#1RDC ROBLOX DEVELOPER CONFERENCE 18 ☐#2Largest RDC Ever ▪ RDC F#3A Quick Update on the State of Roblox ☐#4Developer Success ☐#5User Growth ☐#6User Growth 800,000,000 600,000,000 400,000,000 B 200,000,000 Jan-11 Jul-11 Jan-12 Roblox Total Monthly Hours of Engagement Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-15 Jan-16 Jul-16 Jan-17 Jul-17 N Jan-18#7User Engagement .04 23 pandora® .07 96 reddit .11 Comparison of Top Online Media Properties, Total Monthly Hours (in Millions) 1.2 twitch .18 1.3 .27 1.7 hulu Kids Under 13 .52 2.3 STEAM 1.9 7.3 facebook Teens 13-17 3.4 6.8 NETFLIX XXX 19.4 59.4 YouTube 51.5 32.5 ROBLOX Source: comScore Custom Analysis, Total Digital (does not include Mobile data), December 2017#8Company Growth -#9Employee Growth 400 350 300 250 200 150 100 50 0 68 2012 68 2013 88 2014 101 2015 163 2016 274 351 □ 2017 2018H1 RDC F#10Team Structure Product, Platform Technology & Infrastructure Legal Corporate and Product Engineering User Experience People 888 Engineering Platform Product, Players Finance Engineering, Players + Business RDC#11O New Location FINE WALE#12Education ☐#13Summer Camps 1@11 1:01! 19K Students in 22 Countries in Roblox Summer Camps 2018 RDC P#14Press Accolades -#15SFGATE Times KRON 4 Forbes BBC recode METRO engadget SAN FRANCISCO VARIETY gamesindustry.biz TE TechCrunch WIRED THE HUFFINGTON POST AXIOS SLASHOGEAR BUSINESS INSIDER WSJ "Roblox believes entertainment is getting less passive and more interactive and that it's riding the wave." – Business Insider, Matt Weinberger "Roblox, in other words, is hitting its stride."- TechCrunch, Sarah Perez VentureBeat cheddar RDC THE VERGE#16Marketing Success YouTube ??^? ROBLOX I'm ACHLORO JAILBREAK Social Growth ROBLOX 5TH Bloxy Awards PIZZA Roblox Toys BOHEM PAPER ROBLOX STE MAACHEN ROBLOX CREATOR CHALLENGE JURASSIC WORLD JASON MOMOA INSIDE THE WORLD OF ROBLOX AQUAMAN Brand Partnerships mo Roblox Books apm MUSIC 475K Music Tracks 156000000UGE 01 01 04 0004 01 Charle BOOHOO 21 10000104 MIMO Top App Rankings RDC 7#17Roblox Vision *Market Caps in $B (estimated) MEDIA Comcast: $157 Disney: $149 Netflix: $125 Time Warner: $74 Fox: $65 TOYS *LEGO: $14.6 (2012) Hasbro: $10 Mattel: $4 ROBLOX SOCIAL Tencent: $472 Facebook: $458 *LinkedIn: $26 Naver: $23 Twitter: $21 GAMING Nintendo $50 Activision $49 NetEase $37 EA $36 *Steam $10 Nexon $7 ☐ RDC F#18One Thing We Do Well At Roblox?#19Predict the Future ROBLOX ☐ Here are some predictions we made 6 years ago...#20Feature Release Timeline Studio Template AND EATE *F***EASNYAGOA Time Remaining 00:00:00 8-5-24-128 2011 2012 Plug-ins#21Start Page x 1 3- 4 7 8 9 10 11 120 Debugging end Place 1 x function test (var) print (var) this true 4 if this then end Script x else test ("this") test ("that") 2012 2013 2013 iPad App VER www.roblox.com Incredible Scale#22Add-ons + 2013 2014 2014 Game Creator Wizard Male W pren Joint Editor Custom Character Creator 3476 RON/ Per to av Reinsse Fish Anmental-RONGLON STAN#23Articulated Physics 2017 2017 2018 Graphics Lighting#24Product Predictions Plug-Ins 2011 2012 Studio Template iPad App 2012 Incredible Scale 2013 Debugging 2013 2013 Game Creator Wizard Add-ons 2014 2014 Joint Editor Graphics 2017 RDC Lighting 2017 Articulated Physics 2018#25We're Continuing the Tradition ☐#26Immersive Gameplay Brand Partnerships Engagement Game Performance Top App Rankings • International Expansion 2017 Was A Huge Success Player Growth 1B Views+ Games Largest Bloxy Awards Localization Social Growth Studio Tools Toys & Licensing#272018 Goals Improving Immersiveness Playing with Friends Play Around the World Expanding Age Range ▪ RDC F#28#29LY#30Made By, Builder_Boy#31Playing with Friends ♠•° RBX ô Friends (23) AlsoTwentyCharacters Tarabyte [1M+ Likes!] The Lorem Ipsum... 3,280 Playing Recently Played My Favorites 9:41 AM Home Also TwentyCharacters: 13+ HOME Only Twenty... MeepCity THE DISASTER GAMES GAMES Lorem Ipsum... 3,280 Playing AVATAR 58% DarkSoul007 See All Survive Disasters R Lorem Ipsum... 3,280 Playing ... See All CHAT Lorem Ips 3,280 Play Survive Disasters R See All MORE •••0° RBX = My Favorites Lorem Ipsum... 3,280 Playing Age of Glory HOME 9:41 AM Home Also TwentyCharacters: 13+ THE Friend Activity AN DISASTER GAMES Lorem Ipsum... 3,280 Playing DISASTER GAMES The Disaster... THE Play Games With People! DISASTER GAMES GAMES AVATAR Lorem Ipsum... 3,280 Playing See All 58% Surviva Disasters R Work At a Piz... CHAT See All ▬▬ Lorem Ips 3,280 Pla Survly Disas Survive T See All Survive Disasters R RDC F#32Play Around the World ☐#33Expanded Age Range wwwww JON www n.D N 00 10 00 00 RDC#34Predictions for the Next 5 Years#35Predictions for the Next 5 Years 10. No country with more than 50% of the top developers 9. 1M concurrency in a Roblox game 8. A major brand releases a game to Roblox as their primary platform 7. A national movie launches based on a developer's game/story/avatars Over 50M people will learn to code on Roblox 100,000 people will watch a Roblox game stream in 3D 50% of toys sold in the USA will have a Roblox scan tag 3. A Roblox developer earns $50M in one year 2. 100 person company is developing on Roblox 1. The President of the USA will mention his or her Roblox Avatar on camera 6. 5. 4. - RDC F