#1Investor Presentation February 2022 Snap Inc.#2Snap Inc. Disclaimers Note Regarding User Metrics and Other Data We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUS for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. DAUS are broken out by geography because markets have different characteristics. We define average revenue per user, or ARPU, as quarterly revenue divided by the average DAUS. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer. For information concerning these metrics as measured by us, see "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter included in this presentation. While these metrics are determined based on what believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. For example, there may be individuals who have unauthorized or multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. We have not determined the number of such multiple accounts. Changes in our products, infrastructure, mobile operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine active users or other metrics and we may not determine such inaccuracies promptly. We also believe that we don't capture all data regarding each of our active users. Technical issues may result in data not being recorded from every user's application. For example, because some Snapchat features can be used without internet connectivity, we may not count a DAU because we don't receive timely notice that a user has opened the Snapchat application. This undercounting may increase as we grow in Rest of World markets where users may have poor connectivity. We do not adjust our reported metrics to reflect this underreporting. We believe that we have adequate controls to collect user metrics, however, there is no uniform industry standard. We continually seek to identify these technical issues and improve both our accuracy and precision, including ensuring that our investors and others can understand the factors impacting our business, but these and new issues may continue in the future, including there continues to be no uniform industry standard. Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. And because users who signed up for Snapchat before June 2013 were not asked to supply their date of birth, we may exclude those users from our age demographics or estimate their ages based on a of the self-re rted ages that we do have. If our provide with incorrect or incomplete information regardi their age other attribut hen our estimat may prove inaccurate and fail to meet investor expectations. See businesshelp. pchat.com/ for details. In the past have relied on third-party analytics providers to calculate our metrics, but today we rely primarily on our analytics platform that we developed and operate. We count a DAU only when a user opens the application and only once per user per day. We believe this methodology more accurately measures our user engagement. We have multiple pipelines of user data that we use to determine whether a user has opened the application during a particular day, and becoming a DAU. This provides redundancy in the event one pipeline of data were to become unavailable for technical reasons, and also gives us redundant data to help measure how users interact with our application. If we fail to maintain an effective analytics platform, our metrics calculations may be inaccurate. We regularly review, have adjusted in the past, and are likely in the future to adjust our processes for calculating our internal metrics to improve their accuracy. As a result of such adjustments, our DAUS or other metrics may not be comparable to those in prior periods. Our measures of DAUS may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology or data used. Note Regarding Forward Looking Statements and use of Non-GAAP Financials This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this presentation, including statements regarding guidance, our future results of operations or financial condition, business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "going to," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this presentation. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends, including our financial outlook and the ongoing COVID-19 pandemic, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our lack of historical profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, publishers, and advertisers; competition and new market entrants; managing our international expansion and our international expansion and our growth and future expenses; compliance with modified and new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified employees and key personnel; our ability to repay outstanding debt; future acquisitions, divestitures or investments; and the potential adverse impact of climate change, natural disasters, and health epidemics, as well as risks, uncertainties, and other factors described in "Risk Factors" and elsewhere in our most recent periodic report filed with the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements. In addition, statements that "we believe" and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this presentation. And while we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements. The forward-looking statements made in this presentation relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this presentation to reflect events or circumstances after the date of this presentation or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, dispositions, joint ventures, restructurings, legal settlements, or investments. Investors and others should note that we may announce material business and financial information to our investors using our websites (including investor.snap.com), filings with the SEC, webcasts, press releases, and conference calls. We use these mediums, including Snapchat and our websites, to communicate with our members and the public about our company, our products, and other issues. It is possible that the information that we make available may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our websites. This presentation includes certain non-GAAP financial measures. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors' overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. A reconciliation of GAAP to non-GAAP measures is provided in the appendix of this presentation. 2#3Snap Inc. Snap Inc. Is a Camera Company We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.#4Snap Inc. Our Community#5Snap Inc. Strong Growth in Our Community 319M Daily Active Users 49 61 80 Q1 19 Snap Inc. internal data Q1 2019-Q4 2021. See Snap Inc. public filings with the SEC. 56 64 83 Q2 19 61 65 84 Q3 19 64 67 86 Q4 19 71 70 88 Q1 20 77 71 90 Q2 20 North Americal 87 72 90 Q3 20 Europe 99 74 92 Q4 20 Rest of World 111 77 93 Q1 21 120 78 95 Q2 21 130 80 96 Q3 21 140 82 97 Q421 5#6Snap Inc. High Penetration in Most Established Markets US #000 UK 90% of the 13 to 24-year-old population. Australia France Netherlands 75% of the 13 to 34-year-old population. Snap Inc. internal data Q4 2021. Penetration calculated as monthly active users (MAUS) divided by 2020 population estimates per the 2019 United Nations World Population Prospects. 6#7Snap Inc. Significant Opportunity to Globally Expand Our Community North America 24% penetration³ 97M DAUS¹ ~400M smartphones² ¹Snap Inc. internal data Q4 2021. See Snap Inc. public filings with the SEC. 2 eMarketer 2022 smartphone estimates, February 2021. 3 Percentage calculated by dividing Snap Inc. Q4 2021 daily active users (DAUS) by total smartphone estimate. Europe 15% penetration³ 82M DAUS¹ ♥ ~560M smartphones² Rest of World 6% penetration³ 140M DAUS¹ ~2.5B smartphones² 7#8Snap Inc. LOCAL LANGUAGE 40+ languages currently supported.¹ ¹Snap Inc. internal data as of Jan. 2022. 2 Snap Inc. internal data as of Dec. 31, 2021. 3 Snap Inc. internal data Jan. 2015-Dec. 2021. International Growth Playbook LOCAL LENSES 2.5M+ Lenses launched.² 250K+ active Lens Creators globally.² LOCAL CONTENT 400+ international content partners in 20 countries internationally.³ LOCAL MARKETING Generate awareness through local marketing initiatives. LOCAL PARTNERSHIPS Preloaded partnerships with major handset OEMs provide placement and promotion. SAMSUNG Vivo Partnerships with local telcos ensure attractive data rating and promotion. ooredoo telcel 8#9Snap Inc. Snapchat#10Snap Inc. Daily Active Users 319M Snapchat Launch Android Video Smart Filters Stories 2011 2012 Snap Inc. internal data Q4 2021. See Snap Inc. public filings with the SEC. 2013 Live Stories Snap Ads Chat Geofilters 2014 A Decade of Innovation Snapcodes Sponsored Geofilters Best Friend Emojis Publisher Stories Lenses Story Explorer 2015 Music Recognition Memories Bitmoji Geostickers and 3D Stickers Spectacles Shows Group Chat Face Swap Voice and Video Calling On-Demand Geofilters 2016 Dancing Hotdog Snap Pixel Snap Publisher Ads Manager Custom Stories Context Cards Voice Filters Snap Map World Lenses Lens Studio Multi-Snap Story Ads 2017 Reach and Frequency Product Catalogs