#1kin. For Every New Normal Analyst Day 3:20 AA kin. The Home for Better Enter your address kin.com Insurance Simple, personalized, affordable home insurance designed for you. Get a Quote Refer a Friend Continue your saved quote> Log in www#2Disclaimer This presentation (together with oral statements made in connection herewith, the "Presentation") is for informational purposes only to assist interested parties in making their own evaluation with respect to the proposed business combination (the "Business Combination") between Omnichannel Acquisition Corp. ("OCA") and Kin Insurance, Inc. ("Kin" or the "Company"). By accepting this Presentation, you acknowledge and agree that all of the information contained herein or disclosed orally during this Presentation is confidential, that you will not distribute, reproduce, disclose and use such information for any purpose other than evaluating the Business Combination, that you will not distribute, reproduce, disclosure or use such information in any way detrimental to Kin or OCA, and that you will return to OCA and Kin, delete or destroy this Presentation upon request. You are also being advised that the United States securities laws restrict persons with material non-public information about a company obtained directly or indirectly from that company from purchasing or selling securities of such company, or from communicating such information to any other person under circumstances in which it is reasonably foreseeable that such person is likely to purchase or sell such securities on the basis of such information. The information contained herein does not purport to be all-inclusive and none of OCA or the Company, nor any of their respective subsidiaries, stockholders, shareholders, affiliates, representatives, control persons, partners, directors, officers, employees, advisers or agents make any representation or warranty, express or implied, as to the accuracy, completeness or reliability of the information contained in this Presentation. You should consult your own counsel and tax and financial advisors as to legal and related matters concerning the matters described herein, and, by accepting this Presentation, you confirm that you are not relying upon the information contained herein to make any decision. The reader shall not rely upon any statement, representation or warranty made by any other person, firm or corporation in making its investment or decision to invest in the Company. To the fullest extent permitted by law, in no circumstances will OCA, the Company, or any of their respective subsidiaries, stockholders, shareholders, affiliates, representatives, control persons, partners, directors, officers, employees, advisers or agents be responsible or liable for any direct, indirect or consequential loss or loss of profit arising from the use of this Presentation, its contents, its omissions, reliance on the information contained within it, or on opinions communicated in relation thereto or otherwise arising in connection therewith. In addition, this Presentation does not purport to be all-inclusive or to contain all of the information that may be required to make a full analysis of the Company or the Business Combination. The general explanations included in this Presentation cannot address, and are not intended to address, your specific investment objectives, financial situation or financial needs. Use of Data Certain information contained in this Presentation relates to or is based on studies, publications, surveys and the Company's own internal estimates and research. In addition, all of the market data included in this Presentation involves a number of assumptions and limitations, and there can be no guarantee as to the accuracy or reliability of such assumptions. Finally, while the Company believes its internal research is reliable, such research has not been verified by any independent source and none of OCA or the Company, nor any of their respective affiliates nor any of their control persons, officers, directors, employees or representatives, make any representation or warranty with respect to the accuracy of such information. Forward-Looking Statements Certain statements in this Presentation may be considered forward-looking statements. Forward-looking statements generally relate to future events or OCA's or the Company's future financial or other performance metrics. For example, statements concerning the following include forward-looking statements: summary financial forecast; projections of operating performance, revenues, expenses, capital expenditures, total addressable market and gross (loss) profit; projections and estimates of market opportunity and market share; future profitability; the Company's business plan; market acceptance of the Company's offerings; the Company's ability to further attract, retain, and expand its customer base; the Company's ability to expand its business; the Company's ability to develop new products and services and bring them to market in a timely manner; the Company's ability to safeguard its and its customers' data; the Company's expectations concerning relationships with strategic partners, suppliers, and other third parties; the Company's ability to maintain, protect, and enhance its intellectual property; future acquisitions, ventures or investments in companies or products, services, or technologies; the Company's ability to attract and retain qualified employees; continuation of favorable regulations and government incentives affecting the markets in which the Company operates; the proceeds of the Business Combination and the Company's expected cash runway; and the potential effects of the Business Combination on the Company. In some cases, you can identify forward-looking statements by terminology such as "believe," "may," "will," "potentially," "estimate," "continue," "anticipate," "intend," "could," "would," "project," "target," "plan," "expect," or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied by such forward looking statements. These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by OCA and its management, and the Company and its management, as the case may be, are inherently uncertain. New risks and uncertainties may emerge from time to time, and it is not possible to predict all risks and uncertainties. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, various factors beyond management's control including general economic conditions and other risks, uncertainties and factors set forth in the section entitled "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in OCA's final prospectus relating to its initial public offering, dated November 19, 2020, and other filings with the Securities and Exchange Commission (SEC), as well as factors associated with companies, such as the Company, that are engaged in providing insurance, including anticipated trends, growth rates and challenges in that business and in the markets in which they operate; macroeconomic conditions related to the global COVID-19 pandemic; the ability of the Company to capture additional market share; the effects of increased competition; the ability to stay in compliance with laws and regulations that currently apply or become applicable to insurance providers in the markets in which the Company currently operates as well as new markets in which the Company may wish to operate; the failure to realize the anticipated benefits of the Business Combination; the amount of redemption requests made by OCA's public stockholders; the ability of the combined company that results from the Business Combination to issue equity or equity-linked securities or obtain debt financing in connection with the Business Combination or in the future. Nothing in this Presentation should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements in this Presentation, which speak only as of the date they are made and are qualified in their entirety by reference to the cautionary statements herein. Neither OCA nor the Company undertakes any duty to update these forward-looking statements. Use of Projections This Presentation contains projected financial information with respect to Kin. Such projected financial information constitutes forward-looking information, and is for illustrative purposes only and should not be relied upon as necessarily being indicative of future results. The assumptions and estimates underlying such projected financial information are inherently uncertain and are subject to a wide variety of significant business, economic, competitive and other risks and uncertainties that could cause actual results to differ materially from those contained in the projected financial information. See the "Forward-Looking Statements" paragraph above. Actual results may differ materially from the results contemplated by the projected financial information contained in this Presentation, and the inclusion of such information in this Presentation should not be regarded as a representation by any person that the results reflected in such forecasts will be achieved. Neither OCA's nor the Company's independent auditors have audited, reviewed, compiled or performed any procedures with respect to the projections for the purpose of their inclusion in this Presentation and, accordingly, neither of them has expressed an opinion or provided any other form of assurance with respect thereto for the purpose of this Presentation. In preparing and making certain forward-looking statements contained in this presentation, Kin and OCA made a number of economic, market and operational assumptions. The Company cautions that its assumptions may not materialize and that current economic conditions render such assumptions, although believed reasonable at the time they were made, subject to greater uncertainty. kin. For Every New Normal#3Disclaimer Additional Information In connection with the proposed Business Combination, OCA has filed with the SEC a registration statement on Form S-4 containing a preliminary proxy statement/prospectus, and after the registration statement is declared effective, OCA will mail a definitive proxy statement/prospectus relating to the proposed Business Combination to its stockholders. This Presentation does not contain all the information that should be considered concerning the proposed Business Combination and is not intended to form the basis of any investment decision or any other decision in respect of the Business Combination. OCA's stockholders and other interested persons