#1Kagoshima and Perth: An Enduring Friendship 40 Year Sister City Anniversary 2014 Chris Hughes, International Relations Coordinator, City of Perth CITY of PERTH#2Signing of the Kagoshima - Perth Sister City Agreement FLOREAT CITY of PERTH 1974 Councillors' visit to Kagoshima; Mayor Sueyoshi and Lord Mayor Lee-Steere; Sister City Affiliation ceremony.#3Perth is "In the Zone" • The time zone shared by 60% of the world's population and the nations that promise the greatest economic growth of the 21st Century. • A buoyant resource sector and good geographic and commercial links to Asia. Undergoing immense growth and redevelopment, thriving on international business and investment. MUMBAI BEIJING SEOUL TOKYO 10 Hours HONG KONG 8 Hours MANILA BANGKOK KUALA LUMPUR SINGAPORE 6 Hours 4 Hours JAKARTA PERTH SYDNEY FLOREAT CITY of PERTH#4Active Capital City international relations program Objective is to strengthen the position of the City of Perth internationally and develop beneficial social, cultural and economic relationships. Operate a number of programs: *4* Welcome Kagoshima Sister City Delegation economic development HA CH o visiting dignitary program 。 Sister City programs Kagoshima Sister City Delegation 。 educational exchanges 。 cultural events and exchanges o municipal study tour programs FLOREAT CITY of PERTH#5Policy/Strategy Sister City Relationships Policy objectives: 。 to foster international peace and goodwill; 。 to seek a wider understanding of other nations, their traditions, customs and cultures; o to promote Perth and, where appropriate, assist in fostering economic development, tourism and trade relations. Vision 2029+ Strategic Community Plan: o Perth as a Capital City:- The City is recognised internationally as a city on the move and for its liveability, talented people, centres of excellence and business opportunities. Dedicated International Relations budget. City of Perth Sister Cities ging our capital city a voice on the global stage Cover City of Perth Sister Cities brochure FLOREAT CITY of PERTH#6Sister Cities and Charters of Mutual Friendship 1. Kagoshima, Japan (1974) 2. तं लं वं 4. Houston, Texas (1984) Rhodes, Greece (1984) Perth, Scotland Kastellorizo/Megisti, Greece (1984) San Diego Houston San Diego, California (1987) Chengdu Seocho Kagoshima Taipei Vasto O Rhodes Megisti Nanjing 5. 6. Vasto, Italy (1989) 7. Nanjing, China (1998) 8. Taipei, Taiwan (1999) 9. Perth, Scotland (2006 - Charter) 10. Seocho, Korea (2008 - Charter) 11. Chengdu, China, (2010) FLOREAT CITY of PERTH k Perth, Australia 4 Hours 6 Hours Hours so Hours#7Perth and Kagoshima • Formal agreement signed 23 April 1974. Unique connections of sharing the same degree of latitude, 32 degrees, but in northern and southern hemispheres. Key focus of relationship has been on cultural, education and government-to- government based activities. . • Exploring business development opportunities. Strong commitment, both philosophical and budgetary, from both Kagoshima and Perth. FLOREAT CITY of PERTH Kagoshima Perth 35th Sister City anniversary#8Partnerships . ● • ● Consulate- General of Japan in Perth WA Department of State Development Tourism WA Department of Agriculture and Food WA Chamber of Commerce and Industry WA WA Government Japan Office Education and Training International ● ● ● StudyPerth Australia Japan Society Japan Association of WA Support Net Nijinokai Hyogo Prefectural Government Cultural Centre ⚫ JETAWA • Rugby WA ● ● Japan Australia News Yahoo Groups Corporate Sector FLOREAT CITY of PERTH#9Broader Japan ● • • Earthquake Fundraising Festival Japan Festival Civic Reception - Ambassador Australia Japan Joint Business Conference Tea House Donation • Dolls' Exhibition . Tohoku Photographic Exhibition Wedding Kimono IROM AJS Wedding Kimono reception FLOREAT CITY of PERTH Japanese Tea House donated#10Education Minami IBS group Kagoshima Immaculate Heart College students FLOREAT CITY of PERTH Youthwings Student visit . . • Immaculate Heart College Minami iBS Academy of Liberal Arts Youthwings U17 Prefectural Rugby Mater Dei College Ueno Kane Scholarship Foundation Teacher Training Kagoshima National College of Technology Edith Cowan University/ Kagoshima International University MoU#11Social/Cultural