Investor Presentaiton
Ferrero Group
Sustainability Report 2022
Kinder Joy of moving
Introduction
Our sustainability
progress
Our reporting
F
Λ
81
V
Since 2005, working with
institutions, sports federations and
private companies, Kinder Joy of
moving has been encouraging
children's natural inclination to be
active, move and play, in the belief
that a positive attitude toward
movement can make today's children
better adults tomorrow. The project
is part of our 'Empower People'
sustainability strategic pillar, which
includes social activities that have a
positive impact on people's lives and
society.
Year after year, Kinder Joy of moving acquires
an increasingly international dimension. In 33
countries, the project is engaging 2.6 million
children and their families to get active, enjoy
moving, and develop life skills in a fun and
joyful way. Among the new countries that have
joined the programme, South Africa, for
example, has seen the launch of a pilot project
to implement the first training session on the
Joy of moving method for over 30 teachers and
principals of seven primary schools together
with the local Basic Education Ministry.
Kinder Joy of moving organises and supports
physical education programmes in and out of
schools, as well as sporting events for children
and school competitions. It also runs
multidisciplinary events to bring children closer
to sport, collaborates with athletes and former
champions to inspire youngsters, and supports
research projects focused on the benefits of an
active lifestyle.
The project operates around the world with
high-profile, qualified and expert partners,
including public and private partners,
institutions, universities, a total of 131 sports
federations and associations, and 4 Olympic
Committees, with an investment of more than
10.8 million euro.
The Joy of Moving method and the
activities it inspires
The project is inspired by Joy of moving, a
scientifically validated educational method
that promotes growth through play and
movement, thus developing key skills in four
major areas: physical fitness, motor
coordination, cognitive function and creativity,
and life skills. At the heart of the project are the
activities based on the method, letting children
experience initiatives developed ad hoc and
carried out by qualified experts or by
instructors and teachers who have received
specific training.
The following activities take place in the school
environment:
Joy of moving has worked with Deakin
University, to develop and evaluate the
Australian Joy of moving research
programme in Victorian primary schools,
in collaboration with School Sport
Victoria.
• In Brazil, the project has been in schools
since 2018, in partnership with the
Education Ministry of Government of
Minas Gerais and municipality of Poços de
Calda.
• In Mexico, thanks to the good results the
project has seen throughout the past year,
Ferrero has signed a new agreement with
the System for the Integral Development
of the Family (DIF) Guanajuato. With this
commitment, Kinder Joy of moving will
train 51 DIF collaborators as instructors in
the Joy of moving programme, and they
will then bring it to 2,400 children and
their families in the most remote
communities, as well as in homes
throughout nine municipalities of
Guanajuato.
. In the UK, extra-curricular activities
related to the method are planned and
carried out with the English Football
League Trust.
In Italy, due to the positive results
achieved in previous years, the Italian
Ministry of Education has confirmed the
validity of the Joy of moving method and
decided to include it in school curricula for
pre-schools and primary schools. The
method is also included in the academic
programme for students of Motor Sciences
at the University of Brescia and the
University of Turin.
In India, Joy of moving was introduced in
some schools in Pune at the end of 2022.
WHATEVER THE GAM
LET JOY WIIView entire presentation