#1Investor Presentation October 2021 Snap Inc.#2Snap Inc. Disclaimers Note Regarding User Metrics and Other Data We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUS for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. DAUS are broken out by geography because markets have different characteristics. We define average revenue per user, or ARPU, as quarterly revenue divided by the average DAUS. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer. For information concerning these metrics as measured by us, see "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter included in this presentation. While these metrics are determined based on what believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. For example, there may be individuals who have unauthorized or multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. We have not determined the number of such multiple accounts. Changes in our products, infrastructure, mobile operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine active users or other metrics and we may not determine such inaccuracies promptly. We also believe that we don't capture all data regarding each of our active users. Technical issues may result in data not being recorded from every user's application. For example, because some Snapchat features can be used without internet connectivity, we may not count a DAU because we don't receive timely notice that a user has opened the Snapchat application. This undercounting may increase as we grow in Rest of World markets where users may have poor connectivity. We do not adjust our reported metrics to reflect this underreporting. We believe that we have adequate controls to collect user metrics, however, there is no uniform industry standard. We continually seek to identify these technical issues and improve both our accuracy and precision, including ensuring that our investors and others can understand the factors impacting our business, but these and new issues may continue in the future, including if there continues to be no uniform industry standard. Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. And because users who signed up for Snapchat before June 2013 were not asked to supply their date of birth, we may exclude those users from our age demographics or estimate their ages baser a san of the self-reported ages do ave. If our ctive provide us with incorrect or omplete information regarding their age or other attributes, n our s may pro inaccurate fail t meet investor expectations. See ps://businesshelp.snapchat.com/ for detai In the past we relied on third-party analytics providers to calculate our metrics, but today we rely primarily on our analytics platform that we developed and operate. We count a DAU only when a user opens the application and only once per user per day. We believe this methodology more accurately measures our user engagement. We have multiple pipelines of user data that we use to determine whether a user has opened the application during a particular day, and becoming a DAU. This provides redundancy in the event one pipeline of data were to become unavailable for technical reasons, and also gives us redundant data to help measure how users interact with our application. If we fail to maintain an effective analytics platform, our metrics calculations may be inaccurate. We regularly review, have adjusted in the past, and are likely in the future to adjust our processes for calculating our internal metrics to improve their accuracy. As a result of such adjustments, our DAUS or other metrics may not be comparable to those in prior periods. Our measures of DAUS may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology or data used. Note Regarding Forward Looking Statements and use of Non-GAAP Financials This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this presentation, including statements regarding guidance, our future results of operations or financial condition, business strategy and plans, user growth and engagement, product initiatives, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "going to," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this presentation. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends, including our financial outlook and the ongoing COVID-19 pandemic, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our ability to attain and sustain profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with modified or new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified and key personnel; our ability to repay outstanding debt; future acquisitions or investments; and the potential adverse impact of the COVID-19 pandemic on our business, operations, and the markets and communities in which we and our partners, advertisers, and users operate, as well as risks, uncertainties, and other factors described in "Risk Factors" and elsewhere in our most recent periodic report filed with the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements. In addition, statements that "we believe" and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this presentation. And while we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements. The forward-looking statements made in this presentation relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this presentation to reflect events or circumstances after the date of this presentation or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, dispositions, joint ventures, restructurings, legal settlements, or investments. Investors and others should note that we may announce material business and financial information to our investors using our investor relations website (investor.snap.com), filings with the SEC, webcasts, press releases, and conference calls. We use these mediums, including Snapchat and our website, to communicate with our members and the public about our company, our products, and other issues. It is possible that the information that we make available may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our website. This presentation includes certain non-GAAP financial measures. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors' overall understanding of our financial performance and should not be considered substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. A reconciliation of GAAP to non-GAAP measures is provided in the appendix of this presentation. 2#3Snap Inc. Snap Inc. Is a Camera Company We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.#4Snap Inc. Our Community#5Snap Inc. 42 57 75 Q2 17 44 57 77 Q3 17 Strong Growth in Our Community 47 60 80 48 Q4 17 62 Snap Inc. internal data Q2 2017-Q3 2021. See Snap Inc. public filings with the SEC. 81 Q1 18 306M Daily Active Users on average 47 61 80 47 Q2 18 59 79 47 Q3 18 60 79 49 Q4 18 61 80 Q119 56 North America 64 83 61 Q2 19 65 Q3 19 64 Europe 67 71 70 88 84 86 ¯¯¯¯¯¯¯¯¯¯¯▬▬▬▬▬ Q4 19 Q1 20 77 71 Rest of World 90 Q2 20 87 72 90 99 Q3 20 74 92 111 Q4 20 77 93 120 Q1 21 78 95 130 Q2 21 80 96 Q3 21 5#6Snap Inc. High Penetration in Most Established Markets US #000 UK 90% of the 13 to 24-year-old population. Australia France Netherlands 75% of the 13 to 34-year-old population. Snap Inc. internal data Q4 2020. Penetration calculated as monthly active users (MAUS) divided by 2020 population estimates per the 2019 United Nations World Population Prospects. 6#7Snap Inc. Significant Opportunity to Globally Expand Our Community North America ~400M smartphones² Europe 24% penetration³ 96M DAUS¹ ļ ♥ ¹Snap Inc. internal data Q3 2021. See Snap Inc. public filings with the SEC. 2 eMarketer and Newzoo 2020 smartphone estimates. 3 Percentage calculated by dividing Snap Inc. daily active users (DAUS) by total smartphone estimate. 14% penetration³ 80M DAUS¹ ~560M smartphones² Rest of World 5% penetration ³ 130M DAUS¹ ~2.4B smartphones² 7#8Snap Inc. LOCAL LANGUAGE 35 languages currently supported.¹ ¹Snap Inc. internal data as of Oct. 2021. 2 Snap Inc. internal data as of June 30, 2021. 3 Snap Inc. internal data Jan. 2015-Sept. 2021. International Growth Playbook LOCAL LENSES 2M+ Lenses launched.² 200K+ active Lens Creators globally.² LOCAL CONTENT 400+ international content partners in 19 countries internationally.³ LOCAL MARKETING Generate awareness through local marketing initiatives. LOCAL PARTNERSHIPS Preload partnerships with major handset OEMS provide placement and promotion. SAMSUNG Vivo Partnerships with local telcos ensure attractive data rating and promotion. ooredoo telcel 8#9Snap Inc. Snapchat#10Snap Inc. Daily Active Users 306M Snapchat Launch Android Video Smart Filters Stories 2011 2012 Snap Inc. internal data Q3 2021. See Snap Inc. public filings with the SEC. 2013 Live Stories Snap Ads Chat Geofilters 2014 A Decade of Innovation Snapcodes Sponsored Geofilters Best Friend Emojis Publisher Stories Lenses Story Explorer 2015 Music Recognition Memories Bitmoji Geostickers and 3D Stickers Spectacles Shows Group Chat Face Swap Voice and Video Calling On-Demand Geofilters 2016 