are advised to read, when available, the preliminary proxy statement/prospectus and the amendments thereto and the definitive proxy statement/prospectus and other documents filed in connection with the proposed Business Combination, as these materials will contain important information about the Company, OCA and the Business Combination. When available, the definitive proxy statement/prospectus and other relevant materials for the proposed Business Combination will be mailed to stockholders of OCA as of a record date to be established for voting on the proposed Business Combination. Stockholders will also be able to obtain copies of the preliminary proxy statement/prospectus, the definitive proxy statement/prospectus and other documents filed with the SEC, without charge, once available, at the SEC's website at www.sec.gov, or by directing a request to: Omnichannel Acquisition Corp., 485 Springfield Avenue #8, Summit, NJ 07901. Financial Information; Non-GAAP Financial Measures The financial information and data contained in this Presentation is unaudited and does not conform to Regulation S-X promulgated under the Securities Act of 1933, as amended (the "Securities Act"). Accordingly, such information and data may not be included in, may be adjusted in or may be presented differently in, the registration statement to be filed by OCA with the SEC. Some of the financial information and data in this Presentation, such as Operating Income, Earned Surplus Contribution and Total Written Premium, has not been prepared in accordance with United States generally accepted accounting principles ("GAAP"). Kin and OCA believe these non-GAAP measures of financial results provide useful information to management and investors regarding certain financial and business trends relating to Kin's financial condition and results of operations. Kin's management uses these non-GAAP measures for trend analyses for budgeting and planning purposes. Kin and OCA believe that the use of these non-GAAP financial measures provides an additional tool for investors to use in comparing Kin's financial condition and results of operations with other similar companies, many of which present similar non-GAAP financial measures to investors. Management does not consider these non-GAAP measures in isolation or an alternative to financial measures determined in accordance with GAAP. The principal limitation of Operating Income is that it excludes significant expenses and income that are required by GAAP to be recorded in Kin's financial statements. In addition, they are subject to inherent limitations as they reflect the exercise of judgments by management about which expenses and income are excluded and included in determining these non-GAAP financial measures. A reconciliation of non-GAAP financial measures in this Presentation to the most directly comparable GAAP financial is included in the Appendix. Participants in the Solicitation OCA, the Company and their respective directors and executive officers may be deemed participants in the solicitation of proxies from OCA's stockholders with respect to the proposed Business Combination. A list of the names of OCA's directors and executive officers and a description of their interests in OCA is contained in OCA's final prospectus relating to its initial public offering, dated November 19, 2020, which was filed with the SEC and is available free of charge at the SEC's web site at www.sec.gov, or by directing a request to Omnichannel Acquisition Corp., 485 Springfield Avenue #8, Summit, NJ 07901. Additional information regarding the interests of the participants in the solicitation of proxies from OCA's stockholders with respect to the proposed Business Combination will be contained in the proxy statement/prospectus for the proposed Business Combination when available. No Offer or Solicitation This Presentation shall not constitute a "solicitation" as defined in Section 14 of the Securities Exchange Act of 1934, as amended. This Presentation does not constitute an offer, or a solicitation of an offer, to buy or sell any securities, investment or other specific product, or a solicitation of any vote or approval, nor shall there be any sale of securities, investment or other specific product in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.. NEITHER THE SEC NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THE SECURITIES OR DETERMINED IF THIS PRESENTATION IS TRUTHFUL OR COMPLETE. Trademarks and Trade Names Kin and OCA own or have rights to various trademarks, service marks and trade names that they use in connection with the operation of their respective businesses. This Presentation also contains trademarks, service marks and trade names of third parties, which are the property of their respective owners. The use or display of third parties' trademarks, service marks, trade names or products in this Presentation is not intended to, and does not imply, a relationship with the Company or OCA, or an endorsement or sponsorship by or of the Company or OCA. Solely for convenience, the trademarks, service marks and trade names referred to in this Presentation may appear with the, TM or SM symbols, but such references are not intended to indicate, in any way, that the Company or OCA will not assert, to the fullest extent under applicable law, their rights or the right of the applicable licensor to these trademarks, service marks and trade names. kin. For Every New Normal#4Agenda Overview / Introduction Sales and Marketing Break and Questions Pricing, Underwriting and Claims Break and Questions Financials and Valuation Final Questions#5kin. Sean Harper CEO/Founder of Kin →Founder and CEO - FeeFighters Next generation payments company, started in 2009 and sold to Groupon in 2012. FeeFighters was known for its direct to consumer marketing, developer friendly APIs and instant onboarding. After the sale, stayed at Groupon for three years to run their merchant Payments business (Breadcrumb). Board Member - Accion USA Served on the board of Accion USA, a direct lender to small businesses located in underserved areas. →Founder TSS-Radio Bootstrapped this business to #94 on the Inc 500. →Consultant at BCG Worked at BCG advising financial services businesses, both before MBA and post MBA. kin. For Every New Normal#6New Reality 1. Insurance is moving online Customers expect a direct, 2. tech-forward experience More and better-quality data 3. is critical Extreme weather events are increasingly common A. Consumers favor 5. mission-driven brands Kin Built For the Digital Era While Industry Stuck in the Past VS. Insurance Industry Response kin.com | 6 Reliant on outdated technology Focused on expensive, brick and mortar, traditional agent distribution keeps Antiquated technology ad technology kee them dependent on self-reported data PERRY Abandon areas that experience more volatility Insurance industry branding and marketing stagnant for decades kin. Only pure-play Direct to Consumer homeowners Insurtech Proprietary tech provides great user experience Deep data infrastructure creates sustainable risk advantage Tech and direct model allow us to operate in the most lucrative markets Insurance brand of the future with delighted users and risk-sharing model kin. For Every New Normal#7kin.com 7 Reinventing Homeowners Insurance is a Historic Business Opportunity Large And Growing Market $105 Billion Annual Premium Nationally¹ Competitive Bar Is Low 1: S&P Global Market Intelligence (2020). 2: Bankrate 'Average cost of homeowners insurance for 2021' (2021 data). 3: Homeowners insurance industry average NPS (Clearsurance). A Necessary Product Avg. Homeowner Spends 1.9% of Income Insuring Their Home² 107 yrs Avg. age of top Customers Are Unhappy 42 Industry Net Promoter Score³ 10 homeowners insurance carriers kin. For Every New Normal#8Kin is Winning with Fast Growth, Great Unit Economics and Loyal Customers Fast Growth Excellent Unit Economics Happy, Loyal Customers4 kin.com | 8 Q2 Year Over Year Growth Rate¹ 287% LTV/CAC² 7.9x Retention Rate 92% 2022E Total Written Premium 2022E Gross Profit $234mm $69mm High Average Premium³ $1,634 Net Promoter Score 85 Direct to Consumer 100% Trust Pilot 5-Star Ratings 96% 1: Shareholder Interest (Kin Insurance, Inc.) Revenue; Based on unaudited Q2 financials. 2: Customer lifetime value / customer acquisition cost (includes marketing, operations, and data CAC). 3: Kin Interinsurance Network's 2021 YTD average new premium and surplus contribution due in force as of May 2021. 4: Kin customers have an average age of approximately 57 and an average LexisNexis insurance score of greater than 770. KITS For Every New Normal#9U.S. Homeowners' Insurance Premiums ($ in Billions) 140 120 100 80 60 40 20 0 $36 kin.com | 9 2000A 11% 2000A-2025E CAGR: 6% $62 (4% 2005A $75 (5%) Source: S&P Global Market Intelligence, William Blair research. 2010A $94 2015A 5-year CAGR 4% $115 2020A 4% $14 0 2025E Homeowners insurance is big and growing, driven by climate change Recent weather activity in North America has led to rate increases in several key states Rising proportion of millennials as first-time home buyers Low interest rate environment has fueled home price appreciation and underlying insured values Non-discretionary nature of product lends itself as a "recession proof" revenue model kin. For Every New Normal#10Why we intend to go public through the business combination with Omni 14 kin.com | 10 14044045 08.47 D GOTT Large and growing market 11.12 Attractive unit economics Opportunity to partner strategically with Omni Massive ambition 9.00 kin. For Every New Normal#11Matt Higgins CEO OMNICHANNEL ACQUISITION CORP. →Co-Founder and CEO, RSE Ventures Broad experience as an operator, investor, and acquirer of consumer companies at all growth stages. Incubated leading DTC brand and communications firm, Derris. Represented and/or invested in numerous DTC unicorns to date including Glossier, Hims, Everlane and Smile Direct. Partners with Gary Vaynerchuk in VaynerMedia, one of the largest pure play social media firms in the US. →Executive Fellow, Harvard Business School Co-teaches leading academic course on the DTC space, Moving Beyond DTC. >Vice Chairman, Miami Dolphins →Guest Judge, Shark Tank kin. For Every New Normal#12Why Omni invested: we know DTC and see the potential of DTC insurance Leveraging tech to improve all aspects of insurance 1 2 3 Insurance is an inherently virtual product made for DTC distribution DTC improves underwriting, removes conflicts of interest faced by insurance intermediaries The direct customer relationship supports improved claims processing and higher NPS 4 LO 5 6 DTC customer acquisition is both efficient marketing & incremental risk management Substantial moat, both from tech investment & incumbents risk conflict with agents if they pursue DTC DTC model owns the customer relationship, creating flywheel opportunity#13Kin is direct to consumer, which is a better model With the highest-value insurance customers Customers prefer Direct to Consumer experience Direct to Consumer is a more profitable model ● Competitive edge in risk selection kin. For Every New Normal#141 Case Study: DTC Success in Auto A DTC strategy has grown to be increasingly relied upon by Auto insurers... 