#1PLBY GROUP™ Company Overview ΜΑΥ 2022 TM PLA BOY Ⓒ2022 PLBY Group, Inc. All rights reservec#2Y PLBY GROUP™ Legal disclaimer This presentation (this "Presentation") is provided for information purposes only and has been prepared to assist interested parties in making their own evaluation of PLBY Group, Inc. ("PLBY" or the "Company") and for no other purpose. No representations or warranties, express or implied are given in, or in respect of, this Presentation. To the fullest extent permitted by law in no circumstances will PLBY or any of its subsidiaries, stockholders, affiliates, representatives, partners, directors, officers, employees, advisers or agents be responsible or liable for any direct, indirect or consequential loss or loss of profit arising from the use of this Presentation, its contents, its omissions, reliance on the information contained within it, or on opinions communicated in relation thereto or otherwise arising in connection therewith. Industry and Market Data Industry and market data used in this Presentation have been obtained from third party industry publications and sources, as well as from research reports prepared for other purposes, or the Company's internal data and estimates. Independent research reports, industry publications and other published industry sources generally indicate that the information therein was obtained from sources believed to be reliable, but do not guarantee the accuracy and completeness of such information. The Company has not independently verified the data obtained from these sources and cannot assure you of the data's accuracy or completeness. This data is subject to change and the Company undertakes no obligation to update such data, except as required by law. Forward Looking Statements Certain statements included in this Presentation that are not historical facts are forward- looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "should," "would," "plan," "predict," "potential," "seem," "seek," "future," "outlook," "model," "target," "goal," and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of financial and performance metrics and projections of market opportunity. These statements are based on various assumptions, whether or not identified in this Presentation, and on the current expectations of PLBY's management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of PLBY. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from those discussed in the forward-looking statements. Most of these factors are outside PLBY's control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the impact of the COVID-19 pandemic on the Company's business and acquisitions; (2) the inability to maintain the listing of the Company's shares of common stock on Nasdaq; (3) the risk that the Company's business combination, acquisitions or any proposed transactions disrupt the Company's current plans and/or operations, including the risk that the Company does not complete any such proposed transactions or achieve the expected benefits from them; (4) the ability to recognize the anticipated benefits of the business combination, acquisitions, commercial collaborations, commercialization of digital assets and proposed transactions, which may be affected by, among other things, competition, the ability of the Company to grow and manage growth profitably, and retain its key employees; (5) costs related to being a public company, acquisitions, commercial collaborations and proposed transactions; (6) changes in applicable laws or regulations; (7) the possibility that the Company may be adversely affected by global hostilities, supply chain disruptions, inflation, foreign currency exchange rates or other economic, business, and/or competitive factors; (8) risks relating to the uncertainty of the projected financial information of the Company; (9) risks related to the organic and inorganic growth of the Company's business, and the timing of expected business milestones; and (10) other risks and uncertainties indicated from time to time in the Company's annual report on Form 10-K, including those under "Risk Factors" therein, and in the Company's other filings with the Securities and Exchange Commission ("SEC"). If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that PLBY does not presently know or that PLBY currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect PLBY's expectations, plans or forecasts of future events and views as of the date of this Presentation. PLBY anticipates that subsequent events and developments will cause PLBY's assessments to change. However, while PLBY may elect to update these forward-looking statements at some point in the future, PLBY specifically disclaims any obligation to do so. These forward- looking statements should not be relied upon as representing PLBY's assessments as of any date subsequent to the date of this Presentation. Accordingly, undue reliance should not be placed