Becle Company Presentation
2 Dominant Position in the Hottest Spirits Category...
Since Last Issuance, Tequila has...
A ...Been the Fastest Growing Major Spirits Category in the US and Second Fastest in the World
(2015-2020 9L cases volume CAGR)
In 2020 Tequila overtook Rum as the
third-largest Spirits category in the US (1)
Jose Cuervo
B...Significantly Increased its Market Share
(In terms of 9L cases volume)
With Still Significant Room For Worldwide Expansion
ں
9.7%
5.5%
4.8%
4.9%
2.1%
0.6%
0.5%
(0.2%)
Tequila Whisky
Vodka
Gin
Rum
Gin
Tequila
Whisky
(0.5%)
Vodka
(1.2%)
Rum
...Benefitted from a Clear Premiumization Trend
Avg. price in US$ per 9L case of Tequila
1.2x
278
2015
Source: IWSR Drinks Analysis
Notes:
1.
By volume of 9L cases sold
2.
Includes local spirits
336
215
1.4x
296
1.4x
9.3%
6.9%
1.5x
0.9%
1.3%
2015
2020
2015
(2)
(2)
2020
Becle Soared Driven by Proximo's Strong Execution
(2020 Tequila 9L cases volume growth in the U.S. vs. 2019)
23.5%
13.5%
3.6%
2020
2015
2020
Jose Cuervo
Other Tequilas
US Spirits Market
5View entire presentation