Wix Results Presentation Deck

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Wix

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February 2022

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#1Company Overview Fourth Quarter and Full Year 2021 WIX enting Best erience rder Now Pause between images Noise Cancelling Earbuds Welcome to new experience of sound 42 ses \ Order Now ●●● https://www.ecoclear ECC Choose Your Trainer. Find Your Power. Your Way New Lessons Are Coming Book Now Orde#2Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings,, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or FX neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by registered users as well, cash we collect for payments and additional products and services, as well as payments due to us under the terms of contractual agreements for obligations we have fulfilled. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognised as revenues upon receipt. Committed payments are recognised as revenue as we fulfill our obligation under the terms of the contractual agreement. Non- GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude capital expenditures associated with our new headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share- based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as 02 Company Overview | February 2022 adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort bookings, non-GAAP gross margin, and non- GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR), Business Solutions ARR and Gross Payment Volume (GPV) as key operating metrics. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations; (iii) monthly revenue from partnership agreements. Business Solutions ARR is calculated as Business Solutions MRR multiplied by 12. Business Solutions MRR is calculated as the total of all active subscriptions to Ascend, G-Suite, TPAS, FB Ads or Wix apps products in effect on the last day of the period, multiplied by the monthly revenue of such subscriptions. GPV includes the total value, in US dollars, of transactions facilitated by our platform. WIX#3Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to attract and retain registered users and generate new premium subscriptions; our ability to increase the revenue we derive from the sale of premium subscriptions and business solutions through our partners; our expectation that new products and developments, including third-party products offered within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that long-term agreements with partners will become a more significant part of our business in the future and that the expected accounts receivable from such long term partners agreement will ultimately be received; our assumption that historical user behavior can be extrapolated to predict future user behavior; our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our ability to maintain and enhance our brand and reputation; our ability to attract and retain qualified employees and key personnel; our ability to enter into new markets and attract new customer demographics, including new partners; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; the impact of fluctuations in foreign currency exchange rates on our business; our ability to effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; the integration and performance of acquisitions; our ability to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our ability to effectively manage the growth of our infrastructure; the 03 Company Overview | February 2022 impact on our business and operations of the COVID-19 pandemic, including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides and the anticipated GPV on our platform, the effectiveness of government policies, vaccine administration rates and other factors; changes to technologies used in our solutions; any regulatory investigations or litigation; our expectations regarding changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues; changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and other factors discussed under the heading "Risk Factors" in the Company's 2020 annual report on Form 20-F filed with the Securities and Exchange Commission on March 25, 2021. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Immaterial Prior Year Adjustment We revised the previously reported financial statements to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. This revision has an immaterial impact on previously issued financial statements. WIX#4Company Overview Total registered users¹ >220M 2021 GPV $9.6B Total premium subscriptions¹ 6.0M $130M 'As of December 31, 2021 2Quarterly average over the last four quarters ³Q4'21 Revenue by Geography based on constant FX rates from Q4'20 04 Company Overview | February 2022 2021 Transaction Revenue Note: Annualized Recurring Revenue (ARR) is calculated as Monthly Recurring Revenue (MRR) multiplied by 12. MRR is calculated as the total of (i) all active creative subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations; and (iii) monthly revenue from partnership agreements Expected future bookings over next 10 years from existing cohorts $15.7B 2021 Partners Revenue Employees¹ >5,900 Languages $257M 20 We define partners revenue as revenue generated through agencies and freelancers that build sites or applications for other users as well as revenue generated through B2B partnerships, such as Vistaprint or NTT. We identify agencies and freelancers building sites or applications for others using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Transaction revenue is a portion of Business Solutions, and we define transaction revenue as all revenue generated through transaction facilitation products and services, which are primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions Creative Subscriptions Annual Recurring Revenue¹ >$1B % of revenue from outside North America¹,3 44% WIX#5Our Vision Where any business, community or person can create their dreams online. 05 Company Overview | February 2022 A. Buy Now Choose Your Flower. FLORA. celling buds Choose Your Trainer. Find Your Power. Order Now Change Image New Lessons Are Coming Your Way 2 Book Now WIX LOOK EDR 3 EX#6We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. 06 Company Overview | February 2022 Hide Change Image Show Hide Show WIX Hide#7Any Type of User I am a Freelancer Enterprise Event organizer Agency Designer Influencer 07 Company Overview | February 2022 Individual Business owner Building for Myself My client My company WIX#8Any Type of Business What kind of website do you want to create? 08 Company Overview | February 2022 Online Store Music Fitness Photography Designer Events Beauty & Wellness Blog Hotel Restaurants & Food Portfolio & CV WIX#9The Wix Platform Evolved into Full Operating System Our architecture enables rapid development of new components and verticals on top of our Editors and cloud infrastructure 09 Web Components Cart Maps Video Player Editors Calendar Infrastructure Company Overview | February 2022 Menu Contact Form Rendering Payments Repeater Signup WIX ADI For beginners Gallery ~300 more Database Hosting WIX Editor For self-creators and users building for others velo by Wix Ascend by Wix Business Verticals Stores Restaurants Editor X For designers Caching Events User Management Video & Music Data Services Bookings Security Roles & Permissions Forum Hotels Editors Infrastructure