have any direct control. These factors may affect our ability to successfully implement our business strategy. The company cannot, therefore, guarantee that the 'forward-looking' statements made herein shall be realized. The Company, may alter, amend, modify or make necessary corrective changes in any manner to any such forward looking statement contained herein or make written or oral forward-looking statements as may be required from time to time on the basis of subsequent developments and events. 2#3TATA CONSUMER PRODUCTS Agenda 01 Executive summary 02 Performance overview 04 Macro environment 05 Business performance - India 03 Progress against strategic priorities 06 Business performance - International 07 Financial performance 08 Concluding remarks 09 Other 3#4We are Tata Consumer Products In a nutshell READY Yumside TATA TEA AGNI sampann TATA COFFEE COLD COFFEE LOUD CONCENTRATE Classic TATA COFFEE GRAND TATA e COFFEE QUICK FILTER Add Stir Sip Rich & Cheesy Pasta with teapigs, TATA Tetley T IMMUNE Simply Berter Nuggets Fres Chickens 15 TATA TÉA PREMIUM DESH KECHA ΤΑΤΑ SOՍՆՐՍՆՆ RAGI BITES NO MAIDA CHOCO KEURICHOT EIGHT O'CLOCK THE ORIGINAL HEAST COPPER UTTAR PRAD 1863 EY TATA Tea Na .c Sonnets BY TATA COFFEE Dark Roast Tetley COLD infusions 12 TATA GOOD EARTH sampann Turmeric -Powder WITH NATURAL OILS sweet &spicy riginal ΤΑΤΑ Salt Tetley TATA HA Chakra Gold PREMIUM TEA TATA UPPER 12 30 K TATA Fruski Seeta Immune Masala EIGHT with added Vitamin C rry&watermelon THE ORIGINAL Himalayan TATA sampann 100% PURE DOMUM CASHEWS TATA PEA Gold TATA sampann TATA GOFIT UNPOLISHED Toor/Arhar PLANT PROTEIN Dal TATA COFFEE GOLD TATA TATA SOULFULL Smoothix TATA CONSUMER PRODUCTS Integrated F&B company with rich heritage of Tata, aspiring for a larger share of the FMCG World #2 branded tea player globally ΤΑΤΑ Salt Largest salt brand in India EIGHT O'CLOCK ΤΑΤΑ ΤΕΑ 2nd Largest tea brand in India Tetley SINCE 1837 4th largest tea brand in UK & largest tea brand in Canada Himalayan The natural mineral water 4th largest R&G coffee brand in USA TATA sampann National brand in pulses, spices and mixes #1 natural mineral water brand in India 12.4K crore consolidated revenue in FY22 with current market cap of ~71k* Cr Reach north of 200mn households in India and distribute to ~3.5mm retail outlets 60 Among the top 10 FMCG companies in India 808 ~3000 employees worldwide As of 31st Dec 2022 4#501 Executive Summary TATA CONSUMER PRODUCTS#6TATA CONSUMER PRODUCTS Executive Summary During the quarter, Consolidated Revenue grew 8% YoY, bringing the YTD growth to 10%. On a 3-year CAGR basis, this translates to ~12% revenue growth. Consolidated EBITDA for the quarter declined 2% YoY, bringing YTD growth to 5%. On a 3-year CAGR basis, the consolidated EBITDA grew 12%. During the quarter, India business¹ grew 8% driven by O India Beverages² business decline of 5%, with a 5% volume decline, on a 3-year CAGR basis, the business grew revenues at 12% p.a. India Foods³ business growth of 29%, with 4% volume growth, on a 3-year CAGR basis, the business grew revenues at 21% p.a. International business revenue was up 4% during the quarter, bringing YTD revenue growth to 7%. 4 EBITDA for the India business grew 13% YoY however inflationary pressures, currency weakness, and lag in pricing in the International business dragged down the Consolidated EBITDA. Margins in the International business improved QoQ. Continued stress in rural & delayed winter, in some of our salient markets led to market share softness in tea. We continued to gain market share in salt. Growth businesses continued their strong trajectory, growing 53% YoY during the quarter - these now account for 13% of our India branded business. 1 Includes India beverages & India Foods business, including NourishCo. 2 Including NourishCo revenue, but volume doesn't include Nourishco volumes 3 Including Tata Soulfull, Tata Q revenues. Volume doesn't include Soulfull/Tata Q volumes 4 Q3FY23 constant currency growth of 2%, 9MFY23 constant currency growth of 5%. 