Dancing Hotdog Snap Pixel Snap Publisher Ads Manager Custom Stories Context Cards Voice Filters Snap Map World Lenses Lens Studio Multi-Snap Story Ads 2017 Reach and Frequency Product Catalogs Lens Challenges Discover Group Video Chat Snappables Lens Explorer Snap Kit Spectacles V2 Visual Search Snap Originals Snap Camera Friendship Profiles 2018 Creative Kit Web Spectacles V3 Cameos App Stories Scan AR Bar Bitmoji Stories Deep Neural Network AR Bitmoji TV Lens Web Builder Android Rebuild Creator Profiles Landmarkers Snap Games 2019 Spotlight Sounds Music Lenses Happening Now Local Lenses Camera Kit Snap Minis Snap ML Places on Snap Map Action Bar Story Replies Lens Voice Scan Dynamic Lenses Bitmoji for Games Here For You Topics for Our Story 2020 Campaign Lab 3D Bitmoji in Profiles Spectacles V4 Creator Marketplace Spotlight on the Web TrueSize Snapchat Trends Trending Page Sticker Kit My Places Map Layers Story Studio Gifting API Lenses Public Profiles Connected Lenses Camera Shortcuts Screenshop Sound Topics on Android Cameos Stories 3D Body Tracking Friend Check Up Apps Ads Kit Sticker Recommendations 2021 10#11Snap Inc. *7th St BRENTWOOD 14th St Jack & 3 more Now 11th St 20th St Santa Monica My Bitmoji Park Zoe 3h MAP Santa Monica +3 0 ENTWOOD 1 Eunice & Denise 3m Wilshire Blvd O VENICE Abbor Patrick & Alex 3m Ai O Rachel 1h Jeremy Sm Rose Ave ey Blvd WESTWOO WEST LOS ANGELES Evan 1m Santa Monica Municipal Airport TELLE Ben 12m Palms F Friends MAR COMMUNICATIONS LI a maggienel View Snap-2m-178 soccer squad ▷ Opened 7m fried chicken friday jackcatz Received from Nathan 14m Opened-21m matteo.rom Received 1h Chat donny.vin O Received 1h-95 sofia7899 Call Ended - 1h The Snapchat Experience Five core platforms frankie6895 Received 1h 83 brunch crew brian.barr Received from Christie - 2h Received 5h liz's bday (0) +2 Ⓒ CAMERA Friends a Sheila P. Subscriptions MIND YOURSELF Schizophrenia Didn't Stop His Dreams Discover STORIES Ashley A. Stories This Puppy Sounds Like A Pterodactyl LI 8FIERCE SPIDER-MAN Far from Hame Reported sightings of Spider-Man in NYC Sponsored Tim W. O Leo W. THRILLISI You're About to Be Glued to Your Screen 6h ago REFINERY29 HAIR ME OUT I Got My Hair Done By Rihanna's Stylist 18h ago P The Fo Gods A Our Si Q SPOTLIGHT Spotlight #almostpro #whattheflip O (o 30 AA 11#12Snap Inc. Camera and Augmented Reality The Snap Camera drives visual communication between Snapchatters and can understand, interpret, edit, and augment a scene in real time, enabling the next generation of computing. 200M+ Snapchatters engage with AR every day on average. Snapchatters play with AR Lenses 6B+ times per day on average. Snap Inc. internal data Q3 2021. MACHINE-LEARNING LENSES CO Create SCAN Scan Scan Results 1 Josh Cellars Family Reserve North Coast Sauvignon Blanc White Wine | North Coast Our wine experts think this Californian Sauvignon Blanc wine would be a match made in heaven with these dishes. Bon appétit! 3.7 1.300 ✰✰✰✰✰ VIVINO Learn More $12.95 Average Price Josh NORTH COAST 74 Browse G Explore LOCAL LENSES CO S 12#13Snap Inc. 39 Games and Snap Inc. internal data as of Sept. 30, 2021. Communications The Communications platform is where Snapchatters express themselves through pictures and messages with their closest friends. 15 Minis available. 20:13 JACK ME SEE YOU SOON Besties Heyyyyyy! Is anyone at the lake yet?? Almost there JOHN JOHN Yep! Just got here! OMG is Daisy coming too??? LIZ JACK CHAT O C HOT DIGGITY .... At Burrows Road & Bayside Drive! Send a Chat JOHN JENNYPENNY DIANA LIZ JACK DANIEL > Asked by Sha S Emily S GAMES 6 Anita & Fras Lifestyle ◆201 Report question Which of these is an Italian dessert? Bonjour Pollon 38 Gelato Chat Karen Ciao HELP Hi! ca ca vª ca 8 ¹3 RAD MINIS Parties Shop curated items from our community.... PRADA POSHMARK Everything Plus Size Party PRADA Poshmark 8 PRADA Top Selling Brands 2,518,877 Listings L m 13#14Snap Inc. Stories Friend Stories enable our community to create and share pictures and videos from their day with their friends on Snapchat and in chronological order. Discover features curated, professional content from hand-selected partners. ¹Snap Inc. internal data Jan. 2015-Sept. 2021. 2 Snap Inc. internal data Q3 2021. 700+ partners in 20 countries around the world.¹ 15 partners reached more than 50 million Snapchatters in Q3 2021.