#1Company Overview First Quarter 2022 WIX T MAKING SWEET THINGS HAPPEN SINCE 2020 Bold, Daring, Different Footwear. PWR275 Explore ABOUT Change Image ZOFIA COFÍA OTERO sultant Culinary Consul NINA ADAMS = ខ A STORY OF INGREDIENTS J Aurora Created on Editor 3 Catapult Design & Motion Studio CONTACT CULINARY ooooo. RAW to add your Cott DON'T CHASE TREN SET THEM. Cata#2Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, bookings on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, non- GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or FX neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognised as revenues upon receipt. Committed payments are recognised as revenue as we fulfill our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude capital expenditures associated with our new headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share- based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition- related expenses and amortization. 02 Company Overview | May 2022 Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort bookings, non-GAAP gross margin, and non- GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results. Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations in effect on the last day of the period; (ii) the average revenue per month from domain registrations; (iii) monthly revenue from other partnership agreements. WIX#3Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "aim," "forecast," "indication," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions; our expectation that we will be able to increase the revenue we derive from the sale of premium subscriptions and business solutions, through our partners; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior; our prediction of the future revenues generated by our user cohorts and our ability to maintain and increase such revenue growth; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to scale and improve our user support function through our Customer Care team, and thereby increase user retention, user engagement and sales; our expectation that our products created for markets outside of North America will continue to generate growth in those markets; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectations regarding the extent of the impact on our business and operations of the COVID-19 pandemic, 03 Company Overview | May 2022 including uncertainty relating to expected consumer dynamics after the COVID-19 pandemic subsides, the effectiveness of government policies, vaccine administration rates and other factors; our expectation regarding the impact of fluctuations in foreign currency exchange rates on our business; our expectations relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our expected repurchase program; our expectation that we will effectively manage the growth of our infrastructure; changes we expect may occur to technologies used in our solutions; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners and grow our partner activities as anticipated and other factors discussed under the heading "Risk Factors in the Company's annual report on Form 20-F for the year ended December 31, 2021 filed with the Securities and Exchange Commission on April 1, 2022. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. WIX#4Company Overview Total registered users¹ ~228M Q1'22 Partners Revenue $82M Creative Subscriptions Annualized Recurring Revenue¹ >$1B % of revenue from outside North America¹.2 42% 'As of March 31, 2022 2Q1'22 Revenue by Geography based on constant FX rates from Q1'21 04 Company Overview | May 2022 Employees¹ >6,000 Languages 22 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations (ii) the average revenue per month from domain registrations in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements. We believe that ARR is a leading indicator of our anticipated Creative Subscription revenues as it captures both the growth we generate from the number of premium subscriptions as well as the amount of revenue we generate per premium subscription. Q1'22 GPV $2.6B Q1'22 Transaction Revenue $37M WIX#5Our Vision Where any business, community or person can create their dreams online. 05 Company Overview | May 2022 xt Settings Font size (px) Creative Cultu Bespoke experiences that inspire your team Creative Culture Club is a one stop boutique concept & production house. We originate creative and inspiring experiences, cut and measured to your needs. OUR PRODUCTS ... We are a Tel-Aviv based elite team of professional and creative experts Founded by creative and business experts with decades of experience, EXPLORE THE BIKE CONTACT Wix#6We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. 06 Company Overview | May 2022 Hide Change Image 12 Show + Hide Show WIX Hide#7Financial Overview and Update 07 Company Overview | May 2022 SET THEM. DON'T CHASE TRENDS. X PD ANTON All Projects Created on Editor X HOLAL tapult GR WIX Besp tha#8Consistent Incremental Revenue Growth Revenue ($ Millions) $213 $37 $177 Q1'20 $235 $45 $190 Q2'20 $253 $50 $203 Q3'20 Note: Numbers may not add due to rounding. 08 Company Overview | May 2022 $283 $69 $214 Q4'20 $301 $74 $226 Q1'21 $316 $80 $236 Q2'21 +14% y/y +27% 2-year CAGR $320 $79 $241 Q3'21 $333 $87 $247 Q4'21 $342 $87 $255 Q1'22 $604 $78 $525 2018 +29% y/y +29% 2-year CAGR $758 $113 $644 2019 Business Solutions $984 $201 $783 2020 $1,270 $319 $950 2021 Creative Subscriptions WIX#9Consistent Creative Subscriptions ARR Expansion ($ Millions) Sustained growth of new subscriptions and higher priced as well as commerce subscription packages $739 Q1'20 $791 Q2'20 $841 09 Company Overview | May 2022 Q3'20 $878 Q4'20 $926 Q1'21 $967 Q2'21 Note: Creative Subscriptions Annualized Recurring Revenue (ARR) is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations (ii) the average revenue per month from domain registrations in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements. We believe that ARR is a leading indicator of our anticipated Creative Subscription revenues as it captures both the growth we generate from the number of premium subscriptions as well as the amount of revenue we generate per premium subscription. $992 Q3'21 +12% y/y +18% 2-year CAGR $1,010 Q4'21 $1,038 Q1'22 Wix#10Strong Bookings Growth Bookings ($ Millions) $249 $40 $209 Q1'20 $266 $48 $218 Q2'20 $281 $53 $228 Q3'20 Note: Numbers may not add due to rounding. 10 Company Overview | May 2022 $306 $70 $236 Q4'20 $351 $83 $268 Q1'21 $343 $80 $263 Q2'21 $373 $81 $293 Q3'21 +12% y/y +26% 2-year CAGR $352 $88 $264 Q4'21 $393 $93 $300 Q1'22 $658 $78 $580 2018 $832 $121 $712 2019 Business Solutions +29% y/y +31% 2-year CAGR $1,102 $211 $891 2020 $1,419 $331 $1,088 2021 Creative Subscriptions WIX#11Tremendous Growth Across Partners and Transaction Revenue Revenue ($ Millions) Partners Revenue +41% y/y +68% 2-year CAGR $29 Q1'20 $58 Q1'21 $82 Q1'22 Up ~190% over past 2 years $93 2019 11 Company Overview | May 2022 $154 2020 $270 2021 Transaction Revenue +24% y/y +149% 2-year CAGR $6 Q1'20 Note: We define partners revenue as revenue generated through agencies and freelancers that build sites or applications for other users as well as revenue generated through B2B partnerships, such as Vistaprint or NTT. We identify agencies and freelancers building sites or applications for others using multiple criteria including but not limited to the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used, among other criteria. Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions segments. Transaction revenue is a portion of Business Solutions, and we define transaction revenue as all revenue generated through transaction facilitation products and services, which are primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions $29 Q1'21 $37 Q1'22 Up 12x since 2019 $11 2019 $56 2020 $130 2021 WIX#12Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings growth $200 12 Company Overview | May 2022 $180 $160 $140 $120 $100 $80 $60 $40 $20 $28 Note: Data as of March 31, 2022. Excludes bookings from users coming from the Wix Logo Maker funnel, or collections from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. $98 $137 $169 $196 $198 Q1'22 $182 $162 Q1'21 Q1'20 Q1'19 Q1'18 $159 Q1'17 $0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 Q1'16 $117 Q1'15 $57 Q1'14 Q1'13 $47 Number of Quarters Passed Q1'12 $33 Q1'11 Q1'10 WIX#13Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings After 1 Quarter 0.4x $64 Q1'22 Cohort $28 ... After 5 Quarters 1.2x 13 Company Overview | May 2022 $81 Q1'21 Cohort $98 . After 9 Quarters 2.4x $57 $137 Q1'20 Cohort Note: Data as of March 31, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. After 13 Quarters 3.1x $55 Q1'19 Cohort $169 Marketing Cost ($ millions) After 17 Quarters 4.5x $44 Q1'18 Cohort $196 Cohort Bookings ($ millions) Wix#14Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q1'22 Y/Y Growth North America +15% Y/Y 58% of total Latin America +3% Y/Y 4% of total Note: Q1'22 Revenue by Geography and Y/Y change based on constant FX rates from Q1'21. Numbers may not add due to rounding. 