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• 3Q 2023 Preliminary Results Ally Bank: Leading, Growing, and Diversified Continued focus on deepening customer relationships • Leading, all-digital direct bank with complementary product suite 85% of new Ally Invest accounts from existing customers Ally Invest (Brokerage & Wealth) Net Customer Assets ($ in billions) | Acquired: 2Q'16 % of New 86% Accts from 85% 85% Existing Customers - 1.2 million active cardholders, up 53 thousand QoQ and $1.9 billion in outstanding balances 72% 72% 473 thousand point of sale customers from nearly 3 thousand merchant locations primarily in high-quality home improvement and healthcare verticals Prioritizing risk-adjusted returns over volume resulting in modest growth year-to-date in unsecured lending Ally Credit Card EoP Portfolio Balances ($ in billions) | 54% Customer CAGR since 2017 Acquired: 4Q'21 $1.9 $1.8 $1.6 $1.6 $1.4 $15 $14 $13 $14 $13 3Q 22 4Q 22 1Q 23 2Q 23 3Q 23 Ally Lending (Point of Sale) EoP Portfolio Balances ($ in billions) | 2.9k merchant relationships Acquired: 4Q'19 $2.0 $1.8 $2.1 $2.2 $2.2 3Q 22 4Q 22 1Q 23 2Q 23 3Q 23 3Q 22 4Q 22 1Q 23 2Q 23 3Q 23 Note: Ally Bank, Member FDIC and Equal Housing Lender, which offers mortgage lending, point-of-sale personal lending, and a variety of deposit and other banking products, a consumer credit card business, a corporate finance business for equity sponsors and middle-market companies. Additionally, we offer securities-brokerage and investment advisory services through Ally Invest. ally do it right. 24

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