#1OLAP No.7 BONDING OIL 3 m/st 1 11.07 OLAPLEX NO OLAPLEX OLAPLEX INSPIRED BY SALONS. PROVEN BY SCIENCE. APLEX POWERED BY PASSION. AP EX 8.5 frok OLAPLEX Nº5 OND MAINTENANCE et &50#2Disclaimer General Disclaimer This presentation does not constitute an offer to sell or the solicitation of an offer to buy any securities of Olaplex Holdings, Inc. (the "Company), nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Any offers, solicitations or offers to buy, or any sales of securities will be made only by means of a registrations statement (including a prospectus) filed with the U.S. Securities and Exchange Commission (the "SEC") in accordance with the registration requirements of the Securities Act of 1933, as amended. The Company has filed a registration statement (including a prospectus) with the SEC for the offering to which this presentation relates but the registration statement has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has fied with the SEC for more complete information about the issuer and this offering. You may get these documents for tree by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it from: Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, telephone: 1-866-471-2526, facsimile: 212-902-9316 or email prospectus [email protected]: J.P. Morgan Secunties LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, telephone: (866) 803-9204, or by emailing [email protected]: Morgan Stanley & Co. LLC, 180 Varick Street, 2nd Floor, New York, New York 10014, Attn: Prospectus Department; or Barclays Capital Inc., c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by calling (888) 603-5847, or by email at [email protected] Forward Looking Statements This presentation contains certain forward-looking statements and information relating to the Company that are based on the belets of management as well as assumptions made by, and information currently available to, the Company. These statements include, but are not limited to, statements about the Company's anticipated future financial position and operating results, business plans and objectives; anticipated market opportunity, general economic and industry trends; business prospects; future product development: growth and expansion opportunities, and expenses and other statements contained in this presentation that are not historical facts. When used in this presentation, words such as "may." "will." "could," "should," "intend," "potential," "continue," "anticipate," "believe." "estimate," "expect," "plan," target," "predict," "project," "seek and similar expressions as they relate to the Company are intended to identify forward-looking statements. These statements reflect the Company's current views with respect to future events, are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Further, certain forward-looking statements are based upon assumptions as to future events that may not prove to be accurate. Actual results or events could differ materially from the plans, intentions and expectations disclosed in forward-looking statements. The Company has based these forward-looking statements largely on management's current expectations and projections about future events and financial trends that we believe may affect the Company's business, financial condition and results of operations. Moreover, neither the Company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements, including such statements taken from third-party industry and market reports. You should understand that the following important factors could affect the Company's future results and could cause those results or other outcomes to differ materially from those expressed or implied in the forward-looking statements include the following: our ability to execute on our growth strategies and expansion opportunities increased competition causing us to reduce the prices of our products or to increase significantly our marketing efforts in order to avoid losing market share; our existing and any future indebtedness, including our ability to comply with affirmative and negative covenants under the Credit Agreement to which we will remain subject to until maturity, and our ability to obtain additional financing on favorable terms or at all, our dependence on a limited number of customers for a significant portion of our net