9#702 Performance Overview TATA CONSUMER PRODUCTS#8Key Businesses Snapshot - Q3FY23 TATA CONSUMER PRODUCTS In Cr (unless specified) India Beverages India Foods International Tata Coffee US Coffee Consolidated Tea (incl. Vietnam) Revenue 1,218 947 380 549 364 3,475 Revenue growth -5% 29% 11% -1% 28% 8% Constant currency growth 1% 2% 25% 7% Volume growth -5% 4% -17% 0% -9% Key Brands Notes: TATA Salt ΤΑΤΑ ΤΕΑ TATA Himalayan The natural mineral water TATA COFFEE GRAND Tetley 1832 TATA sampann ΤΑΤΑ SOՍՆՐՍՆՆ delicious millets EIGHT O'CLOCK teapigs. no airs. no graces. just fine tea. TATA sampann Yumside GOOD EARTH. a) India Beverages revenue includes India Packaged Beverages + Nourish Co (subsidiary effective May'2020), but volume doesn't include Nourish Co volumes b) India Foods revenue includes Tata Soulfull (subsidiary effective Feb'21) and Tata Q (subsidiary effective Nov'21) c) International tea business includes UK, Canada, USA, Australia, Europe and Middle East (Middle East has been regrouped from India Beverages in FY21 to International tea from FY22) d) Tata Coffee incl. Vietnam and excl. US Coffee (EOC) e) Consolidated revenue includes other non-branded business and Inter-segment eliminations 8#9Key Businesses Snapshot - 9MFY23 TATA CONSUMER PRODUCTS In Cr (unless specified) India Beverages India US Coffee Foods International Tea Tata Coffee Consolidated (incl. Vietnam) Revenue 3,765 2,706 1,112 1,493 1,008 10,164 Revenue growth -1% 26% 18% -1% 31% 10% Constant currency growth 10% 2% 29% 9% Volume growth -2% 0% -7% -2% -1% Key Brands Notes: ΤΑΤΑ ΤΕΑ TATA Salt TATA Himalayan The natural mineral water TATA COFFEE GRAND Tetley SINCE 117 TATA sampann ΤΑΤΑ SOՍՆՐՍՆՆ delicious millets EIGHT O'CLOCK teapigs. no airs. no graces. just fine tea. TATA sampann Yumside GOOD EARTH. a) India Beverages revenue includes India Packaged Beverages + Nourish Co (subsidiary effective May'2020), but volume doesn't include Nourish Co volumes b) India Foods revenue includes Tata Soulfull (subsidiary effective Feb'21) and Tata Q (subsidiary effective Nov'21) c) International tea business includes UK, Canada, USA, Australia, Europe and Middle East (Middle East has been regrouped from India Beverages in FY21 to International tea from FY22) d) Tata Coffee incl. Vietnam and excl. US Coffee (EOC) e) Consolidated revenue includes other non-branded business and Inter-segment eliminations 6#10Summary of Group Performance - Q3FY23 TATA CONSUMER PRODUCTS 7 * 3,475 Cr. 458 Cr. 404 Cr. * 364 Cr. 284 Cr. ~2,099 Cr. Revenue EBITDA PBT (bei)^ Group Net Profit Group Net Profit (bei)^ Net Cash$ 8% [7%] -2% 1% 26% -5% 13.2% 11.6% 10.5% 8.2% -140 bps -90 bps +150 bps -120 bps 3.79 Growth (YoY) Margin Margin expansion (YoY) EPS EPS growth (YoY) [ ] Constant currency growth. Λ before exceptional items. $ Cash and cash equivalents (net of total borrowings) as of December 31, 2022. 1 32%1 Group Net Profit and EPS growth rates differ owing to acquisition of residual minority stake in Tata Consumer Products UK Group Limited from Tata Enterprises (Overseas) AG (TEO) thereby making it a wholly owned subsidiary. Please refer to note 3 in the financials for the exact details. 10#11Summary of Group Performance - 9MFY23 TATA CONSUMER PRODUCTS 7 * 10,164 Cr. 1,356 Cr. 1,178 Cr. 1,031 Cr. 882 Cr. ~2,099 Cr. Revenue EBITDA PBT (bei)^ Group Net Profit Group Net Profit (bei)^ Net Cash$ 10% [9%] 5% 7% 33% 10% 13.3% 11.6% 10.1% 8.7% -60 bps -40 bps +170 bps +0 bps Growth (YoY) Margin Margin expansion (YoY) EPS EPS growth (YoY) [ ] Constant currency growth. Λ before exceptional items. $ Cash and cash equivalents (net of total borrowings) as of December 31, 2022. 1 10.12 30%¹ Group Net Profit and EPS growth rates differ owing to acquisition of residual minority stake in Tata Consumer Products UK Group Limited from Tata Enterprises (Overseas) AG (TEO) thereby making it a wholly owned subsidiary. Please refer to note 3 in the financials for the exact details. 11#1203 Progress against Strategic Priorities#13Strategic Priorities TATA CONSUMER PRODUCTS unt Strengthen & accelerate core business Drive Digital & Innovation Unlock synergies Create Future Ready Org Explore new opportunities Embed sustainability 33 13#14Strengthen & accelerate core business Making consistent progress on reach Significant progress made on reach, now moving to Split routes to drive assortment, increase depth and focus on growth drivers in all 10 Lac Plus towns TATA CONSUMER PRODUCTS Increasing direct distributors to improve execution in semi-urban areas ↑ 8.8% of Sales Sub-distributors →>> Distributors Alternate channels continue to fuel growth and innovation agenda Ecommerce *+34% ~11% ↑ Modern Trade +17% Revenue NPD contribution 14.8% of Sales Revenue All numbers above are for Q3FY23, and growth is for Q3FY23 vs Q3FY22 30 New SKUs on shelf in Q3FY23 14#15Strengthen & accelerate core business TATA CONSUMER PRODUCTS Packaged Beverages - continued focus on execution Inniya Deepavali Nalvazthukal SHIK TATA COFFEE 闯 00.00 TATA TEA Chakra Gold PREMIUM TEA DEEPAVALI PACK 灣 00 00 TATA COFFEE GRAND PREMIUM SHIK THE SHIK SOUND OF PREMIUM COFFEE 100% Coffee Blend CAYSTAL COFFEE MEANS SHIK SHIK SHIR SHARE THE FACE TO HEAR THE SOUND CO TATA FRIESLAND PREMU HAS PLAWS UN KOCKED-INSTANT DECOCTION GETTAIN THAT LOCK IN THE PLANET SE YOU GET AROMA AND TASTE TATA TEA AGNI JOSH JAGAYE HAR ROZ TATA TEA TATA TEA TATA TEA TATA TEA TATA TEA TATATEA TATA TEA AGNL AGNI AGNI A Leaf