Lens Challenges Discover Group Video Chat Snappables Lens Explorer Snap Kit Spectacles V2 Visual Search Snap Originals Snap Camera Friendship Profiles 2018 Creative Kit Web Spectacles V3 Cameos App Stories Scan AR Bar Bitmoji Stories Deep Neural Network AR Bitmoji TV Lens Web Builder Android Rebuild Creator Profiles Landmarkers Snap Games 2019 Spotlight Sounds Music Lenses Happening Now Local Lenses Camera Kit Snap Minis Snap ML Places on Snap Map Action Bar Story Replies Lens Voice Scan Dynamic Lenses Bitmoji for Games Here For You Topics for Our Story 2020 Food Scan Quick Tap to Snap Call-to-Action Campaign Lab 3D Bitmoji in Profiles Spectacles V4 Creator Marketplace Spotlight on the Web TrueSize Snapchat Trends Trending Page Sticker Kit My Places Map Layers Story Studio Gifting API Lenses Public Profiles Connected Lenses Camera Shortcuts Screenshop Sound Topics on Android Cameos Stories 3D Body Tracking Friend Check Up Apps Ads Kit Sticker Recommendations 2021 10#11Snap Inc. *7th St BRENTWOOD 14th St Jack & 3 more Now 11th St 20th St Santa Monica My Bitmoji Park Zoe 3h MAP Santa Monica HEIGHTS ENTWOOD (1 Eunice & Denise 3m Wilshire Blvd O VENICE Abbor O Patrick & Alex 3m Jeremy Sm Rachel 1h Rose Ave Blvd WESTWOO WEST LOS ANGELES INTELLE Evan 1m Santa Monica Municipal Airport Palms F • Ben 12m Friends MAR COMMUNICATIONS a maggienel View Snap-2m-178 soccer squad ▷ Opened-7m fried chicken friday jackcatz Received from Nathan-14m. Opened-21m matteo.rom O Received: 1h Chat donny.vin O Received 1h 95 sofia 7899 Call Ended 1h frankie6895 The Snapchat Experience Five core platforms brunch crew Received 1h-83A brian.barr Received from Christie-2h Received-Sh liz's bday O 50 +2 Ⓒ (8 CAMERA Friends a Sheila P. Subscriptions MIND YOURSELF Schizophrenia Didn't Stop His Dreams Discover STORIES Ashley A. Stories This Puppy Sounds Like A Pterodactyl C 8FIERCE SPIDER-MAN Far from Hame Reported sightings of Spider-Man in NYC Sponsored Tim W. Leo W. THRILLIST You're About to Be Glued to Your Screen 6h ago REFINERY29 HAIR ME OUT I Got My Hair Done By Rihanna's Stylist 18h ago P The Fo Gods A Our Si Q SPOTLIGHT Spotlight L #almostpro #whattheflip O AA 11#12Snap Inc. Camera and Augmented Reality The Snap Camera drives visual communication between Snapchatters, and it can understand, interpret, edit, and augment a scene in real time, enabling the next generation of computing. 200M+ Snapchatters engage with AR per day on average. Snap Inc. internal data Q4 2021. Snapchatters play with AR Lenses 6B+ times per day on average. MACHINE-LEARNING LENSES CO X Result 18,192 • Create SCAN Scanned Formula 12 x 1,516 Scan Results O Scan photomath Open App 12×1516 6 Browse -48 567 G Explore LOCAL LENSES CO S 12#13Snap Inc. Communications The Communications platform is where Snapchatters express themselves through pictures and messages with their closest friends. 46 Snap Games and 15 Minis available. Snap Inc. internal data as of December 31, 2021. 20:13 JACK ME SEE YOU SOON Besties Heyyyyyy! Is anyone at the lake yet?? Almost there JOHN JOHN Yep! Just got here! OMG is Daisy coming too??? LIZ JACK CHAT O HOT DIGGITY C At Burrows Road & Bayside Drive! .... Send a Chat JOHN JENNYPENNY DIANA LIZ JACK DANIEL ļ > 7:14 1 Ira Give me a look that's edgy over safe any day. RUNWAY MODELS Mei Daniel Q GAMES DAILY BRAND Instant Challenge: Vintage Retro Jun Marta Fashion Icon Ira Alana Choose a model Kai Sophia RAD MINIS Parties Shop curated items from our community... PRADA POSHMARK Everything Plus Size Party PRADA Poshmark 8 PRADA Top Selling Brands 2,518,877 Listings Lu m 13#14Snap Inc. Stories Friend Stories enable our community to create and share pictures and videos from their day with their friends on Snapchat - all in chronological order. The Discover platform features curated, professional content from hand-selected partners. ¹Snap Inc. internal data Jan. 2015-Dec. 2021. 2 Snap Inc. internal data Q4 2021. 700+ partners in 21 countries around the world.¹ 25 partners reached more than 50 million Snapchatters in Q4 2021.² FRIEND STORIES O Laura J 23 mins ago SPARE TIME LANES Send a chat a I Voted! THE DISCOVER Stories I Voted! Election Week 101 Today COUNTDOWN 5 Minecraft Maps You Need To Play ASAP Kate Beckinsale Is Freakishly Flexible O +2 This Shredding Vid Is Everything Today OVERTIME NOW Today PECH O He's The Hardest Dunker In High School! BARSTOOL Entertainment Then & Now: What Happened to the Girls of Toddlers & Tiaras? 