#1DB Corp Ltd New Market Entry March 2010 દિવ્યભાસ્કર કાન ક *પખવાડિયામાં સોનું રૂ. ૨૦૦૦, મંદીરૂ, * પામ તેલના ભાવમંજુ ડબ્બે સવાસો 2 ખાધતેલ, કઠોળ ન ITSIN ભાવઘટ્યા दैनिक भास्कर टी से उबरने ht अंतरिम बजट 2009-10 रक्षा बजट में जबरदस्त बढ़ौतरी, किसान को बताया देश का हीरो रियायत के नाम पर बंधे 'हाथ' 1,41,703 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 1#2Strategic Foot Print in India Jammu Now Adding Jammu Himachal Pradesh Chandigarh Punjab Haryana Delhi Uttarakhand Rajasthan Gujarat Madhya Pradesh Chhattisgarh Maharashtra Patnal Muzaffarpur Bihar Bhagalpur Dhanbad Jharkhand Ranchi Jamshedpup Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 2#3Bihar & Jharkhand JHARKHAND District Map UTTER PRADESH GARHWA Garhwa CHHATTISHGARH Godda Sahibganj SAHIBGANJ BIHAR GODDA PALAMU Chatra Daltonganj CHATRA Hazaribag Koderma KODERMA GIRIDIH Giridih Latehar HAZARIBAG • Bokaro LATEHAR Dhanbad LOHARDAGA SANTHAL Deoghar PARGANA DEOGHAR Jamtara DHANBAD Dumka • JAMTARA Com INDA Pakur PAKUR Lohardaga WEST BENGAL GUMLA RANCHI *Gumla RANCHI SERAIKELA Simdega SIMDEGA ORISSA Seraikela Jamshedpur Chaibasa. PASCHIM SINGHBHUM PURBA SINGHBHUM LEGEND State Boundary District Boundary State Headquarter District Headquarter UTTAR PRADESH PASCHIM CHAMPARAN Bettiah Motihari SITAMARHI 1-GOPALGANJ PURBA CHAMPARAN Gopalganj Shivhar SHIVHAR Shwan SIWAN NEPAL Sitamarhi MADHUBANI Madhubani BIHAR District Map INDEX ARA MUZAFFARPUR Muzaffarpur SUPAUL KISHANGANJ Supaul ARARIA www.mapsofindia.com Buxar BUXAR Ara ® PATNA BHOJPUR PATNA Jahanabad JAHANABAD BHABHUA ROHTAS Bhabhua Sasaram Aurangabad AURANGABAD GAYA JHARKHAND Hajipur NALANDA SAMASTIPUR PURNIA Purnia KOSHI KATIHAR Katihar Khagaria BEGUSARAI KHAGARIA Begusarai Bihar Shekhupure Luckeesarai Sharif SHEKHPURA LUCKEESARA Munger BHAGALPUR MUNGER Bhagalpur Banka Gaya Nawada Jamui NAWADA BANKA JAMUI Map not to Scale Copyright 2007 Compare Infobase Limited WEST BENGAL LEGEND International Boundary -State Boundary District Boundary State Headquarter District headquarter Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 3#4Vital Stats of Bihar Ninth largest state of India in terms of its area and the second largest in terms of population State Capital Patna Known as land of Nirvana, Bihar is located on the fertile Gangetic Plains Area (sq.km) 94,163 Population 9,38,00,000 Economy of Bihar is based on Agricultural & Trading activities 52% ■ It is the largest producer of Vegetables, Honey and second largest producer of Fruits in the country ■ The major agro based industries of Bihar are of rice, sugar & edible oil Other Major Industries are Sponge Iron, Oil Refinery, Forging, Fertilizers, Food Processing and Watch Factory ☐ Main Crops - Paddy, Wheat, Pulses, Sugarcane, Oilseeds, Potato and Tobacco Literacy Per Capita Income of Urban HH Per Capita Income of Rural HH Male Population. Rs 21,079 Rs 9,433 4,88,40,500 Female Population 4,49,59,500 No. of Districts 37 No. of Towns 130 Source: Indicus Market Skyline of India, 2008 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 4#5Vital Stats of Jharkhand ☐ The 28th state of the Indian Union was brought into State Capital Ranchi existence on November 15, 2000 - the birth Area (sq.km) 79,714 Population 3,00,00,000 Literacy 59% anniversary of the legendary Bhagwan Birsa Munda. Famous for its rich mineral resources like,Coal (32% of India), Copper (25% of India), Uranium, Mica, Bauxite, Granite, Gold, Silver, Graphite, Magnetite, Dolomite, Fireclay & Quartz Major Industries - Iron & Steel, Cement, Silk Textile, Tourism, Coal Mining and Heavy Engineering Forests and woodlands occupy more than 29% of the state which is amongst the highest in India Major Crops - Rice, Ragi, Maize, Wheat, Red Gram and Niger Per Capita Income of Urban HH Per Capita Income of Rural HH Male Population. Female Population 52,860 18,362 1,54,55,951 1,45,44,049 No. of Districts 18 No. of Towns 130 Source: Indicus Market Skyline of India, 2008 5 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd#6Current Readership Penetration - Bihar Bihar Patna Base Population 6.6 Crs 17.67 Lacs Literacy 3.4 Crs (52%) 13.72 Lacs (78%) CRH 3.3 Crs 13.65 Lacs AHD 58.47 Lacs Penetration Gap 82% 5.52 60% Source: IRS 09 R2 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 6#7Current Readership Penetration - Jharkhand Jharkhand Ranchi Jamshedpur Dhanbad Base Population 2.19 Crs 8.7 Lacs 10.88 Lacs 9.96 Lacs Literacy 1.29 Crs (59%) 7.31 Lacs (84%) 9.26 Lacs (85%) 7.88 Lacs (79%) CRH 1.2 Crs 7.26 Lacs 8.89 Lacs 7.46 Lacs AHD 24.1 Lacs 3.35 Lacs 3.21 Lacs 2.17 Lacs Penetration Gap 80% 54% 64% 71% Source: IRS 09 R2 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 7#8• • Bihar & Jharkhand Growth Unfolding Bihar's Average Growth of GDP between 2004-05 to 2008-09 grew by 11.03%, which is second only to Gujarat and against National GDP Growth of 8.49% Further, in Bihar, agriculture growth is 7.5% which is substantially higher than most other places. Industrial growth is 22% which has jumped from negative growth earlier. In Construction line the growth is 45% Jharkhand's Average Growth of GDP between 2004-05 to 2008- 09 grew by 8.45%, which is better than the GDP Growth of States. like UP, Rajasthan, Haryana, Punjab Etc. Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd 8#9• • Dainik Bhaskar - Successful, Experienced New Market Entry. The Launch of Rajasthan Market in December 1996-With our launch the Hindi Readership penetration has increased by 91% in two years time - The Launch of Gujarat Market in June 2003 The Gujarati Readership penetration has increased by 50% over 2 years time, after our launch • The above facts establish that that our new state launch generally increases the market size due to aggressive market pricing, better, updated and effective content strength 6 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd#10Launch Strategy • The current Market players are presently operating at a cover price of Rs. 4/- approx. DB corp. Ltd. is targeting launch of Bihar and Jharkhand Market with aggressive Marketing Strategy and expect the readership penetration to expand further, as has been demonstrated and established in earlier state launches of Rajasthan, Gujarat, Haryana and Punjab. 10 10 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd#11Discussions 11 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd