#1EARNINGS SLIDES Second Quarter 2019 July 24th 2019 Wix.com#2Safe Harbor Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP net income (loss) per share, non-GAAP research and development, non-GAAP selling and marketing, non-GAAP general and administrative and free cash flow (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related expenses. Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs, acquisition-related expenses, and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Non-GAAP research and development represents research and development expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP selling and marketing represents selling and marketing expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non- GAAP general and administrative represents general and administrative expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense and acquisition-related expenses. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see "Reconciliation of GAAP to Non-GAAP Financial Measures" below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its free cash flow guidance to net cash provided by operating activities because net cash provided by operating activities is not accessible on a forward-looking basis. Items that impact net cash provided by operating activities are out of the Company's control and/or cannot be reasonably predicted. Accordingly, a reconciliation to net cash provided by operating activities is not available without unreasonable effort. Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "outlook," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this document, including the full year guidance, are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to create new and higher monetization opportunities from our premium subscriptions; our ability to enter into new markets and attract new customer segments; our ability to maintain and enhance our brand and reputation; our prediction of the future collections generated by our user cohorts; our share repurchases made pursuant to our share repurchase plan; our ability to manage the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function; the success of our sales efforts; customer acceptance and satisfaction of new products and other challenges inherent in new product development; changes to technologies used in our solutions; or changes in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the Company's 2018 annual report on Form 20-F filed with the Securities and Exchange Commission on April 9, 2019. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. 2#3Q2 2019 Results#4Strong revenue growth Revenue ($ millions) $104 $111 $119 $138 Q2'17 Q3'17 Q4'17 Q1'18 Note: 2019 guidance as provided on July 24, 2019 $146 Q2'18 $156 $164 $174 27% Y/Y $185 Q3'18 Q4'18 Q1'19 Q2'19 $204 2015 $290 2016 $426 2017 $604 2018 26- 27% Y/Y $761 -765 2019E 4#5Strong collections growth... Collections ($ millions) $117 Q2'17 $120 $132 Q3'17 Q4'17 $160 Q1'18 Note: 2019 guidance as provided on July 24, 2019 $160 Q2'18 $163 $176 $200 25% Y/Y $200 Q3'18 Q4'18 Q1'19 Q2'19 $242 2015 $342 2016 $484 2017 $658 2018 25- 26% Y/Y $825- 831 2019E LO 5#6...combined with robust free cash flow generation Free Cash Flow* ($ millions) $17 Q2'17 $19 $20 $21 $24 $24 $33 $30 29% Y/Y $31 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 $15 2015 $36 $71 Note: 2019 guidance as provided on July 24, 2019 *Net cash provided by operating activities for Q2 2019 was $37.2 million, while capital expenditures totaled $6.4 million, leading to free cash flow of $30.8 million $102 21- 24% Y/Y $123- 126 2016 2017 2018 2019E 6#7User and subscription bases continue to grow 18% Y/Y Registered Users (millions, at End of Period) 50 54 50 63 2014 68 72 77 2015 82 87 92 97 2016 109 103, 114 119 125 2017 131 137 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 142 2018 154 148, 2019 Premium Subscriptions (millions, at End of Period) 1.0 1.4 1.2. 