AGNI AGNL AGNI AGNIT 1H A MAI FD2 * HEAR T Elaichi STRONG STRONG Cha LEAF 10. QUALITY BLEND 1214 Avant 420 801 Dust Tata Tea Agni Masterbrand architecture consolidation completed Tata Tea Chakra Gold celebrated Deepavali in TN with the launch of a limited-edition festive pack paying an ode to the festival of lights. Tata Coffee Grand Premium, a 100% coffee blend with flavor-locked decoction crystals was launched to cater to non-south region consumer tastes and preferences. This was supported by a unique ASMR campaign. ww Tulsi Tetley GREEN TEA Immune with adder Vitamin C 25 TEA BAGS 1 Source: Nielsen -MAT basis, Dec22 vs Dec'21 GREEN TEA NOW TASTE NATURE IN EVERY SIP WITH IMMUNITY POWER OF VITAMIN C Launched Tetley Green Tea Immune Tulsi. This new launch has the goodness of antioxidants with added Vitamin C, now in the flavor of Tulsi. Market share - Tea 0 0 0 ↑ Volume -46 bps1 Value -113 bps1 15#16Strengthen & accelerate core business TATA CONSUMER PRODUCTS India Foods - portfolio approach to salt and focus on Sampann NEW ΤΑΤΑ Salt IMMUNO Shuddh By TATA Salt Zinc IF THERE IS WATER SHORTAGE, WHY DO WE NOT SAVE RAINWATER? WHY ARE GIRLS TOLD TO COME HOME BEFORE IT GETS DARK? Functional campaign launched for Tata Salt Immuno to create awareness about the benefits of zinc fortification. Zinc is known to support a healthy immune system. DESH KE LIYE #HARSAWAALUTHEGA Children's questions can help shape a better tomorrow. Mummy, to send us your child's questions Give us a missed call on 7036068888 CAN WE STOP GLOBAL WARMING IF EVERYONE PLANTS A TREE? or scan this code. ΤΑΤΑ Salt T&C apply. Images are for representation purpose only. Tata Salt's #HarSawaalUthega campaign is an attempt to amplify the sound of India's youth by encouraging them to ask the right questions for a better India Market share ↑ MELY FROM THE SEA операт pr Shuddh by Tata Salt was re-launched with a renewed marketing mix establishing product superiority over key competition, with a South first aspirational pack to unlock gains in the mid-tier salt segment. NEW TATA sampann Authentic Taste of South Indian Spices Vorstspindi taldeal Ha SUNLY SANU MANE AND JUS REPELEN IS THE WILDE 1 Source: Nielsen -Value Share, MAT basis, Dec'22 vs Dec'21 TATA sampann Chicken Masala TATA sampann Masala Rice Mix TATA sampann Chicken Masala TATA sampann Puliyogare Masala పులిహోర జ EURDED TATA sampann Sambar Masala TATA sampann Garam Masala Tata Sampann Spices' foray into Karnataka expanded its total addressable market and this was supported by an ad campaign featuring superstar Priyamani. Salt 90bps1 16#17Drive Digital & Innovation TATA CONSUMER PRODUCTS Continuing the momentum on innovation (1/2) TATA TEA PREMIUM Hyderabadi Irani Chai • by the che streets of H Street INDIA TATA TEA PREMIUM Mumbai Cutting Chai Street Chais INDIA TATA TEA PREMIUM INERA Purani Dilli ki Mithai Chai TATA TEA PREMIUM Kolkata Street Chai IMINA pod by the chef . TATA COFFEE Cafe Specialscials CAFE STYLE COFFEE MU Cappuccino TATA COFFEE Cafe Specials CAFE-STYLE COFFEE MIX Cappuccino TATA COFFEE Cafe Specials CAFE-STYLE COFFEE MIX Hazelnut HOT MILK HOT MILK 7S Город Савати Гленаџ Caper at Hom 7MBES Faing Creamy rothy Tata Tea Premium Street Chai Range Unique range recreating the taste of popular street chais (teas) Tata Coffee Café Specials Upgrading the in-home coffee consumption experience to a café style hot coffee TATA TATA Fruski TATA Fruski Fruski Juice Juice Jelly Juice Jelly Jeily LEMON KHATTA PUDINA FIXED FRUI SHAKE & BRINK BRANE & DRIN CHAAT TATA sampann CHEF STYLE Masala Humma's Special हरारे के लिए TATA sampann CHEF STYLE Masala Tandssal TATA sampann CHEF STYLE Masala Peri-Peri हर खाने के लिए Mutipurpose Sang Huisroce Stauning Tata Fruski Juice Jelly Launched a disruptive format of drinkable jelly in three delicious home-grown flavors Tata Sampann Chef Style Masala Launch of tastemakers in three variants 17#18Drive Digital & Innovation TATA CONSUMER PRODUCTS Continuing the momentum on innovation (2/2) TATA raasa aromas of India Delhi Dal Makhni TATA raasa Goan Coconut Curry Punjabi Palak & TATA raasa aromas of India. Corn Curry 60 TATA raasa TATA raasa TATA raasa -aromas of India- aromas of India. Delhi Paneer Amritsari Chana Masala TATA raasa aromas of India aromas of India a Kerala Coconut Stew Punjabi Kadhai Curry TATA raasa aromas of india- Kashmiri Rogan Josh Makhni TATA raasa Lucknowi Nihari Curry 3 180g (6.3 oz) A3 180g (6.3oz) A2150g (5.2 oz) 2150g (5.2 oz) A2 150g (5.2 oz) TATA soulfull RAGI BITES FILLS TATA ՏԱՐԱՆՆ MORE CREAM FILLING RAGI BITES S NO RAGI 0F RAGI ма DAL ΤΑΤΑ SOULՐԱՆՆ delicious millets RAGI BITES FILLS TATA MORE SԶUԱՐԱՆՆ Hikarir 10- TATA SOՍՆՐՍՆՆ RAGI BITES FILLS delicious millats- STRAWBERRY 10- TATA CREAM FILLING RAGI