upon the forward-looking statements. Ⓒ2022 PLBY Group, Inc. All rights reservec#3Y PLBY GROUP™ Legal disclaimer (continued) Use of Projections This Presentation contains projected financial information with respect to the Company. Such projected financial information constitutes forward-looking information and is for illustrative purposes only and should not be relied upon as necessarily being indicative of future results. The assumptions and estimates underlying such financial forecast information are inherently uncertain and are subject to a wide variety of significant business, economic, competitive and other risks and uncertainties. See "Forward-Looking Statements" above. Actual results may differ materially from the results contemplated by the financial forecast information contained in this Presentation, and the inclusion of such information in this Presentation should not be regarded as a representation by any person that the results reflected in such forecasts will be achieved. Financial Information; Non-GAAP Financial Measures The financial information, data and projections contained in this Presentation does not conform to Regulation S-X. Accordingly, such information and data may not be included in, may be adjusted in or may be presented differently in, any flings made by the Company with the SEC or any amendments thereto, and such differences may be material. Unless the context otherwise requires, all references in this Presentation to the "Company," "we," "us" or "our" refer to PLBY Group, Inc. and its consolidated subsidiaries following the business combination (the "Business Combination") between Playboy Enterprises, Inc. ("Playboy") and Mountain Crest Acquisition Corp, which was completed on February 10, 2021, other than certain historical information which refers to the business of Playboy prior to the consummation of the Business Combination. Some of the financial information and data contained in this Presentation, such as Adjusted EBITDA, has not been prepared in accordance with United States generally accepted accounting principles ("GAAP"). PLBY believes that the use of these non-GAAP financial measures provides an additional tool for investors to use in evaluating historical or projected operating results and trends in and in comparing PLBY's financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Management does not consider these non-GAAP measures in isolation or as an alternative to financial measures determined in accordance with GAAP. The principal limitation of these non-GAAP financial measures is that they exclude significant expenses and revenue that are required by GAAP to be recorded in PLBY's financial statements. In addition, they are subject to inherent limitations as they reflect the exercise of judgments by management about which expense and revenue items are excluded or included in determining these non-GAAP financial measures. In order to compensate for these limitations, management presents historical non- GAAP financial measures in connection with GAAP results. You should review PLBY's audited financial statements and reconciliations of Adjusted EBITDA to historical net loss, the closest GAAP measure, which are included in this Presentation and the Companies filings with the SEC. No Offer or Solicitation This Presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities will be made except by means of a prospectus meeting the requirements of Securities Act of 1933, as amended, or an exemption therefrom. Intellectual Property This Presentation contains trademarks, service marks, trade names and copyrights owned by the Company and other companies, which are the property of their respective owners. The use of third-party intellectual property by the Company in this Presentation is used to describe past or current collaborations or press or social media mentions or depictions of the Company and its products and does not constitute an active affiliation with or endorsement by such third-party. 2 Ⓒ2022 PLBY Group, Inc. All rights reserved#4PLBY GROUP™ WE ARE PLBY GROUP Our mission is to create a culture where all people can pursue pleasure. PLEASURE FOR ALL. Our products and services allow people to engage all forms of culture, freely express themselves and have fun. We are for the open-minded and the sex positive, the informed and the curious and those who value creative expression. 