² FRIEND STORIES Kat 23 mins ago Road trip with my O Send a chat a DISCOVER THE I Voted! I Voted! Election Week 101 Today Stories COUNTDOWN OVERTIME NOW 5 Minecraft Maps You Need To Play ASAP This Shredding Vid Is Everything Today Kate Beckinsale Is Freakishly Flexible Q BARSTOOL Entertainment He's The Hardest Dunker In High School! Today Then & Now: What Happened to the Girls of Toddlers & Tiaras? 14#15Snap Inc. Snap Map The Snap Map is a personalized map that connects our community with their friends and with the world around them through place listings and stories posted by our community. 250M+ Snapchatters use our Snap Map every month to find the people and places that mean the most to them. 30M+ businesses are on the Map for our community to discover. Snap Inc. internal data Q3 2021. See Snap Inc. public filings with the SEC. BRENTWOOD *7th St Ave 14th St 11th St Jack & 3 more Now 20th St Santa Monica Zoe 3h My Bitmoji Park MAP Los Angeles ENTWOOD Wilshire Blvd Eunice & Denise 3m VENICE O Jeremy 5m Rachel 1h Patrick & Alex 3m Rose Ave Blvd WESTWOO WEST LOS ANGELES AMITELLE Evan 1m Santa Monica Municipal Airport Palms F Friends MAR 501 681 Union City New York City 63°F 8:45 AM FAST SIDE UPPER 495 LINCOLN HARBOR Hoboken MY PLACES COLGATE CENTER My Places 9A HEL KITCHE Popular TRIBECA 31 New York Sunny Cafe SOHO BROOKLYN NAVY YARD Favorites Sunny Cafe Cafe - 10mi Popular with Friends The Admiral Bar - 5mi Abbi's Pizza Pizza Restaurant 3mi Popular with Friends Favorited by 3+ friends Q OP Visited ♡ >> Weehawken LINCOL HARBOR 679 :en t Today LAYERS New York City ●63 °F 8:45 AM adson Terrace HELL'S 5+ Events MEATPACKING DISTRE VILL GE HUDSON SQUARE e CHELSEA Madison Square Garden SOHO NCOLN Explore Events Powered by Ticketmaster Halsey The Gramercy Theatre Sun Jun 9 8:00 PM New York Knicks vs Sacramento Kings Madison Square Garden Sun Jun 9 8:00 PM MIDTOWN MANHATTAL ROSE HILL MURRAY HILL Harry Styles: Harpoween TURTLE B KIPS BAY ork ALPHABET CITY ☀ 15#16Snap Inc. Spotlight Spotlight surfaces the most entertaining Snaps created by our community and provides a destination to share user-generated content broadly on Snapchat while remaining aligned with our privacy-by-design approach. 100%+ Increase in content submissions versus the prior quarter.¹ Spotlight is available in 150+ countries' ¹Snap Inc. internal data Q3 2021 vs. Q2 2021.. 2 Snap Inc. internal data as of September 30, 2021. #dance a 3 of YOU Piotar Boa psich #synchronicity Spotlight ש (0 50 Spotlight Jasmine o + #gymnastics #spotlight O #hollywood (0 30 ... $ Challenges Create for the chance to win! WLifeHack Got a life changing hack? Capture it with the Snap camera using #LifeHack Ends 12:00PM PT 04/14/2021. k to win! No purchase necessary Void where prohibited. Official Rules apply. ▶5.7m Body Tracking Bitmoji Trending Now Trending ▶4.1m #10SecondTalent 192 Snaps in last hour ► 5.7m Total Prizes: $10,000 HACK 4.1m ם O ►3.2k ► 3.2k 88 Show All > ► 39k by Show All > ► 39k 16#17Snap Inc. Partner Ecosystem#18Snap Inc. Q O Spotlight U #almostpro #whattheflip (0 88 SPOTLIGHT Creators 2:28 (13 Q Search Overview of Our Partner Ecosystem +2 CAMERA/AR 50 Explore S a Discover the dodo This Puppy Sounds Like A Pterodactyl 90% Publishers GOOD★★★ LUCK AMERICA I Voted! THE H FIERCE Stories I Voted! I Voted! I Voted! Election Week 101 Today I Voted! COUNTDOWN +2 ADULTING EMMA CHAMBERLAIN Did I Just Screw Up My Taxes? CRUSHIN'IT! O This Shredding Vid Is Everything Today OVERTIME NOW DISCOVER MATTERS Carlos AKB SNAP KIT Ch Developers Send a chat x1 GAMES Leave 1. 15% B.J 2. 7% Zach M 3.6% * X 11:10 LET'S WATCH + Add option Something Nostalgic Added by Alexandra Psychological Thriller Added by Mark Something Your Friend Added by Will A Musical Added by Emma Pick Randomly LET'S DO IT X MINIS 18#19Snap Inc. AR Creator Community Our AR community is made up of creators from over 200 countries and territories who create a wide variety of AR experiences across geographies and cultures. 200K+ Lens Creators have used Lens Studio. 2M+ Lenses made by our community. Snap Inc. internal data as of June 30, 2021. 19#20Snap Inc. Lens Studio - AR Creator Platform We provide our broader creator community with the same tools used internally to develop AR Lenses by offering them access to Lens Studio, an easy-to-use yet incredibly powerful AR-development platform. Lens Studio features simple templates for 3D models as well as materials, scripts, and presets to help creators build Lenses. V4.0 introduced 3D body mesh, advanced cloth simulation, Connected Lenses, visual classification, audio capabilities for Snap ML, and other features. 