#1Second Quarter 2017 Wix.com Earnings Results#2Safe Harbor Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, non-GAAP gross margin, non-GAAP operating loss, free cash flow, non-GAAP net loss, non-GAAP net loss per share, non-GAAP R&D expense, non-GAAP S&M expense, non-GAAP G&A expense (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related costs and amortization, divided by revenue. Non-GAAP operating loss represents operating loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related costs. Non-GAAP R&D expense represents R&D expense calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related costs and amortization. Non-GAAP S&M expense represents S&M expense calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related costs and amortization. Non-GAAP G&A expense represents G&A expense calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, withdrawn secondary offering expenses and acquisition-related costs. Non-GAAP net loss represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related costs. Non-GAAP net loss per share represents non-GAAP net loss divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the "Reconciliation of GAAP to Non-GAAP Financial Measures" table in this press release. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its guidance as to free cash flow to cash flow from operations because it does not provide guidance for cash flow from operations. As items that impact cash flow from operations are out of the Company's control and/or cannot be reasonably predicted, the Company is unable to provide such guidance. Accordingly, a reconciliation to cash flow from operations is not available without unreasonable effort. Forward-Looking Statements This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including the availability, merchantability or functionality of certain new products or features and their anticipated product demand and customer satisfaction, and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this press release are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict, including the timing of product releases, and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to age the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function; customer acceptance of new products and other challenges inherent in new product development, changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2016 annual report on Form 20-F filed with the Securities and Exchange Commission on March 28, 2017. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Wix.com 2#3Key Metrics: Q2'17 Registered Users (000s) 87,405 Q2'16 24% Y/Y 108,739 Q2'17 Premium Subscriptions (000s) Improvement in Conversion 2,121 Q2'16 35% Y/Y 2,865 Q2'17 Collections ($000s) Improvement in ACPS $81,453 Q2'16 44% Y/Y $117,121 Q2'17#4Q2'17 Financial Highlights • Revenue of $103.5 million, exceeding prior guidance of $101-102 million; revenue growth accelerates to 51% Y/Y • Record collections of $117.1 million exceeded prior guidance of $116-117 million; 44% Y/Y growth Gross margin on a GAAP basis was 83%, compared to 84% in the second quarter of last year Non-GAAP gross margin of 84%, compared to 85% in Q2'16¹ Free cash flow was $17.4 million compared to $10.2 million in Q2'16² • Net premium subscription additions were 192,000 second highest quarter ever; total subscriptions are up 35% Y/Y to 2.9 million ● • Added 5.5 million new registered users, the second highest quarterly users additions in our history; total registered users were 109 million, representing 24% Y/Y growth ¹Non-GAAP