SuperGroup Investor Day Presentation Deck

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#1Super group Analyst Day Presentation sghc November 2021 betwas betway betway tehn INS#2Disclaimer This investor presentation (this "Presentation") is for informational purposes only to assist interested parties in making their own evaluation with respect to the proposed business combination (the "Business Combination") between Sports Entertainment Acquisition Corp. ("SEAH") and SGHC Limited and its subsidiaries (the "Company"). The information contained herein does not purport to be all-inclusive and none of SEAH, the Company or their respective directors, officers, stockholders or affiliates makes any representation or warranty, express or implied, as to the accuracy, completeness or reliability of the information contained in this Presentation or any other written or oral communication communicated to the recipient in the course of the recipient's evaluation of SEAH or the Company. The information contained herein is preliminary and is subject to change, and such changes may be material. The Company's business is subject to a number of risks that are not described in this Presentation, including those set forth in the description of forward-looking statements below and in the Summary of Risk Factors at the end of this Presentation, which are further described in the registration statement filed by Super Group (SGHC) Limited ("NewCo") with the SEC on Form F- 4 on September 9, 2021, as amended from time to time (the "Registration Statement"), which contains a preliminary prospectus and proxy statement. This Presentation does not constitute (i) a solicitation of a proxy, consent or authorization with respect to any securities or in respect of the proposed Business Combination or (ii) an offer to sell, a solicitation of an offer to buy, or a recommendation to purchase any security of SEAH, the Company or any of their respective affiliates. You should not construe the contents of this Presentation as legal, tax, accounting or investment advice or a recommendation. You should consult your own counsel and tax and financial advisors as to legal and related matters concerning the matters described herein, and, by accepting this Presentation, you confirm that you are not relying upon the information contained herein to make any decision. No securities commission or securities regulatory authority in the United States or any other jurisdiction has in any way passed upon the merits of the Business Combination or the accuracy or adequacy of this Presentation. Forward-Looking Statements. Certain statements in this Presentation are forward-looking statements. Forward-looking statements generally relate to future events or SEAH's or the Company's future financial or operating performance. For example, projections of future Gross Gaming Revenue, Net Gaming Revenue, EBITDA and other metrics are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "may","should", "expect", "intend", "will", "estimate", "anticipate", "believe", "predict", "potential" or "continue", or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements. These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by SEAH and its management, and the Company and its management, as the case may be, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) the occurrence of any event, change or other circumstances that could give rise to the termination of negotiations and any subsequent definitive agreements with respect to the Business Combination; (2) the outcome of any legal proceedings that may be instituted against SEAH, the Company, the combined company or others following the announcement of the Business Combination and any definitive agreements with respect thereto; (3) the inability to complete the Business Combination due to the failure to obtain approval of the stockholders of SEAH, or to satisfy other conditions to closing; (4) changes to the proposed structure of the Business Combination that may be required or appropriate as a result of applicable laws or regulations or as a condition to obtaining regulatory approval of the Business Combination; (5) the ability to meet stock exchange listing standards following the consummation of the Business Combination; (6) the risk that the Business Combination disrupts current plans and operations of SEAH or the Company as a result of the announcement and consummation of the Business Combination; (7) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (8) costs related to the Business Combination; (9) changes in applicable laws or regulations and delays in obtaining, adverse conditions contained in, or the inability to obtain