7723 0 114 Parent Space Script Editor Material Editor 2:28 Q Search hert 5GE Explore S 4x 20#21Snap Inc. STORY STUDIO Trending on Snapchat Body Tracking Bitmoji #Food ▶5.7m 4.1m ♫Thank you next #golf 4,1m 3.2k 3.2k Spotlight Creator Community Through Spotlight and our powerful creative tools, Creators can develop content, reach millions of Snapchatters, grow their audience, and connect with fans, all in accordance with our privacy standards. 3.2k Show All > ►39k Show All ▶39k Show All > 39k Show All STORY STUDIO Tools Post to Spotlight Tops Eye Jay Mpeeckportal Add ops Post to Highlights Spoighe Terms Confi Your pos video.mp4 Read and agre SPOTLIGHT ON THE WEB Pick a Gift to Send CJ OperAmericano will see that you sent them a gift and can reply back or share your gift to their Public Story. 1 50 CJ OperAmericano 750 500 350 Just wanted to say hi! I love watching your Stories! Pick a Gift 350 GIFTING $ Challenges Create for the chance to win! Monetization Opportunities ▶5.7m Trending LifeHack Got a life changing hack? Capture it with the Snap camera using #LifeHack to win! No necessary sous/DC 16+, Ench 12:00PMPT 04/14/2021 FE Body Tracking Bitmoji Trending Now #10SecondTalent 192 Snaps in last hour Total Prizes: $10,000 HACK ► 3.2k 28 Show All > 39k CREATOR FUND/ SPOTLIGHT CHALLENGES and Creator Marketpl Creator Marketplace Language 1.234 Creators Andre Elijah Le Cor Buget Cyrene Quiamco More 0 Jye Trudinger interactive pat Lens for ov CREATOR MARKETPLACE A Paper Triangles brands and agencies build mobile At experien penges.com More 21#22Snap Inc. Publisher Partners Discover features content from over 700 hand-selected partners from 20 countries around the world.¹ REFINERY29 HAIR ME OUT I Got My Hair Done By Rihanna's Stylist Today ¹Snap Inc. internal data Jan. 2015-Sept. 2021. 2 Snap Inc. internal data Q3 2021. BEAUTY 75M+ Snapchatters watched Beauty publisher and content each month on average.² show TOGETHER READY FOR ANYTHING How Does COVID Affect Professional Athletes? Today HEALTH AND FITNESS 65M+ Snapchatters watched Health and Fitness publisher and show content each month on average.² ADULTING EMMA CHAMBERLAIN Did I Just Screw Up My Taxes? Today ENTERTAINMENT 120M+ Snapchatters watched publisher and show content from internet creators.² 22#23Snap Inc. AP ORIGINAL ve It! AP ORIGINAL D GIRLS ETECTIVE AGENCY AP ORIGINAL SNAP ORIGINAL QUEEN OF Honestly Loven Stylez SNAP ORIGINAL TOTAL BADASS WRESTLING SNAP ORIGINAL Endless SNAP ORIGINAL Snap Inc. internal data as of September 30, 2021. SNAP ORIGINAL ROAD hippin SNAP ORIGINAL SNAP ORIGINAL MEM MON SNAP ORIGINAL the Honeybeez of ASU SNAP ORIGINAL SNAP ORIGINAL WILL HOLIDAY SPECIAL FROM HOME SNAP ORIGINAL LAGO vista SNAP ORIGINAL WIL HOM SNAP ORIGINAL Off Thee Leath with Megan thee Free Stallion SNAP ORIGINAL MIND YOURSELF SNAP ORIGINAL SNAP ORIGINAL COLIN KAEPERNICK VS THE SNAP ORIGINAL SNAP ORIGINAL COMING OUT SNAP ORIGINAL COMMIT SNAP ORIGINAL E SNAP ORIGINAL High Quality, Award-Winning Content Made for Mobile 140+ Snap Original Series Launched to Date With 70+ Partners SNAP ORIGINAL 000 COACH ΚΕΊ DRIVE SNAP ORIGINAL THE SOLUTION WHILE BLACK COMMITTED DRIVEN WITH MY ASANTE xxx SNAP ORIGINAL Irsacy 23 SNAP ORIGIN FAKE UP SNAP ORIGIN TW SIDE SNAP ORIGIN#24Snap Inc. TEATIVED Snap Inc. internal data as of January 31, 2021. Snap Kit Over 1,000 apps have integrated with Snap Kit across our seven Kits: Camera Kit, Creative Kit, Bitmoji Kit, Login Kit, Ad Kit, Sticker Kit and Story Kit. Camera (KIT Extends reach of AR tech and lens creator community to partners' apps. 8:56 SENDIT'S THIS... FOR THAT? watch a movie play video games ទ TRAV Creative KIT Allows developer partners to share dynamic content from apps into Snapchat. 2:30 < Kyle Bon Voyage 11:00 AM +Type a message..... ||| 484% Ca #BLESSED 12:18 PM Bitmoji KIT Allows developer partners to add Bitmoji sticker library to their app or keyboard. 24#25Snap Inc. Advertising Business#26MOAR fa BLACK LIVES MATTER. GAVE 2 Meet the Snapchat Generation 150% The Snapchat Generation is 150% more likely than non-Snapchatters to prefer to communicate with pictures over words.¹ 3x 1.4x Snapchatters are 3x more likely than non-Snapchatters to say they are using AR more than they did last year to try on products.² The Snapchat Generation is 1.4x more likely than non-Snapchatters to gravitate toward immersive video and mobile games, including AR experiences.