#1West Virginia SNAP Ed and GusNIP: Partnership for Innovation, Education and Evaluation Kristin McCartney, MPH, RDN, LD WV SNAP Ed Director WVU Extension Public Health Specialist#2WV SNAP Ed & WV Food and Farm Coalition: Partnership SNAP Ed Partnership Perks Consistent funding to support human resources for administration of projects Statewide reach Direct connection with SNAP audience Evaluation knowledge & capacity WEST VIRGINIA FOOD AND FARM ABOUT US COALITION PROGRAMS FARMFRESHWV NEWS & RESOURCES DONATE BUILDING RESILIENT AND EQUITABLE FOOD SYSTEMS IN WEST VIRGINIA VILW LI RAINELLE, WV LEARN HOW TO DOUBLE OR TRIPLE YOUR SNAP BENEFITS HERE! WV Food and Farm Coalition • Less bureaucracy • Administrative support • Direct connection to farmers/markets • Non-profit status • More ability to engage in and influence policy directly EXTENSIONSERVICE#3Farmers Market Promotion Program Grant: Farmers Market Campaign (2016-2019) ALDERSON COMMUNITY MARKET Open: May, Jun, Jul, Aug, Sep, Oct. Riverview Ave E Alderson, WV 24910 View larger map Directions Big Wheel City National Bank S Alderson Elementary School Maghe Alde San Ray R Rexroad Supply Company Alderson Greenbrier be River Alderson's Store Alderson Community Market FARMERS MARKET SENIOR VOUCHER WIC SNAP 12 Camp Greenbrier Palestine 09 WEST VIRGINIA The Rusty Cowboy Co FARMERS MARKETS River of Lifet Church of God FRESH VALUE Highland Trai 0 Google Keyboard shortcuts Map data 82022 Terms of Use Report a map erro Closed now: 3:00 pm - 6:00 pm - This market/business and/or some vendors accept SNAP . WIC Senior Vouchers SNAP Stretch The Alderson Community Market is open every Tuesday from 3:00 pm to 6:00 pm at the Alderson Visitor Center (old Gulf Station) on Riverview Avenue near Memorial Bridge in Alderson, West Virginia. The outdoor market features live music, fun fitness activities for children and adults, and a diverse Riverview Ave E, Alderson, West Virginia 24910 EXTENSIONSERVICE FIND YOURS FARMFRESHWV.COM#4Evaluation of Farmers Market Promotion Project Hello my name is INSERT and I am doing this survey on behalf of West Virginia University Extension Service's Family Nutrition Program. We would like to find out what you know about a marketing project that was done in your community. Your participation in this research is completely voluntary. It will only take about 10 minutes and all the information will be completely anonymous. As a token of our appreciation for your participation, you will get a small kitchen item. Question Would you like to participate in the survey? 1. Do you currently shop at the farmers market? Yes No Answer Over 18 Under 18 a. If Yes, how long? b. If Yes, where? c. If No, why? 2. In the past year, have you seen a billboard in your area that was advertising farmers markets? a. If Yes, what does the billboard say? b. If Yes, do you remember where you saw the billboard? c. If Yes, approximately how many times did you see it? Yes No less than 6mth less than 1 year 1-3 years more than 3 Yes No If Yes, Location: Daily Weekly Monthly Other amount: d. If Yes, in your opinion, how likely would it be for someone to visit a farmers market after seeing the billboard? Very likely Likely Not Likely 3. In the past year, have you seen a TV commercial in your area showing people shopping at a farmers market? Yes No a. If Yes, what did the commercial say? c. Approximately how many times did you see it? Other Daily Weekly Monthly amount: d. If Yes, In your opinion, How likely would it be for someone to visit a farmers market after seeing the TV ad? Very likely Likely Not Likely 4. In the past year, have you heard information farmers market on the radio? a. If Yes, what was mentioned in the ad? Yes No EXTENSIONSERVICE SNAP Ed Health Educators collected 1,372 in- person intercept surveys at grocery and dollar stores, DHHR/WIC offices, Parents as Teachers events, libraries, senior centers, and WVU Extension offices across the state. Survey data was used to determine how often SNAP recipients chose to shop at farmers markets and the impact that farmers markets advertisements (billboards, television, radio, internet, and social media) had on the respondents.