regulatory approvals required to complete the Business Combination; (10) the possibility that SEAH, the Company or the combined company may be adversely affected by other economic, business and/or competitive factors, such as the COVID-19 pandemic; (11) the Company's estimates of its financial performance, expenses and profitability and underlying assumptions with respect to stockholder redemptions and purchase price and other adjustments; and (12) PJT Partners Holdings LP, an affiliate of PJT Partners LP, holds Class B Common Stock in SEAH through SEAH's sponsor, as well as private placement warrants, and as result PJT Partners LP may have a potential conflict of interest regarding the Business Combination; (13) other risks and uncertainties set forth in the section entitled "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in SEAH's final prospectus relating to its initial public offering dated October 5, 2020 and in subsequent filings with the Securities and Exchange Commission ("SEC"), including the proxy statement/prospectus relating to the Business Combination filed by NewCo. Super sghe group 2#3Disclaimer (cont'd) Nothing in this Presentation should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not rely on forward-looking statements, which speak only as of the date they are made. None of SEAH, the Company or NewCo undertakes any duty to update these forward-looking statements. Non-IFRS Financial Measures. This Presentation includes certain financial measures not presented in accordance with International Financial Reporting Standards or International Accounting Standards issued or adopted by the International Accounting Standards Board ("IFRS"), including, but not limited to, EBITDA, EBITDA Margin, Adjusted EBITDA, Adjusted EBITDA Margin, Gross Gaming Revenue and Net Gaming Revenue, in each case presented on a non-IFRS basis, and certain ratios and other metrics derived therefrom. These non-IFRS financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to net income, cash flows from operations or other measures of profitability, liquidity or performance under IFRS. You should be aware that the Company's presentation of these measures may not be comparable to similarly-titled measures used by other companies. The Company believes these non-IFRS measures of financial results provide useful information to management and investors regarding certain financial and business trends relating to the Company's financial condition and results of operations. The Company believes that the use of these non-IFRS financial measures provides an additional tool for investors to use in evaluating ongoing operating results and trends in and in comparing the Company's financial measures with other similar companies, many of which present similar non-IFRS financial measures to investors. These non-IFRS financial measures are subject to inherent limitations as they reflect the exercise of judgments by management about which expense and income are excluded or included in determining these non-IFRS financial measures. Please refer to footnotes where presented on each page of this Presentation or to the Glossary of Terms found at the beginning of this Presentation for a reconciliation of these measures to what the Company believes are the most directly comparable measures evaluated in accordance with IFRS. This Presentation also includes certain projections of non-IFRS financial measures. Due to the high variability and difficulty in making accurate forecasts and projections of some of the information excluded from these projected measures, together with some of the excluded information not being ascertainable or accessible, the Company is unable to quantify certain amounts that would be required to be included in the most directly comparable IFRS financial measures without unreasonable effort. Consequently, no disclosure of estimated comparable IFRS measures is included and no reconciliation of the forward-looking non-IFRS financial measures is included. Use of Projections. This Presentation contains financial forecasts with respect to the Company's projected financial results, including Net Gaming Revenue and Gross Gaming Revenue, for the Company's fiscal years 2021 and 2022, as well as long-term guidance. Neither the Company's independent auditors, nor the independent registered public accounting firm of SEAH, audited, reviewed, compiled or performed any procedures with respect to the projections for the purpose of their inclusion in this Presentation, and accordingly, neither of them expressed an opinion or provided any other form of assurance with respect thereto for the purpose of this Presentation. These projections should