sales; our ability to effectively market and maintain a positive brand image, changes in consumer preferences or changes in demand for haircare products or other products we may develop; our ability to accurately forecast consumer demand for our products; our ability to maintain favorable relationships with suppliers; our relationships with and the performance of distributors and retailers who sell our products to haircare professionals and other customers; impacts on our business from the sensitivity of our business to unfavorable economic and business conditions; our ability to develop, manufacture and effectively and profitably market and sell future products, failure of markets to accept new product introductions; our ability to attract and retain senior management and other qualified personnel regulatory changes and developments affecting our current and future products; our ability to service our existing indebtedness and obtain additional capital to finance operations and our growth opportunities, impacts on our business from political, regulatory, economic, trade, and other risks associated with operating internationally including volatility in currency exchange rates, and imposition of tariffs; our ability to establish and maintain intellectual property protection for our products, as well as our ability to operate our business without infringing, misappropriating or otherwise violating the intellectual property rights of others; the impact of material cost and other inflation and our ability to pass on such increases to our customers; the impact of changes in laws, regulations and administrative policy, including those that limit U.S. tax benefits or impact trade agreements and tariffs; the outcome of litigation and governmental proceedings, impacts on our business from the COVID-19 pandemic; and other factors These forward-looking statements involve known and unknown risks, inherent uncertainties and other factors, which may cause our actual results, performance, time frames or achievements to be materially different from any future results, performance, time frames or achievements expressed or implied by the forward-looking statements. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements. Actual results and the timing of certain events may differ materially from those contained in these forward-looking statements. Many of these factors are macroeconomic in nature and are, therefore, beyond the Company's control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, the Company's actual results, performance or achievements may vary materially from those described in this presentation as anticipated, believed, estimated, expected, intended, planned or projected. The forward-looking statements in this presentation represent management's views as of the date of this presentation. Unless required by United States federal securities laws, the Company neither intends nor assumes any obligation to update these forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations Market and Industry Data This presentation includes market and industry data and forecasts that we have derived from independent consultants, publicly available information, various industry publications, other published industry sources and our internal data and estimates. While independent consultant reports, industry publications and other published industry sources generally indicate that the information contained therein was obtained from sources believed to be reliable we have not independently verified such information. Our internal data and estimates are based upon information obtained from trade and business organizations and other contacts in the markets in which we operate and our management's understanding of industry conditions. Although we believe that such information is reliable, we have not had this information verified by any independent sources. Similarly, our internal research is based upon our understanding of industry conditions, and such information has not been verified by any independent sources. To the extent that any estimates underlying such market-derived information and other factors are incorrect, actual results may differ materially from those expressed in the independent parties' estimates and in our estimates. Non-GAAP Financial Measures This