Earnings Presentation Q2 2023

01 Kingdom of Saudi Arabia Strategy Overview Continue the digital transformation Increase revenue from indoor and private sector Increase billboards utilization rates Increase revenue from direct sales to clients Excellent operational efficiency 2018 MEZAH Our digitalization strategy started with rolling out your first digital billboard, Mezeh. 02 Continue Adopting Latest Technology And Data-Driven Solutions رؤية VISION 2025-230- المملكة العربية السعودية KINGDOM OF SAUDI ARABIA 80% We aim to digitalize: 80% of our screens achieving the 2030 vision. BRIDGE Increase in Digital Faces 2019 al arabia Digital Gateway was launched to celebrate 70% the completion of digitalizing. 60% King Fahad Road 50% 40% 52% 66% 70% ACROSS KSA 30% 2021 We have successfully 20% deployed over 750-800 digital screens across 10% KSA. 13% 29% 0% 2018 2019 2020 2021 2022 Q2 2023 Red Sea Qiddiya Ad Diriyah Riyadh City 03 Expand To New Markets Through Strategic Partnerships King Salman Park Private Malls AlUla Airports العربية A al arabía 7 Neom Amaala Riyadh Metro Earnings Presentation Q2 2023

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