Zeta Growth Drivers and Catalysts

Multiple Drivers To Accelerate Growth GROWTH DRIVERS ARPU Expansion A 10x opportunity to expand ARPU for 100K+ scaled customers Expand Sales Capacity and Partnership Ecosystem Capitalize on market opening with more resources selling Zeta solutions GROWTH CATALYSTS FLYWHEEL EFFECT SCALE & REACH Increase Penetration of Opportunity Explorer Leverage Freemium offering to expand platform implementation Introduce New Products Increase win rate for 'Land' and increase revenue from 'Expand" & "Extend' Accelerate International Growth Grow in-market and increase penetration of markets for global customers ZETA SALES ACCELERATOR INNOVATION ENGINE PROVEN PLAYBOOK 6

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