#1Nextdoor Nextdoor Insights Series #1: In an era of social distancing, neighborliness is on the rise March 2020#2Nextdoor X As people keep their distance, we see more togetherness At Nextdoor, we hope to cultivate a kinder world where everyone has a neighborhood they can rely on. We've seen business closures, shelter in place orders, and increased outbreaks embolden neighbors to ask for help, step up to help, and offer support. We've seen kindness come to life on Nextdoor and believe we can all continue to help.#3Nextdoor DAILY ACTIVE ENGAGEMENT Proximity becomes vital in times of uncertainty Feb 2 Feb 7 Feb 12 Feb 17 Feb 22 Feb 27 Mar 3 Mar 8 Mar 13 Mar 18 NYC Mar 23 BAY AREA OTHERS Shelter in Place enacted in the Bay Area. Lockdown started in NYC. Shelter in Place orders led to an immediate uptick in neighborhood outreach#4Nextdoor Feb 2 RESTAURANTS SANITIZER N Neighbors are talking about their immediate needs and concerns Feb 9 Feb 16 Feb 23 PIZZA Mar 1 Peaks in restaurant & pizza due to Neighborhood Favorites voting period nominating local favorites COVID Mar 8 Mar 15 BREAD TAKEOUT Mar 22#5Nextdoor USA (us) 60% CANADA 54% (CA) SPAIN 54% FRANCE 93% Engagement is up globally % increase in daily active users since January (UK Think of the balconies, the horn honking parades, the grocery drop offs. Turning to neighbors is more than a practicality, it's a human need to embrace generosity and compassion. FR ES NL IT UNITED KINGDOM 81% NETHERLANDS 65% AUSTRALIA 25% ITALY 55% AU#6Nextdoor Across the globe, we've seen neighbors' conversations about help evolve HEB Toilet paper in stock now. 18 Mar - 45 neighborhoods in General 17 Conversations about supporting local businesses have increased 17x in the past 2 weeks Masks I am ready, able and willing to make masks but I cannot find elastic. Does anyone know where or have any? 22 Mar - 49 neighborhoods in Recommendations Assistance needed? Dear Neighbors, If you need something done (go to the store for groceries, help with household tasks, etc.), and can't do it yourself, drop me a line. I'm retired, and don't work, so no problem with day/time. Dog Walker Available Yesterday my job as a dog care giver at our facility was closed due to being a non essential business. I am devastated to say the least so if you're looking for a dog walker please let me know. Over the past month we've seen a progression of help to... 1 Run groceries, pick up prescriptions Inform others about where supplies were in stock; hours of operation of stores Pets adoption, dog walking Spread levity/job Local businesses Those being laid off Those homeschooling kids Those working in at risk roles#7Nextdoor COVID-19's impact is felt by all Engaging with neighbors in a time of uncertainty is universal. % increase in daily active users since January COVID-19 case level of severity MOST SEVERE NY, CA, WA MEDIUM SEVERITY CO, FL, MA LEAST SEVERE REST OF US +64% +49% +47% < $60k Engagement has increased across all HHI levels +65% +54% +53% +66% +58% +57% +68% +64% +64% $60k-$80k $80k-$100k $100k-$150k +71% +78% +77% $150K+#8Nextdoor We know that cultivating more casual, low stakes relationships, like those with your neighbors, is often the beginning of something bigger. Sociologist Mark Granovetter calls these relationships "weak ties," though their effects are anything but. These are connections that can help us feel less lonely and more empathetic, they are the connections that save us in times of disaster and crisis. Why You Need a Network of Low-Stakes, Casual Friendships 06/05/2019, NYTimes#9Nextdoor Proximity is key regardless of urban density, age or family make up. Turns out, it's in all of our nature to be a good neighbor. % increase in daily active users since January Engagement has increased across every demographic and landscape + 58% with kids under 5 + 59% Over age 35 saw a 61% increase Under age of 35 saw a 65% increase Rural + 61% 90 Scattered suburbs + 69% with kids over 5 + 58% Dense suburbs + 69% Urban centers#10Nextdoor Globally, we are all talking about the same things, but Nextdoor conversations are hyper-local Relevant, timely information is flooding all feeds. LOCAL