Kagoshima Park Numerous cultural events; "Tohoku - Through the Eyes of Japanese Photographers" and "Dolls of Japan" Exhibition. FLOREAT CITY of PERTH 久授 Intricate: Japan's Consul-General Torao Sato admires two of the 70 rare dolls that will be displayed at the exhibition. Picture Ball Hatta Tohoku through the eyes of Japanese Photographers Kagoshima Park Burswood#12FLOREAT CITY of PERTH イメージブラン イラスト平板・モザイクタイルデザイン カンガルー 1205 120 ■クイーンズランド 00015030 ルー モモイロインコ ■ブラックスワン モモイロインコ ● ブラックスワン T- • 21(30) パース通り Kagoshima Perth Dori Perth street artwork Mer Guest Nation Pavilion Kagoshima SI Kagoshima citizens Perth Dori Guest Nation Pavilion#13Youth International Youth Ambassador Program FLOREAT CITY of PERTH Large student excursion visit PERTH INTERNATIONAL YOUTH AMBASSADOR China Korea and Japan 11th June 2012 2nd July 2012 PERTHA International Youth Ambassador report Japan#14Tourism EXIT 15ポイント Student group with Consulate staff TUS 2-30-A-150-BA) FLOREAT CITY of PERTH オーストラリアパールブ プログラム "Australia Japan Tourism Exchange Year 2013" homestay tourism package Ma TORA-238-3600 . Partnership with Tourism WA to pursue outbound tourism opportunities from southern Japan, including the lucrative student excursion market. Support direct air services negotiations. "Australia Japan Tourism Exchange Year 2013" Homestay Tourism Package; partnership between Nishitetsu Travel, Gold Intercultural Learning, Kagoshima City, Tourism WA. Minister for Tourism official visit.#15• . Medical Partnered with the WA Department of Health. Lord Mayor was keynote speaker at the 31st Joint Conference on Medical Informatics in Kagoshima, sharing WA best practise about Perth's public health system related to information, communication and technology. Collaboration between IROM, a Tokyo based medical institution that conducts clinical trials, and the WA Institute for Medical Research. IROM Japan medical group and WAIMR FLOREAT CITY of PERTH#16Sport • Western Force - Rugby . • University of WA - Judo Kagoshima Tennis Club Association/Royal Kings park Tennis Club - Tennis Kagoshima U 17 Prefectural Rugby Team FLOREAT CITY of PERTH#17Business . Kagoshima Bank agribusiness delegation: 。 20 Japanese agribusiness operators explore import/export opportunities in WA. 。 Objective to reinvigorate agribusiness SMEs, expand business overseas and to engage in trade and investment with WA by leveraging the Sister City relationship. 。 Partnered with the DAFWA and the WATO Japan to coordinate. 。 Program included briefings on import/export regulations, manufacturing processes, retail store site visits and regional site visits with agriculture livestock breeders and food processors. 。 City of Perth hosted several networking events including all organisations involved with Japan-WA relations. 。 Five strong commercial in confidence contracts are being negotiated as a result of the visit. Support for incoming business delegations, eg, chambers of commerce, AJJBC, Nippon Gas Ltd, Boral Brick. FLOREAT CITY of PERTH#18Business coles ASTRON Kagoshima Bank agribusiness delegates FLOREAT CITY of PERTH Kagoshima agribusiness delegates at DAFWA briefing#19Municipal Study Tours • Regular Japanese local government visits, e,g Fukuoka visit re transportation and place marketing. 交通網整備や「にぎわ Fukuoka study tour FLOREAT CITY of PERTH コート」 バースのキングス・パークから自論を 吉村 慎一 ーケード「ロンド 一元管理 っていいで モーション 4 page coverage in Nishi Nihon Newspaper#20Measurement • Outcomes measured against the Sister City Relationships Policy objectives • ● and the Vision 2029+ Strategic Community Plan vision statement. Management Information System used to capture data to track trends in terms of priority markets and to measure the number of visits by category. Primarily role is that of a "facilitator" to "open doors", both culturally and commercially. • Increasingly partner with external organisations and rely on their feedback to measure the success, eg, value of media coverage generated, number of contacts/contracts established, number of investment leads provided etc. FLOREAT CITY of PERTH#21Future 3707 Sch 40th anniversary of the Kagoshima-Perth Sister City relationship in 2014. T Y FLOREAT CITY of PERTH Kagoshima Perth 35th Sister City anniversary CITY of Prestal "Weweynes DERICT from agnshina.