Driving Digital Transformation and Shareholder Value

Online digital strategy and results: 2019 Customer Acquisition and Engagement Customer Retention and + + Growth Extend Service offerings . • United Rentals Equipment Branches Solutions Services Your Job Starts Here Q Search equipment solutions Popular Equipment Types CB 9 Enter a location (required) My Equipment Awareness and interest New customer acquisition Creating & nurturing demand United Rentals My Branches 10 Queret North Kansas City, M United Rentals wable Light Tonner with tkw 4200 ve • Enhance the customer experience • Streamline transactions • • Build trust by adding transparency Search impressions increased +190% YOY Digital marketing drives 12% of all UR calls United Rentals® . Deliver more value-add through digital capabilities Digital accounts growing at 2x company average Self-serve transactions via UR.com up +66% YOY United Rentals, Inc., 100 First Stamford Place, Stamford, CT 06902. 2020 United Rentals, Inc. All rights reserved. Performance to Peers Performance to Peers 78% Utilization Performance Transaction Summary Improvement Opportunity 40% 772 Transactions Aerial Forklifts Best In-Class 2:49 Dirt Good 36% Compaction Drive customer productivity via Telematics and data Extract maximum value from your fleet with Customer Equipment Services • Training More than 2000 consumption benchmarking sessions 295,000+ courses delivered via United Academy 21

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