88 14#15Snap Inc. Snap Map The Snap Map is a personalized map that connects our community with their friends and the world around them through place listings and stories posted by our community. 250M+ Snapchatters use the Snap Map every month to find the people and places that mean the most to them. 30M+ businesses are on the Snap Map for our community to discover. Snap Inc. internal data Q4 2021. See Snap Inc. public filings with the SEC. BRENTWOOD *7th St Ave 14th St 11th St Jack & 3 more Now 20th St Santa Monica Zoe 3h My Bitmoji Park MAP Los Angeles ENTWOOD Wilshire Blvd Eunice & Denise 3m VENICE O Jeremy 5m Rachel 1h Patrick & Alex 3m Rose Ave Blvd WESTWOO WEST LOS ANGELES AMITELLE Evan 1m Santa Monica Municipal Airport Palms F Friends MAR 501 681 Union City New York City 63°F 8:45 AM FAST SIDE UPPER 495 LINCOLN HARBOR Hoboken MY PLACES COLGATE CENTER My Places 9A HEL KITCHE Popular TRIBECA 31 New York Sunny Cafe SOHO BROOKLYN NAVY YARD Favorites Sunny Cafe Cafe - 10mi Popular with Friends The Admiral Bar - 5mi Abbi's Pizza Pizza Restaurant 3mi Popular with Friends Favorited by 3+ friends Q OP Visited ♡ >> Weehawken LINCOL HARBOR 679 :en t Today LAYERS New York City ●63 °F 8:45 AM adson Terrace HELL'S 5+ Events MEATPACKING DISTRE VILL GE HUDSON SQUARE e CHELSEA Madison Square Garden SOHO NCOLN Explore Events Powered by Ticketmaster Halsey The Gramercy Theatre Sun Jun 9 8:00 PM New York Knicks vs Sacramento Kings Madison Square Garden Sun Jun 9 8:00 PM MIDTOWN MANHATTAL ROSE HILL MURRAY HILL Harry Styles: Harpoween TURTLE B KIPS BAY ork ALPHABET CITY ☀ 15#16Snap Inc. Spotlight Spotlight surfaces the most entertaining Snaps created by our community and provides a place to share user-generated content broadly on Snapchat while remaining aligned with our privacy-by-design approach. 100%+ sequential increase in viewers subscribing to Creators.¹ Spotlight is available in 150+ countries.² ¹Snap Inc. internal data Q4 2021 vs. Q3 2021. 2 Snap Inc. internal data as of Dec. 31, 2021. #dance weer #synchronicity 3 of YOU Plotar Boa @jordynjones11 o + #dance O #moves C O 88 $ Challenges Create for the chance to win! LifeHack Got a life changing hack? Capture it with the Snap k to win! camera using #LifeHack Ends 12:00PM PT 04/14/2021. No purchase necessary Void where prohibited. Official Rules apply. ▶5.7m Body Tracking Bitmoji Trending Now Trending ▶4.1m #10SecondTalent 192 Snaps in last hour ► 5.7m Total Prizes: $10,000 HACK 4.1m ם O ►3.2k ► 3.2k 88 Show All > ► 39k by Show All > ► 39k 16#17Snap Inc. Partner Ecosystem#18Snap Inc. 00 CAMERA/AR Creators 0 C Explore #dance synchronicity 3 of YOU Ⓒ Q Overview of Our Partner Ecosystem O SPOTLIGHT a Discover the dodo Publishers This Puppy Sounds Like A Pterodactyl I Voted! GOOD★★★ LUCK AMERICA THE H FIERCE Stories I Voted! I Voted! I Voted! Election Week 101 Today I Voted! COUNTDOWN +2 ADULTING EMMA CHAMBERLAIN Did I Just Screw Up My Taxes? CRUSHIN' IT! O This Shredding Vid Is Everything Today OVERTIME NOW DISCOVER SQUARE FULL 3 YEARS AGO timehop ↓ Save Snapchat SMS THEN & NOW Frame SNAP KIT 7:21 4 (+) Facebook Facebook Instag Stories Stor Q Developers This look is now being voted on by the global community. More votes, more rewards. 1d Oh High votes can get: Check Back For Results to unlock garments PARK to enter shows Fashion Icon. Sneakers BACK TO STUDIO LTE GAMES Top 255 Parties Shop curated items from our community... RAD POSHMARK PRADA Everything Plus Size Party Poshmark PRADA MINIS Top Selling Brands 68 PRADA Lu 2,518,877 Listings > m 18#19Snap Inc. AR Creator Community Our AR community is made up of creators from over 200 countries and territories who create a wide variety of AR experiences across geographies and cultures. 250K+ Lens Creators have used Lens Studio. 2.5M+ Lenses made by our community. Snap Inc. internal data as of December 31, 2021. X Pick a Gift to Send CJ OperAmericano will see that you sent them a gift and can reply back or share your gift to their Public Story. 1 50 CJ OperAmericano 750 500 350 Just wanted to say hi! I love watching your Stories! Pick a Gift 350 GIFTING 50 Monetization Opportunities Brand Creator Marketpl... Le Creator Search About the Lens Creator Brielle Garcia United States and designer the specializes in semed 30 d Language English Le Prodon Fee $2000 15000 30 Modlington Photography/ Contact Email 3D Sock Puppet 36 CREATOR MARKETPLACE 19#20Snap Inc. Lens Studio - AR Creator Platform We provide our broader creator community with the same tools used internally at Snap to develop AR Lenses by offering access to Lens Studio, a free, easy-to-use yet incredibly powerful AR-development platform. Lens creation starts with Lens Studio, whether you're creating for Snapchat, Spectacles, or third-party apps through Camera Kit. Lens Studio includes the most innovative capabilities like machine learning, visual programming, body tracking, object recognition, and scripting for artists and developers to build augmented reality experiences. 