2000 2010 Market Share¹ Direct Written Premiums PROGRESSIVE GEICO 10% 14% CAC / NWP 22% Exclusive Agency $199 2015 54% 11.6% 8.8% $11 GEICO 16% 6.7% 7% GEICO 26% Regional IA ... and where DTC leaders, GEICO and Progressive, are seen as category leaders and have captured significant market share growth... Captures 52% of industry growth 49% National IA $16 PROGRESSIVE 11.0% 26% $25 PROGRESSIVE 9% ... while maintaining a strong consumer acquisition expense advantage 2019 22% Direct Response 12.7% 43% $250 2020 13.3% → 13.6% Top-10 Auto Insurers Source: S&P Global Market Intelligence, William Blair research, Independent Insurance Agents & Brokers of America, Inc (IIABA). (1) Market share based on DPW. (2) Represents net commissions/brokerage and advertising expenses as a proportion of NPW. (3) Represents CAC of insurers that have >60% of DPW in private passenger auto insurance (excludes PGR and GEICO). (4) DTC auto reflects USAA, Progressive and GEICO, and DTC home reflects USAA. IA auto reflects Liberty Mutual, Travelers and Mercury, and IA home reflects Liberty Mutual, Travelers and Progressive. Captive auto represents Allstate, Farmers, and State Farm, and Captive home reflects Allstate, Farmers, State Farm and Nationwide. DTC Models are Primed to Succeed in the Personal Lines Marketplace There remains a large opportunity for Kin to Disrupt it's target markets as a DTC home insurer with the right technology to profitability acquire customers and accurately underwrite risks. Homeowners' Insurers Have Better Unit Economics Than Auto Which Is Further Highlighted in a DTC context LTV / CAC4 4.0x Homeowners 2.7x bit 1.7x 1.0x DTC IA 1 • Attractive unit economics driven by: Auto 1.5x Captive - Higher average premiums of homeowners policies vs. auto policies 0.9x - Longer average customer life for homeowners (9 years) vs. auto (5 years) kin. For Every New Normal#153:00 kin.com 855.717.0022 kin. The Home for Better Insurance Enter your address Simple, personalized, affordable home insurance designed for you. Get a Quote Continue your saved quote> Log In kin.com 15 || Customers Prefer to Buy Direct and Kin Delivers an Exceptional Experience 72% digital experience of customers prefer a of customers are not 78% willing to pay significantly more for an agent¹ of new Kin customers homeowners 72% are existing switching carriers Source: Clearsurance; Accenture US Personal-Lines Consumer Survey. 1: Significantly more = more than 5% Industry Leading Net Promoter Score 42 85 Home Insurance kin. Reviews 1,484 • Excellent Trustpilot 4.8 kin. For Every New Normal#16Direct to Consumer is a Fundamentally Better Economic Model Customer Churn is Lower Than Peers: No Recurring Agent Commission: 1 17% Independent Agent 0% kin. 8% kin. kin.com | 16. Source: Hippo & Lemonade Company filings. 1: Conning 'Property-Casualty Insurance Distribution'. 13% 19% Hippo Lemonade Fully Realizable Cross-Sell Opportunity: 5x Potential LTV increase kin. For Every New Normal#17kin.#18High Lifetime Value and Fast Payback Result in Attractive Unit Economics Key Inputs Premium & Fees¹: $1,634 Take Rate²: 29% Retention Rate³: 90% All-in CAC4: $500 Servicing Cost: 3.5% 1: Kin Interinsurance Network's 2021 YTD average new premium & surplus contribution due in force as of May 2021. 2: Take rate represents Kin's 32% commission and management fee revenue on carrier premium only (no surplus contribution). 3: Retention rate is premium renewal rate net of cancellations and rate increases; 90% is illustrative retention rate for purposes of LTV / CAC vs. actual retention of 92%. 4: Includes marketing, operations, and data CAC. 5: Servicing cost includes customer service & unallocated claims management (ULAE) expenses. 6: Contribution profit is gross profit less servicing cost. Note: Premium & fees and retention rate are for Kin Interinsurance Network. All other numbers are for Kin Insurance, Inc. LTV / CAC ratios may vary by geography, and marketing costs are expected to increase for new market launches, including LA. kin.com | 18 $500 All-in CAC 1.6x 2yr GP / CAC Year 2 GP Year 1 GP 2-Year Gross Profit $4,434 Lifetime GP Customer Gross Profit Lifetime Servicing Cost $486 Servicing Cost 7.9x LTV/CAC $3,948 Lifetime CP6 Customer Contribution Profit kin.#19DTC is a Fundamentally Targeted marketing enhances exposure management kin.com | 19 • Enables sophisticated daily portfolio rebalancing Better Insurance Model ● Eliminates bias introduced by external agents • Traditional agents lead to bias, conflict of interest, and human error in underwriting Direct relationship reduces frivolous claims & litigation No barriers between us and customer at time of claim Ability to tailor coverages to market conditions kin. For Every New Normal#20Kin is primarily an insurance distributor and servicer, not an insurance balance sheet kin. For Every New Normal#21kin.com | 21 Distributors capture majority of industry profits Illustrative $100 of insurance premium A typical homeowners carrier pays ~68%' of premiums for claims and reinsurance UW Profit $2.4 2.4% Total: Expense $29 29.2%¹ Loss & Loss adj. expense $68 68.4%¹ $100 Premium Nearly half of carrier overhead is paid out to agents Agent Commissions $12 42%¹ Underwriting Admin & Other Operating Expenses $17 58% $29 Overhead With ~27%² margins, insurance distributors generate ~1.4x more profit than carriers! EBITDA $3.3/27%² General & Other OpEx $9 73% $12 Agent Comm. Source: Company filings, S&P Global Market Intelligence, FactSet. 1.Average of aggregate homeowners industry statutory data over the past 6 years (2013-2020). 2.Based on the median 2022E EBITDA margin for broker peers (MMC, AON, WLTW, AJG, BRO, GSHD, and BRP) per FactSet consensus estimates. kin. For Every New Normal#22kin.com | 22 Insurance distributors typically enjoy higher margins and lower volatility than insurance carriers Brokers tend to trade at a premium valuation to homeowner peers Price/Earnings¹ 24.4x Brokers 13.4x Homeowners ...Supported by favorable profit margins... Operating Margin² 16.5% Brokers 8.5% Homeowners ... .. and lower overall profit volatility. Operating Income Volatility³ 9.1% Brokers 19.5% Homeowners Source: Company filings, S&P Global Market Intelligence, FactSet. Market data as of 8/27/21. Note: Broker peers include MMC, AON, WLWT, AJG, BRO, GSHD and BRP. Homeowner peers include ALL, CB, ERIE, TRV, THG. (1) Reflects median peer P/E 2022E. (2) Reflects median peer 2022E adjusted operating earnings/revenue. (3) Reflects median peer standard deviation of year-over-year adjusted operating earnings growth over past 5 years. kin. For Every New Normal#23kin. Victor Lee Chief Marketing Officer →Chief Marketing Officer RXBar Oversaw marketing and product development for RXBar after acquisition by Kellogg's. →Adjunct Professor at Boston College Digital Marketing and eCommerce →SVP Digital Marketing Hasbro Led digital, media, content and ecommerce for Transformers, Nerf, My Little Pony, etc. →SVP Marketing Digitas SVP at one of the est digi the world representing General Motors, Goodyear, OnStar, etc. agencies in kin. For Every New Normal#24TAM Every market is assessed to determine a true TAM specific to Kin. leads kin.com | 24 Pay a premium Homes Kin would cover and estimated premium costs. ✔ Home: total type of construction & year built. Roof: total types & corresponding age. Other: Size of homes, materials used & historical catastrophe assessment. Airlock Pay less reject accept accept Don't buy Leads Cohorting: Paid and Organic media drives all leads into our proprietary lead vetting system. Lead scoring model categorizes each lead and focuses on premium customers Customer Value Propensity to Bind Leads Assessment: All leads are assessed to determine which customers to focus on. Technology & Data Creates Competitive Advantage Roof Type Construction + # Bathrooms + Pool Presence + Dog Breed + Finish Quality + Basement Type + Alarm System + Garage Type/Size + Other Structures Geography 10 yr+ 1954 + 700 + $$$ Roof Age Year Built Owner Credit Owner Claims Customized Coverage Options + + Roof Material + Dist. to Hydrant + Foundation Type $960 Fick a quote $1,080 Sq Footage + # of Stories + Child Presence + Other Factors F $1,5121 Customized Quotes: Every customer's home cross referenced against our data and their data to create an accurate and customized quote. kin. For Every New Normal.#25Kin Has Grown Fast While Maintaining CAC Monthly mCAC & Bound Premium vs January kin.com | 25 % of January Value 200% 150%.... 100% 50%.. 0% 01-2021 02-2021 03-2021 Month Premiums 04-2021 mCAC 05-2021 06-2021 kin. For Every New Normal#26Performance Marketing Direct buying reduces lead acquisition cost ofo הוד ag kin.com | 26 Direct buying Benefits from brand marketing Very focused and specific address targeting using Kin's existing data models Segmentation that cultivates relationship anywhere from 1 day to 45+ days of purchase decision Leverages Kin's high TrustPilot and satisfaction scores Brand Marketing s Broad brand awareness Engaging storytelling Validation of brand and business model kin. For Every New Normal#27FIRST PARTY kin. ✔ Most Others kin.com | 27 Kin is creating a superior integrated experience Sales Reps THIRD PARTY ✔ Technology FIRST PARTY THIRD PARTY ✔ Insurance Product FIRST PARTY ✔ THIRD PARTY Marketing FIRST PARTY THIRD PARTY ✔ ✔ C Customer Service FIRST PARTY THIRD PARTY ✔ ✔ kin. For Every New Normal#28Not Your Average Insurance Brand Marketing kin.com | 28 Marketing campaigns developed with local market insights. 100% digital execution. Biancahhhh 1 week ago This is the first ad I've ever actually searched for to watch again AND show other people length mockumentary! REPLY 2 replies 12 Yvonne Morgan 1 week ago I've lived in Florida my whole life, and I do the same thing. REPLY ⠀ Teresa Angelena 25 minutes ago Me too ! I searched for it after seeing the ad I thought was for a movie! REPLY 11 ⠀ HonkTheBonk . 