#1Snap Inc. Q1 2017 Earnings Report May 10, 2017#2Forward-Looking Statements & Non-GAAP Financial Measures This presentation contains forward-looking statements about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this presentation, including statements regarding our future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. These forward-looking statements are subject to known and unknown risks, uncertainties, and assumptions. This presentation includes certain non-GAAP financial measures. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors' overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. A reconciliation of GAAP to non-GAAP measures is provided in the appendix of this presentation. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial condition, results of operations, and prospects. As such, these statements speak only as of the date they were originally made public. We operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements. Snap assumes no obligation and does not intend to update these forward-looking statements. In addition, statements that "we believe" and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this presentation. And while we believe that information provides a reasonable basis for these statements, there are inherent challenges in measuring usage of our products all over the world. We continually seek to improve our estimates of our user base, and current estimates may be limited, incomplete, or vary due to improvements or changes in methodology. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements. 2#3Quarterly Average Daily Active Users (in millions, unaudited) Global 122 Q1'16 Europe² 39 143 Q2'16 46 153 2.5Bn+ Daily Snaps Created Q3'16 49 158 Q4'16 52 166 3Bn+ Daily Snaps Created Q1'17 55 North America ¹ 54 Q1'16 Rest of World 29 Q1'16 61 Q2'16 36 Q2'16 65 Q3'16 39 Q3'16 68 Q4'16 39 Q4'16 71 Q1'17 40 Q1'17 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 A Daily Active User is defined as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We measure average Daily Active Users for a particular quarter by using the average Daily Active Users for that quarter. Snaps Created is defined as the average of the total number of Snaps created daily throughout the quarter. 3 ¹North America includes Mexico and the Caribbean. 2Europe includes Russia and Turkey.#4Quarterly Revenue by Geography (in millions, unaudited) North America¹ North America Europe Rest of World Europe² $39 Q1'16 $36 $3 $0 Rest of World $72 Q2'16 $65 $6 $0 $128 Q3'16 $115 $12 $2 $166 Q4'16 $145 $15 $6 $150 Q1'17 $129 $13 $8 Numbers may not foot due to rounding. Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU. ¹North America includes Mexico and the Caribbean. ²Europe includes Russia and Turkey.#5Quarterly Average Revenue Per User (ARPU) (unaudited) Global $0.32 Q1'16 Europe² $0.07 Q1'16 $0.50 $0.14 $0.84 Q2'16 Q2'16 Q3'16 Q4'16 Q1'17 $1.05 $0.24 $0.28 $0.90 Q3'16 Q4'16 $0.24 Q1'17 North America¹ $0.67 Q1'16 Q2'16 $1.06 Rest of World $0.01 Q1'16 $0.01 $1.76 $2.15 $0.04 Q3'16 Q4'16 Q1'17 $1.81 $0.15 $0.19 Q2'16 Q3'16 Q4'16 Q1'17 We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. ¹North America includes Mexico and the Caribbean. ²Europe includes Russia and Turkey. 5#6Cost of Revenue¹ (unaudited) Cost of Revenue Composition (in millions) Hosting Cost Revenue Share Cost Other SBC-Related Expense D&A Expense Total $76 $63 Q1'16 $0 $0 $0 $95 $6 $10 $79 Q2'16 $0 $0 $0 $127 $11 $19 $97 Q3'16 $0 $1 $1 $152 $17 $22 $113 Q4'16 $0 $1 $1 $142 $20 $23 $99 Q1'17 $20 $2 $22 ៖ Hosting Cost per DAU $0.52 Q1'16 $0.55 ¹Excludes stock-based compensation expense and related payroll tax expense (SBC-Related Expense) and depreciation and amortization (D&A Expense). Q2'16 $0.64 Q3'16 $0.72 Q4'16 $0.60 Q1'17 Lower contract pricing and infrastructure efficiency programs more than offset cost increases from more users and growing engagement#7Capital Expenditures (in millions, unaudited) $12 Q1'16 $16 Q2'16 $17 Q3'16 $20 Q4'16 Limited investment in infrastructure resulting in modest CapEx $18 Q1'17 7#8Operating Expense¹ (in millions, unaudited) Research and Development SBC-Related Expense D&A Expense Total $56 $21 $13 $22 Sales and Marketing Q1'16 $5 $5 $10 $82 $29 $24 $29 General and Administrative Q2'16 $5 $6 $11 $110 $39 $33 $38 Q3'16 $15 $7 $22 ¹Excludes stock-based compensation expense and related payroll tax expense (SBC-Related Expense) and depreciation and amortization (D&A Expense). $166 $64 $47 $55 Q4'16 $7 $9 $16 $196 $62 $56 $78 Q1'17 $1,993 $11 $2,004 8#9Adjusted EBITDA and Free Cash Flow¹ (in millions, unaudited) Free Cash Flow Q1'16 $(93) $(105) Q2'16 $(105) $(151) Q3'16 $(109) $(234) Q4'16 $(152) $(188) Q1'17 $(188) $(173) Reduced capital expenditures should better align Adjusted EBITDA and FCF results over time ¹We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; and stock-based compensation expense and related payroll tax expense. We define Free Cash Flow as net cash used in operating activities, reduced by purchases of property and equipment. See appendix for reconciliation of net loss to Adjusted EBITDA and net cash used in operating activities to Free Cash Flow.