BITES S CREAM FILLING SOULՐԱՆՆ RAGI BITES D NO RAGI CLICEN DAL Tata Raasa Range of RTE & RTC developed for specific International markets Tata Soulfull Ragi Bites Fills Enhanced cream version of our popular Ragi Bites in three variants Made the authentie way Tata Sampann spices NEW TATA 232 NEW 230 sampann TATA sampann Malabar thesmo e somen TATA sampann Rice Masala TATA sampann sampann Chicken Masala Chicken Masala be Garam Masala Sumbar Masala PROCEDER WON ander TATA sampann Puliyogare Masala Salt ROCK SALT Leith Natural Face Minerals ಗರಂ ಮಸಾಲಾ Turmerie Powder Aber studen Tata Sampann range of South Spices Flavorful spices made the authentic way catering to regional consumers TATA Salt Pink Salt For Everyday Cooking Tata Salt Rock Salt and Pink Salt Launch of premium and popular variants of rock salt with natural minerals TATA Salt+ VITAMIN SHAKTI Edible Common Salt Vit D +Calcium supports beneath lodine hepat Ufter wat in sected states socks tast "THIS IS ONLY A FRAND NAME AND DOES NOT REPRESENT ITS TELE NATURE 1 kg Tata Salt+ Vitamin Shakti Tata Salt fortified with Vitamin D + Calcium 18#19Explore new opportunities TATA CONSUMER PRODUCTS Creating a strong foundation to fuel future innovation TATA SOULFULL We have revamped our R&D facilities with state-of-the-art infrastructure to accelerate the pace of innovation and to future-proof and embed innovation across the organization - - Vikas Gupta, Global Head, R&D Bengaluru World class 'R&D Centre of Excellence' Sri City Mumbai Process Excellence Centre R&D Foods Innocentre 19#20TATA CONSUMER PRODUCTS Momentum continues in the new Engines of Growth TATA LIFEWATER TATA COPPER TATA TATA sampann TATA sampann TATA TAFA TATA Sampin sampann Pohal samparn TATA SOULFULL millet MUESLI FRUIT&NUT 90% SOURCE OF PROTEIN. ΤΑΤΑ SOULFULL TATA SOՍՆՐՍՆՆ RAGI BITES RAGI BITES NO MAIDA CHOCO SOULFULL D D AG BITES ORGANIC TUOR DAL ARHAR DALI 53% TATA SOՍԱՐԱՆՆ millet MUESLI ↑ mside Yumiside tutaside The sick Chicev muside Gunside Yumside Yamside Growth Businesses as a % of India Branded Business 10% 9% 8% 6% 13% Combined YoY revenue growth Q3FY23 FY20 FY21 FY22 Q3FY22 Q3FY23 The rapid scale-up of our growth businesses has seen them consistently increase their contribution to TCP's revenue Growth businesses include Tata Sampann, NourishCo, Tata Soulfull, and the RTE/RTC business (Tata Smartfooz). Tata Soulfull & Tata SmartFoodZ became subsidiaries effective Feb'21 & Nov'21, respectively. 20#21③Embed sustainability Striving towards a sustainable future TATA CONSUMER PRODUCTS TERNATIONAL SUSTAINABILITY R AWAF 2021-22 RY II EP NON LIM The institute of Chartered Accountants of inda ICAI AWARDS 20th January 2023 C Tata Consumer received the Gold Award in Category 2 Climate Change of ICAI International Sustainability Reporting Awards 2021-22. ENT KRISHAN PAL WTH OF STATE FOR & HEAVY INDUSTRIES TATA CONSUMER PRODUCTS Food loss management: We have partnered with Wastelink and together collected and recycled 1,592 MT of waste into animal feed. The Damdim Packaging Centre received the First Prize in the Consumer Goods category at the National Energy Conservation Awards 2022 (NECA 2022). 21 22#22③Embed sustainability TATA CONSUMER PRODUCTS For the love of Products, Planet, and People #ForBetter Through its first Sustainability Report, Tetley takes you on a journey through its business from tea bush to final sip Read the report here. The first-ever impact report of teapigs explores Teapigs' journey to becoming a B-Corp, sourcing & carbon footprint, etc. Read the report here. Tetley Tetley Publishes First Sustainability Report a cup of Tetley goes a long way The Tetley Sustainability Report WINTER 2022 ΤΑΤΑ CONSUMER PRODUCTS For the love of Products, Planet and People. Tetley teapigs. impact report 2022 brepig. teaps. teaplas BIG LEAF BIG 22 22#2304 Macro environment#24Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Key Commodities' movement Tea 215 194 194 191 177 180 212 195 189 188 147 186 177 158 128 115 153 145 149 122 115 117 61 62 68 62 99 100 101 101 104 Q1'23 Q2'23 -N. India Tea (INR/kg) S. India Tea (INR/kg) -Kenya Tea ($c/kg) Arabica Coffee ($c/lbs) Robusta Coffee ($c/lbs) 246 236 233 234 229 225 224 223 222 Q3'23 • North India tea prices continued to come off sequentially as we moved to the end of the plucking season. • South India tea on the other hand, saw an uptick coming in higher sequentially as well as YoY. • Kenyan tea saw a slight increase from the previous quarter but was flat YoY in $ terms. Source: North India and South India tea auction (Tea Board of India) Mombasa tea auction (EATTA) | International Coffee Exchange • Arabica prices saw a sharp correction during the quarter and were significantly lower YoY owing to favorable