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Investor Presentaiton

Diversified Brand Portfolio Catering to Aspirations of Entire Family Year Manyavar 19991 twamev MANTHAN Manyavarohey Micoohey Mebaz 2019 20182 2015 Target Group Men, Boys Men Men Women Price Spectrum Distribution Mid-Premium EBOS, MBOS, LFS, E-commerce Product Portfolio ■Men: Kurta, Indo-western, Sherwani, jacket, accessories Kids: Kurta set, jacket set, Indo- western, accessories ☐ Kurta set Sherwani ■Indo-western ■ Suit Key Attributes Accessories Premium Value EBOS MBOS, LFS, E-commerce Lehenga Saree Kurta Mid-Premium EBOS & E-commerce Gown Accessories 20173 Men, Women, Kids Mid-Premium to Premium EBOS Men: Kurta, Indo-western, Sherwani, Jacket, Suit, Accessories Women: Lehenga, Saree, Suit, Kurti ■Kids: Lehenga, Gown, Frock, Kurta, Suit, Accessories Category leader in branded Indian wedding & celebration wear market with a pan-India presence* ■Other brands in the category only 1/7th the size of Manyavar No end of season sales or discounts for Manyavar brand Upscale consumer experience ■Cross-sell premium offering to Manyavar customers ■Priced between Manyavar & luxury boutique brands Large blend of product designs at value prices Aims to cater to sizable number of mid-market weddings & other celebrations ■Largest brand by number of stores, with pan-India presence focusing women's Indian wedding & celebration wear* ■Benefit from Manyavar's leadership position & pan-India EBO footprint ■ Celebrity brand ambassador & campaigns like "#Dulhan wali feeling" ■South India focused regional brand; strong presence in AP & Telangana ■One-stop shop for ethnic celebration need of entire family ■Rich heritage brand with strong legacy Source: Crisil Report; *As of FY20 (latest available); Note: (1) Brand 'Manyavar' started operations via predecessor entity in 1999; (2) Large scale operations commenced after refreshed launch in 2018; (3) Brand 'Mebaz' was started in 2002 but was acquired by Company in 2017; 13
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