#10Appendix#11Non-GAAP Financial Measures Reconciliation (in thousands, unaudited) Adjusted EBITDA reconciliation: Net loss Add (deduct): Interest income Interest expense Other (income) expense, net Income tax (benefit) expense Depreciation and amortization Stock-based compensation expense Payroll tax expense related to stock-based compensation Adjusted EBITDA¹ Free Cash Flow reconciliation: Net cash used in operating activities Less: Purchases of property and equipment Free Cash Flow² $ $ $ $ March 31, 2016 (104,576) (359) 993 121 5,049 5,538 (93,234) March 31, 2016 $ (12,452) (104,993) $ (92,541) $ June 30, 2016 (115,894) $ (871) 939 (33) 5,996 4,742 (105,121) Three Months Ended September 30, 2016 June 30, 2016 (124,228) (1,938) 648 1,421 (6,871) 7,437 14,795 132 $ (108,604) Three Months Ended September 30, 2016 $ (134,110) (17,192) (16,421) $ (150,531) $ (234,058) (216,866) December 31, 2016 $ (169,945) $ (1,486) 776 1,215 (297) 10,633 6,767 53 $ (152,284) December 31, 2016 (167,728) (20,376) $ (188,104) ¹We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; and stock-based compensation expense and related payroll tax expense. 2We define Free Cash Flow as net cash used in operating activities, reduced by purchases of property and equipment. $ (2,208,837) $ March 31, 2017 $ (2,424) 695 (187) (3,014) 12,450 1,992,121 20,953 (188,243) March 31, 2017 (154,997) (17,993) $ (172,990) 11#12Note Regarding User Metrics And Other Data We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We measure average Daily Active Users for a particular quarter by calculating the average Daily Active Users for that quarter. We also break out Daily Active Users by geography because certain markets have a greater revenue opportunity and lower bandwidth costs. We define average revenue per user, or ARPU, as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our revenue by geography disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer. Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter. While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. For example, there may be individuals who have multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. We have not determined the number of such multiple accounts. Our user metrics are also affected by technology on certain mobile devices that automatically runs in the background of our Snapchat application when another phone function is used, and this activity can cause our system to miscount the user metrics associated with such account. Changes in our products, mobile operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine Daily Active Users or other metrics and we may not determine such inaccuracies promptly. We believe that we don't capture all data regarding all our Daily Active Users. For example, technical issues may not record data from every user's application. While we believe this underreporting is generally immaterial, we are unable to precisely determine the level of underreporting and for some periods the underreporting may be material. We continually seek to address these technical issues and improve our accuracy, but given the complexity of the systems involved and the rapidly changing nature of mobile devices and systems, we expect underreporting to continue. We do not adjust our reported metrics to reflect this underreporting. Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. And because users who signed up for Snapchat before June 2013 were not asked to supply their date of birth, we exclude those users and estimate their ages based on a sample of the self-reported ages we do have. If our Daily Active Users provide us with incorrect or incomplete information regarding their age or other attributes, then our estimates may prove inaccurate and fail to meet investor expectations. 12#13Note Regarding User Metrics And Other Data (Continued) In the past we have relied on third-party analytics providers to calculate our metrics, but today we rely primarily on our analytics platform that we developed and operate. For example, before June 2015, we used a third party that counted a Daily Active User when the application was opened or a notification was received via the application on any device. We now use an analytics platform that we developed and operate and we count a Daily Active User only when a user opens the application and only once per user per day. We believe this methodology more accurately measures our user engagement. Additionally, to align our pre-June 2015 Daily Active Users with this new methodology, we reduced our pre-June 2015 Daily Active Users by 4.8%, the amount by which we estimated the data generated by the third party was overstated. As a result, our metrics may not be comparable to prior periods. If we fail to maintain an effective analytics platform, our metrics calculations may be inaccurate. We regularly review, have adjusted in the past, and are likely in the future to adjust our processes for calculating our internal metrics to improve their accuracy. As a result of such adjustments, our Daily Active Users or other metrics may not be comparable to those in prior periods. Our measures of Daily Active Users may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology or data used. 13