weather in Brazil and rising global stocks. • Robusta followed a similar trend, down sequentially as well as a YOY. Q3'21 Q4'21 24 Q1'22 Q2'22 Q3'22 Q4'22 86 105 103 Q1'23 Q2'23 94 46 03'23 96 96 88 88 Coffee 177 TATA CONSUMER PRODUCTS#25Market context - category growth rates TATA CONSUMER PRODUCTS +8.0% US +11.1% +10.4% 3.0% UK 10.5% Canada +5.6% +5.2% India 2.4% -9.7% -0.8% +4.5% -5.1% -1.2% -7.5% -2.5% +10.1% US Regular Black Tea UK Regular Black Tea US Bags Coffee UK Fruit & Herbals Tea US K-cup Coffee Source: Nielsen: 12 weeks (Value) - Dec '22 Canada Regular Black Tea Canada Speciality Tea India Branded Tea Base period growth rates • • US markets saw category growth in Coffee (both Bags and K-cups) and Tea on account of price increases. In volume terms, the category saw a decline. UK - The tea category in both regular and F&H saw growth led by pricing. Canada - Both regular black tea and specialty tea grew, led by pricing. In volume terms, the category saw a decline. India branded tea category continued to see muted growth, lower than its long-term trend rate. 25#2605 Business performance - India#27India Packaged Beverages TATA TEA TATA TEA लाल घोड़ा स्वाद RIGREGA Preat ch लाल घोडा TATA CONSUMER PRODUCTS Coffee revenue grew 34% YTD. 2014 राजस्थानी Reat chi -9% Revenue Growth Performance commentary Revenue for the quarter declined 9% led by pricing corrections and volume decline, owing to demand slowdown in some of our key markets. On a 3-year CAGR basis, the business delivered 9% revenue growth. In line with our hyperlocal strategy, Tata Tea Lal Ghoda was restaged including new pack graphics as well as a new TVC celebrating the unique taste of Rajasthani hospitality and the warmth of relationships. TATA TEA Leaf की तरफ से छठ पूजा की हार्दिक शुभकामनाएँ TATA TEA TATA TEL TATA TER Leaf Leaf TATATIA Leaf दिन सध्या चाउमा अयोर परत Tata Tea Agni Leaf celebrated the festival of Chatt with the launch of four special packs commemorating each day of the festival and was backed by a 360- degree impactful campaign in Bihar & Jharkhand. -5% Volume Growth1 -113bps Market Share gain² Other updates Tata Tea Gold Care, Chakra Gold Care and Tata Tea Gold Darjeeling continue to perform in line with our premiumization agenda. • Tata Tea Premium TeaVeda continues to accelerate its growth trajectory with growth increasing sequentially. 1 Tea volume growth 2 Source: Nielsen - Value share, Moving Annual Total (MAT) basis Dec'22 vs Dec'21 27#28India Foods Special relations deserve nothing but gold standard Gift your loved ones with handpicked quality TATA sampann Shutterstock Hanatched GOODNESS பப ombo TATA sampann Pulses Combo Pack UNPOLISHED Toor Dal 1Kg + Chana Dal 1Kg Pulse 190 san Natural rezent TATA CONSUMER PRODUCTS Continuing to drive momentum for Tata Sampann Dry Fruits with special assorted festive packs +29% Revenue Growth Performance commentary Salt revenue grew 27% during the quarter YoY. The 3-year revenue CAGR for salt stood at 19% in Q3FY23. Rock salt continued its strong trajectory with revenue growth of 97% during the quarter. • Tata Sampann portfolio delivered strong growth of 37%, with broad- based performance across staples and dry fruits. Tata Soulfull continued its strong growth trajectory. ΤΑΤΑ sampann -Triple Spice Pack samspann Cine T MONTHLY. VALUE PACK Sanced from the twice fams Colour NET WEIGHT PACKS200 Buy Now Tata Sampann creates large packs for pantry staples exclusively for the e-commerce channel. +4% Volume Growth +90bps Market share gain¹ Other updates Driving premiumization in Tata Salt with 1) Vitamin Shakti fortified with Vitamin D & Calcium 2) Pink Salt to accelerate upgradation from base iodized salt. Tata Salt Immuno saw a good initial response to its rollout in Punjab, Haryana, and HP. Momentum continues on South spices backed by media support for South Pures and the launch of blends in Karnataka. Soulfull Masala Oats+ tracking ahead of target metrics post its launch. 1 Source: Nielsen - Value share, Moving Annual Total (MAT) basis Dec'22 vs Dec'21 28#29NourishCo (100% Subsidiary) INTRODUCING AN EXCITING NEW EXPIERENCE TATA Fruski Juice Jelly 20 200 ml frusk Juice Jelly Frusky Juice Frusk Juice Jelly JENY Himalayan Launched a disruptive format of drinkable jelly in select markets Himalayan Spreads and Honey roped in celebrities and top chefs for an influencer-led campaign TATA CONSUMER PRODUCTS 119Cr Revenue Performance commentary Delivered yet another strong quarter with a robust revenue growth of 66% YoY. NourishCo achieved yet another milestone with its revenue for 9MFY23 crossing Rs 400 cr. Operating leverage and continued cost-saving initiatives across the P&L helped drive margin improvement over the previous year. +66% Revenue growth Other updates GTM expansion and capacity expansion initiatives continue. 