Investor Presentaiton
1. Summary
2. How to Increase
Corporate Value
3. Appendix
4. Financial Data
Retail Business (1) Digital Strategy (Platform Strategy)
Provide safe and secure services to customers throughout Japan through complementarity between the physical and the digital
Our goal is to increase transaction volume by advertising and linking optimal services to customers through our applications,
while also expanding the number of the Bankbook App users.
[Platform Strategy]
Refer customers to
the Bankbook App
Expand the Bankbook App
Expand PFM (Personal Financial
Management) App
Establish Co-creation Platform
[Mobile App development]
Digital
ゆうちょ通帳アプリ
Influx
Physical
02
Consultation
Support
Yucho
Bankbook App
(Yucho In Hand)
Basic banking features
As of Sep. 30, 2023
8.91mn accounts
(Compared with as of Mar. 31, 2023
+1.46mn accounts)
Target (KPI)
as of Mar. 31, 2026
10mn accounts
Step up
◎ ゆうちょレコ
PFM (Personal Financial
Management) App
“Yucho Reco”
Manage finances and
visualize assets
Recommendation
based on data analysis
• Life planning
Advertisement / Referring customers
ゆうちレコ
Referring customers
Advertisement /
[Building a platform]
Co-creation Platform
(Partner companies)
An alliance
with various business operators
to meet customer needs
Products of Japan
Post Group
Loans
Insurance
Securities
AI
((E.g.) Robo-advisors)
E-commerce
...etc.
Oct. 2023
Sony Bank
Pilot advertisement
to introduce "Sony Bank's
Foreign Currency Deposits"
Current
Situation
Increase steadily in users, mainly in their 20s-
30s (8.91mn accounts)
Offer a full range of banking services by adding
features of ordinary in-payments and ATM
deposit and withdrawal (May 2023)
JP JAPAN POST BANK
BANK
Release PFM App (Feb. 2023)
Improve UI/UX based on user feedback after
release
Consider advertisement and customer referral
strategies based on customer data from the
Bankbook App & PFM App with a lineup in both
financial and non-financial services
Launch a pilot advertisement to introduce "Sony
Bank's Foreign Currency Deposits" (Oct. 2023)
Copyright© JAPAN POST BANK All Rights Reserved.
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