#1Snap Inc. Q2 2018 Earnings Slides August 7, 2018#2Forward-Looking Statements & Non-GAAP Financial Measures This presentation contains forward-looking statements about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this presentation, including statements regarding guidance, our future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation on our current expectations and projections about future events and trends that we believe may affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks, uncertainties, and other factors, including those described in the sections titled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our quarterly report on Form 10-Q for the quarter ended March 31, 2018, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our quarterly report on Form 10-Q for the quarter ended June 30, 2018 and other filings that we make from time to time with the SEC. In addition, the forward-looking statements in this presentation relate only to events as of the date on which the statements are made and are based on information available to us as of the date of this presentation. We undertake no obligation to update any forward-looking statements made in this presentation to reflect events or circumstances after the date of this presentation or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures, or investments. This presentation includes certain non-GAAP financial measures. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors' overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. A reconciliation of GAAP to non-GAAP measures is provided in the appendix of this presentation. 2#3Financial Highlights Cash used in operating activities was $(199) million in Q2 2018, compared to cash used in operating activities of $(210) million in Q2 2017. ● ● ● ● Free Cash Flow was $(234) million in Q2 2018, compared to $(229) million in Q2 2017. Common shares outstanding plus shares underlying stock-based awards totaled 1.5 billion at June 30, 2018, compared with 1.4 billion one year ago. Revenue increased 44% to $262 million in Q2 2018, compared to revenue of $182 million in Q2 2017. • Net loss decreased 20% to $(353) million in Q2 2018, compared to a net loss of $(443) million in Q2 2017. Adjusted EBITDA loss decreased 13% to $(169) million in Q2 2018, compared to an Adjusted EBITDA loss of $(194) million in Q2 2017. 3#4Business Highlights Daily Active Users (DAU) increased 8% to 188 million in Q2 2018, compared to 173 million in Q2 2017, and decreased 2% in Q2 2018, compared to 191 million in Q1 2018. Average revenue per user (ARPU) increased 34% to $1.40 in Q2 2018, compared to $1.05 in Q2 2017. In Q2 2018, 11 Shows reached a monthly audience of over 10 million users, up from 7 in Q1 2018. We introduced Group Video Chat, which allows users to video chat with up to 16 friends at one time. We launched Snappables, new Lenses for sharing augmented reality experiences with one or many friends. Users can control Snappables using touch, motion, and facial expressions. ● ● We released a new version of Spectacles, which has a smaller profile and is water resistant. Users can record videos with improved audio as well as press and hold to take a photo. Snaps captured transfer to Snapchat in HD up to 4 times faster than the original version of Spectacles. We introduced Snap Kit (kit.snapchat.com) to help developers build products powered by features of Snapchat. We have partnered with companies such as Pandora and Tinder to make it possible for Snapchat features to be shared within each of their platforms and on Snapchat. o Creative Kit helps developers integrate their own stickers, filters, links, and other highlights right into the Snapchat camera. a quick, secondary way o Login Kit lets users unlock new features on Snapchat and other apps, or use their Snapchat account to log in. o Bitmoji Kit lets conversations come alive with Bitmoji stickers when messaging on other apps. o Story Kit lets developers filter and embed publicly shared Snapchat Stories into their own apps and services. 4#5Business Highlights (continued) We introduced Lens Explorer, an easier way to discover and unlock thousands of Lenses built by Snapchat users around the world. Since we launched Lens Studio in late 2017, creators have submitted over 100,000 unique Lenses which have been viewed by Snapchat users over 3.5 billion times. Advertising Highlights We transitioned our Story Ad product from our managed ecosystem to our programmatic auction. ● ● ● ● ● Snap Pixel, which helps advertisers measure the cross-device impact of their campaigns, is now available to all advertisers, regardless of size. Since beta launch in Q4 2017, Snap Pixel has measured more than 100 million purchase events, 70 million of which were recorded in Q2 2018 alone as we released Snap Pixel globally. We introduced updates to our self-serve platform to provide performance-focused advertisers with a full-suite of tools needed to optimize and measure their Snapchat campaigns. These updates include the ability to bid on goals such as web conversions, return on ad spend reporting, and conversion lift capabilities, effectively rounding out our Snap Pixel offering. We announced that advertisers can purchase Lens campaigns using our Reach & Frequency tool in Ads Manager. This means that all of our advertising formats - Snap Ads (including Story Ads) and Creative Tools (Lenses and Filters) - are now available programmatically. We launched two new initiatives to help our content creators monetize via our programmatic marketplace. We brought Commercials, a non-skippable 6-second Snap Ad that appears in Discover Shows, to Ads Manager. We also launched our Private Marketplace, which is an invite-only tool within Ads Manager that publishers can use to allow specific advertisers to target their content. We've provided more insights to advertisers by launching three new initiatives for campaign planning and analysis. Audience Insights help advertisers understand characteristics about Snap's audience, which they can now better target with our Advanced Location Targeting, including location categories and point + radius, and then better understand their performance with Delivery Insights. 5#6YoY Change Free Cash Flow¹ (in millions, unaudited) Net Cash Used in Operating Activities Q1'17 $(155) $(18) $(173) (65)% Q2'17 $(210) $(19) $(229) (52)% Capital Expenditures Q3'17 $(194) $(26) $(220) 6% Q4'17 $(176) $(21) $(197) (5)% Q1'18 $(232) $(36) $(268) (55)% Q2¹18 Numbers throughout presentation may not foot due to rounding. ¹We define Free Cash Flow as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. See Appendix for reconciliation of net cash used in operating activities to Free Cash Flow. $(199) $(35) $(234) (2)% Long-Term Goal - Optimize Free Cash Flow; Operating Cash Flow Improved 5% YoY 6#7YoY Change Common Shares Outstanding Plus Shares Underlying Stock-Based Awards (in millions, unaudited) Common Shares Outstanding 1,432 253 1,179 Q1'17 NM Shares Underlying Stock-Based Awards¹ 1,434 254 1,180 Q2'17 NM 1,441 ¹Shares underlying stock-based awards include restricted stock units and outstanding stock options. 240 1,202 Q3'17 NM 1,453 231 1,222 Q4'17 NM Efficiently Managing Dilution 1,457 202 1,254 Q1'18 2% 1,479 206 1,273 Q2'18 3% 7#8Quarterly Average Daily Active Users (DAU) (in millions, unaudited) Global 166 55 173 Q1'17 57 178 Q2'17 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Europe² 57 +8% Q3'17 187 +7% 60 191 Q4'17 188 62 61 Q1'18 Q2'18 North America¹ 71 Q1'17 Q2'17 75 Rest of World 40 Q1'17 42 Q2'17 77 Q3'17 44 +7% 80 Q4'17 +12% 47 81 Q1'18 48 80 Q2'18 47 Q3'17 Q4'17 Q1'18 Q2'18 Global DAU Increased 8% YoY We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico and the Caribbean. 2Europe includes Russia and Turkey. 8#9Quarterly Revenue by Geography (in millions, unaudited) North America¹ North America Europe Rest of World $150 Q1'17 $129 $13 $8 Europe² Rest of World $182 Q2'17 $148 $22 $12 $208 Q3'17 $167 $27 $13 $286 Q4'17 $219 $40 $26 $231 Q1'18 $170 $33. $27 $262 Q2'18 $177 $40 $45 Revenue Up 44% YoY; Advertising Revenue Up 48% YoY Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU. ¹North America includes Mexico and the Caribbean. ²Europe includes Russia and Turkey. 9#10Quarterly Average Revenue Per User (ARPU) (unaudited) Global $0.90 $0.24 $1.05 Q1'17 $1.17 $0.39 +34% Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Europe² $0.48 $1.53 +70% $0.66 $1.21 Q2'17 Q3'17 Q4'17 $1.40 $0.53 $0.66 Q1'18 Q2'18 North America¹ $1.81 $1.97 Q1'17 Q2'17 Q3'17 Rest of World $0.19 $2.17 $0.29 $0.30 +12% $2.75 Q4'17 +233% $0.56 $2.10 Q1'18 $0.58 $2.21 Q2'18 $0.96 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Global ARPU Increased 34% YoY We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. ¹North America includes Mexico and the Caribbean. ²Europe includes Russia and Turkey. 10#11Cost of Revenue¹ (unaudited) Cost of Revenue Composition (in millions) Infrastructure Cost Revenue Share Cost Other SBC-Related Expense D&A Expense Inventory-Related Charges Total $142 $20 $23 $99 Q1'17 $20 $2 $22 $147 $18 $23 $106 Q2'17 $2 $3 $5 $164 $21 $22 $121 Q3'17 $2 $5 $40 $47 $184 $25 $28 $131 Q4'17 $2 $5 $7 $191 $20 $32 $139 Q1'18 $5 $5 $184 $25 $24 $136 Q2'18 $2 $6 $8 Infrastructure Cost per DAU $0.60 $0.61 $0.68 $0.70 $0.73 $0.72 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Focused on Operational Efficiencies and Unit Cost Economics ¹Excludes stock-based compensation expense and related payroll tax expense (SBC-Related Expense), depreciation and amortization (D&A Expense), and certain other non-cash or non-recurring items impacting net income (loss) from time to time. 11#12Operating Expenses¹ (in millions, unaudited) Research and Development SBC-Related Expense D&A Expense Reduction in Force Charges Lease Exit Charges Total Operating Margin² $196 $62 $56 $78 Q1'17 $1,993 $11 $2,004 NM Sales and Marketing $229 $74 $69 $86 Q2'17 $240 $10 $250 (247)% General and Administrative $223 $66 $71 $87 Q3'17 $224 $12 $236 (222)% $261 $88 $78 $96 Q4'17 $181 $14 $195 (126)% $257 $77 $79 $102 Q1'18 $143 $16 $10 $169 (170)% $247 $75 $75 $97 Q2'18 $161 $17 $4 $182 (136)% Fixed Cost Leverage Improved YoY ¹Excludes stock-based compensation expense and related payroll tax expense (SBC-Related Expense) and depreciation and amortization (D&A Expense) and certain other non-cash or non-recurring items impacting net income (loss) from time to time. 2Operating margin is calculated using total GAAP costs and expenses. Refer to Appendix for description of Reduction in Force Charges and Lease Exit Charges. 12#13Adjusted EBITDA¹ (in millions, unaudited) Adjusted EBITDA Margin Q1'17 (126)% $(188) Q2'17 (107)% $(194) Q3'17 (86)% $(179) Q4'17 (56)% $(159) Q1'18 (94)% $(218) Q2'18 (64)% $(169) Adjusted EBITDA Improved $25 Million YoY, and Adjusted EBITDA Margin Improved 43 ppts YoY ¹We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. See Appendix for reconciliation of net loss to Adjusted EBITDA. 13#14Financial Guidance The following forward-looking statements reflect our expectations for the third quarter of 2018 as of August 7, 2018, and are subject to substantial uncertainty. This guidance assumes, among other things, that no business acquisitions, investments, restructurings, or legal settlements are concluded in the quarter. Our results are based on assumptions that we believe to be reasonable as of this date, but may be materially affected by many factors, as discussed in "Forward-Looking Statements & Non-GAAP Financial Measures." Q3 2018 Outlook Revenue is expected to be between $265 million and $290 million, growth of between 27% and 39% compared to Q3 2017. ● ● Adjusted EBITDA loss is expected to be between $(185) million and $(160) million, compared to $(179) million in Q3 2017. 14#15Appendix#16Non-GAAP Financial Measures Reconciliation (in thousands, unaudited) Adjusted EBITDA reconciliation: Net loss Add (deduct): Interest income Interest expense Other (income) expense, net Income tax (benefit) expense Depreciation and amortization Stock-based compensation expense Payroll tax expense related to stock-based compensation Spectacles inventory-related charges Reduction in force charges Lease exit charges Adjusted EBITDA¹ Free Cash Flow reconciliation: Net cash used in operating activities Less: Purchases of property and equipment Free Cash Flow² $ $ March 31, 2017 $ (2,208,837) $ $ (188,243) (2,424) 695 (187) (3,014) 12,450 1,992,121 20,953 March 31, 2017 $ (154,997) $ (17,993) (172,990) $ June 30, 2017 (443,093) $ (6,349) 998 (786) 212 12,585 245,028 (2,585) Three Months Ended September 30, December 31, 2017 2017 (193,990) $ June 30, 2017 (209,574) $ (443,159) (19,365) (228,939) $ (6,253) 887 (1,002) (12,300) 17,467 221,702 3,890 39,867 September 30, 2017 $ Three Months Ended (349,977) (178,901) $ (158,922) $ (194,013) $ (6,070) 876 (2,553) (3,240) 18,786 181,044 2,212 December 31, 2017 (25,948) (219,961) $ $ (176,083) $ (21,212) (197,295) $ March 31, 2018 (385,785) $ (6,104) 934 (3,153) 1,578 21,553 133,258 9,968 9,884 (217,867) $ March 31, 2018 (231,981) $ (36,315) (268,296) $ June 30, 2018 (353,310) (6,600) 930 61 1,077 22,514 156,371 5,997 3,928 (169,032) June 30, 2018 (199,346) (34,901) (234,247) 'We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and related payroll tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. Spectacles inventory-related charges were primarily related to excess inventory reserves and inventory purchase commitment cancellation charges. Reduction in force charges were primarily composed of severance expense and related payroll tax expense related to a reduction in force plan we implemented in Q1 2018. Lease exit charges were related to our exit of various operating leases prior to the end of the contractual lease term. The lease exit charges reflect the present value of our remaining lease obligation on the cease use dates that occurred during the quarter, net of estimated sublease income. These charges are non-recurring and not reflective of underlying trends in our business. 2 We define Free Cash Flow as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. 