Competitive Advantage and Marketing Strategy
Product
Pricing
Place
Promotion
MARKETING STRATEGY
Enhance and Extend our Strategic Sourcing Line of Business. Enhance our position in Strategic Sourcing of
beef in Canada with new assessment tools that do a deeper analysis of an operation's sustainability.
Extend our Strategic Sourcing capabilities by moving into other livestock verticals (pork, for example) and
crops and leverage this capability to drive export market opportunities for Canadian agri-food companies into
other geographies (notably China).
Add adjunct products like Energy Management solutions or Worker Safety solutions to embrace larger parts
of a customer's business processes, and to address corporate sustainability and ESG Program commitments.
For major enterprise deals, customer/solution specific pricing that bundles up-front one-time revenue at
margin for hardware and professional services together with ongoing software-based recurring revenue. For
ViewTrak, we have standard pricelists.
Sell Direct where a high degree of professional services is required to support installation.
Become a channel partner to third party providers whose products naturally extend our solutioning suite with
our target market.
Sell Through channel partners in higher-risk markets like China.
Agriculture in North America still does business through personal relationships, so presence at trade shows,
industry events, and in traditional print media is important. This serves an older demographic well. As
succession planning starts to generate younger participation in the market, we leverage the power of Hubspot
as a powerful CRM and use social platforms like Facebook, LinkedIn, Twitter and E-mail to generate brand
awareness and traffic to the TrustBIX website www.trustbix.com as part of lead generation.
This document contains certain forward-looking information, assumptions, and estimates. Any forward-looking statements are not a guarantee of future performance and actual results could differ materially
from those contained in the forward-looking statements, assumptions, and estimates. The reader is cautioned not to place undue reliance on such forward-looking statements, assumptions, and estimates.
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