Tesla Investor Presentation Deck

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Tesla logo
Tesla

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Consumer

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December 2010

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#1T TESLA TESLA Investor Presentation#2Best of Silicon Valley and Auto Elon Musk CEO, Product Architect SPACEX SolarCity PayPal Arnnon Geshuri VP, Human Resources Google Jim Dunlay VP, Hardware hp Lavat Sun JB Straubel CTO Wit Innovator of the Year Ricardo Reyes VP, Communications Google You Tube George Blankenship SVP, Sales GAP Deepak Ahuja CFO Ford Gilbert Passin VP, Manufacturing KENNEL TOYOTA ark John Walker VP, N. American Sales Audi © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA GM T Franz von Holzhausen Chief Designer CID Audu corus TESLA GM Peter Rawlinson VP & Chief Engineer COTY Cristiano Carlutti VP, European Sales 2 TESLA#3Engineering Team Growth Includes employees and contractors 500 450 400 350 300 250 200 150 100 50 0 Manufacturing Engineering Vehicle Engineering Powertrain Engineering Q1 10 Q2 10 © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA Q3 10 T TESLM. TESLA#4Toyota . • . $50M investment at IPO Executed $9M prototype contract for RAV4 EV Executed development contract Developing full integrated powertrain with battery, charger, motor, gearbox and control software Expecting revenue of $60M RAV4 EV Development progressing Delivering early prototypes since July Prototype revealed in November at LA Auto Show Negotiating supply agreement for production RAV4 EV © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA TOYOTA T RAV4 TESLA TOYOTA TESLA#5Panasonic . . • $30 million investment in Q4 2010 Builds upon long standing relationship No requirements to use Panasonic cells exclusively Custom 18650 automotive cell in development - - - Improved cycle life Improved performance Improved safety Lower cost "Tesla leads the auto battery pack industry. We are honored to be working with them." -Munhesa Ikoma, Panasonic CTO Panasonic. T © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA TE SILM Panasonic TESLA#6Daimler Smart fortwo electric drive Order for 1,500 vehicles Shipping production battery packs and chargers since late 2009 - Mercedes A-Class electric vehicle Order for 500 vehicles expected Completed all development milestones in Q4 2010 Now shipping production battery packs and chargers - $12 $9 $6 $3 Q1 10 Overall Sales to Daimler ($M) Q2 10 03 10 © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA T TE SLM. TESLA#7Roadster Leading the Way New stores in Tokyo, Copenhagen, Milan, Newport Beach and Paris Over 1,400 Roadsters on the road in 31 countries Over 8 million miles driven . • TESLI TESL Existing Planned © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA T TESLA TESLA 7 TESLA#8Model S • 20,000 units annually* ~1% share of premium global market *Projected for 2013 Model S Prototype T TESLA#9In a Class of its Own T Features* More cargo room than any other sedan 5 star crash rating 17 inch 3DFX touchscreen computer 4G wireless connectivity Applications platform. Performance* Up to 300 miles per charge 45 minute quick charge Rapid battery swap 0-60 mph: under 6 seconds Exceptional handling • Planned © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA T TESLA 9 TESLA#10Cumulative Model S Reservations 3,500 3,000 2,500 2,000 1,500 1,000 500 Q1 09 Q2 09 1 Q3 23 09 04 09 Q1 10 Q2 10 Q3 10 Note: Sales team not actively focused on getting Model S reservations Minimum $5,000 reservation price T TE SLA#11Platform for Broader Market Opportunity Sedan Common Powertrain Adaptable Common Platform Cabriolet Van © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA T TESLM. Crossover/SUV Revolutionary Packaging 11 TESLA#12Mfg* Engineering* Progressing on Model S 2010 Alpha build External body design and engineering Safety and structural design Supplier sourcing Site preparation *Planned 2011 Beta build Crash test program begins Stamping facility online Paint shop operational Installation of tooling equipment 2012 Production validation Release candidate build Deliveries begin#13Fremont Facility Offices Final Assembly Body In White Material Handling Planned Model S Facilities* Press Shop Truck Paint Shop Plastics Future Programs *Illustrative Drawing © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA T . TESLA. Purchase Price: $42MM Historical annual capacity of over 400,000 units • Proven facility used until recently to produce high quality cars Offers several advantages for Model S production Ideal for Gen III EV TESLA#14Strategic Asset Purchases BTR1 34-3 11 Cranes Car Paint 3A Stamping Line © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA 1B Stamping Line T TESLA Blanking Line Truck Paint TESLA#15Fremont Facility ● • . Ownership transfer complete Legacy equipment removal on schedule Manufacturing equipment arriving Preparing facility and processes for prototype builds in 2011 Executing on detailed plans with suppliers in each shop (stamping, body, plastics, paint and final assembly) COCO Chassis 1 Delivery © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA T TESLM. Chassis 2 & Final Trim TESLA

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