1.1 2014 1.5 1.6, 1.8 2015 1.9 2.1 2.3 2.5 2016 2.7 2.9 3.1 3.2 2017 3.5 3.7 3.8 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2018 Note: Users and Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker. Beginning in Q1 2019, in reporting Registered Users we began to exclude users that initially registered through non-website products and had not yet begun the process of building a website. In Q2-Q4 2018, we included these users in our Registered Users calculation, as the number was immaterial in each of those quarters. Once a user that initially registered through a non-website begins the process of building a website on Wix, that user will be counted as a Registered User as of that period 4.0 17% Y/Y 4.2 4.3 7 2019#8Consistent cohort behavior over the long term Active Premium Subscriptions from Q1 User Cohorts New Registered Users Q1'19-6.6M Q1'18 - 5.9M Q1'17- 5.9M Q1'16-5.3M Q1'15-4.6M Q1'14-4.1M Q1'13-3.7M Q1'12-2.7M Q1'11 - 1.8M Q1'10-0.9M 214K 213K 179K 127K 103K 92K 62K 34K 30K 19K 255K 234K 196K 157K I I I I 125K The Q1'19 User cohort is the first cohort that reflects the impact of our increasing focus on monetization at the expense of conversion Note: Data as of June 30, 2019. Users and Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker 107K 75K 33K 26K 18K 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Number of Quarters Passed 8#9Continued growth of ARPS Average Annual Revenue per Subscription $139 Q1'17 $143 Q2'17 $146 Q3'17 $150 Q4'17 $154 Q1'18 I I I I I I I I ACPS¹ is an early indication of success in driving even higher $ per sub $157 Q2'18 $164 $174 $176 $178 $162 $200 Q3'18 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 $168 $217 Q4'18 +29 y/y $228 $168 Q1'19 $171 Q2'19 Note: ARPS is defined as total revenue over last four quarters / average number of premium subscriptions over last four quarters. Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker ¹ACPS (Average Collections per New Annual, Full-priced Subscription in the US) includes collections only from new yearly subscriptions purchased in the US and paid in USD, excluding collections from 9 subscriptions purchased on sale days or using coupons. We show this data to illustrate the early signs of a trend that we believe will continue, however this represents a small portion of our total business#10Increasing monetization of user cohorts Cumulative Collections from Q1 User Cohorts ($ millions) Q1'19 Q1'18 Q1'17 Q1'16 Q1'15 Q1'14 Q1'13 Q1'12 Q1'11 Q1'10- $120 $100 $80 $60 $40 $20 $- $39 $76 $99 $102 $99 Number of Quarters Passed Note: Data as of June 30, 2019. Excludes collections from Flok, DeviantArt, Wix Answers and Wix Logo Maker $104 $79 $40 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 $34 $24 10#11Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections ... After 2 Quarter 0.7x $55 $38 Q1'19 Cohort Marketing Cost ($ million) After 6 Quarters 1.7x $44 $76 Q1'18 Cohort After 10 Quarters 3.1x $32 $99 Q1'17 Cohort Cohort Net Collections ($ million) After 14 Quarters 4.2x $25 $102 Q1'16 Cohort After 18 Quarters 5.2x $19 $99 Q1'15 Cohort Note: Data as of June 30, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes only direct marketing and related costs associated with the acquisition of users. Cohort Net Collections do not include Flok, DeviantArt, Wix Answers and Wix LogoMaker 11#12Healthy mix of annual and monthly subscriptions % of Gross New Subscriptions. 67% 33% 64% 36% 68% 67% 67% 66% 32% 33% 33% 34% 69% 31% 67% 67% 33% 33% Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 -1 Year or Longer -Monthly Note: Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker % of Total Subscriptions 17% 83% ■1 Year or Longer Monthly Note: Data as of June 30, 2019 12#13Prior cohorts continue to convert % of Gross New Subscriptions by Prior and Current User Cohorts 63% 37% Q2'17 60% 40% Q3'17 62% 38% Q4'17 59% 41% Q1'18 Prior user cohorts Note: Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker 61% 39% Q2'18 61% 39% Q3'18 Current user cohort 63% 37% Q4'18 60% 40% Q1'19 63% 37% Q2'19 13#14Increasing geographic penetration FX-Neutral Revenue by Geography (% of total) 9% 17% 71% 2010 3% North America ■ Europe Latin America 13% 7% 27% 53% Q2'19 Asia and others Note: Q2'19 Revenue by Geography and Y/Y change based on constant FX rates from Q2'18 26% Y/Y 16% Y/Y 29% Y/Y 31% Y/Y Growth Rate vs. Q2'18 (Constant currency basis) 14#15APPENDIX#16Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Revenue Change in deferred revenue Collections in 000s GAAP Gross Profit Share Based Compensation Amortization Acquisition Related Expenses Non-GAAP Gross Profit Non-GAAP Gross Margin % 2017 Q4 Q1 Q2 Q3 $92,538 $103,522 $111,031 $118,545 $22,008 $13,599 $9,088 $13,658 $114,546 $117,121 $120,119 $132,203 2017 Q1 Q2 Q3 Q4 $77,675 $85,497 $92,204 $100,869 $506 $695 $783 $946 $0 $1,040 $757 ($1,292) $28 $0 $0 $0 $78,209 $87,232 $93,744 $100,523 85% 84% 84% 85% 2018 Q4 Q1 Q2 Q3 $137,775 $146,132 $155,600 $164,197 $21,880 $13,763 $7,177 $11,861 $159,655 $159,895 $162,777 $176,058 2018 Q1 Q2 Q3 Q4 $108,731 $115,695 $122,623 $129,708 $1,079 $1,087 $1,102 $1,150 $142 $142 $142 $142 $0 $0 $0 $0 $109,952 $116,924 $123,867 $131,000 80% 80% 80% 80% 2019 Q1 Q2 $174,290 $185,419 $26,089 $14,144 $200,379 $199,563 2019 Q1 Q2 $134,575 $138,757 $1,311 $1,436 $142 $141 $0 $0 $136,028 $140,334 78% 76% Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs and acquisition-related expense 16#17Reconciliation of GAAP to Non-GAAP Financial Measures in 000s Research and development (GAAP) Share Based Compensation Amortization Aquisition related expenses Non-GAAP research and development % of collections Selling and marketing (GAAP) Share Based Compensation Amortization Aquisition related expenses Non-GAAP selling and marketing % of collections General and administrative (GAAP) Share Based Compensation Amortization Acquisition related expenses Non-GAAP general and administrative % of collections 2017 Q1 Q4 Q2 Q3 $32,669 $36,749 $40,252 $43,965 $4,726 $6,586 $7,190 $7,725 $136 $138 $136 $136 $1,713 $860 $889 $2,107 $26,094 $29,165 $32,037 $33,997 23% 25% 27% 26% $54,329 $48,016 $51,184 $50,906 $1,419 $1,778 $1,826 $1,562 $50 $62 $55 $1,535 $611 $0 $0 $496 $52,249 $46,176 $49,303 $47,313 39% 41% 36% 46% $11,148 $11,295 $12,222 $13,521 $2,331 $2,920 $3,236 $3,471 $0 $0 $0 $0 $1,413 $0 $0 $540 $7,404 $8,375 $8,986 $9,510 6% 7% 7% 7% 2018 Q4 Q2 Q1 Q2 Q3 Q1 $46,502 $48,492 $49,360 $54,558 $58,183 $61,486 $8,485 $9,470 $10,372 $11,090 $12,256 $14,119 $137 $136 $137 $136 $137 $136 $1,095 $1,084 $261 $125 $0 $0 $36,785 $37,802 $38,590 $43,207 $45,790 $47,231 23% 24% 24% 25% 23% 24% $67,011 $58,855 $62,247 $61,065 $2,042 $2,352 $2,597 $2,779 $309 $453 $454 $454 $237 ($138) $0 $0 $64,423 $56,188 $59,196 $57,832 40% 35% 36% 33% $13,670 $14,855 $4,068 $4,860 $0 $0 $96 $9,506 6% $0 $9,995 6% 2019 $14,514 $16,258 $4,689 $5,108 $0 $0 $0 $9,825 6% $85,718 $71,329 $4,748 $4,506 $453 $455 $0 $0 $80,517 $66,368 40% 33% $18,466 $20,103 $6,592 $7,504 $0 $6 $0 $0 $53 $11,150 $11,874 $12,540 6% 6% 6% Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs and acquisition-related expense 17#18Reconciliation of GAAP to Non-GAAP Financial Measures in 000s GAAP Operating Loss Share Based Compensation Amortization Acquisition Related Expenses Non-GAAP Operating Income (Loss) in 000s GAAP Net Loss Share Based Compensation & Other Non- GAAP Adjustments Non-GAAP Net Income (Loss) in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow 2017 Q1 Q4 Q2 Q3 ($20,471) ($10,563) ($11,454) ($7,523) $8,982 $11,979 $13,035 $13,704 $186 $1,240 $948 $379 $3,765 $860 $889 $3,143 ($7,538) $3,516 $3,418 $9,703 2017 Q1 Q2 Q3 Q4 ($20,885) ($14,264) ($14,519) ($6,605) $12,933 $14,079 $14,872 $13,840 ($7,952) ($185) $353 $7,235 2017 Q1 Q2 Q3 Q4 $16,397 $19,651 $22,063 $24,941 ($1,616) ($2,239) ($3,128) ($5,386) $14,781 $17,412 $18,935 $19,555 2018 Q4 Q1 Q2 Q3 ($18,452) ($6,507) ($3,498) ($2,173) $15,674 $17,769 $18,760 $20,127 $588 $731 $733 $732 $1,428 $946 $261 $125 ($762) $12,939 $16,256 $18,811 2018 Q1 Q2 Q3 Q4 ($19,811) ($5,640) ($5,916) ($5,753) $17,690 $19,446 $24,719 $26,523 ($2,121) $13,806 $18,803 $20,770 2018 2019 Q1 Q2 ($27,792) ($14,161) $24,907 $27,565 $732 $738 $0 $53 ($2,153) $14,195 2019 Q1 Q2 ($30,740) ($16,734) $32,208 $33,690 $1,468 $16,956 2019 Q1 Q2 Q3 Q4 $24,779 $27,268 $27,607 $36,055 ($3,358) ($3,411) ($3,916) ($3,391) $21,421 $23,857 $23,691 $32,664 $30,046 $30,754 Q1 Q2 $35,074 $37,180 ($5,028) ($6,426) Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs and acquisition-related expense. Beginning in Q1'19 we began excluding non-operating foreign exchange expenses and income from our non-GAAP calculations of net income and EPS; this table reflects this change retroactively 18#19Reconciliation of GAAP to Non-GAAP Financial Measures 2014 2015 2016 FY FY FY $141,841 $203,518 $290,103 $425,636 $603,704 2018 FY $29,414 $38,169 $51,966 $58,353 $54,681 $171,255 $241,687 $342,069 $483,989 $658,385 in 000s Revenue Change in deferred revenue Collections in 000s Net cash provided by operating activities Capital expenditures, net Free Cash Flow in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenue Cumulative Cohort Collections 2017 FY 2015 FY $20,876 ($5,619) ($6,342) 2014 FY ($803) 2016 2017 FY FY $40,573 $83,052 2018 FY $115,709 ($14,076) ($4,415) ($12,369) ($6,422) $14,534 $36,158 $70,683 $101,633 Q1'10 Q1'11 Q1'12 Q1'13 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Q1'19 $23 $33 $39 $76 $100 $94 $95 $89 $62 $24 $1 $1 $1 $3 $4 $5 $8 $10 $14 $15 $24 $34 $40 $79 $104 $99 $102 $99 $76 $39 Note: non-GAAP items exclude the impact of share-based compensation expense, amortization, amortization of debt discount and debt issuance costs, and acquisition-related expense. Numbers may not add due to rounding. 19