#1Fourth Quarter and Full Year 2016 WIX Wix.com Earnings Results JULM#2Safe Harbor Forward-Looking Statements This presentation contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this presentation are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in our annual report on Form 20-F for the year ended December 31, 2015 filed with the Securities and Exchange Commission on April 13, 2016. Any forward-looking statement made by us in this presentation speaks only as of the date hereof. Factors or events that could cause our actual results to differ materially from such forward-looking statements may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: collections, collections and revenue on a constant currency basis, adjusted EBITDA, non-GAAP operating loss, free cash flow, non-GAAP net loss and non-GAAP net loss per share (collectively the "Non-GAAP financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. We adjust collections and revenue to measure them on a constant currency basis by assuming the same exchange rates as the prior period applied to the reported figures in the current period. Non- GAAP operating loss represents operating loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related costs. Non-GAAP net loss represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, and acquisition-related costs. Non-GAAP net loss per share represents non-GAAP net loss divided by the weighted average number of shares used in computing GAAP loss per share. Adjusted EBITDA is defined as cash flow from operations before changes in working capital, prepaid domain registration costs, interest, bank charges and other financial expenses (income), net unrealized losses (gains) on hedging transactions, other income (expenses), taxes on income, and other unusual or non-recurring expenses. Free cash flow is defined as net cash provided by (used in) operating activities less capital expenditures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that it provides useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-GAAP financial measures, please see the "Reconciliation of GAAP to Non-GAAP Financial Measures" table in this press release. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company has not reconciled its guidance as to adjusted EBITDA to cash flow from operations because it does not provide guidance for cash flow from operations. As items that impact cash flow from operations are out of the Company's control and/or cannot be reasonably predicted, the Company is unable to provide such guidance. Accordingly, a reconciliation to cash flow from operations is not available without unreasonable effort. Certain data in this presentation was obtained from various external sources, and the company has not verified such data with independent sources. Accordingly, the company makes no representation as to the accuracy or completeness of that data or to update such data after the date hereof. Such data involves risks and uncertainties and is subject to change based on various factors. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the company. Wix.com 2#3Key Metrics: Q4'16 Registered Users (million) 76.9 Q4'15 27% Y/Y 97.4 Q4'16 Premium Subscriptions (000s) Improvement in Conversion 1,767 Q4'15 39% Y/Y 2,465 Q4'16 Collections ($ million) Improvement in ACPS $66.9 Q4'15 46% Y/Y $97.7 Q4'16#4● GAAP revenue of $84.2 million, 48% Y/Y growth, exceeding prior guidance of $81-82 million • Collections of $97.7 million exceeded prior guidance of $93-94 million; 46% Y/Y growth is an acceleration from last quarter • Net premium subscription additions were 171,000; Total subscriptions are up 39% Y/Y to 2.5 million Non-GAAP gross margin up Y/Y to 87% of Collections compared to 85% in Q3'15 Adjusted EBITDA of $17.9 million, exceeding prior guidance of $14-15 million Free Cash Flow was $18.7 million, up 122% Y/Y ● Q4'16 Highlights ● Agreed to acquire flok: Wix entered into an agreement to acquire flok, a customer loyalty and engagement platform. flok's