#1ocado GROUP (R) Acquisition of Kindred Systems and Haddington Dynamics Enhancing our robotic manipulation capabilities 2 November 2020#2Acquisition of Kindred Systems and Haddington Dynamics "We consider the opportunities for robotic manipulation solutions to be significant, both for Ocado Smart Platform clients and across the fast-growing online retail and logistics sectors. Ocado has made meaningful progress in developing the machine learning, computer vision and engineering systems required for the robotic picking solutions that are currently in production at our Customer Fulfilment Centre ("CFC") in Erith. Given the market opportunity we want to accelerate the development of our systems, including improving their speed, accuracy, product range and economics. I am delighted to be welcoming Kindred Systems and Haddington Dynamics to the Ocado group, as we believe they have the capabilities to allow us to accelerate delivery, innovate more, and grow faster. I am also excited by the opportunity to enter new markets for robotic solutions outside of grocery that is demonstrated by Kindred Systems' robust growth, with existing customers such as Gap and American Eagle across the general merchandise and logistics sectors." ©2020 Ocado Group plc. All rights reserved. Tim Steiner, CEO Ocado Group 2#3Acquisition of Kindred Systems and Haddington Dynamics "We value our partnership with Ocado Group not just because of the world-leading technology they offer today but because their constant commitment to innovate and invest keeps us ahead of the game, helping us do things better, and at lower cost, so that we can offer an ever better customer experience as part of our mission to Feed the Human Spirit. Today's announcement is exciting for us because it accelerates significantly Ocado's already impressive progress developing robotic picking. This should improve the efficiency of the flexible Ocado Smart Platform ecosystem to our benefit as well as other Ocado partners, and we welcome it." Rodney McMullen - Chairman and CEO, Kroger ©2020 Ocado Group plc. All rights reserved. 3#4Acquisition of Kindred Systems and Haddington Dynamics Opportunity to improve CFC and Micro Fulfilment Centre economics, with picking and decanting currently representing up to £7m of annual cost per CFC1 Enhances Ocado's existing robotic manipulation capabilities... ...and provides an established position in a fast-growing new vertical Kindred Systems has an advanced technology stack that will help transform Ocado's existing ✓ capabilities and accelerate the commercial delivery of robotic picking for OSP clients Ⓒ2020 Ocado Group plc. All rights reserved. Haddington Dynamics' technology offers specialised robotic arm characteristics that are well- suited to grocery using novel, low cost designs Robotic picking is a fast-growing segment of automation with an expanding range of end- market use cases, including e-commerce fulfilment and package logistics Kindred Systems has a proven robotic picking and manipulation solution with 180 robots expected to be deployed by the end of 2020 Growing customer base of leading general merchandise retailers (Gap, American Eagle) and logistics companies, with ability to scale both in the USA and globally 1 Represents 100% of total labour cost associated with picking, packing and decanting processes at a typical six module CFC, with £420m of revenue at maturity based on an Ocado retail basket size st#5Transactions overview Price Acquisition consideration Completion and timing ©2020 Ocado Group plc. All rights reserved. KINDRED $262 million . Cash • $4 million for key employees subject to retention based vesting conditions . Subject to closing conditions including US regulatory approvals • Expected to complete in 2020 Note: All numbers are approximate. 1 In certain circumstances, at Ocado's election, the consideration may be comprised solely of cash. • $25 million HD HADDINGTOn • Cash and shares¹ Subject to closing conditions including US regulatory approvals • Expected to complete in 2020 5#6Kindred Systems: leader in Al powered robotic manipulation Founded in 2014 with offices in Toronto and San Francisco 180 robots expected to be in deployment by end of 2020 Ⓒ2020 Ocado Group plc. All rights reserved. Proprietary technology stack across machine learning and motion control Expected CY2021 revenue of over $35 million Existing customer base of leading global general merchandise retailers Approximately 90 employees of which half are engineers B15 KINDRED O O CO#7Haddington Dynamics: designer and manufacturer of advanced robotic arms Advanced robotics R&D company based in Las Vegas Dexter HDI robot currently on sale for US$11,000 Ⓒ2020 Ocado Group plc. All rights reserved. Arm design allows low-cost manufacturing via 3D printing Dexter HDI arm is highly dextrous and sensitive, making it well suited to grocery use-case Potential for positive impact on financial returns of robotic deployments Customers include NASA and DuPont DEXTER O HD HADDINGTOn DYNAMICS HADDINGTON DYNAMIC S#8Complementary capabilities will lead to accelerated delivery Intelligent approach and enhanced scale will help solve the distinct challenges of grocery much faster 1. Advanced technology in reinforcement learning, teleoperation, scanning and path-planning, able to be applied to complex grocery use-case 2. Proven system robustness in live use 3. A significant number of engineers will be dedicated to grocery ©2020 Ocado Group plc. All rights reserved. KINDRED ocado® GROUP Accelerate commercial delivery of robotic picking Enhance economics and flexibility of robotic picking HD HADDINGTON Existing capabilities in machine learning, computer vision and engineering systems 2. 