PUBLIC SERVICE ANNOUNCEMENTS IMMEDIATE NEEDS FOR HELP OR SUPPLIES Size of wording represents level of increased mention on Nextdoor since January SOCIAL DISTANCING SELF-QUARANTINE DISINFECTING ISOPROPYL BACKORDER FRONTLINES SANITIZER GLOVES UNCHARTERED MASK BIDET H1N1#11Nextdoor H Help map Find neighbors who can help pick up groceries or medications, and get help with other needs. % increase in past 4 weeks Find or offer help Neighbors are the first line of support for those who need help. In crisis, kindness becomes a daily habit. There has been a 262% lift in members talking about helping each other since January Groups conversations have increased by 7x as members have joined neighborhood groups (Recent groups: COVID-19 Pandemic shopping tips, Families with college kids home due to coronavirus, making patient masks) Number of Thank You's have doubled. Millions of members have viewed the Help Map on Nextdoor: a map where neighbors can mark if and how they are available to help neighbors. 65% of them return at least once to check back.#12Nextdoor Kindness is spreading. And it's helping us persevere. 40 DRIVE BY SURPRISE BIRTHDAY GUESTS LUNCH BREAK APPRECIATION STICKY NOTE LOVE 6:231 days ago Nextdoor Hi Neighbors We created a sticky note heart message in our SF home to all our neighbors / co-workers. 30 mins later, we got a reply. Show your neighbors some love today. Like Reply Comment 277 Q151 6:231 ← Nextdoor Reply Miles' BEST BIRTHDAY EVER Parade Miles wanted to say thank you to everyone who came and made his day the BEST DAY EVER!!!!! I've added a link of Miles saying thank you and a link of the whole parade!!!!! You all are absolutely amazing for everything you did. The decorations looked awesome and he was so excited opening up all his presents. Just you guys showing up and being here for him was absolutely perfect. Thank you, thank you, thank you. We appreciate you all more than you could ever know. Miles said "This was way better than a birthday party!!!!" 6:231 Nextdoor Reply Act of kindness and appreciation in these crazy times You were at Trader Joe's on Lakeshore today, am not so good with faces so I won't even start to describe this lady's face, but wherever you are, you know. It was around 11am, it was my lunch break and I got into the express line to buy 4 bottles of sparkling you were right behind me and once water, you w I got to the register, you came close as I pulled out my wallet to pay for the water, with a smile, you offered to pay for it instead, said it was the least you could do and thanked us as a team for being out there doing what ever it takes to make sure y'all get to buy groceries. This really meant a lot coming from a customer, it made my day and it kept me going the whole time. I know I thanked you already, but thanks again#13Nextdoor Hi, Through response and engagement from our local businesses, we've learned a few things Nextdoor Today a $2 trillion coronavirus relief package - the largest emergency aid bill in U.S. history - was signed into law to help Americans and businesses impacted by the coronavirus pandemic. We worked with experts to understand how this bill can help you, our local business communities. Here is a timely guide that breaks down what you need to know about the relief package and steps you can take to get aid. Read guide on blog We want you to know that we are in this with you. As we learn more over the coming days and weeks, we will update our business blog with additional resources to help your business navigate this uncertain time. Sarah Friar CEO, Nextdoor Savale Hi Sarah, Thank you for forwarding. Our doors have been closed for 12 days. It's a challenge to move forward right now. I am sure all small businesses are struggling like crazy right now. Yoga Studio Northern California FROM NEXTDOOR What the $2T Coronavirus Aid Package Could Mean for U.S. Small Businesses March 26, 2020-Written by Sarah Friar New Product Features for Local Businesses in Response to Coronavirus March 25, 2020 Product news Written by Elena Luneva Contact information Contact information The need to be informed is high Local businesses are looking for any and