2.1x Tata Copper+# • The business now reaches nearly 600k outlets. #113% revenue growth YoY 29#30Tata Coffee (inc Vietnam ex EOC) (~58% Subsidiary) TATA CONSUMER PRODUCTS m TATA COFFEE TCPL proposed a merger with Tata Coffee Limited (TCL) in March 2022 with the objective of unlocking synergies and creating a simpler organizational structure. TCPL shareholders approved the merger on 12th November 2022. The process of obtaining TCL shareholders' approval along with other regulatory steps (including requisite NCLT approvals) is underway. +25%# Revenue Growth -14% Plantations Revenue Growth +33% Extractions Revenue Growth TATA CONSUMER PRODUCTS Performance commentary Revenue for the quarter grew 25%# led by strong growth in the extractions business. The plantations business saw lower volumes of coffee & pepper. Other updates Theni Instant Coffee plant now uses 100% renewable energy. Extractions Overall extractions business grew by 33% driven by both the domestic and the Vietnam business. Vietnam sales grew 33% in constant currency terms (46% reported). # Tata Coffee including Vietnam in constant currency terms. Does not include EOC 30#31Tata Starbucks (JV) TATA CONSUMER PRODUCTS Launched the first Starbucks Reserve store at its Flagship Mumbai location 11 Net new stores opened during the quarter* Performance commentary . • Revenue for the quarter grew 42% YoY, led by a revival in out-of-home consumption and strong store addition. The business continued to remain EBIT-positive for the quarter. • Opened 15 new stores during the quarter* and entered 2 new cities. Opened a total of 47 new stores (gross) and entered 12 new cities in 9MFY23. MISTLE-TOAST TO CHRISTMAS WITH OUR WINTER SPECIAL STARBUCKS CHRISTMAS BLEND & STARBUCKS VIA VIA CHRISTMAS BLEND CHRISTMAS NEW BLEND E E Presenting India's First-Ever Blonde Roast: The Starbucks Diwali Blend STARBUCKS DIWALI BLEND ANSELY O NETVT 250g Celebrating Coffee - Launched Christmas and Diwali special blends 311 Total stores 38 Cities present Other updates The 'My Starbucks Rewards' loyalty program crossed 2 million customers. Tier-2 expansion continues with store launches in Vijaywada and Lonavala. Tata Starbucks now has 20 'All Women Stores'. Women representation at Tata Starbucks is 38.4%. * Opened 15 stores; closed 4 31#3206 Business performance - International#33UK Premiumising Black Tea for share growth Tetley 80 Tetley GOLD BREW Bad Refreshing and Fail Flavau Tetley Expanding into new segments 50 NEW 50 Tetley EARL GREY Tetley Building on our strength in non-black Tetley Exclusive to Morrisons Tetley GREEN TEA BLACK TEA BLACK TEA BLACK TEA DISCOVERY Tetley SIEK Tetley Tetley ORANGE Tetley jure canonilé Tetley Tetley A clear strategy to grow our franchise by way of new and pertinent offerings Morrisons Encouraging trials with first box of tea free on our website while encouraging customers to purchase in store Morrisons, the UK's fifth largest supermarket chain listed several new Tetley SKUs. FIND YOUR PERSONALI-TEA FEARLESS GOOD EARTH TATA CONSUMER PRODUCTS +1% Revenue Growth# Performance commentary Revenue for the quarter grew 1% (constant currency), reversing the decline seen in the previous quarter. Teapigs declined, with growth in offline channels being more than offset by post-COVID decline in the online channel. Tetley held share in everyday black segment.* Inflation and GBP depreciation vs USD (tea costs are in USD) impacted profitability during the quarter. Some of this will be mitigated through pricing. Price hikes have been announced across all brands. 19.2% INGREDIENTS INDEPENDENT Value Market share* (in everyday black) FREE-SPIRITED BOTANICAL TEA TROPICAL MANGO & MORINGA SOTIRALAB TI MOTIVATED Other updates Morrisons, the UK's fifth largest supermarket chain listed 12 new Tetley lines across 230 stores. # Constant currency including teapigs ^ Constant currency * Source: Nielsen - Value share, Moving Annual Total (MAT) basis - Dec'22 33#34USA TATA CONSUMER PRODUCTS TATA raasa Delhi Dal Makhni 2285g(10) Punjabil Palak & TATA raasa Corn Curry TATA raasa TATA raasa Punjabi Kadhai Curry كم التالية TATA raasa Amritsari Chana Masala -- 2285(10) 62 285g(10) TATA raasa Coconut TATA raasa Kashmiri TATA raasa Delhi Paneer Makhni Ag(10) TATA raasa Lucknowi Nihari Curry 3180g (6.3) 180g (6.30th Are 2 150g 15.2) 150g 15.2) A2 150g (5.2) Tetley & EOC hosted events to engage with shoppers on our flagship British Blend and innovative Barista Blends range Tata Raasa launched in the US during the quarter within select Ethnic channels. +1% Coffee Revenue Growth^ -8% Tea Revenue Growth^ 4.3% *Coffee Bags Market Share Performance commentary Coffee: Revenue for the quarter grew 