presentation contains "non-GAAP financial measures, including adjusted EBITDA, adjusted EBITDA margin, adjusted gross profit and adjusted gross profit margin, These are financial measures that are not calculated or presented in accordance with generally accepted accounting principles in the United States (GAAP) and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an aberative to net loss or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used and calculated differently. OLAPLEX 2#3Offering Summary ISSUER TICKER/ EXCHANGE BASIC SHARES OFFERED FILING RANGE BASE OFFER SIZE OVER-ALLOTMENT OPTION EXPECTED PRICING LEAD BOOKRUNNERS OLAPLEX Olaplex Holdings, Inc. OLPX / Nasdaq 67,000,000 Shares (All Secondary) $14-$16 $1,005 million (At Midpoint) 15 % (All Secondary) Week of 27 September 2021 Goldman Sachs & Co. LLC, J.P. Morgan, Morgan Stanley, Barclays 3₂#4Today's Presenters JUE Wong Chief Executive Officer OLAPLEX Eric Tiziani Chief Financial Officer Tiffany Walden Chief Operating Officer & Chief Legal Officer#5OLAPLEX OLAPLEX is a patent-protected, proven and potent haircare technology system that restores all hair types to its healthiest state possible. OLAPLEX created the Bond Building category which re-builds your hair bonds. When your hair bonds or dissulphide bonds are repaired, your hair is stronger, more hydrated, has more shine, bounce and smoothness. 5#6Bis-Amino: The Ingredient that Changed it All We have patent-protected bond-building IP woven into our product suite Bis-aminopropyl Diglycol Dimaleate H₂N OH Olaplex's patent-protected active ingredient - Bis-Aminopropyl Diglycol Dimaleate - works on a molecular level to dramatically improve hair from within by protecting, strengthening and repairing disulfide bonds in hair that break when damaged WITHOUT OLAPLEX NH3 HO WITH OLAPLEX Spectrograph imagery of hair at 1,000x magnification 6#7OLAPLEX is a Disruptor at its Core What We've Disrupted: Innovation Marketing Operations How We Disrupted: De-risked innovation with a continuous feedback loop from our community Tadad low to the 17 Community-based and data driven performance marketing Asset and capex light model Results of Our Disruptive DNA: Track record of successful product launches Science-enabled, technology-driven, underpinned by a loyal and engaged community. We have only just scratched the surface. ended June 30 2071 debiutad FRITID & morgin Du #1 EMV haircare brand¹ 12.3mm #OLAPLEX posts (2x L'Oreal / 4x Lululemon / 5x Estee Louder / 16x Peloton) 350mm+ #OLAPLEX TikTok views in 17 months 30 an Superior EBITDA margin of 71%² OLAPLEX Note: For a reconciliation of Adjusted EBITDA to income (loss) from operations, please refer to the appendix of this presentation, ¹ Tribe Dynamics 7#8OLAPLEX at a Glance Loyal Community 76% of stylists believe OLAPLEX offers higher quality products than other brands #1 follower count on Instagram vs. similar brands 71 NPS higher than average across similar brands $453M LTM Net sales 4 OLAPLEX Beloved Brand #1 bond-building haircare brand in professional #1 brand on Amazon in haircare #1 haircare brand in 2020 at Sephora Financial Profile 90% '19 to '20 Net sales growth Exceptional Profile 11 Products² 60+ Countries worldwide 80+ Employees 71% LTM Adj. EBITDA margin Net Sales by Channel¹ Professional 50% DIC 27% U.S. 56% Specialty Retail 23 % Net Sales by Geography¹ International Note: For a reconciliation of Adjusted EBITDA to income (loss) from operations, please refer to the appendix of this presentation. Net sales mix based on LTM net sales for the 12-months ended June 30, 2021. Product count excludes kits and trial sizes. Based on company beliefs and sales estimates. LTM period refers to the 12-months ended June 30, 2021. 8#9Our Opportunity Within the Global Beauty Market Where We're Winning Leading bond builder in professional; leading haircare brand in Sephora¹ and on Amazon² Pioneer in the "skinification" of hair Well-positioned in prestige haircare, the fastest growing segment of haircare Industry ripe for disruption - top three haircare companies globally have lost over 430 basis points of market share since 2015³ OLAPLEX Global Haircare $77bn Global Beauty and Wellness $633bn Source(s): Euromonitor and internal consumer surveys 1 Based on 2020 sales. 2 Based on company beliefs and sales estimates. 