all support Those reaching out to help are being recognized and will likely be remembered#14Nextdoor A neighborhood you can rely on has never been more critical. “I can help” is an option in multiple forms on Nextdoor. OFFER AND ASK FOR HELP VIA THE HELP MAP 9:41 Help map Your neighbors can help Daily activites may be risky for more vulnerable neighbors. Let neighbors know if you can help with essential needs like picking up groceries. Safety comes first Nextdoor is not an authority on health practices or a medical provider. Be sure to follow all local government guidelines and consult with experts like the CDC and WHO before helping your neighbors. Offer help View map Help map How can you help? Offer to run essential errands or check in on neighbors in need. sn 220 Legend Offer help D JOIN & ENGAGE WITH GROUPS 1:24 Neighbors Helping Neighbors Neighbors Helping Neighbors Borrowing Jesse Bruckman's photo & kind idea... to connect us in a group. for... See more Invite Home 97 members Share something with the group... Maryam Banikarim, Chelsea (W23-8th- Map to help find each other more quickly There is a new feature on the homepage of NextDoor (upper right side & photo below) where you can pin yourself to make it easier to see where all the "helping hands" & "those who need help See more.. $2 Groups m 0 Businesses Notifications More SUPPORT LOCAL BUSINESS 12:25 Gift cards Buy gifts cards and support your local businesses near Alta Hill 22 Businesses Henry's Book Shop Bookstore 865 Bonn St, San Francisco Mary's Bakery Bakery 724 Avery St, San Francisco Mona's Italian Restaurant 650 Adams St, San Francisco Annie's Flowers Flower Shop 389 Sunrise Way, San Francisco Nails by Tiffany Nail Salon 768 Thomas St, San Francisco ♥892 M Groups 156 145 84#15Nextdoor We want to make sure brands are driving awareness in appropriate, relevant ways. Today, it's all about supporting our neighbors. Our mission is to be the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. We believe there is a genuine value brands can bring to our members in times like these, and we're here to help you make those connections in the right way.#16Nextdoor We have a responsibility to help, connect, and provide accuracy. FACT-CHECKED INFO Capt. Troy Dangerfield San Francisco Police Department Stay home and shelter in place Everyone has to take the shelter in place order by the San Francisco Department of Public Health because of the Coronavirus We are all in this together. The men and women of the #SFPD are working to keep us all safe. Make it easy on the officers and follow the order. +1 84 TRUSTED PUBLIC AGENCIES ARE ENGRAINED IN NEXTDOOR Source: Coronavirus Research, GWI % OF PEOPLE WHO SAY SOCIAL MEDIA COMPANIES SHOULD DO MORE GLOBALWEBINDEX MEMBER SURVEYS SHOW Help neighbors and local communities connect with each other Provide fact-checked content to help people cope ALL 43% UK 51% 68% 60% USA 42% 57%#17Nextdoor We can learn from and predict consumer behavior changes based on what's been seen in China Cancel/Reduce Ranked in Order of Size 1. OOH Dining 2. OOH Entertainment 3. Travel 4. Hair salon/manicure 5. Gym 6. Apparel purchases 7. Medical cosmetology 8. Luxury 9. Liquor 10. Cosmetics 11. Wealth management 12. Big home appliances 13.Small home appliances 14. Consumer electronics 15. Home fitness equipment DURING OUTBREAK Source: Coronavirus Impact on China Business, Kantar Increase Ranked in Order of Size 1. Basic prevention 2. Advanced prevention 3. Drugs 4. Food & drink 5. Household cleaning 6. Online entertainment 7. Nutritional supplies 8. Medical/life insurance Limited Impact 1. Personal Care Cancel/Reduce 1. Online Entertainment Limited Impact 1. Small home appliances 2. Big home appliances 3. Liquor 4. Home fitness equipment 5. Medical cosmetology Increase Ranked in Order of Size 1. OOH Dining 2. Travel 3. OOH entertainment 4. Basic prevention 5. Food & drink 6. Advanced prevention 7. Medical/life insurance 8. Apparel 9. Drugs 10. Household cleaning 11. Nutritional supplements 12. Personal care 13. Hair salon/manicure 14.Gym 15. Wealth management 16. Cosmetics AFTER OUTBREAK (PREDICTION)#18Nextdoor Top search terms reveal a shift in focus from leisure to essentials & safety in social isolation With given categories, we're observing certain topics swing up and others down. Source: Data from 2/1-2/27 ☆ HOME SERVICES 'Mower' up 100% 'Handyman' down 16% 53 Toilet paper from #601 to #10 Costco from #638 to #21 EVENTS 'Virtual playdate' first mention! 