7723 0 114 . Parent Space Script Editor Material Editor 2:28 Create Q Search 2 Browse 5GE Explore ច 20#21Snap Inc. STORY STUDIO Trending on Snapchat Body Tracking Bitmoji #Food ▶5.7m 4.1m ♫Thank you next #golf 4,1m 3.2k 3.2k Spotlight Creator Community Through Spotlight and our powerful creative tools, creators can develop content, reach millions of Snapchatters, grow their audience, and connect with fans, all in accordance with our privacy standards. 3.2k Show All > ►39k Show All ▶39k Show All > 39k Show All STORY STUDIO Tools Post to Spotlight Tops Eye Jay Mpeeckportal Add ops Post to Highlights Spoighe Terms Confi Your pos video.mp4 Read and agre SPOTLIGHT ON THE WEB Pick a Gift to Send CJ OperAmericano will see that you sent them a gift and can reply back or share your gift to their Public Story. 1 50 CJ OperAmericano 750 500 350 Just wanted to say hi! I love watching your Stories! Pick a Gift 350 GIFTING $ Challenges Create for the chance to win! Monetization Opportunities ▶5.7m Trending LifeHack Got a life changing hack? Capture it with the Snap camera using #LifeHack to win! No necessary sous/DC 16+, Ench 12:00PMPT 04/14/2021 FE Body Tracking Bitmoji Trending Now #10SecondTalent 192 Snaps in last hour Total Prizes: $10,000 HACK ► 3.2k 28 Show All > 39k CREATOR FUND/ SPOTLIGHT CHALLENGES and Creator Marketpl Creator Marketplace Language 1.234 Creators Andre Elijah Le Cor Buget Cyrene Quiamco More 0 Jye Trudinger interactive pat Lens for ov CREATOR MARKETPLACE A Paper Triangles brands and agencies build mobile At experien penges.com More 21#22Snap Inc. Content Partners Discover features content from over 700 hand-selected partners from 21 countries around the world.¹ REFINERY29 HAIR ME OUT I Got My Hair Done By Rihanna's Stylist Today ¹Snap Inc. internal data Jan. 2015-Dec. 2021. 2 Snap Inc. internal data Q4 2021. BEAUTY 75M+ Snapchatters watched Beauty publisher and content each month on average.² show TOGETHER READY FOR ANYTHING How Does COVID Affect Professional Athletes? Today HEALTH AND FITNESS 65M+ Snapchatters watched Health and Fitness publisher and show content each month on average.² ADULTING EMMA CHAMBERLAIN ? Did I Just Screw Up My Taxes? Today ENTERTAINMENT 120M+ Snapchatters watched publisher and show content from internet creators.² 22#23Snap Inc. P ORIGINAL KITA AP ORIGINAL D GIRLS ETECTIVE AGENCY AP ORIGINAL SNAP ORIGINAL Honestly Loren SNAP ORIGINAL TOTAL BADASS WRESTLING SNAP ORIGINAL Endless Snap Inc. internal data as of December 31, 2021. SNAP ORIGINAL MEME Stylez MON QUEEN OF SNAP ORIGINAL ROAD rippin SNAP ORIGINAL SNAP ORIGINAL SNAP ORIGINAL the Honeybeez of ASU SNAP ORIGINAL SNAP ORIGINAL The SNAP ORIGINAL CYSHOWlLegan CHARLYSDIXIE Free Stallion ME AND SNAP ORIGINAL Se LAGO vista SNAP ORIGINAL SNAP ORIGINAL Thee with SNAP ORIGINAL MIND YOURSELF SNAP ORIGINAL SNAP ORIGINAL SNAP ORIGINAL COMING OUT SNAP ORIGINAL COMMIT SNAP ORIGINAL E SNAP ORIGINAL SNAP ORIGINAL TWO SIDES UNFAITHFUL High Quality, Award-Winning Content Made for Mobile 140+ Snap Original Series Launched to Date With 70+ Partners SNAP ORIGINAL 23 SOLUTION WHILE BLACK COMMITTEL DRIVEN LIFESHO WITH MY ASANTE SNAP ORIGINAL SNAP ORIGIN FAKE UP SNAP ORIGIN SNAP ORIGI#24Snap Inc. 8:56 SENDIT'S7 THIS... THAT? OR watch a movie play video games ទ DAV Snap Inc. internal data as of December 31, 2021. Snap Kit Over 1,500 apps have integrated with Snap Kit across our six offerings: Camera Kit, Creative Kit, Story Kit, Login Kit, Ad Kit, and Sticker Kit. Creative KIT Allows developer partners to share dynamic content from apps into Snapchat. 2:30 < Kyle Bon Voyage 11:00 AM +Type a message... ||| 84% #BLESSED O CQ: 12:18 PM Sticker KIT Allows developer partners to add our Bitmoji and sticker libraries to their app or keyboard. Search Verify with Snapchat PupLuv is using Snapchat to verify your phone number. Tap Verify to continue Verify Go Back Login KIT Allows developer partners to enable sign up and log in via Snapchat accounts. 