solutions are designed to increase customer value, generate organic referrals and boost online presence and reputation. • Wix integrates with Square: Wix integrated with Square to give Wix merchants in North America a new way to transact. The Square integration improves payment processing and allows both online and in-person payments, via a mobile POS. Wix launches advertising campaign for Super Bowl LI: Wix joined the Super Bowl LI advertiser lineup for the third time in as many years. This was the first time Wix launched a campaign via YouTube Live and Facebook Live. • Global E-commerce platform: E-commerce subscriptions reached 332,000 during the quarter; Q4'16 had record additions • Continued mobile growth: Over 22 million mobile sites created on the Wix platform to date • Increasing App engagement: App purchases were up 51% Y/Y in Q4 '16; To date, users have installed over 60 million apps Wix.com#5● GAAP revenue of $290 million, 43% Y/Y growth, exceeding prior guidance of $287-288 million • Collections of $342 million exceeded prior guidance of $337-338 million; 42% Y/Y growth is an acceleration from 2015 • Added over 20 million new registered users to reach 97 million. As of February 2017, Wix had over 100 million registered users • Net premium subscription additions were 698,000; Total subscriptions are up 39% Y/Y to 2.5 million • Non-GAAP gross margin up Y/Y to 87% of Collections compared to 85% in 2015 ● Adjusted EBITDA of $42.6 million, exceeding prior guidance of $38.5-39.5 million • Free Cash Flow was $36.2 million, up 149% Y/Y S&M expense was 44% of collections - at the low-end of guidance at 44-45% and an improvement from 48% in 2015 2016 Highlights ● Wix.com LO 5#6Users and Subscriptions 27% Y/Y Registered Users (million, at End of Period) 17 20 22 28 25 2 Wix.com 32 36 39 42 2013 46 50 50 8000 2014 58 63 68 72 77 82 87 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2012 2015 2016 92 97 Premium Subscriptions (000s, at End of Period) 908 298338378414470549627707790 1,125 1,019 1,233 1,371 1,503 1,643 1,767 1,938 39% Y/Y 2,465 2,294 2,121 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2012 2013 2014 2015 2016 6#7Collections and Revenue Collections ($ million) $49 $56 $57 Wix.com $62 $67 $76 $81 $87 46% Y/Y $98 ‒‒‒‒‒‒‒‒ Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Revenues ($ million) $42 $45 $49 $54 $57 $62 $69 $76 48% Y/Y $84 ▬▬▬▬▬▬▬ Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 7#8Deferred Revenue Growth Deferred Revenue ($ million) $67 $87 $95 Wix.com $105 $119 $132 $143 51% Y/Y $157 Q4'14 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Deferred Revenue nearly all realized over next 12 months Revenues ($ million) $42 $45 $49 $54 $57 $62 $69 $76 48% Y/Y $84 ▬▬▬▬▬▬▬ Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 8#9Consistent Behavior Active Premium Subscriptions from Q1 User Cohorts New Registered Users ↓ 1Q16 5,305,726 1Q15 4,568,323 1Q14 4,089,253 1Q13 3,714,472 1Q12 2,651,656 1Q11 1,833,897 1Q10 919,221 126,962 Wix.com 102,980 92,019 62,071 33,747 29,612 18,513 Note: Data as of December 31, 2016 203,289 150,577 1 2 3 4 5 6 7 8 9 10 11 121,001 80,182 34,880 26,925 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Number of Quarters Passed 18,169#10Long Term Subscriptions % of New Subscriptions 74% 73% 26% 27% 75% 77% Wix.com 25% 23% Note: Data as of December 31, 2016 79% 21% 77% 75% 23% 25% 65% 35% 70% 30% Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 -1 Year or Longer -Monthly ● Lower Promotional Activity of Annual Duration Packages User Funnel Optimization Generated Incremental Monthly Subscriptions % of Total Subscriptions 17% 83% 1 Year or Longer Monthly 10#11Ongoing Cohort Conversions % of Gross New Subscriptions by Prior and Current User Cohorts 64% 36% Q4'14 60% Wix.com 40% Q1'15 Note: Data as of December 31, 2016 62% 38% Q2'15 58% 42% Q3'15 -Prior user cohorts 63% 37% 60% Q4'15 40% Q1'16 Current user cohort 62% 38% Q2'16 60% 40% Q3'16 63% 37% Q4'16 11#12Growing Base