gross margin represents GAAP gross profit adjusted for the impact of share-based compensation expense, acquisition-related costs and amortization divided by revenue 2Net cash provided by operating activities for the second quarter of 2017 was $19.7 million, while capital expenditures totaled $2.2 million, leading to free cash flow of $17.4 million Wix.com st 4#5Q2'17 Business Highlights • Introduced WixCode, a market-expanding platform enabling users to create powerful web applications: Wix Code provides an integrated development environment for the easy creation of web applications with custom business logic and a stunning user interface. This product opens new possibilities for creators, developers and designers looking for the easiest way to build web applications of all kinds tailored to their business needs • Launched SEO Wiz to power search optimization on Wix sites: Wix launched SEO Wiz, enabling users to create a personalized plan and ensure their Wix sites can be found online. To date, over 1 million users have begun building their plan in SEO Wiz, and it was the most installed app from the Wix App Market in the first half of 2017. Of users who have submitted a complete SEO Wiz plan, over 65% saw their site appear on the first Google search results page for their top keywords Launched Worldwide Ambassador Program: Wix Ambassadors around the globe partner with local technology, co-working and small business organizations in their local markets to empower millions of Wix users through workshops, events and professional tutorials and support. Already, 90 Ambassadors from 22 countries and in 10 languages have met thousands of Wix users and hosted over 100 events Desktop and Mobile Business Management and Growth Solutions: Over 600 million user contacts saved onto the Wix platform by our users Wix.com ● 5#6Users and Subscriptions Registered Users (millions, at End of Period) 22 25 28 32 36 Wix.com 39 42 46 50 50 58 63 68 72 77 82 87 92 97 24% Y/Y 109 103 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2012 2013 2014 2015 2016 2017 Premium Subscriptions (000s, at End of Period) 790 378414470549627707 ,9007,04323233 1,371 1,503 1,643 1,767 1,938 2,121 2,294 2,465 35% Y/Y 2,865 2,673 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2015 2016 2017 2012 2013 2014#7| Revenue and Collections Revenue ($ millions) $49 $54 Wix.com $57 $62 $69 $76 $84 $93 51% Y/Y $104 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Collections ($ millions) $57 $62 $67 $76 $81 $87 $98 $115 44% Y/Y $117 ‒‒‒‒‒‒‒‒ Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 7#8Deferred Revenue Growth Deferred Revenue ($ millions) $87 $95 Wix.com $105 $119 $132 $143 $157 48% Y/Y $182 $195 ▬▬▬▬▬▬ Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Deferred Revenue nearly all realized over next 12 months Revenue ($ millions) $49 $54 $57 $62 $69 $76 $84 $93 51% Y/Y $104 ▬▬▬▬ Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 8#9Accelerating Free Cash Flow Generation Free Cash Flow¹ ($ millions) $3 $5 $8 $10 $9 $19 $15 $17 ($2) Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 $15 $36 $67-68 2015 2016 2017E ¹Net cash provided by operating activities for the second quarter of 2017 was $19.7 million, while capital expenditures totaled $2.2 million, leading to free cash flow of $17.4 million Wix.com#10Consistent Behavior Active Premium Subscriptions from Q1 User Cohorts New Registered Users 1Q17 5,875,165 1Q16 5,305,726 1Q15 4,568,323 1Q14 4,089,253 1Q13 3,714,472 1Q12 2,651,656 1Q11 1,833,897 1Q10 919,221 178,663 Wix.com 126,962 