1 week ago THIS IS AN AD FOR INSURANCE Damn I'm impressed REPLY 0 replies 8 this should be a full Teresa Angelena 26 minutes ago (edited) If this is an ad for insurance, it's THE BEST AD I've EVER seen! Is this the same as the new series coming out? Funny as crap! Congrats! This is fantastic! And I will definitely be contacting for an insurance quote if it's actually a real insurance company! (yet to be determined) REPLY 0 replies ✓ KUwUpa 1 week ago I willingly watched this entire ad and had fun doing so. This is how you capture people's attention. REPLY 13 0 replies ✓ ⠀ kin. For Every New Normal#291 2 3 4 kin.com | 29 Omnichannel partnership accelerates marketing roadmap Multifaceted marketing strategy with significant pre-close initiatives Strategy Contribute marketing human capital Develop "top of funnel" brand strategy with PR and media campaign support Elevate brand awareness in key markets with Omni relationships Maintain cutting edge customer acquisition strategy with Omni toolkit Action to Date Sourced CMO in April 2021 → Introduced PR relationship in April 2021 →Initiated Kin's first media campaign; VaynerMedia developed and produced "Florida Man" →Identified influencers resonant with Kin customer demographics; brought in Rory Mcllroy and Draymond Green as investors Plan to deploy Miami Dolphins, Hard Rock stadium assets and FL real estate relationships →Thought leadership and support provided by Omni advisors including founders of leading DTC agencies and companies Omnichannel team includes founders and operators who are experts at multi-channel customer acquisition and building enduring brands kin. For Every New Normal#30kin. Brian Pogrund Vice President of Operations →Director North America - Getaround Responsible for P&L and OKRS for the North America business unit for Softbank-backed car sharing platform. →Director of Operations - Whittl Ran operations for venture-backed local services marketplace. →MBA from the University of Chicago Booth School of Business kin. For Every New Normal#31Our Support Team efficiency is a major driver of our strong unit economics Our Agent productivity is strong and is getting even stronger as we continue to scale kin.com | 31 50 40 30 20 10 0 21 Avg. Binds / Month / Tenured Agent¹ Our Agent Productivity is up↑71% in the last 6 months. 24 26 33 31 32 36 DEC 20' JAN 21' FEB 21' MAR 21' APR 21' MAY 21' JUN 21' 1. We define "Tenured Agents" as all Agents who've been selling at Kin for more than 60 days. The increase was the result of. 1. Improvements to our tech Maestro High-Quality Data Sources >KIN Bot Process Automation 2. Building a scalable hiring & training machine DEC/2020 JAN/2021 FEB/2021 MAR/2021 0 KINfidence Predictive Analytics APR/2021 MAY/2021 NO NEW AGENTS HIT THE FLOOR JUN/2021 Thunderwriting Integrated Humans When We Need Them 5 10 15 Avg. Binds in the first 30 days 20 25 kin. For Every New Normal#32kin.com | 32 Contact center benefits from significant tech investment not available to a typical agency In addition to the insurance and product tech, the Support Team has built its own tech to optimize for efficiency and an awesome customer experience Before first contact: Algorithmic dialing and smart call / SMS routing Predictive dialing by time of day & day of week COMING SOON While on a call, in a chat or during an SMS conversation: Policy Administration System (PAS) pre-fill of customer data PAS coverage recommendations CRM and PAS data are integrated Customer web session replay, in near real-time Phone call recordings, transcriptions and QA automations After the first contact: Kintelligent follow-ups Uploaded docs are reviewed by OCR technology or Thunderwriting (and results are sent to Agents) kin. For Every New Normal#33Our Support Team efficiency is significantly better than legacy models kin.com | 33 $214k kin. Kin .. 1.7x $125k goosehead INSURANCE Goosehead Corporate Channel 3.2x $75k goosehead INSURANCE Goosehead Franchise Channel Our Agent productivity is $43k Agencies W/ $5-$10M In Revenue >3x $67k New business revenue per agent per year Agencies W/ $10-$25M In Revenue $79k Stronger than the industry's best practice. Agencies W/ $25M+ In Revenue 1. Industry figures come from Reagon Consulting Best Practices Study, which used 2019 data 2.Goosehead Agent data is for Agents with 3+ years of tenure. 3. Kin Agent data is for Agents with 60+ days of selling at Kin. kin. For Every New Normal#34Our Support Team is fast to respond to and solve customer inquiries We want to delight our customers with speedy and comprehensive support via all of our contact channels: Phone, SMS, Email and Chat kin.com | 34 74% of Inbound Calls Answered Within 15 seconds 98% First Contact Resolution, Email & SMS kin. For Every New Normal#354.76/5 Customer Reviews Industry Leading Net Promoter Score 85 Average of 181 Customer Reviews ACCREDITED BUSINESS kin.com | 35 BBB BBB Rating & Accreditation Accredited Since: 3/5/2021 Years in Business: 5 42 A+ kin. 4.8 4.5 Reviews 1,676. Excellent ★★ Trustpilot Home Insurance 395 reviews Kin Insurance 55 W Monroe St. Chicago, IL Google Customers love our process and our agents 66 66 Scott M was so personable and educated throughout my entire conversation with him regarding my home insurance. He was very patient, kind, answered all of my questions and even taught me a few things about discounts available that I had no idea about. He was able to give me much better and improved coverage than my current carrier with a savings of $358.00! I will refer him to everyone. I still cannot believe how happy a dang insurance company can make someone. Thank you so very much for taking the time to make me feel so good about my choice to go with KIN INSURANCE. Richard S. Is AMAZING!!!! After researching this company I decided to... get a home quote, since we are getting rid of our other Insurance Co, Richard was AMAZING! I have never had an Insurance agent explain in detail the things he taught me. I appreciate the honesty he brought while explaining policies to me...I am quite happy with the process and look forward to doing many years of business with Kin! Ask for Richard, you will not regret it!!! :) kin. For Every New Normal#36Expanding Products And Increasing LTV 5x Through Cross-Sell Other insurance products: Auto Non-insurance products: OT 48²71: Home services & repair Life Flood Solar New risk segments in home: Older roofs Umbrella Home $finance 00 00 00 00 Condos Smart home products Manufactured homes Note: The Company currently expects to have an auto product offering when entering states where bundling is a customer expectation. The Company maintains a proprietary condominium database used in underwriting, which could be used for commercial habitational risks should the Company decide to do so in the future. "Homeowners insurance customers are the single most valuable group of personal lines customers for P&C insurers." -J.D. Power kin.#37Q&A / Break kin. For Every New Normal#38Hurricane Ida Case Study kin. For Every New Normal#39kin. Angel Conlin Chief Insurance Officer →Chief Legal Officer - ASI Insurance Grew to the 14th largest homeowners insurance company and sold to Progressive. Engineered expansion from 4 to 40 states. ->>> Regional Counsel - Nationwide General counsel for Southeast Region, leading legal support of all business areas. →Consumer Attorney - Private Practice Litigated insurance disputes on behalf of consumers. kin. For Every New Normal#40Performing well in the face of extreme weather begins with groundwork laid years before the event We are serious about sound pricing & ensuring we have the right rate to risk. When setting prices, we are always driven by our goals of: kin.com | 40 9999 Actuarially Sound Rates Our rates embed best practices from our own experience and top performers in the industry. Embedded weather science Our pricing closely tracks the weather models used by reinsurers, which allows us to hedge our risk efficiently. Product Diversification Each insurance product performs differently in each market cycle. We can generate more stable returns by writing a range of products. Concentration Management Our exposure management, marketing and pricing levers generate a well diversified portfolio, which manages our risk and reinsurance cost. kin. For Every New Normal#41Kin data infrastructure gives us more accurate data and more data We avoid the "garbage-in, garbage-out" problem other carriers face when relying on user reported or agent reported data kin.com | 41 Lowest Price Kin Basics 30% of people chose this $960* Replacement cost $295,000 Standard deductible $5,000 Personal liability $100.000 Personal property $73.750 View and Customize Pick a quote Choose from three awesome options. 1Payment 2Pants Cur best value Kin Plus 55% of people chose this Replacement cost $310.000 $1,080* por your Standard deductible $1,000 Payments Personal lability $300,000 Personal property $124,000 View and Customize MacBook Pro Added protection Kin Premier 15% of people chose this $1,512 Replacement cost $325.000 Shand deductible $1,000 Personal liability $500,000 Personal property $245,000 View and Customize 01. Maestro High-Quality Data Sources Our digital platform generates and collects millions of data points via a proprietary data service. We collect and store this data and use it for analysis. 03. KINfidence Predictive Analytics We integrate artificial intelligence into the process in order to predict data points and documents in near real-time. This leads to a speedy process for our customers. 02. KIN Bot Process Automation Our automation bot allows us to handle complex & repetitive customer-facing or internal tasks, including document review, property attribute validation and underwriting audits. 04. Thunderwriting Integrated Humans When We Need Them When data cannot be verified, we integrate humans only when they are needed, reducing overall operational costs through process efficiencies & using the inputs to further train our models. Accuracy, Predictability, and Efficiency kin.