3 Based on retail sales. Global Skincare $140bn Where We Have a Right to Play Consumer trust gives us license to play in adjacent categories R&D function working on potential next generation disruptive technology 82% of consumers familiar with OLAPLEX would like to see a skincare line from OLAPLEX 51% of consumers familiar with OLAPLEX would switch out their current skincare brand for an OLAPLEX skincare line 9#10OLAPLEX's Clear Competitive Advantages Key Differentiators Products that really work Powerful innovation platform One of a kind engaged community Channel harmony Focused and disciplined organization ]} ]) OLAPLEX Based on data from Global Cosmetics industry. 90%+ of Consumers indicate OLAPLEX makes their hair healthier Results Differentiated consumer proposition rooted in patented, potent and proven performance Track record of successful launches of incremental products #1 follower count on Instagram versus similar brands¹ Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021 >3.5 differentOLAPLEX products purchased by the avg. consumer Proven ability to innovate and launch highly incremental new products -35% of consumers were referred from stylists Future of work model Strong R&D capabilities and defined new product pipeline Engaged community of stylists and consumers who serve as champions of the brand 230K stylists engaged in OLAPLEX social media communities -50% of people who purchase online also bought from retail Digitally driven go-to-market strategy centered around stylists Minimal capital requirements Culture of investment discipline and curated assortment 10#11Recommendations from Stylists are Leading Factor in Consumer Haircare Purchasing Decision "What sources do you rely on for information about hair products and tips?" Recommendations from my hairstylist Recommendations from my family/friends Articles/reviews online Youtube videos Beauty stores My salon/spa product section OLAPLEX Amazon.com An ad on TV, in a magazine or on radio Posts by social media influencers An online ad Posts by my friends/family on social media Posts by celebrities Home shopping channel Source: Internal company survey. N=1906 7% 5% 17% 15% 15% 14% 22% 21% 21% 19% 26% 36% 61% 11#12Hair Health Platform Driving Purchases Across the Platform Consumers who first buy No. 8 on average have purchased 4.4 different OLAPLEX products in the last 12 months Launch Year 3.6 Nº. 3 2014 4.1 Nº. 4 2018 4.1 Nº. 5 2018 4.4 Nº. 6 2019 4.2 Nº. 7 2019 4.1 Nº. 0 2020 OLAPLEX Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021, OLAPLEX.com and Sephora.com 4.4 Nº. 8 2021 12#13Product Portfolio Designed as a Multi-Step Regimen OLAPLEX Hair repair treatments for use 1-2 times weekly N° 8: Bond Intense Moisture Mask N° 3: Hair Perfector N° 0: Intensive Bond-Building APLI Pre-Treatment Treat OLAPLE Intensive OLAPLEX PRO N° 1: N° 2: N° 4-1: Bond Bond Moisture Multiplier Perfector Mask OLAPLEX SLAPIZE in-sal Protect N° 6: Bond Smoother Bond Maintenance Shampoo treatment d repairing shampoo and conditioner for regular use OLAPLEX OLAPLEX WE N° 5: Bond Maintenance Conditioner Maintain N° 7: Bonding Oil Hair protectors for use post-wash and pre-styling 13#14Differentiated R&D Platform and IP Portfolio R&D Dedicated R&D function and in-house innovation lab Partnerships with leading universities and biotech companies Rigorous NPD processes and extensive testing guarantees success of innovation Defined pipeline Bis-amino extensions alongside development of new sciences and category extensions OLAPLEX Broad Patent Protection 100+ patents to-date across the globe On average, 13 years remaining on each patent Patent coverage is broadly drafted and includes skin and nail applications Proprietary, patent-protected ingredient, Bis-amino, serves as the common thread across our products and is a key differentiator 14#15Strong Engagement With Stylists and Consumers Across Platforms facebook 230K+ Professional stylists in OLAPLEX-led Communities Tik Tok 350M+ Views Instagram 2.1M Followers 13K Daily Story Views OLAPLEX Note: All data obtained publicly. Total hashtags as of September 2021 OLAPLEX.com 1M+ Unique Hair Diagnostic Quiz Takers Since October 2020 We leverage digital platforms and social media to educate and interact with our engaged and loyal community of stylists and consumers 15#16Our Community-Based