New Market Entry Strategy and Economic Facts

• • Dainik Bhaskar - Successful, Experienced New Market Entry. The Launch of Rajasthan Market in December 1996-With our launch the Hindi Readership penetration has increased by 91% in two years time - The Launch of Gujarat Market in June 2003 The Gujarati Readership penetration has increased by 50% over 2 years time, after our launch • The above facts establish that that our new state launch generally increases the market size due to aggressive market pricing, better, updated and effective content strength 6 Dainik Bhaskar Divya Bhaskar बिज़नेस भास्कर DNA activation DB Corp Ltd

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