not be relied upon as being necessarily indicative of future results. The assumptions and estimates underlying the prospective financial information are inherently uncertain and are subject to a wide variety of significant business, economic and competitive risks and uncertainties that could cause actual results to differ materially from those contained in the prospective financial information, including those references under "Forward-Looking Statements". Accordingly, there can be no assurance that the prospective results are indicative of the future performance of the Company or that actual results will not differ materially from those presented in the prospective financial information. Inclusion of the prospective financial information in this Presentation should not be regarded as a representation by any person that the results contained in the prospective financial information will be achieved. Super sghe group 3#4Disclaimer (cont'd) Industry and Market Data. In this Presentation, SEAH and the Company rely on and refer to certain information and statistics obtained from third-party sources including reports by market research firms and results of peer companies. Neither SEAH nor the Company has independently verified the accuracy or completeness of any such third-party information. You are cautioned not to give undue weight to such industry and market data. This Presentation may include trademarks, service marks, trade names and copyrights of other companies, which are the property of their respective owners. Solely for convenience, some of the trademarks, service marks, trade names and copyrights referred to in this Presentation may be listed without the TM, SM, (C), (R) or TM symbols, but SEAH and the Company will assert, to the fullest extent under applicable law, the right of the applicable owners, if any, to these trademarks, service marks, trade names and copyrights. Additional Information. In connection with the proposed Business Combination, NewCo filed a Registration Statement with the SEC, which included a proxy statement/prospectus and certain other related documents, which included both the proxy statement to be distributed to holders of shares of SEAH's common stock in connection with SEAH's solicitation of proxies for the vote by SEAH's stockholders with respect to the Business Combination and other matters as may be described in the Registration Statement, as well as the prospectus relating to the offer and sale of the securities of NewCo to be issued in the Business Combination. This Presentation does not contain all the information that should be considered concerning the proposed Business Combination and is not intended to form the basis of any investment decision or any other decision in respect of the Business Combination. SEAH's stockholders and other interested persons are advised to read the Registration Statement, the preliminary proxy statement/prospectus and the amendments thereto and the definitive proxy statement/prospectus and other documents filed in connection with the proposed Business Combination, as these materials contain important information about the parties to the Business Combination Agreement, the Company, SEAH and the Business Combination. When available, the definitive proxy statement/prospectus and other relevant materials for the proposed Business Combination will be mailed to stockholders of SEAH as of a record date to be established for voting on the proposed Business Combination. Stockholders will also be able to obtain copies of the Registration Statement, preliminary proxy statement/prospectus, the definitive proxy statement/prospectus and other documents filed with the SEC, without charge, once available, at the SEC's web site at www.sec.gov. Participants in the Solicitation. SEAH and its directors and executive officers may be deemed participants in the solicitation of proxies from SEAH's stockholders with respect to the proposed Business Combination. A list of the names of those directors and executive officers and a description of their interests in SEAH is contained in SEAH's final prospectus relating to its initial public offering dated October 5, 2020, which was filed with the SEC and is available free of charge at the SEC's web site at www.sec.gov. Additional information regarding the interests of such participants is contained in the proxy statement/prospectus for the proposed Business Combination, which was filed with the SEC and is available free of charge at the SEC's web site at www.sec.gov. The Company's directors and executive officers may also be deemed to be participants in the solicitation of proxies from the stockholders of SEAH in connection with