WIX#10Horizontal Approach to Online Commerce The Wix eCommerce Platform is a comprehensive approach, providing solutions for any type of business 10 WIX Stores WIX Fitness WIX Events WiX Restaurants WIX Hotels WIX Bookings Company Overview | February 2022 Cart Checkout Scheduling Order Management WIX ADI For beginners Shipping Fullfillment Logistics Delivery Wix Payments Wix POS Currency Tax Calculations velo by Wix WIX Editor For self-creators and users building for others Wix Infrasrtructure Loyalty Gift Cards Coupons Analytics Editor X For designers WIX#11User Profile - Commerce Forge To Table www.forgetotable.com 11 Handmade kitchen knives & cutlery store from California, USA Joined Wix at 2017 Noah Rosen, the owner, moved his store to Wix following his previous experience, having his restaurant site on the platform State that his business can "process thousands of orders and still offer efficient customer service and a great shopping experience" Company Overview | February 2022 FORGE TO TABLE Shop Our Story Gallery Recipes Fr. Contact Us Handmade Kitchen Knives and Cutlery Q Search... Designed For Professionals, Crafted For All. Shop Now→→→→→→ USD ($) Log in Contact Us Wix#12Agency Profile Langner Mediendesign www.werbeagentur-rosenheim.de 12 An advertising agency from Bavaria, Germany Joined Wix at 2017, and part of the Partner Program since 2021 Doubled their core client base since joined the Partner Program which allowed them to scale their business in a very short time The owner Nico Langner state that the simplicity of the CMS gives his clients a sense of control over their own site which allows him to focus on growing his agency Say that the Customer Care and Account Management teams are very accessible and happy to help even with more complex issues Company Overview | February 2022 LANGNER MEDIENDESIGN PARADIES SAMERBERG Private Guesthouse Lotmann REFERENZEN AUTOLACKIEREREI GURTNER Lackierung & Unfallinstandsetzung KUNDENSTIMMEN Stefan Bauernschmitt MANUELLE THERAPE PHYSIO BAUERNSCHMITT Sportphysiotherapie & Manuelle Therapie PATAG PHYSIC WIX#13History of Continuous Innovation & Growth Initiatives 2015 13 New WIX Editor WIX Stores on Facebook Wix Music Automations WIX Answers Ascend WIX Marketplace WIX Payments WIX Logo Maker WIX Fitness FFICEEE WIX Forum Expanded WIX Partners Program WIX Video Paid Ad Campaigns Velo Customer Care expansion Mobile Site Builder Channel Partnerships Email Marketing 2016 Get Subscribers WIX App Market 2.0 WIX Bookings WIX ADI WIX Restaurants WIX Engage WIX Home WIX Invoices 2017 Company Overview | February 2022 WIX Photography Wix App WIX Events WIX SEO Wiz WIX Blog WIX ArtStore 2018 WIX + Square 2019 2020 Editor X WIX Bookings APIs WIX POS Expanded WIX eCommerce Wix Madefor Zoom integration 2021 Capacity Control Spaces by WiX Acessibility Wizard Editor X collaboration tools Rise.ai acquisition SpeedETab acquisition Dine by WiX Branded App by Wix Modalyst acquisition Expanded WIX Fit WIX#14Building Solutions for Significant Opportunities Note: Online Presence and Business OS TAM calculated using total active global sites and Wix pricing data; Payments TAM calculated using global online and SMB offline sales and Wix pricing data Sources: Netcraft, US Bureau of Labor Statistics, US SBA, Wix Market Research 14 Company Overview | February 2022 Online Presence and Business Operations Software $98B $185B Current total addressable market Payments $87B WIX#15Financial Overview and Update 15 Company Overview | February 2022 Buy Now flowers.com ||| Choose Your Flower. FLORA. Order Now Find WIX#16Consistent Incremental Revenue Growth Revenue ($ Millions) $205 $33 $171 Q4'19 $213 $37 $177 Q1'20 Note: Numbers may not add due to