1#17Non-GAAP Financial Measures Reconciliation (continued) (in thousands, except per share amounts, unaudited) Non-GAAP Net Loss reconciliation: Net loss Amortization of intangible assets Stock-based compensation expense Payroll tax expense related to stock-based compensation Spectacles inventory-related charges Reduction in force charges Lease exit charges Income tax adjustments Non-GAAP Net Loss¹ Weighted-average common shares - Diluted Non-GAAP Diluted Net Loss per Share reconciliation Diluted net loss per share Non-GAAP adjustment to net loss Non-GAAP Diluted Net Loss per Share¹ $ March 31, 2017 (1,567) $ (191,993) $ $ (2,208,837) $ 5,337 1,992,121 20,953 $ 955,003 March 31, 2017 (2.31) $ 2.11 (0.20) $ June 30, 2017 (443,093) $ 5,767 245,028 (2,585) Three Months Ended September 30, December 31, 2017 2017 (623) (195,506) $ 1,223,443 June 30, 2017 (443,159) 9,743 221,702 3,890 39,867 (0.36) $ 0.20 (0.16) $ (123) (168,080) $ 1,232,993 September 30, 2017 (349,977) $ 10,607 181,044 2,212 60 (156,054) $ Three Months Ended (0.36) $ 0.22 (0.14) $ 1,247,017 December 31, 2017 (0.28) $ 0.15 (0.13) $ March 31, 2018 (385,785) $ 10,824 133,258 9,968 9,884 220 (221,631) $ 1,270,998 March 31, 2018 (0.30) $ 0.13 (0.17) $ June 30, 2018 (353,310) 10,754 156,371 5,997 3,928 (339) (176,599) 1,294,846 June 30, 2018 (0.27) 0.13 (0.14) ¹ We define Non-GAAP Net Loss as net income (loss); excluding amortization of intangible assets; stock-based compensation expense and related payroll tax expense; certain other non-cash or non-recurring items impacting net income (loss) from time to time; and related income tax adjustments. Non-recurring items include spectacles inventory-related charges, reduction in force charges, and lease exit charges as described in the preceding slide. Non-GAAP Net Loss and weighted average diluted shares are then used to calculate Non-GAAP diluted net loss per share. 2#18Note Regarding User Metrics and Other Data We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. We also break out Daily Active Users by geography because certain markets have a greater revenue opportunity and lower bandwidth costs. We define average revenue per user, or ARPU, as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer. Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter. While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. For example, there may be individuals who have multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. We have not determined the number of such multiple accounts. Our user metrics are also affected by technology on certain mobile devices that automatically runs in the background of our Snapchat application when another phone function is used, and this activity can cause our system to miscount the user metrics associated with such account. Changes in our products, infrastructure, mobile operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine active users or other metrics and we may not determine such inaccuracies promptly. We believe that we don't capture all data regarding all our active users. For example, technical issues may result in data not being recorded from every user's application. While we believe this underreporting is generally immaterial, we are unable to precisely determine the level of underreporting and for some periods the underreporting may be material. We continually seek to address these technical issues and improve our accuracy, but given the complexity of the systems involved and the rapidly changing nature of mobile devices and systems, we expect underreporting to continue. We do not adjust our reported metrics to reflect this underreporting. Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. And because users who signed up for Snapchat before June 2013 were not asked to supply their date of birth, we exclude those users and estimate their ages based on a sample of the self-reported ages we do have. If our Daily Active Users provide us with incorrect or incomplete information regarding their age or other attributes, then our estimates may prove inaccurate and fail to meet investor expectations. 3#19Note Regarding User Metrics and Other Data (continued) In the past we have relied on third-party analytics providers to calculate our metrics, but today we rely primarily on our analytics platform that we developed and operate. For example, before June 2015, we used a third party that counted a Daily Active User when the application was opened or a notification was received via the application on any device. We now use an analytics platform that we developed and operate and we count a Daily Active User only when a user opens the application and only once per user per day. We believe this methodology more accurately measures our user engagement. We have multiple pipelines of user data that we use to determine whether a user has opened the application during a particular day and thus is a Daily Active User. This provides redundancy in the event one pipeline of data were to become unavailable for technical reasons, and also gives us redundant data to help measure how users interact with our application. If we fail to maintain an effective analytics platform, our metrics calculations may be inaccurate. We regularly review, have adjusted in the past, and are likely in the future to adjust our processes for calculating our internal metrics to improve their accuracy. As a result of such adjustments, our Daily Active Users or other metrics may not be comparable to those in prior periods. Our measures of Daily Active Users may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology or data used. 4