Turkish Market Competitive Position and Growth
Price increase in excess of currency devaluation is followed by competitors
Currency devaluation of ~39% 2022 YTD...1
USD/TRY Index (Jun 30 = 100)
150
140
130
120
110
110
100
100
Dec'21
Mar'22
125
Jun'22
...is reflected in pricing via increases led by Marti and followed
by the market 2
Price of 10 min. scooter ride (TRY)
23
21
139
Sept❜22
19
17
15
13
11
Q4'21
Q1'22
Q2'22
Q3'22
Marti
47%
Comp. 1 40%
Comp. 2 5%
Comp. 3 59%
Source: Company information; and from publicly available information from, in the view of Management, certain competitor's application in the Turkish shared mobility market. 1. Central Bank of the Republic of Turkey forex selling exchange rates of the last business day of the specified month:
https://www.tcmb.gov.tr/wps/wcm/connect/EN/TCMB+EN/Main+Menu/Statistics/Exchange+Rates/Indicative+Exchange+Rates. 2. Istanbul scooter prices are compared in analysis.
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