24#25Snap Inc. Camera Kit is a cross-platform SDK solution that brings the best of our AR ecosystem to partner applications. Partners can create, schedule, and manage customized AR experiences for their applications and users. Partners gain access to a suite of powerful tools and analytics. Camera (KIT Moving neon frame by Snapchat 8 FUN PORTRAIT SAMSUNG PHOTO NEW LOOK IN 12:34:22 DRESSX DRESSX [3] BUY> 25#26Snap Inc. Advertising Business#27MOAR fa BLACK LIVES MATTER. GAVE Fa Meet the Snapchat Generation 150% The Snapchat Generation is 150% more likely than non-Snapchatters to prefer to communicate with pictures over words.¹ 3x 1.5x Snapchatters are 3x more likely than non-Snapchatters to say they are using AR more than they did last year to try on products.² The Snapchat Generation is 1.5x more likely than non-Snapchatters to gravitate toward immersive video and mobile games, including AR experiences.³ 2021 Global Cassandra Study commissioned by Snap Inc. I Base: Total N=27,006 respondents. Snapchat Generation refers to Snapchatters aged 13 and older. ¹Q: What portion of your digital communication includes images and media, e.g., emojis, photos, memes, video calls, versus text-only, i.e., only words? Please enter a percentage for each; your total must add up to 100%. If you do not communicate in one of these ways, please enter zero. 2 Q: Which of the following, if any, are true for you? ³Q: How much do you agree or disagree with each of the statements below? Please select one response per row. 27#28Snap Inc. 13 years Why This Age Range Is Critical Between the ages of 13 and 34, people experience many common milestones in life. L8R First Car Graduates LEAVE HOME Moves Out YOU GOT IT BOSS! Starts Career First Credit Card Develops Brand Loyalty VACATION! Vacations Alone Starts Family Gets Married Buys First Home 34 years 28#29Snap Inc. Deep Domain Expertise in Key Enterprise Verticals Apps, Media, and Services Uber Eats acorns FANDUEL Entertainment discovery+ Tech B XBOX SAMSUNG Automotive NISSAN gm H HONDA Health and Government truth initiative LED STV Telecommunications verizon sic Commerce DECKERS -BRANDS- smile DIRECT CLUB Restaurants PIZZA PAPA JOHNS M TACO BELL Financial Services Capital One VISA State Farm Consumer Packaged Goods Johnson Johnson Coca-Cola Retail OTARGET adidas Travel Marriott Emirates Carnival 29#30Snap Inc. 10:01 0 LABLE KERS First Day Vibes * 30 In-Camera 0 OB AR Lens Experiences Justine LIX Creative Ad Formats That Deliver Results Chick-fil-& thankful -FOR-You O Send a Chat Filters Subway Ultimate Cheesy Garlic Bread Continue in 4... SUBWAY Commercials (:06 forced view) Friends Subscriptions MINDE Schizophrenia Didn't Stop His Dreams Discover Stories Ashley A FIERCE Sounds Like A Pterodactyl SPIDER-MAN 7 Reported sightings of Spider-Man in NYC +2 Leo W THRILLIST You're About to Be Glued to Your Screen ... Gods watchmojo You'd Never Recognize These Child Stars Today 18h ago Story Ads (series of 3 to 20 Snaps) Video Adidas ULTRA BOOST Collection Ads Starling Brown Join The Best British Bank 2020 This isn't your average bank account. £2,478.40 €69.54 Starling Brown Bank 2020 STARLING BANK Install Now Snap Ad With App Install || adidas Latest sentials from adidas adidas X 19.1 Turf Boots £99.95 Dynamic Product Ads 30#31Snap Inc. Goal Based Bidding Objectives Snap offers a variety of goal based bidding objectives to address every level of the sales funnel. Upper Impressions Shares App Install Video Views Pixel Page View Add to Cart App Sign-up Swipes Lead Form Submissions Pixel Purchase Lower Video Views (15 Seconds) Story Opens App Re-engage Pixel Add to Cart Pixel Sign-up In App Purchase 31#32Snap Inc. The Advertiser Demand Flywheel More Demand More Efficiency Better ROI More Relevance More Diversity Better Optimization 32#33Snap Inc. What Advertisers Are Saying Enterprise 66 It's fantastic to see the significant impact that Snapchat's high attention video formats had on the performance of the campaign, and we look forward to further expanding upon our investment on the platform in the future. Jimmy Hughes, Social Lead Heineken Agency 99 66 AR has a major role to play in the future of marketing and commerce, from virtual try-on to immersive digital experiences. Snap has built an impressive AR platform, and we are delighted to partner with them to ensure our people can access Snap's latest AR technology and in turn develop richer, more innovative commerce solutions for our clients and their customers Sanja Partalo, Executive Vice President, Strategic Development and Partnerships WPP 99 Emerging 66 We need an ad platform with robust testing capabilities to reach our target audience at scale and at target