Marketing Model #s on Instagram OLAPLEX. L'ORÉAL S ESTEE LAUDER P PELOTON Ti 3.3M OFIGS 0.1M OLAPLEX 2.6M 0.8M 7.7M 12.3M 38.9M In just a few years, OLAPLEX has organically built a content library greater than other beloved, high- growth brands Passionate and vocal OLAPLEX stylists and consumers generate thousands of pieces of unique and unpaid social content every day This community-based marketing model is at the core of our attractive ROI on sales and marketing spend OLAPLEX is the #1 EMV haircare brand Note: Total hashtags as of September 2021 16#17Our Synergistic Channel Model Drives Consumer Engagement Key Partners eplenishment Reaffirmation DTC Consumer Insights Strategic Revenue Lounched in 18 ¹18 OLAPLEX OLAPLEX Mutually reinforcing omnichannel distribution strategy Prominence Brand Equity SPECIALTY Brand Awareness Brand Building Launched Experts 18 Education Advocacy PRO Brand Credibility Brand Champions Launched in 1 Professional BIG. beauty systems group SalonCentric Specialty Retail and Retail.com SEPHORA SPACENK DOUGLAS APOTHECARYON cult BEAUTY Owned Online and Pure-Play OLAPLEX.com amazon THG 17#18Outstanding Financial Profile Scale $453mm LTM Net Sales¹ One of the largest single- branded beauty companies with huge global opportunity - $77bn in haircare, $633bn in beauty OLAPLEX Fast Growth 90% ¹19 to ¹20 Net Sales Growth Rapid topline growth driven by depth and breadth of channel penetration, and highly incremental innovation model Top Tier Profitability 71% LTM Adj. EBITDA Margin Sustained remarkable profitability result of a deep competitive moat which enables a new business model Source(s): Company Management Note: For a reconciliation of Adjusted EBITDA to income (loss) from operations, please refer to the appendix of this presentation. ¹LTM period refers to the 12-months ended June 30, 2021. 18#19Superior Growth and Margin Profile 2020A EBITDA Margin 80.0 % 70.0 % 60.0% 50.0 % 40.0 % 30.0 % 20.0% 10.0% 0.0% (10)% OLAPLEX Net Sales Growth vs. Adjusted EBITDA Margin for All Companies in the S&P 500 10% 20% 30% 50% 40% '19A - '20A Revenue Growth 60% 70% OLAPLEX. 80% 90% 100% Source: Capital IQ, IBES (as of Jul-2021) Note: Analysis includes all companies currently listed in the S&P 500. For a reconciliation of Adjusted EBITDA to income (loss) from operations, please refer to the appendix of this presentation. 19#20Historical Financial Performance Net Sales ($M) DTC Specialty Retail Professional $148 $21 $29 $98 2019 Synergistic Channel Strategy OLAPLEX $282 $75 $51 $156 2020 YOY Growth 90% 260% 75% 59% $100 $27 $17 Resilience Through COVID $ 56 1H 2020 $270 $74 $70 $127 1H 2021 YOY Growth 171% Innovation 174% 321% 126% Incremental Product Source: Olaplex S-1 Note: For a reconciliation of Adjusted Gross Profit and Adjusted EBITDA to income (loss) from operations, please refer to the appendix of this presentation. 20#21Historical Financial Performance Adj. Gross Profit ($M) 79% $ 117 2019 68% $ 100 % Adj. Margin % Adj. Margin 2019 OLAPLEX 82% $ 230 2020 71% $ 199 2020 Adj. EBITDA ($M) 82% $ 82 1H 2020 68% $ 68 1H 2020 % Adj. Margin % Adj. Margin 81% $ 219 1H 2021 71% $ 191 1H 2021 Science-Led Products Driving Price Focused Assortment Streamlines Supply Chain Interconnected Product Portfolio with Community- Based Marketing Focused organization with 'Future of Work' model Note: For a reconciliation of Adjusted Gross Profit and Adjusted EBITDA to income (loss) from operations, please refer to the appendix of this presentation. 21#22The OLAPLEX Business Model is Disruptive and Offers Structurally Advantaged Margins OLAPLEX Competitive Advantages Products that really work Powerful innovation platform One of a kind engaged community Channel harmony Focused and disciplined organization 1) ]) ]] ]> > OLAPLEX Why Structurally Advantaged? At the heart of it all - a unique strength Consumers captive to regimen and results Strong portfolio of patents in US and abroad Proven track record Robust, disruptive, multi-horizon multi-year pipeline Launch model builds fanatical excitement Leading community engagement Led by the Stylist - the most important voice Cultivated over 7 years and not easily repeatable Value creating for all partners Symbiotic effect across channels Products that consumers demand Obsessed with the consumer and community Focus and prioritization