³ 2021 Global Cassandra Study commissioned by Snap Inc. I Base: Total N=27,006 respondents. ¹Q: What portion of your digital communication includes images and media, e.g., emojis, photos, memes, video calls, versus text-only, i.e., only words? Please enter a percentage for each; your total must add up to 100%. If you do not communicate in one of these ways, please enter zero. 2 Q: Which of the following, if any, are true for you? ³Q: How much do you agree or disagree with each of the statements below? Please select one response per row. 26#27Snap Inc. 13 years Why This Age Range Is Critical There are many common milestones in a person's life between the ages of 13 and 34. L8R First Car Graduates LEAVE HOME Moves Out YOU GOT IT BOSS! Starts Career First Credit Card Develops Brand Loyalty VACATION! Vacations Alone Starts Family Gets Married Buys First Home 34 years 27#28Snap Inc. Deep Domain Expertise in Key Enterprise Verticals Apps, Media, and Services Uber Eats acorns FANDUEL Entertainment discovery+ Tech B XBOX SAMSUNG Automotive NISSAN gm H HONDA Health and Government truth initiative LED STV Telecommunications verizon sic Commerce DECKERS -BRANDS- smile DIRECT CLUB Restaurants PIZZA PAPA JOHNS M TACO BELL Financial Services Capital One VISA State Farm Consumer Packaged Goods Johnson Johnson Coca-Cola Retail OTARGET adidas Travel Marriott Emirates Carnival 28#29Snap Inc. 10:01 0 LABLE KERS First Day Vibes * 30 In-Camera 0 OB AR Lenses Experiences Justine LIX Creative Ad Formats That Deliver Results Chick-fil-& thankful -FOR-You O Send a Chat Filters Subway Ultimate Cheesy Garlic Bread Continue in 4... SUBWAY Commercials (:06 Forced View) Friends Subscriptions MINDE Schizophrenia Didn't Stop His Dreams Discover Stories Ashley A FIERCE Sounds Like A Pterodactyl SPIDER-MAN 7 Reported sightings of Spider-Man in NYC +2 Leo W THRILLIST You're About to Be Glued to Your Screen ... Gods watchmojo You'd Never Recognize These Child Stars Today 18h ago Story Ads (Series of 3 to 20 Snaps) Video Adidas ULTRA BOOST Collection Ads Starling Brown Join The Best British Bank 2020 This isn't your average bank account. £2,478.40 €69.54 Starling Brown Bank 2020 STARLING BANK Install Now Snap Ad With App Install || adidas Latest sentials from adidas adidas X 19.1 Turf Boots £99.95 Dynamic Product Ads 29#30Snap Inc. Snap Ads Discover Snapcodes Sponsored Geofilters Sponsored Lenses 2011- 2015 OS/Carrier Targeting Ads API 3P Resonance Measurement Lookalikes On-Demand Geofilters Spectacles Group Chat 2016 Story Ads Lens Studio to Ads Manager GBB App Install GBB Video View Snap Pixel Audience Lenses and Filter Snap Publisher Ads Manager 2017 A Sophisticated Ad Platform Commercials Delivery Insights Premium Content Targeting Advanced Location Targeting Conversion Lift Reach and Frequency AR in Self Serve Snappables Collection Ads GBB for conversions Product Catalogs 2018 Dynamic Ads Target Cost Bidding Bulk Editing, Cloning, Uploading Snap Select Instant Create Snap Audience Network Logos in Scan Swipe up Commercials Direct to Ticketing Brand Marker Lens 2019 Platform Bursts Brand Profiles ROAS Bidding Auction Forecasting Behavior Insights Trending on Snap Local Ads Snap Minis Place Listings Camera Kit Scan 2020 Demographic Targeting Interest-based Targeting Location Targeting Bulk CRUD Tools / Advanced Buy Flow Scalable Ads API Premium Content Targeting Advanced Delivery Options (e.g., GBBs) Audience and Delivery Insights Reach and Frequency Data from Snap Ads Manager as of Dec. 31, 2020. Data from Facebook Ads Manager and official websites as of Dec. 31, 2020. Data from Google Ads Manager and official websites as of Dec. 31, 2020. Data from Twitter Ads Manager and official websites as of Dec. 31, 2020. 30#31Snap Inc. The Advertiser Demand Flywheel More Demand More Efficiency Better ROI More Relevance More Diversity Better Optimization 31#32Snap Inc. What Advertisers Are Saying Enterprise It's fantastic to see the significant impact that Snapchat's high attention video formats had on the performance of the campaign and we look forward to further expanding upon our investment on the platform in the future. Jimmy Hughes, Social Lead Heineken Agency 66 AR has a major role to play in the future of marketing and commerce, from virtual try-on to immersive digital experiences. Snap has built an impressive AR platform and we are delighted to partner with them to ensure our people can access Snap's latest AR technology and in turn develop richer, more innovative commerce solutions for our clients and their customers. Sanja Partalo, Executive Vice President, Strategic Development & Partnerships