the proposed Business Combination. A list of the names of such directors and executive officers and information regarding their interests in the proposed Business Combination is included in the proxy statement/prospectus for the proposed Business Combination, which was filed with the SEC and is available free of charge at the SEC's web site at www.sec.gov. Super sghe group 4#5Today's Agenda Topic Introduction and Transaction Summary Business Overview Our Winning Hand Product, Marketing & Technology Behavioral Science & Data Analytics Global Growth Opportunities Financial Overview Closing Summary Q&A Super sghe group Speakers Eric Grubman, Chairman & CFO (SEAH John Collins, CEO (SEAH) Neal Menashe, CEO Richard Hasson, President & COO Neal Menashe, CEO Richard Hasson, President & COO Neal Menashe, CEO Richard Hasson, President & COO Spencer McNally, Data & Analytics Neal Menashe, CEO Richard Hasson, President & COO Alinda van Wyk, CFO Spencer McNally, Data & Analytics Neal Menashe, CEO All 5#6Today's Presenters Eric Grubman Chairman and CFO of SEAH Designated Chairman of Super Group ● SEAH Management Relevant Experience: 30+ years Former executive at On Location Experiences ("OLE"), the NFL, and Goldman Sachs Super sghe group John Collins CEO of SEAH Designated Board Member of Super Group ● Relevant Experience: 30+ years Former executive at OLE, NHL, the NFL's Cleveland Browns, and the NFL Neal Menashe CEO · 20+ years in the online gaming industry Responsible for the development and execution of the business vision, strategy and growth Super Group Management Richard Hasson President and COO 10+ years in the online gaming industry Responsible for corporate development, strategy and commercial operations Alinda van Wyk CFO 20+ years in the online gaming industry Responsible for financial stewardship including financial affairs, reporting, budget setting and corporate governance Spencer McNally Data & Analytics ● 20+ years in the online gaming industry Responsible for data, analytics and revenue projection 6#7SGHC is Uniquely Positioned in the Gaming Universe Illustrative Gaming Companies Universe sghc Super group Super Group Advantage World-wide Reach and Scale Group licensed in 25 jurisdictions with ~3,700 employees and 2.5m+ monthly active customers Dual Offering High growth Betway coupled with cash generative Spin Digital DNA Asset-light business model limits capital expenditure and eliminates dependency on footfall Proprietary Data Science and Technology Guarantees operational excellence enhancing customer acquisition and responsible monetization High Growth and Profitable $350m estimated 2021 EBITDA (23% NGR margin) 7#8Proposed Transaction Summary SEAH has agreed to combine with Super Group based on a $4.75 billion pre-money equity valuation Assumes Super Group shareholders receive $465 million cash consideration and $4.29 billion of equity consideration² ● ● ● ● Transaction to be funded by up to $450 million of cash currently held in trust, and $300 million from Super Group's balance sheet >70% of Super Group shareholders by value will retain 100% of their respective pre-transaction stakes Earn-out award of up to approximately 10% of Super Group roll over equity4 to be granted to Super Group shareholders upon achievement of certain performance hurdles After giving effect to the transaction, the company will have approximately $215 million of unrestricted cash with public equity currency to accelerate growth Pro Forma implied EV of $4.64 billion, or 13.3x 2021E Operational EBITDA Estimated closing in December 2021 January 2022 Super sghe group Illustrative Sources and Uses ($m)¹ Sources SEAH Cash in Trust Sellers' Equity SPAC Sponsor Shares Existing Balance Sheet Cash Total 1 Assumes no redemptions. 2 Based on a per share price of $10.00. 3 Post-transaction ownership excludes shares subject to earn-out and warrants. 4 Represents Super Group roll over equity assuming earn-out triggers are achieved. Post-Transaction Ownership³ $450 4,285 113 300 $5,148 Sponsor Public Shareholders 9.3% 2.3% Uses Cash to Selling Shareholders Sellers' Equity SPAC Sponsor Shares Transaction Expenses Cash to Balance Sheet Total 88.4% SGHC Shareholders $465 4,285 113 70 215 $5,148 8#9Key Investment Highlights 1 Holding company for leading online sports and online gaming with diversified global footprint 2 3 5 4) Globally recognized sports brand with proven marketing and sponsorship strategy 6 7 Proven ability to enter and profitably launch in new markets sghc Proprietary data & analytics engine drives retention and monetization Poised to benefit from strategic entry into the U.S. Strong financial profile with debt free balance sheet Deep bench of experienced management supported by fully-scaled employee base and long-term shareholders Super group $44bn+ Wagers / Year¹ 17 In-Country Teams 2.5m+ Monthly Active Customers betway Global Sports Brand $53bn TAM at Maturity $350m Estimated 2021 Operational EBITDA ~3,700 Employees 25 Licensed Jurisdictions (excl. U.S.) 26 Languages Offered 45%+ LTM GGR From Pre-2020 Customers¹ 65+ Betway Brand Partnerships 11 U.S. Market Access Deals² 31% '20 - 22 Operational EBITDA CAGR (excl. U.S.) >70% Of shareholding by value not selling any shares 1. 