Digital Strategy and Data Analytics at IndusInd
Data backed analytics is becoming core of all customer engagement and risk decisions.
2. Cloud Native Infra
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Azure and SAS Viya powered data
analytics platform.
Change Data Capture Tool
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100+ compute nodes
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1000+ people using to fuel growth
1. Data Universe
Batch and Realtime data ingestion from
wide number of data sources:
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App, clickstream and web data
(Semistructured and unstructured)
Banking data (~20M+ consumers)
Alternate data from Partners
Bureau data (5-10m/month)
GST
Account aggregators
Other partners
100 Terabyte of data handling
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JILLS
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3. Machine learning
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Models for hyperpersonalization
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30+ ML models (Gini range:40-60%)
covering customer life cycle across all
retail assets
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Product Cross-Sell and Upsell
through recommendation engine.
4. Impact
اشا
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Digital Underwriting increase by ~50%
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Risk cost reduction by ~40%
Reduction in Customer acquisition
costs by ~40%
Realtime business performance
monitoring
IndusInd BankView entire presentation