3 Ⓒ2022 PLBY Group, Inc. All rights reserved#5Y PLBY GROUP™ PLAYBOY At the core of PLBY Group is our flagship brand, Playboy. Playboy is one of the most iconic lifestyle brands in the world today with massive reach and unrivaled global consumer appeal, driving billions of dollars in consumer spend from a new generation of 97% Global unaided brand awareness 78% O&O e-comm spend from Millennials & Gen-Z 50M+ 50/50 Social media followers Male/female consumer base on O&O ecommerce 9:41 CENTERFOLD TANERÉLLE Los Angeles, CA @tanerelle Movie Character, model, actress mama saturn centerfold.com 987 M DM € Just Dropped Best Sellers Men Women ROPPED snr FOR Q = SHOP THE COLLECTION Accessories OVO x Playboy Shop the one of a kind collection from hip hop artist Drake Just Dropped B Just Dropped Men's Wom Retro Red Sung $18.00 Women's Heart L Tank $25.00 Ⓒ2022 PLBY Group, Inc. All rights reserved#6A 21st century culture driver with world class talent & collaborators VOGUE Bella Hadid Re-Wears Her Statement Playboy Pants ICTOR People Bretman Rock Makes History as First Gay Male to Cover Playboy COMPLEX OVO and Playboy Link Up for Capsule Collection MOSCHINO Supreme Coco de Mer LONDON bustle DEFSHOP ET Bad Bunny Talks Sexuality and Being Free to Love Whoever You Want in 'Playboy' THE GREAT FROG soulland HUF MONSE ANTI SOCIAL SOCIAL CLUB (IT) OLYMPIA LE-TAN DUKE + DEXTER Los Angeles Times Cardi B as Playboy Bunny? Okurrr, but make it creative director in residence instead COMME des GARÇONS MISSGUIDED PACSUN HATTON LABS L beyonce FILA View all 9,999 comments AMIRI PLEASURES REVOLVE (47) Q Liked by bmfranklinco and others 5 Ⓒ2022 PLBY Group, Inc. All rights reserved#7PLBY GROUP™ Social Impact At Playboy, we know that representation matters. We are proud to cultivate and support diverse perspectives across race, gender, sexuality, class and age. Walking the Walk 80% of PLBY Group workforce identifies as women We pass the mic Building on Playboy's heritage of amplifying revolutionary voices and ideas, we continue to leverage our vast reach to provide a platform for activists, artists and culture creators today. Walking the Walk: Recent digital artist grant program in partnership with the Sevens Foundation to support emerging artists We advocate for freedoms Building awareness for gender equality and sexual health issues, advocating for civil rights and aggressively defending free speech are not just complementary but intrinsic to our purpose. Walking the Walk: Recent 4/20 NFT Art Drop benefitting cannabis social justice organization, Last Prisoner Project We prioritize safety, privacy & inclusion Creators deserve to feel safe in their creativity and expression. Our product design and technology teams prioritize and invest in best-in-class content and community moderation, creator IP protection and identity verification. Walking the Walk: Feature call-out: Centerfold's theft protection system ensures that creator content stays on the platform Ⓒ2022 PLBY Group, Inc. All rights reservec#8PLBY GROUP™ The PLBY Group Ecosystem ὥποτ Υ Γ Guests attend Playboy Centerfold launch party, Miami Beach, December 2021 7 Ⓒ2022 PLBY Group, Inc. All rights reservec#9PLBY GROUP™ The Playboy brand can power extensive organic growth opportunities With the power of the Playboy brand and the tremendous reach of creators and celebrities, Centerfold has the potential to drive organic customer acquisition and serve as a massive top of funnel for PLBY Group's ecosystem of products and services. Digital Subscriptions IRL & Virtual Events DTC Fashion & Sexual Wellness Consumer Products YB LAYBO CENTERFOLD Physical & Digitál Gaming RARE Web3 & Blockchain Spirits & Hospitality Has Comp Tequila CÓDIGO 1530 2.ANEJO PARD 8 Ⓒ2022 PLBY Group, Inc. All rights reserved#10PLBY GROUP™ Centerfold is our engine to drive audiences across PLBY Group Network of founding creators representing hundreds of millions of social media followers • Creators monetize via paid subscriptions, pay per view content, paid direct messaging and tips • Centerfold creator network serves as talent for Playboy, Yandy and Honey Birdette campaigns and ecommerce affiliate ambassadors 9:41 CENTERFOLD TANERÉLLE Los Angeles, CA @tanerelle Movie Character, model, actress mama saturn centerfold.com 987 DM € 9:41 CENTERFOLD VAL KEIL Y @valkeil Hi and Welcome to my Centerfold page! Let's get to know each other a bit POSTS SUBS ONLY UNLOCKS centerfold.com SUBSCRIBED M DM ABOUT ME © TIP 9:41 POSTS VAL KEI 9 SU Ⓒ2022 PLBY Group, Inc. All rights reserved#11Y PLBY GROUP™ Centerfold is an unmatched experience that only Playboy can offer For Creators Playboy fashion campaigns • Commerce affiliate fees Social impact partnerships • Exclusive Playboy invites Content and NFT integrations For Users • Culture is created on platform • Favorite creators and celebrities • Live performances & intimate access • Access to experiences 10 Ⓒ2022 PLBY Group, Inc. All rights reserved#12PLBY GROUP™ Our rapidly growing Direct-to-Consumer business captures consumers across price-points QE PLAYBOY E-COMMERCE • ~60% revenue comes from under 34 demo ~50/50 Male/Female consumer base Potential for expansion into new categories such as beauty and lingerie YANDY❤ ||| YANDY & LOVERS E-COMMERCE & RETAIL Upcoming rebrands will leverage Playboy branding • Lovers represents network of 40 owned stores across 5 US states Yandy is ecomm retailer of women's lingerie, costumes, swimwear with 26M unique annual website visitors ||| Honey Birdette HONEY BIRDETTE E-COMMERCE & RETAIL Young, affluent, mostly female customer demographic; >50% revenue comes from under 34 demo 58% net revenue derived from Australia, 30% US, 12% Europe • Omni-channel distribution in Australia, US and Europe via 58 owned physical and 3 ecommerce 11 Ⓒ2022 PLBY Group, Inc. All rights reservec#13PLBY GROUP™ Our strategic partnerships provide a high-margin, predictable revenue base • Provides global reach into key international geographies and operationally intense categories such as fragrance and spirits • Apparel collaborations drive deep exposure to Gen Z demo; huge popularity with $100M+ annual Gen Z spend against the brand in the US • Over $350 million of unrecognized revenue attributable to long-term contracts through 2031 $1B+ consumer spend on China e-commerce ● PLAXE 40gxi- BOY PLAYBOY PARTNER PACSUN RECENTLY RANKED #3 APPAREL BRAND AMONG TEENS IN US* *Source: Piper Sandler "Taking Stock with Teens" Spring 2021 report E PLAYBOY FRAGRANCE AVAILABLE ON PLAYBOY.COM AND IN RETAILERS IN US AND QUALITY AANT HIGH-END AMIRI x PLAYBOY COLLAB LAUNCHED Q4 2021 12 Ⓒ2022 PLBY Group, Inc. All rights reserved#14PLBY GROUP™ Our early foray into the world of Web3 demonstrated the immense potential of blockchain-based formats Playboy NFT art and collectibles releases generated ~$12M of high margin revenue in 2021, representing PLBY Group's first significant foray into Web 3 • Further integration of blockchain technology into Playboy digital product roadmap and new NFT projects underway PLEASURE FOR ALL APRIL 1973 ONE SATOSHI PLAYBOY wwwwww SATOSHI # SLIMESUNDAY X PLAYBOY WAS OUR FIRST NFT ART COLLECTION RELEASED IN MAY 2021 ON NIFTY GATEWAY PLAYBOY RABBITARS "10K PFP" PROJECT LAUNCHED IN OCTOBER 2021 CENTERFOLD Hailee Lautenbach, 2021 Playmate 1/1953 o que 10 MILLION PIECE ARCHIVE PLUS NEW CONTENT ENABLE ENDLESS OPPORTUNITIES FOR FUTURE NFT MONETIZATION 13 Ⓒ2022 PLBY Group, Inc. All rights reservec#15PLBY GROUP™ Investor Highlights D 2022 PLBY Group, Inc. All rights reserve#16PLBY GROUP™ Highly diversified and global revenue base with a rapidly growing DTC business FY21 Revenue Breakdown 62% US 12% Other Source: Company management Digital Subscriptions & Content $34M Strategic $64M Partnerships 17% Chin Playboy products are sold in ~180 countries $148M Direct-to- Consumer 9% Au Business transformation has driven exceptional financial results Revenue (in millions) $78 FY19 Adjusted EBITDA (in millions) $13 FY19 $148 FY20 $247 FY21 $28 1 FY20 $32 56% CAGR 78% CAGR 15 FY21 Ⓒ2022 PLBY Group, Inc. All rights reserved#17PLBY GROUP™ We are focused on two key priorities in 2022: 01 Continued expansion of our direct-to-consumer business by integrating and assembling the pieces we have built & acquired 02 Continued build out of creator platform - Centerfold - to drive incremental high-margin revenue and create a flywheel effect for consumer products business 16#18PLBY GROUP™ Executive Summary Long-term opportunity for value creation Playboy is an unparalleled brand platform • 97% unaided brand awareness ● • Digital creator platform to drive high-margin revenue and serve as audience engagement & cross-selling tool Network of creators reaching hundreds of millions of social media followers ● Huge momentum with new generation of consumers driving billions of dollars spent against the brand globally Built-in network of highly engaged talent and brand ambassadors Invaluable archive of content built over seven decades ● • Potential to serve as massive top of funnel across PLBY Group ● Provides opportunities for product integration and selling through creators aligned as affiliates Rapidly growing ecommerce business coupled with strong predictable revenue model ● • Rapid direct-to-consumer growth (131% YOY in 2021) driven by strong consumer demand Over $350 million of unrecognized revenue attributable to long-term licensing contracts 17#19PLBY GROUP™ Appendix 18 Ⓒ2022 PLBY Group, Inc. All rights reservec#20PLBY GROUP™ Adjusted EBITDA reconciliation ($000s) Net Loss Adjustments Interest Expense Income Tax Expense/(Benefit) Depreciation & Amortization Loss on Extinguishment of Debt EBITDA Adjustments Stock-Based Compensation Reduction in Force Expenses Non-Recurring Items Amortization of Inventory Step-up Contingent Consideration of Fair Value Remeasurement Digital Assets Impairment Litigation and Settlement Expenses Management Fees and Expenses Non-Operating Expenses (Income) Transaction Expenses Adjusted EBITDA Source: Company management 2019A (23,576) 14,225 4,850 3,093 0 (1,408) 7,368 1,184 (353) 0 0 0 5,000 1,005 (52) 353 13,097 2020A (5,271) 13,463 7,072 2,259 0 17,523 2,988 3,165 1,880 3,230 0 0 0 1,007 (1,299) (109) 28,385 2021A (77,676) 13,312 (2,779) 7,291 1,217 (58,635) 58,446 0 9,413 8,089 2,369 964 0 250 0 11,549 32,445 19 Ⓒ2022 PLBY Group, Inc. All rights reserved#21PLBY GROUP™ Ⓒ2022 PLBY Group, Inc. All rights reservec