#42kin.com | 42 More Tools to Control Loss & LAE Our direct model gives us a unique ability to manage cost drivers Our system & agents adapt quickly to change, provide clear explanations to customers, and log customer consent Our customers almost always choose to lower their premium by removing unnecessary cost drivers from their policy. We are one of the few carriers with non-AOB policy RSPS = Large Claims Saving on Older Roofs ROOF SURFACING PAYMENT SCHEDULE ENDORSEMENT endorsement modifies the Loss Settlement Condition in the policy form with respect covered loss for roof surfacing caused by the perill of Windstorm or Hail, including a covered "hurricane loss". Such loss will be subject to loss settlement based on the Roof Surfacing Payment Schedule below. Age of Roof in Years 0 1 2 3 4 5 6 7 8 9 10 Composition Shingle 100% 96% 92% 88% 84% 80% 76% 72% 68% 64% and Roof Surfacing Payment Schedule Metal/ Slate 100% 99% 98% 97% 96% 95% 94% 93% 92% 91% 90% Roof Surface Material Type Concrete / Clay Tile 100% 98% 96% 94% 92% 90% 88% 86% 84% 82% A0% Wood Shake / Shingle 100% 98% 96% 94% 92% 90% 88% 86% 84% 82% An% Tar / Gravel / Rolled 100% 96% 92% 88% 84% 80% 76% 72% 68% 64% 60%6 Other Roof 100% 96% 92% 88% 84% 80% 76% 72% 68% 64% 60% Endorsement limits exposure to the perils of wind and hail on homes with older roofs. KIN HỌ AOB 07 19 THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY. ASSIGNMENT OF BENEFITS ENDORSEMENT For a premium credit, this policy restricts in whole your right to execute an "assignment agreement". SECTION I AND II - CONDITIONS 7. Assignment is deleted and replaced by the following: 7. Assignment Assignment of this Policy will not be valid unless we give our written consent. Under SECTION I-CONDITIONS of this Policy, post-loss insurance benefits may not be assigned to a third party under any "assignment agreement". There is no coverage for all liabilities, damages, losses, and costs, including, but not limited to, attorney fees, that arise out of the "assignment agreement" being prohibited due to this endorsement or invalidated because of non-compliance with Florida law. All other provisions of your policy apply. Launched it as the first of its kind; ~99% attachment rate since launch king For Every New#43September 2 <1 week after Ida landfall New Orleans, LA kin.com | 43 Accurate, current data drives: ✓ Sound, consistent underwriting ✓ Accurate pricing with sophisticated segmentation ✓ Responsible, comprehensive exposure management Neighbor lost shingles, required tarp Neighbor lost shingles Kin Customer had no damage Even neighboring homes can perform very differently in a catastrophe kin. For Every New Normal#44kin. Adam Sturt, FCAS VP Data Science >Allstate - Property Underwriting R&D Manager of Property Underwriting and Pricing research and development with 10 years experience. Masters in Computer Science from the University of Chicago kin. For Every New Normal#45kin.com| 45 Example: Kin's data advantage for roofs Weather related claims account for 55% of total →Traditional approach →Agent or customer entered → Age →Shape →Material kin.#46Example: Kin's data advantage for roofs Weather related claims account for 55% of total kin.com | 46 Aerial imagery Inspections Building permits We win on factors other competitors have because we rely on more accurate data KINfidence 10 yr + Maestro + SHAPE AGE MATERIAL Low KINfidence - Pull from additional data sources and manual validation Medium KINfidence - Manual validation High KINfidence - Trust data source, no additional validation CONDITION And we have some factors that competitors don't have kin.#47IDA TIMELINE T-2 days Automated pre-event texts help our customers prepare August 27th Ida became a hurricane and looked likely to hit Louisiana CK GELO WATCHES AND WARNINGS VILLE IS CHRISTI HOUSTON kin.com | 47 NEW ORLEANS JACKSONV TAMPA Tropical Storm Watch Tropical Storm Warning Hurricane Watch Hurricane Warning MIAMI BAHAMAS CUBA Data Science: Projected policy count impact ✔ Identified all Kin policies within 5-day projected path Initial $ projections of anticipated impact Pre-event text sent to all Kin customers in projected path of hurricane ✔Provided link to custom content about how to prepare and mitigate risk 9:41 < kin. KIN Text Message Today 3:54 PM Hey, it's Kin Insurance & we want you safe! TS Ida may impact your area. Please gather supplies & secure your home. See www.kin.com/prep/ We're ready. Thanks for checking. kin.#48IDA TIMELINE T-1 days As our forecast narrowed, our software sent additional texts to customers most at risk August 28th Ida intensified and reaches Category 4. CP: 112 (5) Max: 58.0 dBZ5 Opelousas dBZ Tilt: 0.5 Lunne FD 90 80 70 60 40 30 20 10 -10 kin.com | 48 76 Jennings 78 o 78 123 75 Lafayette 78 118 76 New Ibena KIYA Baton Rouge 75 73 72 RED 7 17 47 1170 CAHammond Fylypimare Thibodaux Picayune 1500 We New Online M Houmaro Siden 79 Sun 9:27 AM 08/29/2 con boxe Pascagboll More granular identification of Kin policies by projected wind speed zones; monitoring levels established ✔Known # of Policies in Force (PIF) in TS wind zones (low risk, minimal monitoring) ✔Known # of PIF in intermediate wind zones (moderate risk, monitor but no action) ✔Known # of PIF in Hurricane force wind zones (high risk, closely monitor for damage and customer safety) Updated $ projections of anticipated impact Second pre-event text due to potential severity of event 9:41 kin. KIN Text Message Today 3:54 PM It's Kin again. We recommend downloading the free FEMA app for weather alerts, shelter listings & safety tips. Stay safe. https:// www.fema.gov/mobile-app I appreciate the safety tips we all are making all arrangements and staying with FEMA alerts kin.#49kin. Clay Rising VP Claims →National Large Loss Manager ASI/Progressive Home: Led the organization in large losses across 46 States, both Catastrophe and non-Catastrophe claims. Major Case Adjuster - ASI and Travelers kin. For Every New Normal#50ALL CAT EVENTS Automated texts triggered to customers who may be impacted by an event 9:41 < kin. KIN Text Message Today 3:54 PM Hi! Kin insurance here, is approaching and your area may be impacted. We're tracking it and will be ready to provide help to any Kin members who need it. - Technology and Direct Relationship Give Kin an Edge in Claims¹ Claims reported online 20% Reduction in litigated claims² 70% High response rate 58% Responses feed directly into high-tech, centralized loss adjustment process Kin leverages direct relationship to assist customers directly & avoid third-party involvement Post-event wellness texts enable customers to start a claim or let us know everything's fine 1: Please see appendix page 48 for more information on Kin's claims processes and tools. 2: Comparison versus Citizens Property Insurance Corporation 2020 reported litigation rate. kin. For Every New Normal#51IDA TIMELINE 0 days = Landfall Our software monitored wind speeds and texted potentially impacted customers, which customers loved August 29th Ida made landfall as a Category 4. Oakdale Jennings Ville Platte kin.com | 51 Opelousas Church Point Lafayette Youngsville Kaplan New iberia Intracoastal City New Roads Radar ScopePro Baton Rouge Franklin Donaldsonville Pierre Par Morgan City Ta trở 10 th FR New Orleans s 750 Y Poticeaby 4 Punaar Hermeto Sulfport Tulles Vancleave Pricagould Crestview Crystal Lake Mickey Giles Went through Ida on Sunday and the first text I get from Kin Ins. wanting to know if I was ok, now that was a feel good moment I will never forget. 9:41 < kin. KIN Text Message Today 3:54 PM Hey, Kin Insurance here, checking in to make sure you're safe after the storm. How are you doing? Okay. No power still but no damage or flooding. Thanks for caring kin.#52IDA TIMELINE Post-Landfall We quickly determined whether customers had damage or not The real-time customer responses and our fast review of post-event imagery expedites our event response and customer service kin.com | 52 Customers texted with lots of insights Hey, Kin Insurance here, checking in to make sure you're safe after the storm. How are you doing? Right now sitting in my car charging my phone. 30 minutes ago started to receiving internet. House ok just couple down trees. Family ok and safe. Thanks for caring!!! We're doing fine. Just had a little wind and rain. Fine the Storm didn't affect us all thank god We missed the most of it. Random small limbs down, never lost power. Going to check the roof later. We are fine here in Lafayette. No damage whatsoever as far as I can tell. Thank you for checking. We are good!! No property damage or damage of any kind. And we used imagery to assess; including giving customers a view if they were evacuated Hey, Kin Insurance here, checking in to make sure you're safe after the storm. How are you doing? Hi I'm waiting to see when I can go home and see my home. Right now parish officials are saying it's not safe and I have no power there I'm staying with a friend in Minnesota for now. So glad to hear you're safe - that's our first concern. If you find damage on your return and want to file a claim, you can do so at kin.com/claims. While you are evacuated we are trying to get eyes on your home. We will complete a flyover as soon as we can get permission. We will keep you updated. Take care! Good news! We were able to get an aerial view and there does not appear to be any damage from this view. Thank you I feel better that the house made out ok. kin. For Every New Normal#53IDA TIMELINE Post-Landfall We quickly assisted our customers who had damage (even w/o phone & internet in LA) Responding to the claims faster helps us: ✔ Delight customers kin.com | 53 Avoid claim inflation from external parties Control claims costs by getting adjusting and repair resources before they become scarce We used aerial imagery to open claims for customers who weren't even there Hey, Kin Insurance here, checking in to make sure you're safe after the storm. How are you doing? We cannot get to the home due to down power lines! So glad to hear you're safe - that's our first concern. If you find damage on your return and want to file a claim, you can do so at www.kininsurance.com/claims. Take care! While you are evacuated we are trying to get eyes on your home. We will complete a flyover as soon as we can get permission. We will keep you updated. Stay safe. Hi, it's Kin again. In case you haven't been able to return home yet, we wanted to share an Ariel view of your house. Unfortunately, there appears to be damage. Let us know if you's like to open a claim. To help in deciding whether to open a claim, most customers ask us to remind them of their hurricane deductible amount. Your hurricane deductible is $1000. Just let us know if you need help! E Yes! Open a claim. We went into the home and have 3 rooms with water damage to ceiling and tree fell on storage shed! I