rounding. $235 $45 $190 Q2'20 16 Company Overview | February 2022 $253 $50 $203 Q3'20 $283 $69 $214 Q4'20 $304 $78 $226 Q1'21 $316 $81 $236 Q2'21 +16% y/y +60% y/2y $321 $79 $241 Q3'21 $328 $82 $247 Q4'21 $604 $78 $525 2018 $761 $117 $644 2019 $984 +29% y/y +67% y/2y $201 $783 2020 Business Solutions $1,270 $319 $950 2021 Creative Subscriptions WIX#17Consistent Creative Subscriptions ARR Expansion ($ Millions) Sustained growth of new subscriptions and higher priced subscription packages $707 17 Q4'19 $739 Q1'20 $791 Company Overview | February 2022 Q2'20 $841 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Monthly Recurring Revenue (MRR) multiplied by 12. MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations; (iii) monthly revenue from partnership agreements Q3'20 $878 Q4'20 $926 Q1'21 $967 Q2'21 $992 Q3'21 +15% y/y +43% y/2y $1,010 Q4'21 WIX#18Strong Bookings Growth Bookings ($ Millions) $227 $36 $191 Q4'19 $249 $40 $209 Q1'20 $266 $48 $218 Q2'20 $281 $53 18 Company Overview | February 2022 $228 Q3'20 $306 $70 $236 Q4'20 $351 $83 $268 Q1'21 $343 $80 $263 Q2'21 +15% y/y +55% y/2y $373 $81 $293 Q3'21 Note: Numbers may not add due to rounding. Beginning with this earnings release, we are renaming our prior "collections" measure as "bookings". This is merely a terminology adjustment and does NOT change the calculation or the components previously comprising this measure. Past years' reported collections results are directly comparable to bookings. We believe that the term bookings better reflects this measure as it includes not only cash collected by us but also unbilled contractual obligations we secure from partners. $352 $88 $264 Q4'21 $658 $78 $580 2018 $832 $121 $712 2019 Business Solutions +29% y/y +70% y/2y $1,102 $211 $891 2020 $1,419 $331 $1,088 2021 Creative Subscriptions WIX#19Tremendous Growth Across Partners and Transaction Revenue Revenue ($ Millions) Partners Revenue up ~200% over past 2 years $86 2019 $146 2020 19 Company Overview | February 2022 $257 2021 Early success across key initiatives with more meaningful contribution expected in 2022 and beyond Transaction Revenue Note: We define partners revenue as revenue generated through agencies and freelancers that build sites or applications for other users as well as revenue generated through B2B partnerships, such as Vistaprint or NTT. We identify agencies and freelancers building sites or applications for others using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Transaction revenue is a portion of Business Solutions, and we define transaction revenue as all revenue generated through transaction facilitation products and services, which are primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions $11 2019 Up 12x since 2019 $56 2020 $130 2021 WIX#20Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings growth with older cohorts maintaining y/y growth momentum $200 20 Company Overview | February 2022 $180 $160 $140 $120 $100 $80 $60 $40 $20 Note: Data as of December 31, 2021. Excludes bookings from users coming from the Wix Logo Maker funnel, or bookings from B2Bpartnerships, DeviantArt, Wix Answers, or recent acquisitions. $71 $115 $152 $180 $186 $172 Q1'21 $155 Q1'20 Q1'19 $153 Q1'18 $0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 Q1'17 $112 Q1'16 Q1'15 $55 Q1'14 $46 Number of Quarters Passed $32 Q1'13 Q1'12 Q1'11 Q1'10 WIX#21Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings ... After 4 Quarters 0.9x $81 Q1'21 Cohort $71 ... After 8 Quarters 2.0x 21 Company Overview | February 2022 $57 $115 Q1'20 Cohort After 12 Quarters 2.8x $55 $152 Q1'19 Cohort Note: Data as of December 31, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. After 16 Quarters 4.1x $44 Q1'18 Cohort $180 Marketing Cost ($ millions) ... After 20 Quarters 5.9x $32 Q1'17 Cohort $186 Cohort Bookings ($ millions) Wix#22Existing Cohorts are a Growing Source of Future Bookings Actual and Potential Future Bookings From Q1'10-Q4'21 Cohorts $15.7 Billion Expected future bookings over next 10 years from existing cohorts Q1'10 Q4'10 Q3'11 Q2'12 Q1'13 Q4'13 Q3'14 Q2'15 Q1'16 Q4'16 Q3'17 Q2'18 Q1'19 Q4'19 Q3'20 Q2'21 Q1'22 Note: Data represents actual bookings from Q1'10-Q4'21 cohorts since creation and forecasted future cumulative bookings through Q4'31, based on current cohort behavior. Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 22 Company Overview | February 2022 2010 Q4'22 Q3'23 Q2'24 Q1'25 Q4'25 Q3'26 2011 2012 2013 2014 2015 Q2'27 2016 Q1'28 Q4'28 Q3'29 Q2'30 Q1'31 Q4'31 2017 ●2018 ●2019 2020 2021 WIX#23Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q4'21 Y/Y Growth North America +14% Y/Y 56% of total Latin America +9% Y/Y 4% of total Note: Q4'21 Revenue by Geography and Y/Y change based on constant FX rates from Q4'20 23 Company Overview | February 2022 Europe +20% Y/Y 27% of total Asia and others +19% Y/Y 13% of total WIX#24Increasing Revenue Retention Annual Net Revenue Retention Rate +116% Net Revenue Retention Cohort revenue retention bolstered by compounding growth from online commerce users 2016 Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2021), by identifying all of the registered users on our platform as of the end of the prior year (e.g., Dec 31, 2020) and then dividing the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 24 Company Overview | February 2022 2017 2010 & Prior 2018 2011 2012 2013 2019 2014 2015 2016 2020 2017 2018 ●2019 2021 2020 2021 WIX#25Appendix 25 Company Overview | February 2022 enting Best erience rder Now Pause between images Noise Cancelling Earbuds Welcome to new experience of sound 42 Order Now ●●● https://www.ecoclear ECC Choose Your Trainer. Find Your Power. Your Way New Lessons Are Coming Book Now WIX Orde#26Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenues Change in deferred revenues Change in unbilled contractual obligations Bookings in 000s Creative Subscriptions Revenues Change in deferred revenues Change in unbilled contractual obligations Creative Subscriptions Bookings in 000s Business Solutions Revenues Change in deferred revenues Business Solutions Bookings Note: Numbers may not add due to rounding. 2019 Q4 $204,588 $22,095 NM $226,683 2019 Q4 $171,355 $19,450 NM $190,805 2019 Q4 $33,323 $2,645 $35,878 26 Company Overview | February 2022 2020 Q1 NM $213,105 $235,337 $253,391 $35,753 $30,514 $27,550 2020 Q1 Q2 $248,858 $265,851 $280,941 NM NM 2020 Q2 Q1 Q3 NM NM Q3 Q2 $176,546 $190,169 $202,996 $213,745 $208,797 $217,696 $228,327 $32,251 $27,527 $25,331 $22,675 NM Q4 $282,534 $23,847 Q3 NM $306,381 Q4 NM $236,420 Q4 $68,789 $36,559 $45,168 $50,395 $3,502 $2,987 $2,219 $1,172 $40,061 $48,155 $52,614 $69,961 2021 Q1 2021 $304,112 $316,406 $320,797 $328,342 $43,622 $21,810 $5,336 $11,593 $3,375 $4,645 $47,164 $11,621 Q1 Q2 $351,109 $342,861 $373,297 $351,556 2021 Q3 Q2 Q1 Q4 Q3 $226,436 $235,891 $241,303 $246,669 $38,248 $22,509 $4,270 $5,748 $3,375 $4,645 $47,164 $11,621 Q2 $268,059 $263,045 $292,737 $264,038 Q4 Q3 Q4 $77,676 $80,515 $79,494 $81,673 $5,374 $(699) $1,066 $5,845 $83,050 $79,816 $80,560 $87,518 2018 FY NM $603,704 $761,088 $54,681 $71,397 $658,385 2018 FY $525,350 $54,769 NM $580,119 2018 FY 2019 $78,354 $(88) $78,266 FY NM $832,485 2019 FY $644,491 NM $711,763 2019 FY $116,597 $4,125 2020 $120,722 FY $984,367 $117,664 NM $1,102,031 2020 FY $783,456 $950,299 $67,272 $107,784 $70,775 $66,805 NM $891,240 2020 FY 2021 $200,911 $9,880 $210,791 FY $1,269,657 $82,361 $66,805 $1,418,823 2021 FY $1,087,879 2021 FY $319,358 $11,586 $330,944 WIX#27Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Research and development (GAAP) Share Based Compensation Amortization Acquisition related expenses Non-GAAP research and development % of revenue in 000s Selling and marketing (GAAP) Share Based Compensation Amortization Acquisition related expenses Non-GAAP selling and marketing % of revenue Note: Numbers may not add due to rounding. 