of Cohort Collections Annual collections by user cohort 2010 2011 2012 1 2010 & Prior 2011 12016 collections are constant currency assuming FX rates remained the same as in 2015 Wix.com 2013 ■2012 User Cohort Collections In 2015: $236 million In 2016: $251 million¹ 2014 2013 2014 2015 2016 2015 2016 ($ million) $500 $400 $300 $200 $100 $0 12#13Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 4 Quarters 1.1 X $25 $28 To Date Q1'16 Cohort¹ After 8 Quarters 2.2x $19 $43 To Date Q1'15 Cohort¹ After 12 Quarters 3.3x $18 hort Net Collections ($ million) Marketing Cost ($ million) Note: Data as of December 31, 2016 ¹Excludes $6 million in Q1'15 and ~$7 million in Q1'16 for brand marketing expenses Wix.com $57 To Date Q1'14 Cohort After 16 Quarters 6.0x $49 To Date $8 Q1'13 Cohort After 20 Quarters 5.7x $27 To Date $5 Q1'12 Cohort 13#14Increasing Collections per New Subscription $132 Q4'14 Wix.com $133 Q1'15 $133 Q2'15 Note: Based on New Annual Subscriptions in the US $132 $132 $141 Q3'15 Q4'15 Q1'16 Avg. Collection per New Annual Subscription $145 Q2'16 $150 Q3'16 $153 Q4'16 14#15Increasing Geographic Penetration Revenue by Geography (% of Total) 9% 17% 71% 3% 2010 14% 8% 27% 51% Q4'16¹ North America ■ Europe Latin America Asia and others ¹Revenue by Geography and Y/Y Change based on constant FX rates from Q4'15 Wix.com 54% Y/Y 36% Y/Y 44% Y/Y 52% Y/Y Growth Rate vs. Q4'15 (Constant currency basis) 15#16Non GAAP Financial Results 000s) Collections Revenues Gross Margin % R&D expenses % of revenues S&M expenses % of revenues % of collections G&A expenses % of revenues Adjusted Op. Inc. % of revenue Net Loss Wix.com 2011 $29,648 $24,600 79% $12,807 52% $21,364 87% 73% $2,806 11% ($17,627) (72%) ($17,923) 2012 $52,479 $43,676 79% $16,229 37% $28,956 66% 55% $3,304 8% ($13,941) (32%) ($13,718) 2013 $98,673 $80,473 82% $26,511 33% $52,591 65% 53% $6,077 8% ($19,469) (24%) ($20,953) 2014 $171,255 $141,841 82% $51,120 36% $95,173 67% 56% $11,569 8% ($41,125) (29%) ($40,247) 2015 $241,687 $203,518 83% $67,977 33% $116,733 57% 48% $14,458 7% $29,267 (14%) ($31,354) Q4'15 $56,831 $70,707 84% $18,929 33% $29,359 52% 44% $3,733 7% ($4,417) (8%) ($5,397) Q4'16 $97,652 $84,176 85% $23,971 28% $38,759 46% 40% $5,259 6% $3,878 5% $2,696 Y/Y% 46% 48% 27% 32% 41% NM N/M 16#17APPENDIX#18Reconciliation of GAAP to Non-GAAP (in 000s) Revenues Change in Deferred Revenues Collections Wix.com 2012 $43,676 $8,803 $52,479 2013 $80,473 $18,200 $98,673 2014 $141,841 $29,414 $171,255 2015 $203,518 $38,169 $241,687 2016 $290,103 $51,966 $342,069 Q4'15 $56,831 $10,039 $66,870 Q4'16 $84,176 $13,476 $97,652 18#19Reconciliation of GAAP to Non-GAAP (in 000s) GAAP Operating Loss Adjustments: Realized losses (gains) on hedging transactions Depreciation Amortization Withdrawn secondary offering expenses Acquisition related expenses Stock-based compensation Change in deferred revenue Change in prepaid domain registration costs Adjusted EBITDA Wix.com 2012 ($14,961) $871 $1,020 $8,803 ($1,087) ($5,354) 2013 ($26,523) ($156) $1,229 $7,054 $18,200 ($1,701) ($1,897) 2014 ($55,643) $281 $2,662 $153 $365 $65 $13,937 $29,414 ($2,494) ($11,260) 2015 2016 ($48,635) ($44,032) $3,492 $4,999 $636 $18,733 $38,169 ($2,673) $14,721 $791 $4,538 $747 $2,708 $28,048 $51,966 ($2,178) $42,588 Q4'15 Q4'16 ($10,163) ($4,742) $516 $1,399 $170 $5,576 $10,039 ($512) $7,025 $167 $890 $187 $614 $7,820 $13,476 ($535) $17,877 19#20Reconciliation of GAAP to Non-GAAP (in 000s) GAAP Gross Profit Stock-based Compensation Non-GAAP Gross Profit GAAP Net Loss Stock-based Compensation and other Non GAAP Adjustments Non-GAAP Net Loss Wix.com 2012 $34,443 $105 $34,548 ($14,972) $1,254 ($13,718) 2013 $65,216 $490 $65,706 ($28,720) $7,767 ($20,953) 2014 $115,733 $1,005 $116,738 ($56,566) $16,319 ($40,247) 2015 $168,548 $1.353 $169,901 ($51,334) $19,980 ($31,354) 2016 $244,816 $1,798 $246,614 ($47,157) $32,341 ($14,816) Q4'15 $47,224 $380 $47,604 ($11,305) $5,908 ($5,397) Q4'16 $71,438 $429 $71,867 ($6,182) $8,878 $2,696 20