1% (constant currency) driven by pricing. The 3-year revenue CAGR for coffee stood at 9%. EOC K Cups grew 2x the category during the quarter, led by focused execution. While the margin has come down YoY due to the escalation in coffee costs, the new pack/price initiatives have helped improve profitability sequentially. Other updates Tata Raasa RTE range launched within select Ethnic grocery stores during the quarter. Tea: Revenue declined 8% (constant currency) led by a decline in Tetley Black Iced tea. Teapigs continues to be the fastest- growing brand in Specialty tea, growing 4X the category during the quarter. ^ Constant Currency Source: *Nielsen - Value share, Moving Annual Total (MAT) basis - Dec'22 34#35Canada TATA CONSUMER PRODUCTS TATA TEA prifoods ptifoods Showcased Tata Tea and Tata Sampann to retail customers at Canadian Grocery Innovation Show. +5% Revenue Growth^ Performance commentary Revenue for the quarter grew 5% (constant currency). The 3-year revenue CAGR for the quarter stood at 12%. We gained significant volume and value share during the quarter. Tetley outperformed both regular tea and specialty tea segments during the quarter. Rolled out Tata Sampann and Tata Tea digital video ads on popular South Asian websites during Diwali to drive awareness & trial. IS DIWALI TATA SAMPANN PHIRSE YAAD DILAYEGA TATA sampann Pav Bhaj Masala 100 DELICIOUS BLENDS CRAFTED BY CHEF SANJEEV KAPOOR +1% Revenue growth in Specialty tea^ Live in the moment Tetley Tetley Tetley Live Live Live COOL calm peppermint spearmint camomile Spearmint orange Bold cinnamon chal rooibos Tetley kicked off an integrated campaign featuring the tagline "Live in The Moment" to support the launch of Tetley Live Teas. The communication includes digital/TV, in-store, social and sampling. 27.7% *Value Market share in overall tea Other updates Tetley celebrated its 21st year of support for breast cancer research by launching a limited- edition Anniversary Pink Pack design to raise funds for the cause. Tetley continues to support vitamin-fortified Super Teas with social media content and sampling activities including roadshows and direct-to- consumer sampling. ^ Constant Currency Source: *Nielsen - Value share, Moving Annual Total (MAT) basis - Dec'22 35#3607 Financial Performance#37Performance Highlights - Q3FY23 EBITDA Revenue from operations Standalone 2,030 123 +6% (in Cr) Consolidated 2,153 (in Cr) 266 3,475 3,208 +8% [7%] Q3FY22 Growth Q3FY23 Q3FY22 Growth Q3FY23 -9 468 458 47 328 281 +17% -2% [-4%] Q3FY22 Growth Q3FY23 Q3FY22 Growth Q3FY23 ( ) constant currency growth TATA CONSUMER PRODUCTS Consolidated revenue at Rs 3,475 cr • • India business +8% International business +2% (constant currency) Non-branded business +22% (constant currency) EBITDA at Rs 458 cr (-2% YoY) and EBITDA margin at 13.2% (-1.4% over PY) India business EBITDA +13%; led by optimization of other expenses even as gross margin remained stable v/s PY. International Business EBITDA -34%, owing to input cost inflation, currency weakness, and lag in pricing. Non-branded business EBITDA +14%, led by revenue growth and partly offset by input cost inflation. 37#38Financials: Consolidated TATA CONSUMER PRODUCTS Quarter ended Dec'22 Year to date Dec'22 Q3FY23 Q3FY22 Change % Profit and Loss statement (all nos. in Crores) 9MFY23 9MFY22 Change % 3,475 458 3,208 8% Revenue from operations 10,164 9,250 10% 468 -2% EBITDA 1,356 1,291 5% 13.2% 14 6% % 13.3 % 14.0% 383 398 -4% EBIT 1,134 1,085 5% 11.0% 12.4% % 11.2% 11.7 % 404 401 1% PBT before exceptional items 1,178 1,105 7% 79 (13) Exceptional items 166 (33) (113) (100) Tax (343) (282) 369 288 28 % PAT 1,001 790 27% 10.6% 364 9.0% 290 % 9.8% 8.5% 26% Group Net Profit (incl. JVs & Associates) 1,031 776 33 % Group Consolidated Net Profits for the quarter grew 26% YoY on account of following: Revenue growth in both Branded and Non-branded business. • • Partly offset by margin decline due to inflation and GBP weakness for UK tea business Higher exceptional income on account of conversion of Joekels JV in South Africa into a subsidiary. 38#39Financials: Standalone TATA CONSUMER PRODUCTS Quarter ended Dec'22 Year to date Dec'22 Profit and Loss statement Q3FY23 Q3FY22 Change % (all nos. in Crores) 9MFY23 9MFY22 Change % 2,153 2,030 6% Revenue from operations 328 281 17% EBITDA 15.2% 13.8% % 6,361 971 15.3% 5,984 6% 823 18% 13.8% 292 245 19% EBIT 863 717 20% 13.5% 12.1 % % 13.6% 12.0% 328 261 25% PBT before exceptional items 963 895 8% (8) (9) Exceptional items (26) (17) (82) (65) Tax (237) (199) 237 187 27% PAT 700 680 3% 11.0% 9.2% % 11.0% 11.4% • Profit after tax on a standalone basis for the quarter grew by 27% on account of the following: Revenue growth and margin improvement in India Branded business Margin improvement was driven by India Foods. 