Freshpet Expansion and Growth Strategy

With growth potential well beyond $300M $1,200.0 $1,000.0 $800.0 $600.0 $400.0 $200.0 $- freshpet 2016 Freshpet Growth Potential 5.00% 4.50% 4.00% 3.50% 3.00% 2.50% $500M Run Rate 2.00% 1.50% 1.00% 0.50% 0.00% 2017 2018 2019 2020 2021 2022 2023 2024 2025 I Media Spending ($ millions) Buying Rate Revenue ($ million) Core Dog HH Penetration 20 20

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