#5Food Insecurity Nutrition Incentive (FINI) Pilot Grant: Integration of the Kids Market Model into "SNAP Stretch" WHAT CAN I BUY WITH SNAP SNAP STRETCH DOLLARS - KIDS COUPONS EXTENSIONSERVICE SNAP STRETCH SNAP EBT/SNAP fruits vegetables breads & baked goods honey & syrups eggs & dairy meats jams & jellies SNAP STRETCH DOLLARS SNAP STRETCH fruits vegetables KIDS COUPONS SNAP STRETCH For every $1 of SNAP you spend, you get $1 of SNAP Stretch to use on fruits & vegetables. If you are shopping with a child, he or she will also receive $1 in kids coupons for every SNAP dollar spent. fruits vegetables This program is brought to you by your local market, the WV Food & Farm Coalition, & WVU Extension SNAP Education#6SNAP Stretch Expansion: 2020 Award SNAP STRETCH SNAP Stretch Participants: Share Your Opinion With Us! WEXTENSIONSERVICE FAMILY NUTRITION PROGRAM B SNAP Supplemental Nutrition Assistance Program This institution is an equal opportunity provider. This material funded by the Supplemental Nutrition Assistance Program (SNAP). EXTENSIONSERVICE HOME SNAP STRETCH MARKETS & RETAILERS CUSTOMERS REIMBURSEMENT MEDIA DONATE ler Keg roots ru Use SNAP and see your benefits stretch! SNAP Stretch is a program of the West Virginia Food & Farm Coalition that lets SNAP/EBT users buy more fruit and vegetables and support local farmers at the same time. Call us: 304-926-0567 Find us: 3820 MacCorkle Ave. SE Charleston, WV 25304 WEST VIRGINIA FOOD AND FARM COALITION Connect with us: f Email us: [email protected]#72021 GusNIP COVID Relief Grant: Expansion of Kids Market Model to Retail Establishments EXTENSIONSERVICE FAMILY NUTRITION PROGRAM KIDS MARKET@THE STORE EXTENSIONSERVICE WEST VIRGINIA FOOD AND ABOUT US PROGRAMS FARMFRESHWV FARM COALITION NEWS & RESOURCES DONATE THANK YOU FOR SHOPPING SMALL Blue Ridge Bee Company, Princeton, WV WV RURAL GROCER NETWORK Locally-owned and operated grocery stores have long been a cornerstone of their community. They provide essential services to their neighbors, including access to fresh food and household products, and serve as a market for farmers, producers, and artisans. Recognizing the role that these businesses play in communities, the WVRGN grew out of a Healthy Food Financing Initiative grant. It's the Coalition's goal that these businesses are sustainable and successful as they not only feed their community but also source locally grown agricultural products. Together with several partners, we have created the West Virginia Grocer Toolkit to help folks start the process of becoming an independent grocer. Find it here!#8WV Rural Grocer Network Average Annual Sales between Brick and Mortar Stores and Decentralized Kiosks in 2020-21 $492,157 $67,895 $609,750 $13,642 Brick & Mortar 5.2% N/A SNAP/EBT SNAP/EBT sales sales 8.09% 20.33% SNAP/EBT SNAP/EBT sales sales Kiosks 2020 2021 . Provides Builds Relationships with stores Provides assessment and technical assistance/training Access to equipment Network of problem solvers Helps rural stores be more sustainable EXTENSIONSERVICE . Partnership Relationships create access points for programing E.g. Kids Market @ the Store#9Virtual Nutrition Education & Engagement GARLIC PARMESAN ROASTED BROCCOLI Recipe: Garlic parmesan roasted broccoli 142 views 8 months ago 5:18 YouTube WVU Extension Service Family Nu... Of Electronic Newsletter-Distributed weekly for 6 weeks. List of produce items available, changes/updates with stores, nutrition/feeding tip and link to a recipe demonstration Text Reminders-Distributed weekly for 6 weeks. List of produce items available and link to recipe. YouTube Recipe Demonstrations-Pre-recorded recipe demonstrations featuring produce available in stores. Links included in e-newsletter, text and posts to Facebook group. Facebook Group-A closed Facebook group only open to moms enrolled in the program where program information, recipe videos, nutrition and feeding tips are shared by the program and participants can share with each other. Facebook Room Live-Hosted once weekly. Live recipe demonstration where moms can join with their kids and participate in the preparation of recipe. EXTENSIONSERVICE FAMILY NUTRITION PROGRAM KIDS MARKET@THE STORE Hi there! We're back with a mid-week update Due to overwhelming demand, Chloe Auto & Hardware and the Chloe Mini Mart ran out of vegetables. But thanks to Sanger Farm in Orma, we've restocked with corn and tomatoes. Lots of tomatoes. Send us photos! We'd love to see photos of your kids shopping in the store or eating the vegetables they receive. You can share them to our Facebook page or email them to us at [email protected]. Use those cukes! Here's a great recipe to feature tomatoes and cucumbers. Serve it with some grilled chicken and pita bread for a real Mediterranean feast. Find more recipes on our