102,980 92,019 62,071 33,747 29,612 18,513 225,731 1 2 Note: Data as of June 30, 2017 178,429 138,309 116,086 78,493 34,387 26,735 17,523 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Number of Quarters Passed 10#11Long Term Subscriptions % of Gross New Subscriptions 75% 77% 25% 23% 79% Wix.com 21% 77% 75% 23% Note: Data as of June 30, 2017 25% 65% 35% 70% 30% 65% 35% 67% Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 -1 Year or Longer -Monthly 33% % of Total Subscriptions 18% 82% 1 Year or Longer Monthly 11#12Ongoing Cohort Conversions % of Gross New Subscriptions by Prior and Current User Cohorts 62% 38% Q2'15 58% Wix.com 42% Q3'15 Note: Data as of June 30, 2017 63% 37% Q4'15 60% 40% Q1'16 -Prior user cohorts 62% 38% Q2'16 60% 40% Q3'16 -Current user cohort 63% 37% Q4'16 59% 41% Q1'17 63% 37% Q2'17 12#13Growing Base of Cohort Collections Annual collections by user cohort 2010 2011 2012 2013 1 2010 & Prior 2011 2012 User Cohort Collections In 2015: $236 million In 2016: $251 million¹ ¹2016 collections are constant currency assuming FX rates remained the same as in 2015 Wix.com 2013 2014 2014 2015 2015 2016 2016 ($ millions) $500 $400 $300 $200 $100 $0 13#14Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 2 Quarters 0.9 x $32 $29 To Date Q1'17 Cohort¹ ... After 6 Quarters 1.9 x $25 $48 To Date Q1'16 Cohort¹ Cohort Net Collections ($ million) After 10 Quarters 3.0x $19 $57 To Date Q1'15 Cohort¹ Marketing Cost ($ million) Note: Data as of June 30, 2017 ¹Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, and ~$9 million in Q1'17 of brand marketing expenses Wix.com ... After 14 Quarters 3.9x $68 To Date $18 Q1'14 Cohort After 18 Quarters 6.8x $55 To Date $8 Q1'13 Cohort 14#15Increasing Collections per New Subscription $133 Q2'15 Wix.com $132 Q3'15 $132 Q4'15 Note: Based on New Annual Subscriptions in the US $141 $145 $150 Q1'16 Q2'16 Q3'16 Avg. Collection per New Annual Subscription $153 Q4'16 $156 Q1'17 $156 Q2'17 15#16Increasing Geographic Penetration FX-Neutral Revenue by Geography (% of Total) 9% 17% 71% 3% 2010 14% 8% 27% 51% Q2'17' North America ■ Europe Latin America Asia and others ¹Revenue by Geography and Y/Y change based on constant FX rates from Q2'16 Wix.com 53% Y/Y 42% Y/Y 51% Y/Y 54% Y/Y Growth Rate vs. Q2'16 (Constant currency basis) 16#17Non-GAAP Financial Results in 000s Collections Revenues Non-GAAP Gross Profit Gross Margin% Non-GAAP R&D expenses 2016 $ 342,069 290,103 246,614 85% 87,570 30% 151,759 52% 44% 19,814 7% (12,530) (4%) (14,817) Non-GAAP items exclude the impact of stock based compensation expense, amortization of intangibles, withdrawn secondary expenses and acquisition-related expenses WIX.com % of revenues Non-GAAP S&M expenses % of revenues % of collections Non-GAAP G&A Expenses % of revenues Non-GAAP Operating Loss % of revenues 2016 Q2 2017 Q2 2014 $ 81,453 $ 117,121 $ 171,255 68,730 58,187 85% 141.841 116,738 103,522 87,232 84% 29,165 82% 51,121 21,392 31% 28% 36% 34,854 46,176 95,173 51% 45% 67% 43% 39% 56% 4,921 8,375 11,567 7% 8% 3,516 3% 8% (41,123) (2,980) (4%) (29%) (3,713) (40,246) Non-GAAP Net Loss Full Year 2015 $ 241,687 203,518 169,901 83% 67,977 33% 116,732 57% 48% 14,458 7% (29,266) (14%) (31,354) (185) 17#18APPENDIX#19Reconciliation of GAAP to Non-GAAP Measures in 000s Revenue Change in deferred revenue Collections in 000s GAAP Gross Profit Share Based Compensation Aquisition related expenses Amortization Non-GAAP Gross Profit in 000s GAAP Operating Loss Share Based Compensation Amortization Acquisition Related Expenses & Withdrawn