have not been able to assess extent of water damage. Due to the loss of power, no lights to see into attic! Thank you Customers could begin the claims process via text message Hey, Kin Insurance here, checking in to make sure you're safe after the storm. How are you doing? I'm ok. I do have damage We're here for you. The fastest way for us to gather your info and get right to work on your claim is for you to please submit the claim at www.kininsurance.com/claims. If you do not have internet access, reply back that you give us permission to create a claim for you and what your damages are and we can create the claim and start the claims process. Thank you! Thank you, I truly appreciate your help. It's our pleasure! Thank you for being a part of the Kin family! Phone service very limited. Still no power nor running water We are sorry! I have advised Tammy, your desk adjuster so she knows! Much appreciated kin. For Every New Normal#54kin.com | 54 Reported Ida Claims 1 2 3 Curve of reported Ida claims Number of Ida Claims Over Time 66% of Claims filed within 5 days of Ida 4 Day LA Commissioner held a press conference regarding insurers providing coverage for evacuation expenses Monday after many evacuees returned 5 6 7 8 9 10 11 12 Days Since Ida (8/29/2021) 13 14 Only 8% of Claims filed after 14 days of Ida 15 16 17 kin. For Every New Normal#55kin. Dan Ajun Chief Actuary →Actuary and Product Manager Cabrillo Coastal Spent six years as actuary and homeowners product manager for top performing catastrophe focused carrier. →Actuary - Rollins Analytics Consultant for Property Insurers operating in the State of Florida. kin. For Every New Normal#56Reinsurance is structured to hedge most of our catastrophe risk Reciprocal retains the first $5mm of damage from any given hurricane $312.7mm $276.6mm $103.5mm $30.1mm $5.0mm Open Market Placement FHCF Layer 90% of $73.5mm xs $30.1mm Open Market Placement Retention* $5.0mm 1st Event Open Market Placement UL $9.0mm xs $3.0mm Retention* $3.0mm 2nd Event 159yr 133yr 35yr 10yr 4yr 3yr 1926 Miami: $106.8mm 2004 Charley: $52.7mm 2017 Irma: $40.4mm 2004 Jeanne: $39.5mm 2005 Wilma: $22.9mm 1992 Andrew: $18.4mm 2018 Michael: $15.0mm 2005 Katrina: $6.6mm 2004 Ivan: $5.8mm 2016 Matthew: $4.1mm 2005 Dennis: $2.9mm Blue chip reinsurers cover the rest¹ EVEREST. Amlin FIDELIS ☆₂ ASPEN RE VANTAGE Arch Re ATRIUM ICWGROUP Tamesis Insurance Companies (C) ARK CHORD RE LLOYD'S XL Insurance Ariel Re convex Swiss Re Reinsurance CHUBв TALBOT An AIG company canopius PartnerRe 4 ODYSSEY RE AMERICAN FAMILY INSURANCE 1. In addition to these unaffiliated reinsurers, Kin management is considering forming an affiliate that would provide a portion of the requisite reinsurance for the Reciprocal, which would be funded by either capital or capital raised from the sale of insurance linked securities. Note: The reciprocal did not make any claims on either the per-event XOL or per-risk XOL last year. However, there were several cat events that fell within our retention, which had a meaningful impact on our results. kin.com | 56 CINCINNATI Liberty Mutual. →Expected % of written premium for treaty year: 31.1% →26.4% if buying rating agency requirements →Includes reinstatement premium protection →Per risk XOL: $500K >Number of reinsurers: 42 →Quota share: 25-50% kin.#57Kin has delivered superior underwriting results kin. For Every New Normal#58Risk Selection Engine Enables Us to Price Lower While Sustaining Fewer Losses than Peers in 2020 100 75 50 25 0 2020 Loss Ratio kin.com | 58 1 79% kin. 1: Willis Re 'Florida Market Watch'. 2: Kin Interinsurance Network adjusted loss ratio (gross loss & loss adjustment expense) / (gross earned premium + earned surplus contribution). 2 77%² FL Homeowners Average Kin price ranking relative to 42 other carriers 0.00 0.04 0.08 0.12 0.16 0.20 0.24 0.28 0.32 0.36 0.40 0.44 0.48 0.52 0.56 0.60 0.64 0.68 0.68 0.72 0.76 0.80 0.84 0.88 0.92 0.96 1.00 O 1000 2000 3000 # of quotes (out of 100,000) For most customers, Kin is about 35th percentile for competitiveness 4000 Highly targeted marketing ensures we are marketing to customers who are a good match Kin is priced much higher for disproportionately risky homes kin.#59kin.com | 59 177% Hippo Hippo 1H'21 Loss Ratio¹ -100% Kin Out Performance 77% Recent Rate & Underwriting Actions to Achieve Target Loss Ratio kin. Kin 2020 Adj. Loss Ratio² 2020 Kin hit by 4 hurricanes -11% Excess Cat³ One in Sept. '20, One in May 21 -13% Already Launched Rate Increases 1:Q1'21 gross loss & LAE ratio. From HIPO 8-k filed 9/1/21 2: Kin Interinsurance Network adjusted loss ratio (gross loss & loss adjustment expense) / (gross earned premium + earned surplus contribution). The Company works to apply a conservative IBNR reserving philosophy based on actuarial assessment. The 2020 actual loss experience to date (51% adjusted) is less than the published loss ratio. Kin's 2019 loss ratio was comparable. 3: Catastrophe loss excess of modeled Average Annual Loss (AAL) for our 2020 portfolio. Three major changes implemented last year -13% Already Implemented Underwriting Changes 40% Pro Forma Adj. Loss Ratio kin.#60RATES Rate Increases Not Impacting Our Retention or Conversion Rates Our rate need is less than our competitors' and customers choose us for reasons other than price >90% of customers who were offered renewals chose to renew, despite average rate increases >10% Renewal Rate & Average Price Increase 25.0% 20.0% 15.0% 5.0% 10.0% .. 0.0% 93.9% kin.com | 60 ........ 11.8% 2020-Q4 94.9% 12.0% Price Increase 2021-Q1 17.0% 92.4% ➡ Policy Renewal Rate *Renewal rate for customers who were offered renewals only 2021-Q2 100.0% 75.0% ..... 50.0 ..... 25.0% ..... 0.0% New business conversion stayed steady despite higher average premiums per policy 15.0% 10.0% 5.0% 0.0% Florida Click Lead Conversion & Average Premiums $1,389 8.3% 2020-Q1 $1,409 7.6% $1,325 8.8% 2020-Q2 2020-Q3 Avg, Policy $1,399 7.6% $1,425 9.1% 2020-Q4 2021-Q1 Conversion $1,528 9.5% 2021-Q2 $1,500 $1,000 $500 $0#61kin.com | 61 100.0% 75.0% 50.0% 25.0% 0.0% Loss Ratio has responded to our price increases and underwriting actions Loss & LAE Ratio Cat vs Non-Cat 96.2% 23.7% 72.5% 1H 2020 77.1% 21.3% 55.8% Cat FY 2020 Non-Cat 67.3% 10.5% 56.7% 1H 2021 kin. For Every New Normal#62Geographic Expansion kin. For Every New Normal#63Kin addressable market kin.com | 63 Current States Targeted States Other States Kin's TAM as % of Homeowners Insurance Market Year 2021 2022 2023 TAM $20B Premium $90B $98M $50B $234M $431M Market share 0.49% 0.47% 0.47% 1. Expansion may occur through the acquisition of insurers licensed in targeted states, among other means. The Company has entered into a Stock Purchase Agreement to acquire the stock of an inactive insurance company holding insurance licenses in more than 40 states, which will accelerate the Company's expansion into additional states. The Company expects the transaction will be closed upon regulatory approval. Note: Kin has a book of business in CA and holds exclusive ownership. That business was generated through the use of a fronting program. Because Kin plans to become a direct CA writer, Kin recently ceased writing new business on that program. Kin launched in Louisiana in March and has generated more than $600K of gross written premium in the state to date, including over $300K in June. Kin is actively pursuing strategic opportunities with existing investors including potential opportunities with The Related Companies. kin. For Every New Normal#64Kin Interinsurance Network will have 3 years of seasoning in July 2022 ● We built our carrier from scratch which has benefits - reciprocal structure and more cost effective As a new carrier the Kin Interinsurance Network faces seasoning requirements to expand into other states Carrier has been in business for 2 years, will be able to expand into nearly all states 1 year from now kin.com | 64 Seasoning requirements 1 year 3 year <1 year 5 year kin. For Every New Normal#65In Q3 reached agreement to purchase an insurance "shell" with insurance licenses in 40+ states and more than 20 years of seasoning. We will convert the shell into a reciprocal exchange - the Kin Interinsurance Nexus ● ● Accelerates disciplined expansion into new states Allows Kin to offer separate product offerings through each reciprocal insurer in states where both reciprocals are licensed kin.com | 65 License Status Licensed Seasoned kin. For Every New Normal#66Our near term roadmap is focused on states with attractive characteristics Size of homeowners market (1) Average policy size (2) Marketing cost index (3) 15 year Combined Ratio (¹) AAL as % of premium (non-Hurr.) (¹) State FL TX CA LA SC NJ MS AL Market 11,109 10,832 9,932 2,060 1,968 2,970 1,074 1,948 110,182 1,993 1,991 986 1,945 1,284 1,149 1,508 1,358 1,132 1.73 1.97 0.35 0.97 1.43 1.11 1.34 1.51 (1) 2020 Aon HO ROE Report based on carrier 2020 Annual Statutory Statement Data. Combined ratio from 2005-2020 kin.com | 66 (2) Insurance Information Institute (3) Kin internal data 86 97.7 104 95.2 84.2 91.4 92.6 101.7 96.7 AAL as % of premium (Hurricane) (¹) 36% 15% 0% 25% 11% 8% 23% 17% 4% 5% 14% 28% 8% 14% 10% 16% 18% 16% kin. For Every New Normal#67We are following an expansion plan similar to that followed by the last two big homeowners insurance exits 2007 kin.com | 67 2008 PURE sold for $3.1B in 2019 to Tokio Marine (24x EBITDA), started in Florida PURE's state expansion over time 2009 2010 ASI purchased by Progressive for ~$1.5B in 2015 1998 Launched in Florida 2001 Expanded to Texas 2008 5 states 2010 10 states 2012 20 states 2015 30 states Purchased by Progressive kin. For Every New Normal#68Financial Results kin. For Every New Normal#69kin. Josh Cohen Chief Financial Officer →North America Finance Lead - Groupon Led finance for $2.5B P&L with over 1200 employees. →Head of FP&A - Avant/Amount First corporate finance hire, built FP&A from ground up while company grew to multi-billion dollar loan originations. Finance Senior Manager - Groupon Joined pre-IPO, led finance for new business lines. Management Consulting - Deloitte →Finance Mgmt. Program - GE kin. For Every New Normal#70We Expect To Generate Over $400mm Of Premium By 2023 Premium & gross profit projections are for Shareholder Interest (Kin Insurance, Inc.) Total Written Premium¹ ($mm) Renewals Carrier Policies In Force²: kin.com | 30 $13 2019A 1K New 139% 5-year CAGR $234 $98 $25 $77 $21 2021E 2020A 15K 57K $151 $83 2022E 177K $431 $231 $200 2023E 353K Gross Profit ($mm) $2 $6 2019A 2020A $27 2021E $69 2022E $130 2023E 1: Excludes surplus contribution, an incremental 10% capital contribution on top of premium paid by customers to Kin Interinsurance Network. Total written premium is a non-GAAP metric, which includes Carrier (Kin Interinsurance Network), MGA, and Agent premium. Gross premium written by Kin Interinsurance Network was $19.4mm in 2020. Agent premium are premiums Kin produced as an agent for third party carriers. Kin does not collect premiums for its third party agent business and has used third party carrier commission statements to estimate the total premiums produced. 