ROAS. Snapchat's Dynamic Ads tool combined with Lifestyle Category audiences helped us achieve our goals. Daphne Kotler, Director of Marketing Redbubble 66 Scaled Services 99 The most important when choosing a platform to advertise on is are we going to get our money's worth or not. Snapchat makes it so much easier because we can start small and grow at our own pace. Sima Mosbacher, CEO and Founder Moitie Cosmetics 99 33#34Snap Inc. Our ARPU Opportunity#35Snap Inc. Significant DAU and ARPU Opportunities North America is critical to growing revenue in the near and medium term-and we have a long runway ahead of us. DAU² 196M 96M 37M 10 Years Old $29 $72 15 Years Old North America¹ 17 Years Old $274 AVERAGE REVENUE PER USER³ Comparison is illustrative, as each company calculates daily active users differently. ¹Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. Twitter includes the US only. 2 Snap Inc. internal data Q3 2021, as compared to publicly reported Facebook and Twitter data Q3 2021. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Twitter's monetizable DAUS are shown and are defined by the Company as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com or Twitter applications that are able to show ads. Facebook defines DAUS based on user activity only Facebook and Messenger and not on the Company's other products. 3 Snap Inc. internal data Q4 2020-Q3 2021 as compared to publicly reported Facebook and Twitter data for Q4 2020-Q3 2021. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. Twitter's ARPU is calculated as quarterly revenue divided by the average monetizable DAUS. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 35#36Snap Inc. Opportunity to Expand Our Market Share Snapchat comprises less than 2% of the US digital ad market¹ b ¹Snap Inc. internal data 2021. eMarketer 2021 estimates, Oct. 2021. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. 2 Snap Inc. internal data Q4 2021. eMarketer 2022 estimates. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC. yet reaches nearly half of US smartphone users.² 36#37Snap Inc. Snapchat reaches more than 70%¹ of 13 to 34 year-olds in countries comprising over half of the world's digital ad spend. 4+0000 US UK Sweden Australia الله اللي *+0+= Norway Saudi Arabia Canada ¹Snap Inc. internal data Q4 2021. Penetration calculated as MAUS divided by 2020 population estimates per the 2019 United Nations World Population Prospects. 2 eMarketer 2021 estimates, Oct. 2021. France Ireland Netherlands Denmark Luxembourg 37#38Snap Inc. eMarketer estimates, Oct. 2021. The Advertising Industry Is Moving in Our Direction Expected growth in advertising market combined with a secular shift toward digital. Digital CAGR: 11% $93 $211 2021 US $92 $315 2025 Digital CAGR: 14% $196 $281 2021 International $214 $470 2025 Traditional Digital 38#39Snap Inc. AR Builds Consumer Confidence Over half of the shoppers on Snapchat agree that AR gives them more confidence about product quality.¹ More than half of people want to use AR technology to assess products, allowing for a risk-free, try-before-you-buy experience.² Returns are a $550B problem, which AR can help fix. AR-guided purchases led to a 25% decrease in returns.³ ¹2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770). 2 NielsenIQ Analysis, "Augmented retail: The new consumer reality." 3 ARInsider Article, "Does AR Really Reduce eCommerce Returns?" TRUE SIZE TECHNOLOGY ✓ TrueSize Oh Hey There $35.95 Gold Zenni> ZENNI ♡ Favorite C WRIST TRACKING SHOP NOW PIAGET ♡ Favorite 4x S> SHIN LOUD Create TRY-ON O Scan NYX PROFISSIONAL MACEL FLIP CAMERA FOR BEAUTY DROP SHOP NOW Ⓒ Browse he G Explore 39#40Snap Inc. Long-Term Value Creation#41Snap Inc. in millions YoY Change $825 2017 104% 23% GAAP Gross Margin 2017 Growing Revenue and Scaling Efficiently Average Daily Active Users¹ (Unaudited) 13% -5x growth in revenue $1,180 2018 43% Revenue 35% 2018 $1,716 2019 32% 45% Adjusted Gross Margin² 35 PPT margin expansion 49% $2,507 2019 2020 46% 48% 54% 2020 $4,117 53% 2021 64% 58% 2021 YoY Change 57% 176 2017 22% $189 2017 3 consecutive years of accelerating DAU growth 245 205 11 2019 2020 188 GAAP Gross Profit $107 $382 'We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. Average Daily Active Users in this slide is presented as annual DAU, calculated as the average of each quarterly DAU. ¹Excludes stock-based compensation expense and related payroll tax expense, depreciation and amortization, and certain other non-cash or nonrecurring items impacting net income (loss) from time to time. 2018 7% $413 Adjusted Gross Profit² More than 12x growth in gross profit 2018 9% $848 2019 19% $820 $1,356 2020 300 $1,324 2021 22% $2,405 2021 $2,367 41#42Snap Inc. in millions Balanced Approach to Investment Driving Path to Profitability ($3,445) 2017 $(735) 2017 Capex $(85) ($1,256) 2018 $(690) 2018 Net Loss $(120) ($1,034) 2019 Operating Cash Flow $(305) 2019 ($945) $(36) 2020 $(168) 2020 $(58) ($488) 2021 $293 2021 ($720) 2017 $(819) 2017 Adjusted EBITDA¹ (Unaudited) ($576) 2018 $(810) 2018 ($202) $(70) 'We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. See Appendix for annual reconciliation of net loss to Adjusted EBITDA. 