Emirates NBD Digital Banking Innovation Update
Leader in Digital Banking and Innovation
Overview
liv.
digital bank by Emirates NBD further strengthened its
proposition growing its customer base to more than 660,000
customers in UAE & KSA
Liv. during 2022 has launched Liv. Young, the region's first banking
app and debit card for kids aged 8-18 years. Liv. Young helps kids
build good money habits with features such as saving with goal
accounts, tracking their spends, and earning by completing tasks/
chores assigned by parents
Liv. Prime the subscription-based membership programme, offering
customers an enhanced banking and lifestyle experience & Liv.
credit cards which offers customers the flexibility to choose and
easily switch between reward programmes along with added lifestyle
benefits continued to gain traction in the year
Liv. continued to engage customers through various marketing
campaigns including the roll out of Liv. Blog to help customers stay
up-to-date on money matters
Key Digital Developments
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90% of all face-to-face card payment transactions now 'contactless' through
Mobile wallet
Continued to develop its digital platforms with enhancements to the mobile
digital account opening process in UAE and roll out of a self-service tablet
banking proposition for account opening & credit cards in KSA
The mobile app was enhanced with new features for payments and transfers
An enhanced tablet banking solution for new credit card sourcing was
launched
Launched DEWA & TECOM IPO portal on Emirates NBD website with real
time direct integration with Dubai Financial Market (DFM)
Transactions via digital
channels
96%
2021
Eligible Retail Business
customers digitally active
84%
2021
Eligible Corporate clients
opting for digital platform
91%
2021
98%
85%
91%
H1 2022
H1 2022
H1 2022
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