GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

47 Generally GAP Accepted Practices Budgets: Allocations USC Annenberg 100% 80% 60% 49% 40% 31% 20% 14% 6% 0% Staff Salaries and Related Costs PR/Communication Measurement & Evaluation Outside Agency Fees PR/Communication Program Execution Strategic Communication and Public Relations Center

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