YouTube channel easy GREEK SALA#10EXTENSIONSERVICE FAMILY NUTRITION PROGRAM Enroll your kids now by scanning this code: • Enrollment & Post Test Enrollment cards are distributed through the school system, DHHR, WIC, food pantry, social media Link/QR code leads to a Qualtrics survey which collects data on the following: KIDS MARKET @THE STORE LOCALLY PASSPORT more from...EXTENSIONSERVICE FAMILY NUTRITION PROGRAM Make your SNAP Benefits go further! The SNAP Stretch program allows you to double your SNAP or PEBT benefits at participating farmers markets throughout the state. Shoppers with kids receive triple their SNAP benefits! Visit snapstretch.com to find a participating market near you. • For questions or to receive a paper enrollment form, email [email protected] or call 304-356-1310. This institution is an equal opportunity provider. This material funded by the Supplemental Nutrition Assistance Program - SNAP. Welcome to the Kids Market @ the Store Program. The program allows your child to shop for locally grown produce for FREE t stores in your community. In order to enroll you in the program, you will need to complete a short survey about you, your family and the types of food you eat. Once we receive your enrollment form, your child will receive a reusable shopping bag and produce passport, to track their "purchases" throughout the fall. Parent First Name Parent Last Name Welcome to the Kids Market @ the Store Program. The program allows your child to shop for locally grown produce for FREE stores in your community. In order to enroll you in the program, you will need to complete a short survey about you, your family and the types of food you eat. Once we receive your enrollment form, your child will receive a reusable shopping bag and produce passport, to track their "purchases" throughout the fall. County Parent First Name Parent Last Name Street Address (please enter mailing address) County • Screener question about participation in SNAP/WIC • Names, ages of children being enrolled . Food security screener • • • Cooking and Food Provisioning (Self efficacy & Attitudes) Type of education/engagement activities they are interested in participating in Demographics • Education • Age • Race • Income • Post survey collects information on changes in willingness to taste and consumption of fruits and vegetables by participating children.#11Kids Market @ the Store: 2022 • 22 counties participating • • Over 5,000 families enrolled (only 2,000 spots available) Funding from 3 foundations (Walmart, Save the Children, Sisters Health and Wellness Foundation) Database of over 5,000 families interested in nutrition programming to refer to other programs. EXTENSIONSERVICE Ell. KIDS MARKET @ THE STORE FREE LOCAL PRODUCE For kids ages 2-17 at participating community stores! EXTENSION FAMILY NUTRITION PROGRAM#12WHAT IS SNAP STRETCH? SNAP Stretch increases the buying power of EBT/SNAP recipients, increases the consumption of locally grown fruits and vegetables, and decreases food insecurity in West Virginia. $1,000,000 FOOD ACCESS DOLLARS IN WEST VIRGINIA FARMERS MARKETS $497,453.63 $1,674,888 ECONOMIC IMPACT* in 2021 35,960 PARTICIPATING HOUSEHOLDS Partnership Works!! From $14,000 in EBT purchases/incentives in 2018 to over $981,000 in 2021. $700,000 $500,000 $300,000 $100,000 $286,867.41 $483,371.09 $235,655.42 $52,896,30 $15,000 $9,860.68 $3,989.94 $46,892.57 $13,000 2018 2019 2020 2021 EBT/SNAP captured at farmers markets SNAP Stretch distributed 40 PARTICIPATING MARKETS 21 FARM MARKETS 10 BRICK & MORTAR 6 MOBILE MARKETS 3 CSA PROGRAMS EXTENSIONSERVICE The SNAP Stretch program matches EBT/SNAP benefits spent at participating farmers markets, farm stands, mobile markets, Community Supported Agriculture programs (CSA) and local independent grocers at a 1:1 ratio. Seniors and families with children are matched at a 1:2 ratio for the purchase of fruits and vegetables. SNAP Stretch also captures federal food assistance dollars, EBT/SNAP, in the local food economy which profits West Virginia farmers. In 2021, $483,371 in federal food assistance dollars were captured in West Virginia's agriculture economy as a result of SNAP Stretch. **Updated as of 2/8/22 VISIT SNAPSTRETCH.COM TO LEARN, EXPLORE & DONATE SNAP STRETCH 35 WV COUNTIES PARTICIPATING 61% FAMILIES WITH CHILDREN 39% SINGLE ADULTS & SENIORS +According to USDA and Colorado State University West Virginia Food and Farm Coalition +3820 MacCorkle Ave SE | Charleston, WV 25304-304-926-0567