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Investor Presentaiton

Largest Player in the Pens Segment in India 01 T0 02 70 Delivered Strong Volume Growth 03 Number of pens sold in FY (in crs) +107.6% 130 Portfolio of iconic brands higher Largest player Market leader in the pens category in India with FY23 revenue of over 750 crs and 9%+ domestic market share Demonstrated growth Outpaced the industry with a CAGR of ~14% in FY17-23 when the market grew by 5.5% Flair WORLD CLASS PENS HAUSER® Germany 63 ® pierre cardin ZOOX® PARIS REDEFINE FUITLIRE FY21 FY23 Flair pens revenue (* crs) Hauser pens revenue (* crs) Pierre Cardin revenue (* crs) 96.4 +236% 323.6 184.3 33.5 +476% 193.0 76.0 14.1 1,729 SKUs Flair +33.5% 2,308 FY21 FY23 Revenue Breakdown (FY23) +272% 52.4 20.0% 35.7 80.0% FY21 FY22 FY23 FY21 FY22 FY23 FY21 FY22 FY23 Brand Sales OEM 16
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