WPP 99 Emerging We need an ad platform with robust testing capabilities to reach our target audience at scale and at target ROAS. Snapchat's Dynamic Ads tool combined with Lifestyle Category audiences helped us achieve our goals. Daphne Kotler, Director of Marketing Redbubble 66 Scaled Services The most important thing when choosing a platform to advertise on is are we going to get our money's worth or not. Snapchat makes it so much easier because we can start small and grow at our own pace. Sima Mosbacher, CEO + Founder Moitie Cosmetics 99 32#33Snap Inc. Our ARPU Opportunity#34Snap Inc. Significant DAU and ARPU Opportunities North America is critical to growing revenue in the near and medium term, and we have a long runway ahead of us. DAU² 195M 95M 37M 10 Years Old $26 $66 15 Years Old North America¹ 17 Years Old $256 AVERAGE REVENUE PER USER³ Comparison is illustrative as each Company calculates daily active users differently. ¹Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. Twitter includes the US only. 2 Snap Inc. internal data Q2 2021, as compared to publicly reported Facebook and Twitter data Q2 2021. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Twitter's monetizable DAUS are shown and are defined by the Company as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com or Twitter applications that are able to show ads. Facebook defines DAUS based on user activity only Facebook and Messenger and not on the Company's other products. 3 Snap Inc. internal data Q3 2020-Q2 2021 as compared to publicly reported Facebook and Twitter data for Q3 2020-Q2 2021. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. Twitter's ARPU is calculated as quarterly revenue divided by the average monetizable DAUS. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 34#35Snap Inc. Opportunity to Expand Our Market Share Snapchat comprises less than 2% of the US digital ad market¹ b ¹Snap Inc. internal data 2020. eMarketer 2020 estimates, Oct. 2020. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. 2 Snap Inc. internal data Q4 2020. eMarketer 2020 estimates, April 2020. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC. yet reaches nearly half of US smartphone users.² 35#36Snap Inc. Snapchat reaches more than 70%¹ of 13 to 34 year-olds in countries comprising over half of the world's digital ad spend. 4+0000 US UK Sweden Australia الله اللي Canada *+0+= Norway Saudi Arabia ¹Snap Inc. internal data Q4 2020. Penetration calculated as MAUS divided by 2020 population estimates per the 2019 United Nations World Population Prospects. 2 eMarketer estimates, Oct. 2020. France Ireland Netherlands Denmark Luxembourg 36#37Snap Inc. The Advertising Industry Is Moving in Our Direction Expected growth in advertising market combined with a secular shift toward digital. eMarketer estimates, Oct. 2020. Digital CAGR: 14.3% $232 2020 $338 U.S. 2024 Digital CAGR: 11.0% $382 $508 2020 2024 International Traditional Digital 37#38Snap Inc. AR Builds Consumer Confidence Over half of Snapchatter shoppers agree that AR gives them more confidence about product quality.¹ More than half of people want to use AR technology to assess products, allowing for a risk free, try-before you buy experience.² Returns are a $550B problem, which AR can help fix. AR-guided purchases led to a 25% decrease in returns.³ ¹2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770). 2 NielsenIQ Analysis, "Augmented retail: The new consumer reality." 3 ARInsider Article, "Does AR Really Reduce eCommerce Returns?" TRUE SIZE TECHNOLOGY ✓ TrueSize Oh Hey There $35.95 Gold Zenni> ZENNI ♡ Favorite C WRIST TRACKING SHOP NOW PIAGET ♡ Favorite ទ SHOE TRY-ON DIOR 38#39Snap Inc. Long-Term Value Creation#40Snap Inc. Annual infrastructure costs per DAU $1,180 2018 $2.92 Growing Revenue and Scaling Efficiently 2018 Full year revenue ($M) +46% CAGR $1,716 2019 Infra per DAU has remained relatively flat over time... $2.85 $2,507 2019 2020 $2.78 2020 Adjusted gross margin¹ Gross margin $6.29 2018 35% 2018 32% Average revenue per user +27% CAGR $8.29 2019 ...while still delivering substantial improvements in gross margins 49% 2019 48% $10.09 2020 54% 2020 53% We define ARPU as quarterly revenue by the average DAUS. ARPU is presented as annual ARPU, calculated as the sum of each quarterly ARPU. See Snap Inc. public filings with the SEC. ¹ Excludes stock-based compensation expense and related payroll tax expense, depreciation and amortization, and certain other non-cash or nonrecurring items impacting net income (loss) from time to time. See Appendix for reconciliation of GAAP gross margins to non-GAAP gross margins. 