Investor Presentaiton
5,812.2
6,018.0
6,503.1
7,413.9
STRENGTHENING
OUR LEADERSHIP
AM
DEZ
Domestic Sales
million pesos
HERDEZ
Solo
With clear growth and
profitability objectives,
Grupo Herdez is redefining
its portfolio of products and
designing new marketing plans.
Caldo de Tha
We have more than 1,000 products that
consistently hold leadership positions in
their corresponding markets and we are
permanently developing new options and
lines of products to anticipate and respond
to the changing consumers' preferences,
being supported by efficiencies in
the supply chain and on distribution
channels.
Internal projects were carried out,
allowing us to fine tune the product
segments and brands we should focus
on, in order to concentrate more
accurately in future proposals based
on what the target consumers
appraise and value.
McCormick reached record market share
levels and, to a great extent, this was due
to the continuity of efforts for the different
launchings generated at the end of 2008,
which consolidated in 2009 in the
Mexican market.
The Embasa ketchup closed the year with
strong sales increases, and it became the
preferred option of Mexican consumers.
In Grupo Herdez one of the growth axes is
based on innovation, in the development
of new formulations that offer consumers
tailored taste options and easy handling and
storage packaging. During 2009 the new
products launched were: fresh hot pepper
sauce, iron fortified canned tuna, new
presentations of sauces and pasta sauces,
low fat mayonnaise, dressings and gourmet
dressings, Natural Solutions™ teas and spices
in new packages.
Innovation
Resources were allocated to better
understand what consumers are
expecting from our products and
to define with them future brand
proposals.
Todo signifi
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