5 robotic pick stations in operation at Erith CFC with real data capture for grocery use-case 3. Internationally recognised research capabilities 1. Light-weight, dexterous robotic arm with capabilities well-suited to grocery ∞#9Enhanced value in Kindred Systems' existing business Ocado will be able to add value to Kindred Systems' existing operations in a number of areas C ocado GROUP Ⓒ2020 Ocado Group plc. All rights reserved. Global reach Best practice sales and partner management Excellence in product development and rollout Commercialised robotic picking solution Existing and growing customer base Expanding product offering KINDRED 9#10Summary ocado GROUP KINDRED HD HADDINGTON Enhances Ocado's capabilities and accelerates commercial delivery of robotic solutions for OSP clients Ⓒ2020 Ocado Group plc. All rights reserved. Opportunity to improve CFC efficiency by up to £7m of annual cost per CFC1 Haddington Dynamics' technology offers specialised low cost robotic arm designs well-suited to grocery Expanded engineering and technology team focussed on delivering robotic picking in OSP Established position in a fast-growing new vertical supported by the structural shift towards e-commerce Ocado to support Kindred Systems' growth with its existing product development and partnering expertise and global reach 1 Represents 100% of total labour cost associated with picking, packing and decanting processes at a typical six module CFC, with £420m of revenue at maturity based on Ocado basket size 10#11Disclaimer This presentation does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities in Ocado nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any investment decision in relation thereto nor does it constitute a recommendation regarding any Ocado securities. The securities referenced in this presentation will be issued in private transactions pursuant to an exemption from the registration requirements of the US Securities Act of 1933 and may only be offered or sold pursuant to an exemption from, or in a transaction not subject to, such registration requirements. This presentation contains oral and written statements that are or may be "forward-looking statements" with respect to certain of Ocado's plans and its current goals and expectations relating to its future financial condition, performance and results. These forward-looking statements are usually identified by words such as 'anticipate', 'target', 'expect', 'estimate', 'intend', 'plan', 'goal', 'believe' or other words of similar meaning. By their nature, all forward-looking statements involve risk and uncertainty because they are based on current expectations and assumptions but relate to future events and circumstances which may be beyond Ocado's control. There are important factors that could cause Ocado's actual financial condition, performance and results to differ materially from those expressed or implied by these forward-looking statements, including, among other things, UK domestic and global political, social, economic and business conditions, market-related risks such as fluctuations in interest rates and exchange rates, the policies and actions of regulatory authorities, the impact of competition, the possible effects of inflation or deflation, variations in commodity prices and other costs, the ability of Ocado to manage supply chain sources and its offering to customers, the effect of any acquisitions by Ocado, combinations within relevant industries, retention of key employees, changes in customer habits, COVID-19, and the impact of changes to tax and other legislation in the jurisdictions in which Ocado and its affiliates operate. Further details of certain risks and uncertainties are set out in our Annual Report for 2019 which can be found at www.ocadogroup.com. Neither Ocado nor any of its associates, directors, officers or advisers, provides any representation, assurance or guarantee that the occurrence of the events expressed or implied in any forward looking statements in this presentation will actually occur. Ocado expressly disclaims any undertaking or obligation to update the forward-looking statements made in this presentation or any other forward-looking statements we may make except as required by law. Persons receiving this presentation should not place undue reliance on forward-looking statements which are current only as of the date on which such statements are made. The information in this presentation has not been independently verified and speaks as of the date hereof only and is subject to updating, revision, and amendment without notice. Neither Ocado nor any of its representatives is under any obligation to update or keep current the information contained in this presentation, to correct any inaccuracies which may become apparent or provide the recipient with access to any additional information. This presentation does not purport to contain all of the information that may be required to evaluate any investment in Ocado or any of its securities. No liability whatsoever (whether in negligence or otherwise) arising directly or indirectly from the use of this presentation or its contents is accepted, and no representation, warranty or undertaking, express or implied, is or will be made or given by or on behalf of Ocado or its representatives as to, and no reliance should be placed for any purposes on, the accuracy, completeness or fairness of the information or opinions contained in this presentation nor for any errors, omissions or misstatements or for any loss howsoever arising, directly or indirectly, from any use of such information or opinions or otherwise arising in connection therewith. To the fullest extent permissible by law, Ocado and its representatives disclaim all and any responsibility or liability, whether arising in tort, contract or otherwise, which they might otherwise have in respect of this presentation. ©2020 Ocado Group plc. All rights reserved. 11