40#41Snap Inc. Balanced Approach to Investment Driving Path to Profitability Adjusted operating expenses as a % of revenue Total Adjusted Operating Expenses Total Non-GAAP Exclusions¹ Total GAAP Operating Expenses Free Cash Flow ($M) 84% 2018 $988 $662 Adjusted operating expense discipline... $1,650 $(810) 2018 61% 2019 $1,050 $873 $1,923 Approaching FCF breakeven... $(341) 2019 52% 2020 $1,311 $875 $2,186 $(225) 2020 Adjusted EBITDA ($M) ...leading to adjusted EBITDA profitability2 $(576) 2018 $(1,256) 2018 $(202) 2019 ...and improving net income / (loss) $(1,034) 2019 $45 2020 $(945) 2020 ¹Excludes stock-based compensation expense and related payroll tax expense, depreciation and amortization, and certain other non-cash or non-recurring items impacting net income (loss) from time to time. See Appendix for reconciliation of GAAP Operating Expenses to Non-GAAP Operating Expenses. 2 We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. See Appendix for reconciliation of net loss to Adjusted EBITDA. 41#42Snap Inc. Building a Strong Balance Sheet to Ensure Strategic Flexibility $3.5B in cash and marketable securities¹ Conservative financial leverage of less than 1% of market capitalization¹ No debt maturing before 2025 Net leverage as of Sept. 30, 2021. Capital Allocation Invest to Drive Organic Growth in Top Line Focus investments in our talent base to drive innovation Investments in product and content to expand the ARPU opportunity over time Investments in marketing to grow the community and expand our TAM Make Future Investments to Accelerate Product Roadmap Well-established track record of acquisitions and investments to accelerate our product roadmap Building a strong balance sheet ensures we are prepared when opportunities are available 42#43Snap Inc. 2015 CAMERA LOOKSERY 2016 2017 COMMUNICATION Bitstrips GAMES Strategic M&A PLAYCANVAS MAPS 2018 ◆zenly 2019 CAMERA Ariel Al 2020 MAP STORIES Voisey CAMERA StreetCred 2021 CAMERA voca.ai SCREENSHOP SPECTACLES V Wave Optics CAMERA FIT ANALYTICS Iduddumdul CAMERA vertebrae 43#44Snap Inc. Long-Term Value Creation 00 $ Execute our international growth playbook to grow our community in the long term. Invest in innovation to deepen engagement and expand ARPU opportunity. Offer a sophisticated ad platform and innovative ad units to deliver return on ad spend for partners. Scale operations efficiently and balance investments with growth to drive positive, free cash flow. Build conservative balance sheet to prepare for the unexpected and fund the opportunistic. 44#45Snap Inc. Appendix#46Snap Inc. Non-GAAP Financial Measures Reconciliation (in thousands, unaudited) Free Cash Flow Reconciliation Net cash used in operating activities Less: Purchases of property and equipment Free Cash Flow¹ Adjusted EBITDA Reconciliation Net loss Add (deduct): Interest income Interest expense Other (income) expense, net Income tax (benefit) expense Depreciation and amortization Stock-based compensation expense Payroll tax expense related to stock-based compensation Securities class actions legal charges Lease exit charges Reduction in force charges Adjusted EBITDA² $ $ $ $ 2018 (689,924) $ (120,242) (810,166) $ 2018 (1,255,911) $ (27,228) 3,894 8,248 2,547 91,648 538,211 21,927 31,143 9,884 (575,637) $ 2019 (304,958) $ (36,478) (341,436) $ 2019 (1,033,660) $ (36,042) 24,994 (59,013) 393 87,245 686,013 27,840 100,000 (202,230) $ 2020 (167,644) (57,832) (225,476) 2020 (944,839) (18,127) 97,228 (14,988) 18,654 86,744 770,182 50,309 45,163 ¹We define Free Cash Flow as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. Securities class actions legal charges related to a preliminary agreement to settle the securities class actions that arose following our IPO. Charges recorded are net of amounts directly covered by insurance. These charges are non-recurring and not reflective of underlying trends in our business. 46#47Snap Inc. Non-GAAP Financial Measures Reconciliation (Continued) (in thousands, unaudited) Total Adjusted Cost of Revenue Total Non-GAAP Exclusions¹ Total GAAP Cost of Revenue Cost of Revenue Breakdown $768 2018 $31 $799 $868 2019 $28 $896 ¹Excludes stock-based compensation expense and related payroll tax expense, depreciation and amortization and certain other non-cash or non-recurring items impacting net income (loss) from time to time. $1,150 2020 $33 $1,183 47#48Snap Inc.