2: Kin Interinsurance Network total policies in force at the end of the period (new and renewal). Note: Q1'21 Gross Profit of $4.4mm increased $3.3mm, or 309%, over Q1'20 Gross Profit of $1.1mm. kin.#71Upward Trend in Total Managed Premium Premiums are for Shareholder Interest (Kin Insurance, Inc.) kin.com | 71 Total Managed Premium¹ ($mm) $10 Jan - Jun Renewals Total YTD: $41mm $31 Jan - Jun New Premium $11 Jul - Dec Renewals $46 Jul - Dec New Premium $98 Total 2021 1: Excludes surplus contribution, an incremental 10% capital contribution on top of premium paid by customers to Kin Interinsurance Network. Total managed premium is a non-GAAP metric, which includes Carrier (Kin Interinsurance Network), MGA, and Agent premium.. Agent premium are premiums Kin produced as an agent for third party carriers. Kin does not collect premiums for its third party agent business and has used third party carrier commission statements to estimate the total premiums produced. kin. For Every New Normal#72Upward Trend in Total Managed Premium Total Written Premium is for Shareholder Interest (Kin Insurance, Inc.) kin.com | 72 Total Managed Premium¹ ($mm) $4.1 January 2021 $5.2 February 2021 $7.1 March 2021 CMGR: 17% $7.6 April 2021 $8.0 May 2021 Total YTD: $41mm $9.0 June 2021 1: Excludes surplus contribution, an incremental 10% capital contribution on top of premium paid by customers to Kin Interinsurance Network. Total Managed Premium is a non-GAAP metric, which includes Carrier (Kin Interinsurance Network), MGA, and Agent premium. Gross premium written by Kin Interinsurance Network was $19.4mm in 2020. Agent premium are premiums Kin produced as an agent for third party carriers. Kin does not collect premiums for its third party agent business and has used third party carrier commission statements to estimate the total premiums produced. Note: The June 2021 results showed strong MoM growth, with the May rate increase showing very little impact on conversion or churn. kin. For Every New Normal#73Summary Financials Results are for Management Operations (Kin Insurance, Inc. - Shareholder Interest) before eliminations ($mm) Total Managed Premium¹ % growth (YoY) Revenue % growth (YoY) % of total written premium Gross Profit % growth (YoY) Operating Expenses Adjusted Operating Income² Q1 4.8 kin.com | 73 39% 1.1 170% 22% 1.1 170% 4.1 -3.1 Q2 6.4 27% 1.5 172% 24% 1.5 172% 4.8 -3.3 2020 Q3 5.4 126% 1.4 279% 25% 1.4 279% 5.4 -4.1 Q4 8.5 278% 2.2 357% 26% 2.2 357% 9.1 -6.9 Q1 16.4 244% 4.4 317% 27% 4.4 317% 11.3 -6.9 2021 Q2 24.7 287% 6.8 354% 28% 6.8 354% 13.9 -7.0 1: Excludes surplus contribution, an incremental 10% capital contribution on top of premium paid by customers to Kin Interinsurance Network. Total managed premium is a non-GAAP metric, which includes Carrier (Kin Interinsurance Network), MGA, and Agent premium. Gross premium written by Kin Interinsurance Network was $19.4mm in 2020, and $37.6mm for the six months ended June 30, 2021. Agent premium are premiums Kin produced as an agent for third party carriers. Kin does not collect premiums for its third party agent business and has used third party carrier commission statements to estimate the total premiums produced. 2: Adjusted operating income is defined as net loss excluding interest expense, income tax expense, depreciation, amortization, stock-based compensation, and other non-operating expenses. Other non-operating expenses in 2020 and the six months ended June 30, 2021 include other non-cash fair market value adjustments for outstanding preferred stock warrants and derivative liabilities on the convertible promissory notes kin. For Every New Normal#74Reciprocal Exchange kin. For Every New Normal#75Kin Operates a Reciprocal, Giving Us Recurring Revenue and Limited Risk Separates Insurance & Equity Risk 01. Reciprocal carrier is owned by policyholders and has separate financial results 02. 03. Reciprocal holds insurance risk, regulatory capital, & reinsurance 04. Kin manages reciprocal operations kin.com | 75 Kin is paid 32% of premium to manage the reciprocal regardless of results Fixed 32% Of Premium kin. Manages Reciprocal & Acquires Customers Premium & Claims kin. Interinsurance Network Reciprocal Carrier Florida Domiciled Policyholders Own Reciprocal Reinsurance Surplus Capital kin. For Every New Normal#76Kin Has a Simple and High-Margin Business Model 93% of our premiums are through the reciprocal kin.com | 76 Customer pays $1,100 for a policy $1,000 premium $100 surplus contribution Policy Holders Kin Interinsurance Network 40% of $1,000 pays claims and expenses ($400) 28% of $1,000 for reinsurance costs ($280) 32% of $1,000 premium paid to Kin ($320) $100 surplus contribution accumulates on Network balance sheet and provides capital for future growth & other expenses kin. $320 gross profit to Kin (100% gross profit margin) kin. For Every New Normal#77750 500 250 0 (250) (500) kin.com | 77 167 (335) 2011 Erie Exchange vs. Indemnity ($ in mm) Erie Indemnity Co. Operating Income 157 (197) 209 2012-. Reciprocal structure shelters Erie and Zurich shareholders from volatility 2013 223 (77) 2014 223 2015 I Source: Company Filings, SNL Financial Erie Insurance Exchange Net Underwriting Gain / (Loss) 294 2016 290 2017 620 I 388 357 344 ill J (244) 2019 2020 2018 2,000 1,000 0 (1,000) (2,000) 1,468 (1,220) 2011 Farmers Exchange vs. Indemnity ($ in mm) Farmers (AIF) Operating Profit 0 1,414 (749) 2012 1,516 (84) 1,573 (47) 1,421 (285) Farmers Exchange Net Underwriting Gain / (Loss) 1,691 1,643 illu 2013 2014 2015 1,722 (598) 2016 (310) 2017 19 (244) 1,707 2018 (67) (79) 2019 Despite periods of Exchange volatility, the management company profits were stable or growing 1,501 2020 kin. For Every New Normal#78Premium Surplus Contribution Earned Surplus Contribution¹ Total Customer Payment kin.com | 78 Loss + LAE Reinsurance Expenses Total Expense Loss Ratio Adjusted Loss Ratio Combined Ratio Adjusted Combined Ratio Stock Carrier Loss + LAE 35% Reinsurance 30% Other Expenses 31% $1,100 $1,100 $385 $330 $341 $1,056 35% 35% 96% 96% Inputs % of Premium Kin Interinsurance Network $1,000 $100 $1,100 $385 $330 $341 $1,056 39% 35% 106% 96% 1. Earned Surplus Contribution is a Non-GAAP measure representing the prorated customer Surplus contribution across the policy term. Why we use Adjusted Loss and Combined Ratio ✔ The Customer pays the same total amount in both structures For KIN, Surplus Contribution is not counted in typical insurance metrics We use Earned Surplus Contribution¹ to calculate comparable Adjusted Loss & Combined ratios ✔ Without this adjustment, true carrier ✔ by kin. For Every New Normal#79Premium Surplus Contribution Earned Surplus Contribution Total Customer Payment Total Expenses¹ Underwriting Profit before Taxes Taxes² Surplus Contribution Added Surplus kin.com | 79 Stock Carrier $1,100 $1,100 $1,056 $44 ($9) $35 Kin Interinsurance Network $1,000 $100 $1,100 $1,056 ($56) $100 $44 27% More Surplus Generated 1.Assumes same expense inputs as prior slide, 35% Loss + LAE, 30% Reinsurance, 31% Other Expenses 2.Assumes tax rate of 21% Our reciprocal structure can accumulate surplus 25+% faster ✔ contribution is treated as paid in capital for both premium & corporate tax purposes ✔ Compared to a Stock Carrier with similar Adjusted Combined Ratio, KIN will grow surplus ~27% faster due to this tax treatment kin. For Every New Normal#80For a growing carrier, Kin's reciprocal carrier is more capital efficient Illustrative Example¹ Typical Stock Carrier Gross Written Premium Gross Earned Premium Reinsurance + Loss/LAE + Other Expenses Underwriting Profit Combined Ratio Taxes Monthly Written Premium Surplus Contribution Surplus Contribition Statutory Surplus Cumulative Surplus Growth Kin Interinsurance Network Monthly Written Premium Surplus Contribution Gross Written Premium. Gross Earned Premium Taxes Reinsurance + Loss/LAE + Other Expenses Underwriting Profit Unadjusted Combined Ratio kin.com | 80 Surplus Contribition Statutory Surplus Cumulative Surplus Growth 1. 2. $1,100 0 $10,000 $1,000 $100 0 $10,000 1 $1,100 $92 ($88) $4 96% ($1) $10,003 0.0% 1 $1,000 $83 ($88) ($5) 106% $100 $10,095 1.0% Month 2 $1,100 $183 ($176) $7 96% ($2) Month 2 $10,009 $10,017 0.1% 0.2% $1,000 $167 3 $100 $1,100 $275 $10,186 1.9% ($264) $11 96% ($2) 3 ($176) ($264) ($9) ($14) 106% 106% $1,000 $250 $100 $10,272 2.7% 1yr Total $13,200 $7,150 ($6,864) $286 96% ($60) $10,226 2.3% lyr Total $12,000 $6,500 ($6,864) ($364) 106% $1,200 $10,836 8.4% Kin's reciprocal carrier will grow statutory surplus 3.7x faster² with the same cost inputs, customer payments and surplus starting point, Outstanding Stat. Surplus Typical Stock Carrier vs KIN Surplus Growth $10,836 $11,000 $10,800 $10,600 $10,400 $10,200 $10,000 1 2 3 4 5 6 7 8 Months From Start -Typical Stock Carrier 9 Illustrative examples use same Reinsurance, Loss + LAE, and Other expense inputs as prior 2 slides Based on statutory accounting & expensing changes Kin carrier implemented starting in Q3'2021, in which Kin's AIF, Claims, and Agency fees are now paid on Earned vs Written Premium $10,226 10 11 -Kin Interinsurance Network 12 kin. For Every New Normal#81Currently, we need to consolidate financials with the carrier; long term, we can deconsolidate Our Reciprocal is a Variable Interest Entity (VIE) to Kin Insurance As both Attorney-In-Fact (AIF) and primary capital provider through the Surplus Notes funding the carrier, Kin Insurance currently has both management control and capital at risk in the carrier. The reciprocal qualifies as a VIE and must be consolidated until the Surplus Notes are paid down or placed with a third party kin.com | 81 Management Operations and Carrier are broken out in segment reporting Kin Insurance, Inc. (Shareholder Interest) This is the management entity that shareholders own, incurs all payroll, marketing, and other costs & generates revenue primarily from the