'Happy Hour' down 70% KEYWORDS HAVE HAD BIG JUMPS IN SEARCH RANKING: Grocery from #1684 to #42 Eggs from #666 to #58 ENTERTAINMENT 'Netflix' up 25% 'Theatre' down 21% Masks from #1984 to #73 Help #138 to #41#19Nextdoor What's being talked about on Nextdoor? FACETIME IS THE FAVORED WAY TO COMMUNICATE NEIGHBORS SEEK AND RECOMMEND EXERCISE WEIGHTS Are you feeling alone? Hello neighbors. I am available to connect via phone or FaceTime if you are feeling isolated and in need of some social interaction. Please direct message me if this is something you would like. We can schedule regular calls. Please know that while we are socially distant, we are all emotionally connected. Big love to all of you. STAY HEALTHY. 5 days ago 9 neighborhoods in Recommendations Thank Comment Source: Data from 2/1-2/27 41 Q14 Face Time Skype Zoom Slack BlueJeans 1827% 1262% 413% 98% 53% Weights Tabata Peloton HIIT Zwift lb 371% 363% 145% 90% 75% ISO weights While we are stuck at home my son and I are doing some online exercise programs. We need one or two sets of 5 lb weights, a set of 8 lb, and a set of 10 lb. does anybody have any they could sell us? It's difficult to find things right now, and I'm trying to avoid stores. 5 days ago 21 neighborhoods in General Thank Comment Q5#20Nextdoor Based on brand mentions, we can see where there is the most help required and how to offer support Purell LISTERINE W Charmin VICKS NyQuil BRANDS WITH THE GREATEST INCREASES IN MENTION amazon Kleenex ALEVE Nintendo Lysol COSTCO WHOLESALE P PayPal CLOROX STAPLES (intel) TYLENOL FLIX Advil CVS pharmacy#21Nextdoor 1:24 Q Search On Nextdoor, brands are neighbors too - with a responsibility to inform and support. B BECU is Here to Help, Sponsored BECU Members As a member-owned credit union, we put you first: contact us if you're impacted by COVID-19. We're here to help. Insured by NCUA. WE'RE HERE TO HELP Read the latest news K Learn More Carrie Franzese, Rocky Dell / Reynal Park Dog food donation Hi, All! + Quick question: is there anywhere I can donate an unopened, 30lb bag of dry dog food today? TYIA! 1:24 Q Search MyTutor, Sponsored Keep your child's studies on track with one-to- one online tuition +2 An online tutor fits easily into your home schooling timetable. Learn any subject, there's no travel needed and you're free to get on with your to-do list. Our online lesson space makes learning fun Get £10 off your first online lesson Find Tutor C Carrie Franzese, Rocky Dell/Reynal Park Dog food donation Hi, All! 1:24 Q Search Sprouts, Sponsored Sprouts Farmers Market now open in Wilmington Our new location is now open at Concord Pike & Rocky Run Blvd. Our team members are proud to bring affordable, healthy groceries to your neighborhood, especially during these unprecedented times.... See More SPROUTS denFAVORITES all? We're here for you. ORGANIC Get Directions Sonya Magno, Smokey Hollow Does anyone know if street sweeping laws still apply?? With a lot of people working from home. Will parking police still be giving out tickets?? 1:24 Q Search H&R Block, Sponsored Expert tax prep withouth an appointment Drop off your docs at any San Francisco H&R Block and a tax pro will do the rest. No... See more Drop off taxes Try drop-off tax prep Thank Reply Come by! 10 Katrina Barron, Alta Hill N95 donations needed at hospitals! (also looking for pickup/drop off volunteers).#22Nextdoor 77% of consumers expect brands to be helpful during this new "everyday life” eesee This is especially true on a neighborhood level Do right by the community. Be trustworthy, informative, encouraging, and responsible. Source: The Global Impact of COVID 19, Kantar Share moments of kindness. Celebrate who we are as humans who just want to help. Follow the lead of your fellow neighbors. Being good neighbors is exactly what we all need right now.