GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

100% 80% Generally GAP Accepted Practices USC Annenberg Organization and Reporting: Solid Reporting Lines 60% 43% 40% 20% 26% 0% 3% CEO/President Operations 3% Finance Marketing HR 7.3% 1% 6% 2% 38 Strategic Communication and Public Relations Center Sales Legal Investor Relations Strategic Planning Region Operating Unit 3% 0% 1%

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