Secondary Expense Non-GAAP Operating Loss Wix.com Q1 $44,524 $11,345 $55,869 Q1 $36,713 $295 $0 $0 $37,008 2015 Q2 Q4 Q3 $48,581 $53,582 $56,831 $8,787 $7,998 $10,039 $57,368 $61,580 $66,870 Q2 $40,191 $250 $0 $0 $40,441 2015 Q3 $44,420 $428 $0 $0 $44,848 2015 Q1 ($17,328) $4,048 Q2 ($10,774) $3,787 $155 $156 $0 $0 ($13,125) ($6,832) Q3 ($10,370) $5,322 $155 $0 ($4,893) Q4 $47,224 $380 $0 $0 $47,605 Q4 ($10,163) $5,577 $170 $0 ($4,416) Q1 Q2 Q3 $61,586 $68,730 $75,611 $14,108 $75,694 Q1 $51,079 $428 $0 $0 $51,507 2016 Q1 ($19,768) $6,137 $187 $1,183 ($12,261) Q4 $84,176 $12,723 $11,659 $13,476 $81,453 $87,270 $97,652 2016 Q2 Q3 $57,712 $64,587 $475 $466 $0 $0 $0 $58,187 $0 $65,053 2016 Q2 Q3 ($10,490) ($9,032) $6,927 $7,163 $186 $188 $397 $514 ($2,980) ($1,167) Q4 $71,438 $429 $0 $0 $71,867 Q4 ($4,742) $7,821 $187 $614 $3,879 2017 Q1 Q2 $92,538 $103,522 $22,008 $13,599 $114,546 $117,121 2017 Q1 Q2 $77,675 $85,497 $506 $695 $0 $1,040 $28 $0 $78,209 $87,232 2017 Q1 Q2 ($20,471) ($10,563) $8,982 $11,979 $186 $1,240 $3,765 $860 $3,516 ($7,538) 19#20Reconciliation of GAAP to Non-GAAP Measures in 000s Research and development (GAAP) Options compensation Aquisition related expenses Amortization Non-GAAP research and development Selling and marketing (GAAP) Options compensation Aquisition related expenses Amortization Non-GAAP selling and marketing General and administrative (GAAP) Options compensation Withdrawn secondary offering expenses Acquisition related expenses Non-GAAP general and administrative Wix.com Q1 $17,448 $1,959 $0 $105 $15,383 $32,006 $599 $0 $50 $31,357 $4,587 $1,195 $0 $0 $3,392 Q2 2015 Q3 $18,233 $20,065 $1,831 $2,592 $0 $0 $106 $105 $16,297 $17,368 $4,495 $1,009 $0 $0 $3,486 $28,237 $29,437 $697 $861 $0 $0 $50 $50 $27,490 $28,526 $5,288 $1,441 $0 $0 $3,847 Q4 $21,901 $2,852 $0 $120 $18,929 $30,330 $920 $0 $50 $29,359 $5,156 $1,424 $0 $0 $3,733 Q1 $24,472 $3,111 $1,183 $137 $20,041 $40,454 $981 $0 $50 $39,423 $5,921 $1,617 $0 $0 $4,304 Q2 2016 Q3 $6,693 $1,772 $0 $0 $4,921 $25,483 $26,536 $3,558 $397 $28,877 $4,156 $3,718 $514 $138 $614 $137 $136 $21,392 $22,167 $23,970 Q4 $36,026 $40,010 $1,122 $1,237 $0 $0 $50 $50 $34,854 $38,723 $38,759 $40,022 $1,213 $0 $50 $7,073 $1,743 $0 $0 $5,330 $7,281 $2,022 $0 $0 $5,259 Q1 2017 $32,669 $36,749 $4,726 $6,586 $860 $1,713 $136 $26,094 $138 $29,165 $54,329 $1,419 $611 $50 $52,249 Q2 $11,148 $2,331 $0 $1,413 $7,404 $48,016 $1,778 $0 $62 $46,176 $11,295 $2,920 $0 $0 $8,375 20#21Reconciliation of GAAP to Non-GAAP Measures in 000s GAAP Net Loss Share Based Compensation Amortization Acquisition Related Expenses & Withdrawn Secondary Expense Compensation expenses related to warrants Tax benefit related to exercise of options Non-GAAP Net Loss in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow Wix.com 2015 Q1 Q4 Q2 Q3 ($16,026) ($12,279) ($11,724) ($11,305) $4,048 $3,787 $156 $5,322 $5,577 $155 $170 $155 $0 $0 $0 $0 $0 $0 $0 $112 ($11,711) $178 ($8,159) $159 ($6,088) $0 $162 ($5,396) Q1 ($581) ($2,081) ($2,662) $3,397 2015 Q4 Q2 Q3 $5,248 $6,687 $9,522 ($1,851) ($1,285) ($1,125) $5,402 $8,397 2016 $1,183 $0 $175 ($12,230) Q1 Q2 Q3 Q4 Q1 Q2 ($19,912) ($11,420) ($9,643) ($6,182) ($20,885) ($14,264) $6,137 $187 $8,982 $186 $3,765 $11,979 $1,240 $860 $6,927 $7,163 $186 $188 $397 $514 $0 $0 $197 $208 ($3,713) ($1,571) $7,821 $187 $614 $0 $258 $2,697 2016 2017 Q1 Q2 Q3 Q4 ($925) $11,314 $10,470 $19,714 ($1,209) ($1,129) ($1,046) ($1,031) ($2,134) $10,185 $9,424 $18,683 $0 $0 $0 $0 ($7,952) ($185) 2017 Q1 Q2 $16,397 $19,651 ($1,616) ($2,239) $14,781 $17,412 21