12 months ending June 2021. 2. DGC has secured market access deals in up to an initial 11 states, including a temporary license obtained for Arizona. Super Group has executed a definitive agreement to acquire DGC, subject to regulatory approvals and other customary closing conditions. 9#10Business Overview Neal Menashe, CEO Richard Hasson, President & COO sghc Super group betway#11Our Vision To provide first-class entertainment to the worldwide betting and gaming community Our Winning Hand sghc World-wide focus ...to reach as many customers as possible Global sports brand and multi-brand casino ...to drive global awareness Data-driven ...to make the best possible decisions in real time Culture ...customer centric and responsible Super group CURRY 30 y betway L 11#12Super Group Overview Providing first-class entertainment to the worldwide betting and gaming community for over 20 years ● ● betway Single-brand online sportsbook Global footprint & market share Strategic partnerships with teams and leagues worldwide Profitable and high-growth sports betting offering Super sghe group Super sghc group ● ● ● Spin Multi-brand online casinos Established market leadership in high-growth markets Data-led digital and affiliate marketing campaigns Robust free cash flow with potential for further upside 12#13Established Global Footprint with Significant Room to Expand Highlights Fully scaled operations with ~3,700 employees across 17 in- country teams; product offered in 26 languages Over $44bn in wagers in the last twelve months¹ Super sghe group 1. 12 months ended June 2021. 2. See "Reconciliation to Financial Statements in F-4 - NGR." Licensed in 25 jurisdictions (excluding the U.S.) 2020 Revenue Mix by Geography Africa ROW 18% 12% Europe $1.1bn NGR² 22% 48% Americas 13#14Operating at Scale with Continued Growth Super Group has strong topline growth driven by global expansion and new customers Net Gaming Revenue¹ ($m) $456 1H19 Super sghe group $418 2H19 CAGR 30% $492 1H20 $622 2H20 $769 1H21 1. See "Reconciliation to Financial Statements in F-4 - NGR." Average Monthly Active Customers (m) 0.9 1H19 CAGR 65% 1.1 1H20 2.5 1H21 14#15We Are Uniquely Positioned in Global Online Gaming Digital Only Global Footprint Control of Tech Stack Single Sports Brand Online Casino Breadth Profitable Debt Free Super sghe group sghc Super group Flutter Entain ✓ 1.888 Holdings pro forma for announced acquisition of William Hill International. 2. Announced acquisition of Golden Nugget Online Gaming by DraftKings. 888 HOLDINGS DRAFT KINGS PENN NATIONAL GAMING, INC. RUSH STREET INTERACTIVE Pending Transaction² GOLDEN NUGGET ONLINE GAMING 15#16We Have a Powerful Combination of Profitability and Growth Companies with >10 U.S. Market Access deals Growth A-'22E Revenue CAGR >20 Super sghe group POINTSBET DRAFT KINGS RUSH STREET sghc Super group CAESARS ENTERTAINMENT. Σntain Flutter >k kindred 19*** M I PENN NATIONAL GAMING, INC. Profitability '22E Adj. EBITDA Margin >15% ✓Only global gaming company of scale with combination of growth and profitability ✓Substantial cash flow generation with no debt outstanding ✓Global footprint with multiple new market opportunities Established U.S. market access with proven capability to profitably enter new markets Poised to benefit from consolidating industry Source: PointsBet, Rush Street Interactive, DraftKings, Entain, Flutter and Kindred based on IBES Consensus estimates as of 09-Nov-2021; Caesars and Penn National Gaming based on research reports as of 09-Nov-2021. Note: 888 Holdings and Betsson AB excluded from diagram as these do not meet required growth, profitability or market access thresholds. 