Investor Presentaiton

2 Category Leader with Portfolio of Highly Recognized Brands Market Position Market Share Relative Market Share¹ Average Consumer Price (EGP/US$2) Cakes #1 68% 13.3x 0.68 / 0.09 94% of 2014 Croissants #1 69% 3.7x 1.11/0.15 Revenue Brands HOHOs تايجري توينكيز فوكوز Twinkies Tiger Tail TODO giloo Mollo Rusks #2 42% 0.7x 1.00/0.13 Bake ROLZ gods Wafers #5 6% 0.2x 1.00/0.13 Freska Candy #3 8% 0.4x 1.57 / 0.21 minix Source: AC Nielsen Retail Audit, IPSOS 1. Relative market share calculated as Edita's market share divided by market share of largest competitor. 2. US$/EGP of 7.58 as of 28-Feb-2015 (Bloomberg). 3. Brand awareness measures the share of respondents that were familiar with the brand in aided, spontaneous consumer surveys. Brand Awareness³ NA edita 100% 100% 95% 91% 14

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