14 Company Overview | May 2022 Europe +14% Y/Y 26% of total Asia and others +14% Y/Y 12% of total WIX#15Increasing Revenue Retention Annual Net Revenue Retention Rate +116% Net Revenue Retention Cohort revenue retention bolstered by compounding growth from online commerce users 2016 Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2021), by identifying all of the registered users on our platform as of the end of the prior year (e.g., Dec 31, 2020) and then dividing the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 15 Company Overview | May 2022 2017 2010 & Prior 2018 2011 2012 2013 2019 2014 2015 2016 2020 2017 2018 ●2019 2021 2020 2021 WIX#16Appendix 16 Company Overview | May 2022 O Bold, Daring, Different Footwear. PWR275 Explore A in the States journey is about to begin. Sign up to be among the first to know of our latest move Enter your email Change Image ZOFÍA OTERO Culinary Consultant * BABKA BAILOUT = 2 A STORY OF INGREDIENTS MAKING SWEET THINGS HAPPEN SINCE 2020 Catapult Design & Motion Studio .00000 DON'T Ca WIX#17Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenues Change in deferred revenues Change in unbilled contractual obligations Bookings in 000s Creative Subscriptions Revenues Change in deferred revenues Change in unbilled contractual obligations Creative Subscriptions Bookings in 000s Business Solutions Revenues Change in deferred revenues Business Solutions Bookings 2020 Q1 NM $213,105 $235,337 $253,391 $282,534 $35,753 $30,514 $27,550 $23,847 2020 Q1 $248,858 $265,851 $280,941 Q2 NM NM 2020 Q1 Q2 Q3 17 Company Overview | May 2022 NM NM $176,546 $190,169 $202,996 $213,745 Q3 $32,251 $27,527 $25,331 $22,675 Q2 Q4 NM NM $208,797 $217,696 $228,327 $236,420 Q3 $306,381 Q4 $50,395 NM $36,559 $45,168 $68,789 $3,502 $2,987 $2,219 $1,172 $40,061 $48,155 $52,614 $69,961 Q4 2021 Q1 NM $351,109 $300,779 $315,575 $319,890 $50,330 $19,266 $6,243 $8,020 $47,164 $11,621 2021 Q1 NM Q2 2021 Q1 Q3 $342,861 $373,297 Q2 Q3 Q2 Q4 $226,436 $235,891 $241,303 $246,669 $41,623 $19,134 $4,270 $5,748 $8,020 $47,164 $11,621 $333,413 Q3 $6,522 $268,059 $263,045 $292,737 $264,038 $351,556 Q4 Q4 $74,343 $79,684 $78,587 $8,707 $132 $1,973 $83,050 $79,816 $80,560 $87,518 $86,744 $774 2022 Q1 $341,597 $37,552 $14,099 $393,248 2022 Q1 $254,968 $30,720 $14,099 $299,787 2022 Q1 $86,629 $6,832 $93,461 2018 FY NM $603,704 $757,667 $54,681 $74,818 $658,385 2018 FY $525,350 $54,769 NM $580,119 2018 2019 FY FY NM 2019 FY NM $832,485 $1,102,031 $711,763 2020 2019 FY FY $984,367 $117,664 NM 2020 FY NM $891,240 $644,491 $783,456 $950,299 $67,272 $107,784 $70,775 $66,805 2020 FY $78,354 $113,175 $200,911 $(88) $7,547 $9,880 $78,266 $120,722 $210,791 Note: Numbers may not add due to rounding. In Q4 2021, we corrected our historical financial statements in the years 2019, 2020 and the first three quarters of 2021 to reflect revenue recognition timing differences related to the sale of Google Workspace solutions. 2021 FY $1,269,657 $82,361 $66,805 $1,418,823 2021 FY $1,087,879 2021 FY $319,358 $11,586 $330,944 WIX#18Reconciliation of GAAP to Non-GAAP Financial Measures in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Bookings Note: Numbers may not add due to rounding. 18 Company Overview | May 2022 Q1'10 $32 $1 $33 Q1'11 $45 $2 $47 Q1'12 $55 $2 $57 Q1'13 $111 $6 $117 Q1'14 $151 $8 $159 Q1'15 $152 $10 $162 Q1'16 $169 $13 $182 Q1'17 $182 $16 $198 Q1'18 $176 $20 $196 Q1'19 $147 $22 $169 Q1'20 $113 $24 $137 Q1'21 $70 $28 $98 Q1'22 $7 $21 $28 WIX#19Partners and Transaction Revenue in 000s Partners Revenue y/y growth 2-year CAGR in 000s Transaction Revenue y/y growth 2-year CAGR 2020 19 Company Overview | May 2022 Q1 $29,099 56% 2020 Q1 $5,915 ~20x Q2 $34,734 57% Q2 $10,669 962% Q3 $40,150 60% Q3 $12,432 211% Q4 $50,309 84% T Q4 $26,767 360% Note: we have revised comparative historical numbers for Partners in order to more accurately reflect users we have identified as Partners. 2021 Q1 $58,003 99% 76% 2021 Q1 $29.455 398% 886% Q2 $64,883 87% 71% Q2 $32,438 204% 468% Q3 $70.061 75% 67% Q3 $32,290 160% 160% Q4 $77,007 53% 68% Q4 $36,132 35% 149% 2022 Q1 $81,996 41% 68% 2022 Q1 $36,557 24% 149% 2019 FY $93,292 2019 FY $11,127 2020 FY $154,292 65% 2020 FY $55,783 401% 2021 FY $269,955 75% 70% 2021 FY $130,314 134% 242% WIX