#1#2#3Bridg Acquisition: Strategic Rationale Bridg | Headquartered in Los Angeles, CA A customer data platform working with leading retailers to help them understand and reach customers using product-level insights Product Level Insights that Differentiate from CDP Peers Partnerships with Leading Businesses Potential New Advertising Solutions Ⓒ2021 Cardlytics Privacy Focused ● ● ● ● ● ● ● ● ● Access to SKU and UPC data through its client relationships Connects to all of a merchant's customers through proprietary technology Capable of connecting to 90% of point of sale systems in the United States Ability to ingest, clean and categorize SKU data to create usable insights Well entrenched in the restaurant vertical Expansion into retail and grocery with several key contracts signed in 2020 and 2021 Ability to target on other digital media platforms, including Cardlytics Potential to enable product level offers for FI partners Once integrated, Bridg could move to deterministic modeling Possibility for measurement business Built from the ground up to protect consumer privacy and security Not reliant on cookies or other sources for data ingestion Data never leaves the platform and is never sold 3#4Bridg Acquisition: Business Overview Simple Ingestion of Merchant Data Ⓒ2021 Cardlytics Insights into "Unknown" Customer Intuitive Merchant Platform ● ● ● 60 day onboarding, ingestion and integration process with line of sight to dramatically reduce ramp up time Ability to ingest, clean and create useable data for advertiser friendly analytics Integrations into a variety of advertising platforms and business intelligence tools Find "unknown" customers who fall outside of client loyalty and CRM programs using point-of-sale data and proprietary algorithms Create a unique 'fingerprint' of customers that can be used across key digital media platforms and channels Enables merchants to create targeted marketing campaigns for these previously unreachable customers Unified view of known and unknown customers presented on customer data platform Audience exports into leading advertising platforms Data analytics and other insights on customer behavior, segment marketing, and measuring business strategy effectiveness 4#5Bridg Acquisition: Enables merchants to reach more targetable customers Clients today only talk to a small portion of their loyalty customers directly ititi 00000 Ⓒ2021 Cardlytics Data Customer data Bridg platform Data Enrichment Comms & insight Bridg can find a larger percentage of clients' unknown loyalty customers 0 5#6