reciprocal Kin Interinsurance Network (Non-Controlling Interest) This is the reciprocal carrier, which qualifies as a non-controlling interest as it's owned by policyholders Long term we can deconsolidate the carrier Once the carrier matures and shows consistent surplus growth without capital infusions, we can start paying down the surplus notes and/or place them with a third party Kin Insurance, Inc. will remain as AIF, but without direct capital at risk in the carrier we will not have to consolidate kin. For Every New Normal#82Comparisons and Valuation kin. For Every New Normal#83kin.com | 83 kin. DTC, Own Carrier 93% DTC on KIN 7% DTC Other DTC, 3rd Party Carrier Hippo ~20%¹ DTC ~60%² Agent/Partner ~20%³ Fronting External Agents Fronting Premium Truly DTC, Kin's business model is significantly higher margin than its peers Kin harnesses the strength of its full stack, 100% direct business model to profitability acquire and retain customers, benefitting from 100% of policy economics 90+% of Kin's 2021 business is directly originated and placed in our reciprocal, whereas only ~20% of Hippo's total premium is direct & on Spinnaker. None of Kin's business is originated by external agents, while approximately 60% of Hippo's business is originated by external agents or low margin channel partners Nearly 20% of Hippo's 'Total Generated Premium' is low (typically ~5%) B2B fronting business carried over from the Spinnaker acquisition ma Source: Company filings. (1) Hippo Shareholder Letter cites "For the homeowners portion of our business, independent agents and other insurance companies represented 58% of our new generated premium, 25% of new generated premium came from our direct to consumer channel, and 17% came through partners." Calculated by subtracting YTD fronting premium from Spinnaker's statutory filings ($54m) from Hippo's Total Generated Premium" in their 1H 2020 public disclosures ($282m), and applying the 25% mentioned in their shareholder letter to the remainder. (2) Calculated by subtracting YTD fronting premium from Spinnaker's statutory filings ($54m) from Hippo's 'Total Generated Premium" in their 1H 2020 public disclosures ($282m), and applying the 58% agents and 17% partners (3) Calculated from Spinnaker's statutory filings in 1H 2021, which shows $54m non-Hippo written premium mentioned in their shareholder letter to the remainder. kin. For Every New Normal#84kin.com | 84 Attractive Valuation Kin projections are for Shareholder Interest (Kin Insurance, Inc.) 2022E FV/ Adj. Gross Profit 2022E FV/ Premium² 2022E FV/ Revenue 14.9x¹ kin. 4.4x¹ kin. 14.9x 27.2x goosehead INSURANCE 3.0x goosehead INSURANCE 27.2x 39.1x goosehead Lemonade 6.7x Lemonade 17.8x 22.2x Lemonade Hippo 3.0x Hippo kin. Source: Company filings; FactSet; Broker Research; Note: Market data as of 9/13/2021; Lemonade and Goosehead are FactSet estimates; Hippo is management projections. 1: Assumes Kin valuation of $1,031mm. 2: Kin: Total managed premium; Hippo: Total generated premium; Lemonade: Gross written premium. 15.6x Hippo kin. For Every New Normal#85Kin has higher margins, net of agent costs and customer acquisition kin.com | 85 Metric Revenue as % of Premium Recurring Payout to Agent One Time Customer Acq.. Cost Margin as % of premium after agent and CAC kin. 32% N/A 28% 4% 32% year 1 year 2+ INSURANCE 15% 12% year 1 7.5% N/A year 2+ 3% year 1 7.5% year 2+ Lemonade 25% TBD (1) 107% (82%) year 1 25% year 2+ Hippo Direct (25%) 25% N/A 29.2% (4.2%) year 1 25% year 2+ Hippo Agent (75%) 25% ~32% (2) 10% year 2+ year 1 N/A (7%) year 1 15% year 2+ Source: Company filings, Wall Street research. (1) Lemonade has started to use independent agents materially, per their Q2'21 shareholder letter "While we have continued to see strong performance in our direct channels, we have been positively surprised by other means of acquisition. In Q2 21, these other distribution channels (primarily agent partners and Lemonade graduates) more than doubled their share of homeowner sales relative to Q2 20." (2) Includes commission payment to agent of 15% + $200 bonus per new policy which implies a -17% margin given average policy size of -$1,200. kin.#86Kin has best in class unit economics Metric Revenue Growth Rate ('21-'22E)¹ Premium Per Customer ² Retention Rate 3 kin.com 86 Marketing CAC 4 % Premium Per Customer LTV/CAC 5 Adj. Loss Ratio 1H'216 kin. 151% $1,634 92% $312 24% 7.9x 67% Hippo 74% ~$1,200 87% $350 29% 5.4x 177% Source: Company filings; FactSet; Broker Resed 1: Lemonade is FactSet estimates as of 6/7/2021; Hippo is management projections; Kin: Kin Insurance, Inc. revenue 2: Kin: Kin Interinsurance Network's 2021 YTD average new premium & surplus contribution due in force as of May 2021 3: Kin: Kin Interinsurance Network life to date as of April 2021; Hippo: 2019 one-year premium retention; Lemonade: Q1'21 annual premium retention 4: Kin: 2020 marketing CAC; % premium per customer is on 2020 Carrier, MGA, and Agent new bound premium per customer (excluding surplus contribution) of -$1,300; Lemonade 60% $229 81% $246 107% 1.1x 96% 5: Kin: Customer lifetime value / customer acquisition costs (includes marketing, operations, and data CAC); Hippo: Expected LTV for Q1'21 cohorts; Lemonade: Q1'21 LTM sales & marketing expense / new customers 6: Kin: Kin Interinsurance Network 1H 2021 adjusted loss ratio (gross loss & loss adjustment expense) / (gross earned premium + earned surplus contribution); Hippo: 1H'21 gross loss & LAE ratio; Lemonade: 1H'21 gross loss & LAE ratio#87Recap & Q&A Huge market primed for disruption Transformative, direct to consumer business model Industry leading, profitable unit economics Winning technology for all parts of the value chain Proven and improving underwriting results Advantaged reciprocal exchange structure#88Appendix kin. For Every New Normal#89Appendix - Additional Financial Information Net Income to Adjusted Operating Income Walk for Management Operations (Kin Insurance, Inc. - Shareholder Interest) ($mm) Net Income Adjustments: Depreciation & Amortization Interest Expense, Net Stock-based Compensation Loss due to change in fair value of warrant liabilities Loss on extinguishment of liabilities Adjusted Operating Income¹ Q1 -3.5 kin.com | 89 0.1 0.3 0.1 I -3.1 Q2 -4.2 0.1 0.3 0.1 0.0 0.5 -3.3 2020 Q3 -10.7 0.1 0.3 0.2 6.0 -4.1 Q4 -12.1 0.2 0.4 0.3 4.3 -6.9 Q1 -15.6 0.2 0.4 0.5 7.6 -6.9 2021 Q2 -19.3 0.2 0.5 0.4 11.2 I -7.0 1: Adjusted operating income is defined as net loss excluding interest expense, income tax expense, depreciation, amortization, stock-based compensation, and other non-operating expenses. Other non-operating expenses in 2020 and the six months ended June 30, 2021 include other non-cash fair market value adjustments for outstanding preferred stock warrants and derivative liabilities on the convertible promissory notes kin. For Every New Normal#90Appendix - Additional Financial Information The following table presents the consolidated results of Kin Operations. Included in the table is a breakdown of the composition of the income attributable to Management Operations, or the Shareholder Interest, and the income attributable to Carrier Operations, or the Non-Controlling Interest. kin.com | 90 Q1 2020 - Q2 2021 ($mm) Commission & Carrier Management Fees Net Premiums Earned Investment & Other Income Gross Profit Loss & LAE Employee Compensation & Benefits Commission & Carrier Management Fee Expense Marketing Other Expenses Operating Expenses Adjusted Operating Income' Q1 2020 - Q2 2021 ($mm) Adjusted Operating Income' Interest Expense, Net Amortization Expense Stock Compensation Loss on FV of Warrants and Extinguishment of Liabilities Net Income Period Q120 1.0 0.0 1.1 Noncontrolling Interest Net Income Attributable to Consolidated Kin Insurance Inc. 27 0.7 0.7 4.1 -3.1 Period Q120 0.3 0.1 0.1 -3.5 Management Operations (Kin Insurance, Inc. - Shareholder Interest) Q2 20 Q320 Q4'20 Q121 1.4 22 -3.5 1.5 0.0 1.5 3.0 0.8 1.0 4.8 -3.3 0.3 - 0.1 0.0 1.4 -3.1 -3.3 -4.0 -7.0 0.1 3.4 0.5 1.2 0.7 5.3 0.0 2.2 5.2 -4.0 -7.0 Management Operations (Kin Insurance, Inc. - Shareholder Interest) Q2'20 Q3'20 Q4'20 Q1'21 -6.9 0.3 27 1.3 9.2 0.1 04 0.0 4.4 0.2 0.2 0.3 0.5 -0.5 10.8 7.6 -4.2 -4.1 -18.7 -15.6 6.2 0.2 3.6 1.5 11.3 -6.9 0.4 -4.2 -4.1 -18.7 -15.6 Q2'21 Q120 6.8 0.0 6.8 7.6 44 1.8 13.8 -7.0 0.4 Carrier Operations (Kin Interinsurance Network - Non-Controlling Interest) Q2'20 Q3'20 Q4 20 0.2 0.0 0.1 -19.3 0.3 1.1 0.3 1.6 -1.5 0.9 0.2 0.4 11.2 -19.3 -2.4 0.2 0.3 -0.6 0.2 0.4 -0.4 0.9 1.5 0.1 2.6 -2.1 0.9 17 - 1.3 0.0 3.1 0.4 0.9 0.3 0.7 -3.0 -4.3 0.9 - 22 0.9 Q1'21 -3.4 1.7 0.1 3.2 -3.5 -2.5 -5.6 2.4 3.0 4.3 3.4 0.3 2.0 28 Carrier Operations Q1'20 Q2'21 -7.0 -1.5 (Kin Interinsurance Network - Non-Controlling Interest) Q220 Q3'20 Q4'20 Q1'21 Q2'21 -2.1 -3.5 -2.5 -5.6 -7.5 - 4.6 0.2 7.6 0.9 -6.5 Q2'21 6.5 3.8 4.1 0.1 4.3 -0.9 7.4 0.6 11.7 -7.5 0.8 -8.3 Elimination of Related Party Transactions and VIE Consolidation Adjustments Q2 20 Q3 20 Q420 Q1'21 Q2'21 -4.1 8.3 Q120 -0.9 -0.3 -11 0.0 01 -1.3 0.4 Q1'20 0.4 0.4 -1.3 0.4 -1.3 -0.2 -1.5 0.0 0.1 -1.6 0.3 0.3 -1.2 0.3 - 2.3 -0.2 -1.3 -0.1 0.2 -1.4 3.6 -20 3.6 -5.5 -0.3 2.2 -4.1 -0.5 -3.1 -4.6 -0.1 -0.2 0.2 0.3 -2.4 -5.0 -3.1 0.9 Elimination of Related Party Transactions and VIE Consolidation Adjustments Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 3.6 -3.1 0.9 1.2 1 0.9 -6.7 0.3 3.6 -3.1 0.9 -6.7 -0.8 -7.4 -0.3 0.6 -7.9 1.2 1.2 1.2 Q120 0.1 0.2 0.0 0.3 0.3 24 0.7 1.0 4.5 -4.2 Q120 -4.2 12 0.1 0.1 -5.5 0.2 0.2 0.3 0.6 Q2'20 Q3'20 Q4 20 0.1 0.2 -0.6 0.4 0.2 0.3 -0.3 0.9 0.9 2.8 0.8 1.2 5.7 -5.1 Kin Consolidated 1.1 1.7 3.3 1.1 0.9 7.0 0.9 4.9 Kin Consolidated 1.2 Q1'21 0.3 1.7 0.3 2.3 1.2 2.8 5.7 0.0 26 1.6 20 10.0 13.9 -3.8 -12.6 -11.6 -13.3 34 Q2'21 0.1 4.1 0.2 4.4 3.8 6.8 0.0 4.1 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 -5.1 -3.8 -12.6 -11.6 -13.3 1.3. 13 0.1 0.1 0.2 0.2 0.2 0.1 0.2 0.3 0.5 0,4 0.5 -0.5 10.8 7.6 11.2 -6.9 -8.3 -21.7 -21.2 -26.4 29 17.7 2.4 3.0 4.3 3.4 6.5 8.3 -3.1 -3.9 -3.9 -18.3 -14.7 -18.1 1: Adjusted operating income is defined as net loss excluding interest expense, income tax expense, depreciation, amortization, stock-based compensation, and other non-operating expenses. Other non-operating expenses in 2020 and the six months ended June 30, 2021 include other non-cash fair market value adjustments for outstanding preferred stock warrants and derivative liabilities on the convertible promissory notes kin. For Every New Normal#91$ •A• ---. 8 kin. Analyst Day September 2021