Becle Company Presentation slide image

Becle Company Presentation

2 Dominant Position in the Hottest Spirits Category... Since Last Issuance, Tequila has... A ...Been the Fastest Growing Major Spirits Category in the US and Second Fastest in the World (2015-2020 9L cases volume CAGR) In 2020 Tequila overtook Rum as the third-largest Spirits category in the US (1) Jose Cuervo B...Significantly Increased its Market Share (In terms of 9L cases volume) With Still Significant Room For Worldwide Expansion ں 9.7% 5.5% 4.8% 4.9% 2.1% 0.6% 0.5% (0.2%) Tequila Whisky Vodka Gin Rum Gin Tequila Whisky (0.5%) Vodka (1.2%) Rum ...Benefitted from a Clear Premiumization Trend Avg. price in US$ per 9L case of Tequila 1.2x 278 2015 Source: IWSR Drinks Analysis Notes: 1. By volume of 9L cases sold 2. Includes local spirits 336 215 1.4x 296 1.4x 9.3% 6.9% 1.5x 0.9% 1.3% 2015 2020 2015 (2) (2) 2020 Becle Soared Driven by Proximo's Strong Execution (2020 Tequila 9L cases volume growth in the U.S. vs. 2019) 23.5% 13.5% 3.6% 2020 2015 2020 Jose Cuervo Other Tequilas US Spirits Market 5
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