16#17We Benefit from Strong Industry Tailwinds Regulatory momentum globally, especially in key markets such as the United States, Canada and Germany ♫ ↓ Shift to mobile and digital gaming accelerated by COVID-19 pandemic Growing importance of having a strong online casino offering to anchor sports betting offerings Controlling the data, analytics and tech stack that drives our marketing and operations Driving efficient customer acquisition cost through data analytics and behavioral science Increasing focus on profitability and a sustainable financial model Industry consolidation and strategic activity; we have a strong, debt-free balance sheet and plan to actively pursue M&A *** Super sghe group 17#18Continuing to Execute on Our Growth Strategy 0000 Strong 1H21 Operating and Financial Performance Positive Regulatory Momentum Now Live in Five U.S. States Super sghe group ៣០ល Continued Engagement with Key Brand Partners Launched in More International Markets Continued Investment in Technology and Data Analytics to Drive Outsized Performance 18#19Our Winning Hand Neal Menashe, CEO Richard Hasson, President & COO Super sghe group LIGHT CHICAGO BULLS RUN WITH US HAYES betway betway MEURO RUN WITH US betway#20Why Super Group has Grown Organically ✓ Digital-only since day one ✓ Single-brand global sportsbook (10+ years) ✓ Multi-brand casino (20+ years) ✓ Control of technology stack ✓ Obsession with data and analytics ✓ Unparalleled understanding of customers ✓ ROI-driven marketing ✓ Highly experienced global workforce IHI Super group sghc HASIN PYJAMAS betway 1 NINJAS PYJAMAS 20#21Digital Pioneers Driven by Data Data is the building block of every decision Super Group takes Accuracy: Data is collected in real time using best-in-class technology L Uniformity: Decisions across the group are based on the same data Super sghc group Robustness: All potential variables and scenarios are considered when making a decision Data & analytics is an integral part of our DNA- it allows us to make the right decisions at the right times in the right markets PERS betway 11 21#22Data and Analytics Enhances Customer Experience Customer-level Al identifies customer attributes and provides real time highly personalized offering Data & analytics creates a feedback loop constantly improving offering with every customer interaction 100+ million data points analyzed per day on average Super sghe group Feedback loop Products and offering Millions of customer data points per day Data and analytics platform New and Existing Customers Millions of customer data points per day Marketing systems Feedback loop 22#23Constant Optimization of Customer Journey With data and analytics, we constantly improve the customer journey through better unit economics and decreased churn Customer Segmentation Customer-level Al identifies customer attributes and provides personalized bet recommendations Super sghe group Deposit Medium Data & Analytics Product Mostly sport Customer DNA Churn Medium Lifestyle Active Real-time Personalized Offers Data-Driven Bonus Modelling Real-time, dynamic bonus calculation based on customer behavior Bespoke Data-driven bonus calculators B Bonus Wheel BONUS WHEEL SPIN Fast Spin 23#24Super Group is in Control of its Own Technology Stack III Super group ● ● ● Super Group owns or has exclusive, long-term partnerships for all its core technology assets in all material markets Control over technology allows alignment in roadmap, country launches and features End-to-end integration of best-in- class technology Super sghe group 1. Exclusive, apart from one customer in the UK Web & Mobile UX/UI iGaming Platform¹ Sportsbook Engine Sports Pricing, Trading and Odds iGaming & Sports Content PAM - Wallet, Accounts, Rewards PAM - Payments Ownership In-House Exclusive SGHC is in control of core technology 3rd party 24#25Highly Experienced Global Team Operating Locally betway UK / Europe / RoW Payments Africa/LATAM / CEE Super sghe group Super Group Management U.S. People Centers of Excellence Marketing Spin Jackpot City Spin Casino Others Data Technology ● ● Super Group's HQ management team guides the devolved divisions Betway and Spin Group manage their respective divisions and brands Supported by centers of excellence (such as behavioral science and marketing) that act as centralized hubs of knowledge and resources Our team members have a long tenure and develop specific expertise 25#26Product, Marketing & Technology Neal Menashe, CEO Richard Hasson, President & COO Super sghe group MASPETH FEDERAL SAVINGS MASPETH FEDERAL SAVINGS MASPETH MASPETH FEDERAL SAVINGS MASPETH MA betway GEICO LAFFERTY 18 Bauer U O'CON#27Our Products: Betway & Spin feed betway sports in-play PICK THE WINNER OF THE 4 RACES TO WIN £1,000 Terms & Conditions Apply Football Search Highlights Find events, teams and more Horse Racing Live Now Ahbab FC Tarun Sangha FC 1st Half 41 Betway Boost Super Boost-Forever Forward (15:15 Redcar) To Win (was 6/5) 16:15 Mon 25 Od v Delhi Senior Division India National United Jaguar 1st Half 42 Betway Boosts South Korea U23 Philippines U23 Popular Super sghc group U23 AFC Champions... 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