2 We define Free Cash Flow as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. See Appendix for annual reconciliation of net cash provided by (used in) operating activities to Free Cash Flow. Operating cash flow and free cash flow in Q4'20 includes a $98 million payment for a non-recurring legal settlement related to a securities class action, accrued in 2019. 2019 Free Cash Flow² (Unaudited) $(341) $45 2019 2020 $(225) 2020 $617 2021 $223 2021 42#43Snap Inc. Build a Strong Balance Sheet to Ensure Strategic Flexibility $3.7 billion in cash and marketable securities Conservative financial leverage with $2.3 billion of debt outstanding No debt maturing before 2025 ¹Net leverage as of Dec 31, 2021. Capital Allocation Invest to Drive Organic Growth in Top Line Focus investments in our talent base to drive innovation Invest in product and content to expand the ARPU opportunity over time Invest in marketing to grow the community and expand our TAM Make Future Investments to Accelerate Product Roadmap Well-established track record of acquisitions and investments to accelerate our product roadmap Building a strong balance sheet ensures we are prepared when opportunities are available 43#44Snap Inc. 2015 CAMERA LOOKSERY 2016 2017 COMMUNICATION Bitstrips GAMES Strategic M&A PLAYCANVAS MAPS 2018 ◆zenly 2019 2020 MAP CAMERA STORIES CAMERA Ariel Al Voisey voca.ai 2021 StreetCred CAMERA SPECTACLES V Wave Optics CAMERA FIT ANALYTICS Iuuuudul SCREENSHOP CAMERA vertebrae 44#45Snap Inc. Long-Term Value Creation 00 $ Execute our international growth playbook to grow our community in the long term. Invest in innovation to deepen engagement and expand ARPU opportunity. Offer a sophisticated ad platform and innovative ad units to deliver return on ad spend for partners. Scale operations efficiently and balance investments with growth to drive positive, free cash flow. Build conservative balance sheet to prepare for the unexpected and fund the opportunistic. 45#46Snap Inc. Appendix#47Snap Inc. Non-GAAP Financial Measures Reconciliation - Annual (in thousands, unaudited) Adjusted EBITDA Reconciliation Net income (loss) Add (deduct): Interest income Interest expense Other (income) expense, net Income tax (benefit) expense Depreciation and amortization Stock-based compensation expense Payroll tax expense related to stock-based compensation Securities class actions legal charges Spectacles inventory-related charges Reduction in force Lease exit charges Adjusted EBITDA² Free Cash Flow Reconciliation Net cash provided by (used) in operating activities Less: Purchases of property and equipment Free Cash Flow¹ $ $ 2017 (3,445,066) $ (21,096) 3,456 (4,528) (18,342) 61,288 2,639,895 24,470 39,867 (720,056) $ 2017 (734,667) S (84,518) (819,185) $ 2018 (1,255,911) S (27,228) 3,894 8,248 2,547 91,648 538,211 21,927 9,884 31,143 (575,637) $ 2018 (689,924) $ (120,242) (810,166) $ Year Ended 2019 (1,033,660) $ (36,042) 24,994 (59,013) 393 87,245 686,013 27,840 100,000 (202,230) $ Year Ended 2019 (304,958) $ (36,478) (341,436) $ 2020 (944,839) S (18,127) 97,228 (14,988) 18,654 86,744 770,182 50,309 45,163 2020 $ (167,644) S (57,832) (225,476) $ 2021 (487,955) (5,199) 17,676 (240,175) 13,584 119,141 1,092,135 107,479 616,686 2021 292,880 (69,875) 223,005 ¹ We define Free Cash Flow as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. 2We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and other payroll related tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. Securities class actions legal charges related to a preliminary agreement to settle the securities class actions that arose following our IPO. Charges recorded are net of amounts directly covered by insurance. These charges are non-recurring and not reflective of underlying trends in our business. Numbers throughout presentation may not foot due to rounding. 47#48Snap Inc.