Investor Presentaiton
Diversified Brand Portfolio Catering to Aspirations of Entire Family
Year
Manyavar
19991
twamev
MANTHAN
Manyavarohey
Micoohey
Mebaz
2019
20182
2015
Target Group
Men, Boys
Men
Men
Women
Price Spectrum
Distribution
Mid-Premium
EBOS, MBOS, LFS, E-commerce
Product Portfolio
■Men: Kurta, Indo-western, Sherwani,
jacket, accessories
Kids: Kurta set, jacket set, Indo-
western, accessories
☐
Kurta set
Sherwani
■Indo-western
■ Suit
Key Attributes
Accessories
Premium
Value
EBOS
MBOS, LFS, E-commerce
Lehenga
Saree
Kurta
Mid-Premium
EBOS & E-commerce
Gown
Accessories
20173
Men, Women, Kids
Mid-Premium to Premium
EBOS
Men: Kurta, Indo-western, Sherwani,
Jacket, Suit, Accessories
Women: Lehenga, Saree, Suit, Kurti
■Kids: Lehenga, Gown, Frock, Kurta,
Suit, Accessories
Category leader in branded Indian
wedding & celebration wear market
with a pan-India presence*
■Other brands in the category only
1/7th the size of Manyavar
No end of season sales or
discounts for Manyavar brand
Upscale consumer experience
■Cross-sell premium offering to
Manyavar customers
■Priced between Manyavar & luxury
boutique brands
Large blend of product designs at
value prices
Aims to cater to sizable number of
mid-market weddings & other
celebrations
■Largest brand by number of stores,
with pan-India presence focusing
women's Indian wedding &
celebration wear*
■Benefit from Manyavar's leadership
position & pan-India EBO footprint
■ Celebrity brand ambassador &
campaigns like "#Dulhan wali
feeling"
■South India focused regional brand;
strong presence in AP & Telangana
■One-stop shop for ethnic celebration
need of entire family
■Rich heritage brand with strong
legacy
Source: Crisil Report; *As of FY20 (latest available); Note: (1) Brand 'Manyavar' started operations via predecessor entity in 1999; (2) Large scale operations commenced after refreshed launch in 2018; (3) Brand 'Mebaz' was started in 2002 but
was acquired by Company in 2017;
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