Saga's Superbrand Strategy

57 SAGA MEDIA EMAIL It's clear our database will be a great advantage for marketing. But what if it was more than that? What if we made email a brilliant content experience too... where our customers could feel informed and inspired in their inbox? • Use content to create a more meaningful experience for our customers Unique advantage with a large pre-existing database • Newsletters successful media businesses in their own right e.g. Morning Brew Black Friday trial exceeded expectations, selling £25k worth of products with the lowest ever unsubscribe rate Passive, siloed Saga customer Great, regular content Improved consent Engaged, Saga Group customer Capital Markets Event - Saga's Superbrand Strategy SAGA

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