39#40Segment-wise Performance Q3FY23 TATA CONSUMER PRODUCTS Particulars Segment Revenue Segment Results Revenue - Branded business Cr Q3 FY23 Q3 FY22 Change Q3 FY23 Q3 FY22 Change India Business 2,165 2,010 8% 300 263 14% International Business 930 897 4% 88 144 (39)% 70% India Business 30% International Business Total Branded Business 3,095 2,907 6% 389 407 (4)% Non Branded Business 391 312 25% 27 23 17% Others / Unallocated items (12) (11) 66 (43) Segment results - Branded business Total 3,475 3,208 8% 482 388 24% 77% India Business 23% International Business 40#41Segment-wise Performance 9MFY23 TATA CONSUMER PRODUCTS Particulars Segment Revenue Segment Results Revenue - Branded business Cr 9M FY23 9M FY22 Change 9M FY23 9M FY22 Change India Business 6,470 5,960 9% 881 754 17% International Business 2,605 2,445 7% 253 350 (28)% Total Branded Business 9,076 8,405 8% 1,134 1,104 3% Non Branded Business 1,115 870 28% 97 63 52% Others / Unallocated items (26) (25) 113 (96) Total 10,164 9,250 10% 1,343 1,071 25% O 71% India Business International Business Segment results - Branded business O 78% India Business 22% International Business 29% 41#4208 Concluding remarks#43TATA CONSUMER PRODUCTS To conclude Macros Demand impacted by sluggishness in rural and semi-urban markets and a delayed winter in some of our salient markets for tea, however, we continue to remain focused on execution. The impact of inflation and monetary tightening on the economies & currencies of our key International markets remains a key monitorable going forward. Business We have been able to deliver double-digit growth while balancing margins in an extremely challenging global macro environment this fiscal. While the tea business in India was subdued due to demand headwinds in our key markets, we have put measures in place to address some of the challenges. Despite the steep price increase taken to mitigate input cost inflation, we have continued to gain market share in salt, driven by in-market execution. The margin in the business has improved sequentially. Our growth businesses have sustained their strong growth trajectory and have increased their salience significantly over the last couple of years. Our Out of Home businesses i.e. both NourishCo & Starbucks have delivered yet another strong quarter and we will continue to drive these further. In the international business, input cost inflation and adverse currency movement have impacted margins; we have taken further pricing and the margins have improved sequentially vs Q2FY23; we will be looking at structural cost-saving actions going forward. Despite the inflationary environment and investments required for some of the new businesses, consolidated EBITDA margin has expanded QoQ. Going forward we will continue to stay focused on driving growth, market share, and margins. 43#44TATA TEA AGNI sampann Yumside Rich & Cheesy Pasta with TATA COFFEE COLD COFFEE LOUD CONCENTRATE Classic TATA COFFEE GRAND TATA e COFFEE QUICK FILTER Add Stir Sip teapigs, TATA Tetley T IMMUNE Simply Berter Nuggets Fres Chicken 15 READY TATA TÉA PREMIUM DESH KECHA ΤΑΤΑ SOՍՆՐՍՆՆ RAGI BITES NO MAIDA CHOCO KEURICHOT EIGHT O'CLOCK THE ORIGINAL 12 30 K UTTAR PRAD 1863 EY TATA Tea EIGHT Na Sonnets BY TATA COFFEE wwTetley .c COLD infusions Dark Roast 12 TATA TATA sampann Turmeric -Powder WITH NATURAL OILS GOOD EARTH sweet &spicy riginal ΤΑΤΑ Salt Tetley TATA HA Chakra Gold PREMIUM TEA TATA UPPER rry&watermelon THE ORIGINAL JUNY Immune with added Vitamin C Lemon & Honey TATA Fruski Sega Masala TATA CONSUMER PRODUCTS Himalayan TATA sampann 100% PURE DOMUM CASHEWS TATA PEA Gold TATA sampann UNPOLISHED Toor/Arhar Dal TATA GOFIT PLANT PROTEN TATA COFFEE GOLD TATA SOULFULL Smoothix TATA Q&A TATA CONSUMER PRODUCTS 44#4509 Other#46Shareholding information Pattern as on 31st December, 2022 Individual 20% ■MFs/ UTI/AIFS 6% Others 6% Stock data BSE Ticker Promoter and promoter Group 34% NSE Ticker Market Capitalization (Dec 31, 2022) Number of Shares Outstanding Insurance Companies/ Banks 8% Foreign Institutional Investors 26% TATA CONSUMER PRODUCTS 500800 TATACONSUM 712.7 bn 929.0 Mn 46#47For more information Institutional investors - Contact Nidhi Verma Head - Investor Relations & Corporate Communication [email protected] Kaiwan Olia Manager - Investor Relations [email protected] Retail investors - Contact [email protected] For media queries [email protected] [email protected] Thank You Call us at +91-22-61218400 Last 10-year financials are available on Historical financial data tataconsumer.com TataConsumer TATA CONSUMER PRODUCTS in tata-consumer-products/ O tataconsumerproducts/ 47

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