2019 Q4 $66,634 $14,900 $308 $51,426 25% 2019 Q4 $74,809 $4,614 $550 $1,705 $67,940 33% 27 Company Overview | February 2022 2020 Q1 $70,716 $75,464 $84,473 25% 2020 Q1 $16,185 $18,216 $20,312 $22,170 $123 $123 $108 $1,091 $1,115 $53,972 $56,034 $62,923 $66,230 $123 $436 Q2 $4,568 $442 $241 24% 43% Q2 $96,156 $119,333 $113,092 Q3 $442 $269 25% Q3 48% Q4 $89,625 42% $1,117 $5,395 $6,108 $6,774 $420 $476 $152 $294 23% Q4 $90,905 $113,227 $106,356 $102,141 $109,629 36% 2021 Q1 23% $95,086 $104,199 $109,323 $116,329 2021 Q2 $92 $1,329 $70,377 $23,288 $24,490 $26,250 $28,028 $16 $(108) $0 $1,823 $2,223 $1,937 $77,870 $80,958 $86,364 Q1 25% 45% Q2 Q3 $471 $0 25% 36% Q3 $144,455 $123,021 $119,991 $124,560 Q4 $7,442 $8,213 $8,715 $9,483 $409 $2,222 $(184) $28 $136,576 $114,337 $109,054 $115,261 $0 26% 34% Q4 $0 35% 2018 FY $39,417 $546 $2,565 $156,384 $198,912 $250,791 26% 2018 FY $249,178 $9,770 $1,670 $99 2019 FY 39% $56,161 $718 $0 25% 2019 $76,883 $477 $3,759 $193,912 $239,160 FY $307,718 2020 FY $320,278 37% 24% 2020 FY $438,210 $1,911 $2,269 $237,639 $285,080 $412,628 2021 42% FY $424,937 $102,056 $0 $7,312 $315,569 25% 2021 $18,458 $22,845 $33,853 $2,918 $28 $1,780 $957 FY $512,027 $475,228 37% WIX#28Reconciliation of GAAP to Non-GAAP Financial Measures in 000s General and administrative (GAAP) Share Based Compensation Amortization Acquisition related expenses Sales tax accrual and other G&A expenses (income) Non-GAAP general and administrative % of revenue Note: Numbers may not add due to rounding. 2019 Q4 $23,602 $7,377 $1 $163 $2,135 $13,926 7% 28 Company Overview | February 2022 2020 Q1 Q2 $25,436 $24,531 $8,334 $9,487 $14,865 $15,496 7% Q3 $1 $1 $262 $1 $32 $1,974 $(485) $0 $22 7% $26,515 $10,047 $10,590 $16,445 Q4 6% $35,433 $1 $15 $2,810 $22,017 8% 2021 Q1 $34,394 $39,411 $12,400 $13,884 $1 $181 $452 Q2 $21,360 7% $1 $416 $579 $24,531 8% Q3 $38.917 $14,048 $1 $248 $341 $24,279 8% Q4 $56,926 $29,688 $1 $11 $320 $26,906 8% 2018 FY $59,297 $18,725 $0 $96 $0 $40,476 7% 2019 FY $85,922 $28,864 $8 $216 $5,309 $51,525 7% 2020 FY $111,915 $38,458 $4 $331 $4,299 $68,823 7% 2021 FY $169,648 $70,020 $4 $856 $1,692 $97,076 8% WIX#29Reconciliation of GAAP to Non-GAAP Financial Measures in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Bookings Note: Numbers may not add due to rounding. 29 Company Overview | February 2022 Q1'10 $31 $1 $32 Q1'11 $44 $2 $46 Q1'12 $53 $2 $55 Q1'13 $107 $5 $112 Q1'14 $145 $8 $153 Q1'15 $146 $9 $155 Q1'16 $161 $11 $172 Q1'17 $173 $13 $186 Q1'18 $165 $15 $180 Q1'19 $135 $17 $152 Q1'20 $99 $16 $115 Q1'21 $53 $18 $71 WIX#30Partners and Transaction Revenue in 000s Partners Revenue y/y growth 2-year growth in 000s Transaction Revenue y/y growth 2-year growth 30 Company Overview | February 2022 2020 Q1 $27,470 59% 2020 Q1 $5,915 ~20x Q2 $32,725 61% Q2 $10,669 962% Q3 $38,145 65% Q3 $12,432 211% Q4 $47,920 90% T Q4 $26,767 360% 2021 Q1 $54,911 100% 218% 2021 Q1 $29.455 398% ~97x Q2 $61,428 88% 203% Q2 $32,438 204% ~32x Q3 $66,951 76% 189% Q3 $32,290 160% ~8x Q4 $73,263 53% 191% Q4 $36,132 35% ~6x 2019 FY $85,902 2019 FY $11,127 2020 FY $146,261 70% 2020 FY $55.783 401% 2021 FY $256,552 75% 199% 2021 FY $130,314 134% ~12x WIX

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