in our DNA A company built for the future We believe our competitive advantages will sustain our top tier margins in the long-term 22#23Significant Growth Potential Grow Brand Awareness and Household Penetration Educate stylists and engage with consumers to increase awareness Current aided awareness of only 11% amongst Sephora consumers OLAPLEX Grow Through Existing Points of Distribution Deepen penetration with existing retail partners and professionals Demonstrated ability to drive productivity in existing distribution- +134% CAGR in sell- through sales at Sephoral Expand Product Offerings by Utilizing Innovation Capabilities From 2018 to 2020. Expand Distribution to New Geographies and Retailers Meaningful global opportunity in specialty retail, specialty pharmacy. travel retail and international pro channel Focus on Europe, China, Japan and LatAm Leverage OLAPLEX.com to Strengthen DTC Channel Create new tools and programs on OLAPLEX.Com to interact with consumers and gain data insights 1M+ unique hair diagnostic quiz takers since October 2020 Continue to utilize R&D capabilities to develop science-backed solutions Broaden hair health platform into scalp care and other untapped haircare categories Explore opportunities to expand offering into adjacent categories 23#24Medium-Term Targets Net Sales Growth Adj. EBITDA Growth Adj. EBITDA Margin OLAPLEX 25%+ 20%+ -58%+ 24#25EX OLAPLEX No.7 BONDING OIL 30mi/Nel 1 fl oz Appendix OLA No.7 OLAPLEX No.7 BONDING OIL 30ml/Net 1 fl oz OLAPLEX No.7 BONDING OIL 30ml/Net 1 fl oz 30ml/N OLAPLEX No.7 BONDING OIL 30ml/Net 1 fl oz OLAPLEX No.7 BONDING O OLAPLEX No.7 BONDING OIL 30ml/Net 1 fl oz 30mi/Net OL No.7 BONDING#26OLAPLEX has Created a New, Large and High-Growth Category 91% of women do something every day to damage their hair - heat styling, coloring, chemical treatments, weather exposure, the list goes on. Other products on the market merely mask the damage. We created a science-led patent- protected hair health platform that repairs hair from the inside out. Our products can deliver results for all hair types visible from the very first use. OLAPLEX has created a new, large and high-growth category. *Photos are unfiltered and not photo-shopped. Results are as pictured Natural Hair Color Treated Hair (No OLAPLEX) Color Treated Hair (With OLAPLEX) Before OLAPLEX After OLAPLEX OLAPLEX Source(s): Company website, American Academy of Dermatology, Wakefield Research study on behalf of Head & Shoulders (P&G News). 26#27Our Focused and Disciplined Organization is Led by an Experienced Management Team and Board of Directors Key Team Members Focused Operations Built for the Future • OLAPLEX contracts with strategic third party vendors to manufacture, bottle and label all products Sourcing and Manufacturing Warehousing and Distribution Organization Limited Capex requirements, creating more flexibility Critical investments have been made to support future growth and protect resiliency Global 3rd party logistics facilities used to provide storage and B2B and B2C fulfillment capabilities • Distributes from the United States and across the globe, with distribution centers in the U.S., U.K., the Netherlands and Australia • Nimble supply chain enables sustained excellent customer service Company culture obsessed with the OLAPLEX consumer and community • Focused business model enables efficient overheads structure "Future of Work" remote model driving high productivity • Attracting top talent with exceptional employee engagement OLAPLEX CHANEL JUE Wong Chief Executive Officer (20+ years experience in beauty and wellness) Tiffany Walden COO & Chief Legal Officer luathacer (10+ years experience in luxury fashion and beauty) Eric Tiziani Chief Financial Officer (20+ years experience in CPG) Juliane Park Chief Transformation Officer (13+ years experience in consumer retail) CONDE NAST Crystal Kim VP, E-Commerce ANN TAYLOR Kathy Lewis VP, Global Retail Shah Nagree SVP, Operations GLAMGLOW Larrisa Rhodes VP, Professional MAC Bb. KENDO S SEPHORA MOROCCANO Lavinia Popescu Chief Scientist, VP of R&D STEE LAUDER & Regulatory Board of Directors OLAPLEX has compiled a world class Board with deep expertise in beauty, innovation, digital and supply chain lululemon debar URBAN DECAY liz claiborne G Elizabeth Arden KENRA PROFESSIONAL O SONOS 27